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(Fortune)   Harley-Davidson finally found a way to get anybody younger than 40 to ride their bikes: Pay them   ( fortune.com) divider line
    More: Strange, Social media, social media, Harley-Davidson, Educational stages, H-D Riding Academy, Harley-Davidson events, Intern, interns  
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2770 clicks; posted to Business » on 22 Apr 2018 at 6:12 AM (12 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2018-04-22 06:19:20 AM  
Puke. If I were 35 years younger, I might waste a stamp to tell them to go fark themselves.
/Still own an H-D for some inexplicable reason.
 
2018-04-22 07:16:27 AM  
So they want to get a photogenic twenty something to go and meet a bunch of retired dentists around the US?

That is going to really help.

HD is in a massive hole and getting rid of the Buell brand made the hole deeper. Every other successful bike manufactures are deep into multiple segments of the bike market while HD in only in one. If Ducati only made sports bikes they would be in real trouble now, but they had the Monster range to make the actual money and now sell more adventure bikes than sports bikes. Triumph is the same, retro bikes along with sports and adventure bikes.

How to turn it around? Make a 700 to 800cc sporty ish naked bike and make sure the dealers don't try to sell you a leather waistcoat to go with it. See Ducati scrambler or a toned down Triumph Speed Triple for the template.
 
2018-04-22 07:32:35 AM  
Twenty years ago I was at an engineering conference where the Harley VP of engineering was the keynote speaker. He walked on stage, swapped his suit coat for a leather vest. He shouted - "if you don't get us then you just don't get us." I got them, HD is selling an image. Want to show the world that you are a rugged, free thinking individual who defies convention then dress in mass market HD branded items exactly like every other free thinking individual.

I'll grant the bikes are better than then the AMF days but there are better ones out there.
 
2018-04-22 07:36:27 AM  
It's nice that they're giving men portable external prostate vibrators.
 
2018-04-22 07:43:30 AM  
I've always wanted to dress like Judas Priest and ride around on a LazyBoy recliner.
 
2018-04-22 07:50:52 AM  

Cheron: Twenty years ago I was at an engineering conference where the Harley VP of engineering was the keynote speaker. He walked on stage, swapped his suit coat for a leather vest. He shouted - "if you don't get us then you just don't get us." I got them, HD is selling an image. Want to show the world that you are a rugged, free thinking individual who defies convention then dress in mass market HD branded items exactly like every other free thinking individual.

I'll grant the bikes are better than then the AMF days but there are better ones out there.


It's like hot topic for middle aged men
 
2018-04-22 08:11:02 AM  
Cross country trip and they give you a bike? BMW or Honda please.

/ millennial
// have motorcycle license but don't ride anymore because the roads are terrible and people like looking at their cell phones to much
/// slashes
 
2018-04-22 08:34:47 AM  

Norfolking Chance: So they want to get a photogenic twenty something to go and meet a bunch of retired dentists around the US?

That is going to really help.

HD is in a massive hole and getting rid of the Buell brand made the hole deeper. Every other successful bike manufactures are deep into multiple segments of the bike market while HD in only in one. If Ducati only made sports bikes they would be in real trouble now, but they had the Monster range to make the actual money and now sell more adventure bikes than sports bikes. Triumph is the same, retro bikes along with sports and adventure bikes.

How to turn it around? Make a 700 to 800cc sporty ish naked bike and make sure the dealers don't try to sell you a leather waistcoat to go with it. See Ducati scrambler or a toned down Triumph Speed Triple for the template.


And the EU put tariffs on them, because "trade wars are easy to win".
 
2018-04-22 08:44:00 AM  

IntelDataDude: Cross country trip and they give you a bike? BMW or Honda please.

/ millennial
// have motorcycle license but don't ride anymore because the roads are terrible and people like looking at their cell phones to much
/// slashes


I'll stick with my CVO Road Glide for long rides.

I've actually had more problems with Hondas than Harleys.  One Honda started blowing the fuse that handled the brake lights and speedometer light, for no apparent reason.  And one day it just stopped doing that.  The other would seep coolant no matter what I did to the hose/pipe/clamp.  The only problem I've had with a Harley was the shifter kept popping out because someone before me installed it wrong and it eventually stripped.

The only thing I don't like is HDs crappy cam chain tensioners that fail anywhere from 50k miles and up (pre 07 that could happen as low as 10k).  The answer to that is check em every 50k or replace the cam chain with gears (one of mine has that, one will after another 20k miles).

Every bike I've owned has had pros and cons and all had their peccadillos specific to the make and model.
 
2018-04-22 09:24:16 AM  

IntelDataDude: Cross country trip and they give you a bike? BMW or Honda please.

/ millennial
// have motorcycle license but don't ride anymore because the roads are terrible and people like looking at their cell phones to much
/// slashes


The HD dealer that I knew back in the '80s always drove his Honda for long trips, unless it was with his HD club, in which case, he pulled a trailer full of parts and tools.
 
2018-04-22 09:31:36 AM  

The Southern Logic Company: It's like hot topic for middle aged men


stealing that..lol
 
2018-04-22 09:36:02 AM  
It's no longer legal to pay interns.

/how convenient
 
2018-04-22 09:36:48 AM  
Never was a harley guy, but I seriously miss riding;  I LOVED my FZ1000.  However...  The combination of completely ravaged roads throughout indianapolis though, the cell phone usage of people in cars, and finally a friend recently having a disastrous accident that left him in a coma he is still, in has solidified the fact that I'll never get a bike again.
 
2018-04-22 09:39:53 AM  
Harleys are for men too pathetic to even fart properly, so they need a boost.
 
2018-04-22 09:41:10 AM  
nothing much to add. this is going to a publicity disaster. i don't ride but i can't imagine at events and meetings bike owners will want to be around college kids on borrowed bikes.
 
2018-04-22 09:59:26 AM  

starlost: nothing much to add. this is going to a publicity disaster. i don't ride but i can't imagine at events and meetings bike owners will want to be around college kids on borrowed bikes.


The program is specifically aimed at younger people, and from the brief description the main point will be generating social media content.

They're not going to be wooing the fat old people you see as the REAL "bike owners".
 
2018-04-22 10:08:35 AM  

Norfolking Chance: So they want to get a photogenic twenty something to go and meet a bunch of retired dentists around the US?

That is going to really help.

HD is in a massive hole and getting rid of the Buell brand made the hole deeper. Every other successful bike manufactures are deep into multiple segments of the bike market while HD in only in one. If Ducati only made sports bikes they would be in real trouble now, but they had the Monster range to make the actual money and now sell more adventure bikes than sports bikes. Triumph is the same, retro bikes along with sports and adventure bikes.

How to turn it around? Make a 700 to 800cc sporty ish naked bike and make sure the dealers don't try to sell you a leather waistcoat to go with it. See Ducati scrambler or a toned down Triumph Speed Triple for the template.


It was called the xr1200, I got a great deal on one of the first us release ones because Harley and their dealers refused to acknowledge the existence of the bike. Fun bike not the best naked around but good fun. Didn't help it's existance that it could embarrass  all of the Harley's up to the 110 engine , except the vrod. Couldn't compete with the duc monster though
 
2018-04-22 10:13:01 AM  
Why don't their executives want to admit that kids these days want their product, they just can't afford them? A lot of American companies seem to not want to believe that their wares are too expensive, or that they've got their market wrong in general.
 
2018-04-22 10:15:58 AM  

jaytkay: starlost: nothing much to add. this is going to a publicity disaster. i don't ride but i can't imagine at events and meetings bike owners will want to be around college kids on borrowed bikes.

The program is specifically aimed at younger people, and from the brief description the main point will be generating social media content.

They're not going to be wooing the fat old people you see as the REAL "bike owners".


They're gonna be wooing the people who fawn over social media dolls. Those people don't usually buy big expensive bikes. The ones that do, they have better options when it comes to anything one would look for in a bike. It's an interesting move on HD's part, but still pretty dumb. If you want to woo people who wanna ride bikes, you can make a bike that they want to ride orrrr you can pay a bunch of young assholes to whore themselves out on instagram while they happen to ride your bike. Hmmm decisions.
 
2018-04-22 10:18:27 AM  

Norfolking Chance: So they want to get a photogenic twenty something to go and meet a bunch of retired dentists around the US?

That is going to really help.

HD is in a massive hole and getting rid of the Buell brand made the hole deeper. Every other successful bike manufactures are deep into multiple segments of the bike market while HD in only in one. If Ducati only made sports bikes they would be in real trouble now, but they had the Monster range to make the actual money and now sell more adventure bikes than sports bikes. Triumph is the same, retro bikes along with sports and adventure bikes.

How to turn it around? Make a 700 to 800cc sporty ish naked bike and make sure the dealers don't try to sell you a leather waistcoat to go with it. See Ducati scrambler or a toned down Triumph Speed Triple for the template.


Have we been on a D&D Import RAT ride together?
 
2018-04-22 10:20:50 AM  

Professor Horatio Hufnagel: Why don't their executives want to admit that kids these days want their product, they just can't afford them? A lot of American companies seem to not want to believe that their wares are too expensive, or that they've got their market wrong in general.


Harleys are seen as lame-ass Baby Boomer Cruisers to most people under 40.
 
2018-04-22 10:22:41 AM  
My first Harley, a 1949 panhead engine in a 1958 swingarm frame.  You had to have mechanical skills to ride something like this.  Kickstart only, 6 volt electrics, and a manual spark advance operated by the left twist grip.
img.fark.netView Full Size
 
2018-04-22 10:25:57 AM  

Norfolking Chance: So they want to get a photogenic twenty something to go and meet a bunch of retired dentists around the US?

That is going to really help.

HD is in a massive hole and getting rid of the Buell brand made the hole deeper. Every other successful bike manufactures are deep into multiple segments of the bike market while HD in only in one. If Ducati only made sports bikes they would be in real trouble now, but they had the Monster range to make the actual money and now sell more adventure bikes than sports bikes. Triumph is the same, retro bikes along with sports and adventure bikes.

How to turn it around? Make a 700 to 800cc sporty ish naked bike and make sure the dealers don't try to sell you a leather waistcoat to go with it. See Ducati scrambler or a toned down Triumph Speed Triple for the template.


Too late for that. H-D has so tightly chained it's brand to the douchebag image, the stink won't come off no matter how much good product they get into the showrooms.
 
2018-04-22 10:26:04 AM  

DrunkenIrishOD: Norfolking Chance: So they want to get a photogenic twenty something to go and meet a bunch of retired dentists around the US?

That is going to really help.

HD is in a massive hole and getting rid of the Buell brand made the hole deeper. Every other successful bike manufactures are deep into multiple segments of the bike market while HD in only in one. If Ducati only made sports bikes they would be in real trouble now, but they had the Monster range to make the actual money and now sell more adventure bikes than sports bikes. Triumph is the same, retro bikes along with sports and adventure bikes.

How to turn it around? Make a 700 to 800cc sporty ish naked bike and make sure the dealers don't try to sell you a leather waistcoat to go with it. See Ducati scrambler or a toned down Triumph Speed Triple for the template.

It was called the xr1200, I got a great deal on one of the first us release ones because Harley and their dealers refused to acknowledge the existence of the bike. Fun bike not the best naked around but good fun. Didn't help it's existance that it could embarrass  all of the Harley's up to the 110 engine , except the vrod. Couldn't compete with the duc monster though


A friend of mine had one, but he was 6' 4" and looked like a guy farking a football when he rode it.  It was a fun bike, though.
 
2018-04-22 10:34:40 AM  
Used to own a crotch rocket.
After I got side-swiped and ran over by a soccer mom in an SUV, I decided I liked walking better.
 
2018-04-22 10:40:55 AM  

Zevon's Evil Twin: Used to own a crotch rocket.
After I got side-swiped and ran over by a soccer mom in an SUV, I decided I liked walking better.


Yeah, there are a lot distracted cagers these days.  Now my 'riding' is limited to a Trek in the local park.
 
2018-04-22 10:41:40 AM  

IntelDataDude: Cross country trip and they give you a bike? BMW or Honda please.

/ millennial
// have motorcycle license but don't ride anymore because the roads are terrible and people like looking at their cell phones to much
/// slashes


I can't believe people, who are ostensibly smart enough to remember to breathe, will willingly get on a bike and go out into today's traffic. Really surprised there aren't more auto-bike crashes than there are. People on the road just don't give a shiat anymore.
 
2018-04-22 11:02:55 AM  
Oh boy, another "I hate Harley" thread.....this is getting old....
 
2018-04-22 11:09:53 AM  
I've been riding for almost 40 years, There is not a big difference in the distraction of people in cars. You have to know how to ride defensively. I've been cut off by cars throughout the 40 years, you have to stay sharp and know how to maneuver your bike.
The interesting thing is the shift of age of riders in bike accidents, it used to be young people but now it is shifted to older people. Too many people deciding that they are going to get their first bike near retirement, too old to learn the reflexes needed in an emergency. Those skills come from years of riding.
 
2018-04-22 11:47:48 AM  

catusr: My first Harley, a 1949 panhead engine in a 1958 swingarm frame.  You had to have mechanical skills to ride something like this.  Kickstart only, 6 volt electrics, and a manual spark advance operated by the left twist grip.[img.fark.net image 850x666]


What the heck is a manual spark advance and what does having control of it while riding do?

/mid-thirties
//Owned an '03 SV and now a 2010 Bonneville, both the first year either bike was fuel injected
 
2018-04-22 11:54:47 AM  

Norfolking Chance: So they want to get a photogenic twenty something to go and meet a bunch of retired dentists around the US?

That is going to really help.

HD is in a massive hole and getting rid of the Buell brand made the hole deeper. Every other successful bike manufactures are deep into multiple segments of the bike market while HD in only in one. If Ducati only made sports bikes they would be in real trouble now, but they had the Monster range to make the actual money and now sell more adventure bikes than sports bikes. Triumph is the same, retro bikes along with sports and adventure bikes.

How to turn it around? Make a 700 to 800cc sporty ish naked bike and make sure the dealers don't try to sell you a leather waistcoat to go with it. See Ducati scrambler or a toned down Triumph Speed Triple for the template.


https://www.ducati.com/ww/en/editoria​l​/ducati-sale-results-2017
"Ducati Motor Holding continues to grow. In 2017 the Bologna-based motorcycle manufacturer delivered 55,871 bikes to customers worldwide, strengthening the success of the previous year (55,451) and continuing the upward trend that has been a stable company characteristic for eight years. "

http://investor.harley-davidson.com/ne​ws-releases/news-release-details/harle​y-davidson-announces-fourth-quarter-fu​ll-year-2017-results

Harley-Davidson Retail Motorcycle Sales

Worldwide Total
4Q
2017 42,142
2016 46,610
% change (9.6)
Year
2017 242,788
2016 260,289
% Change (6.7)


55,871  vs 242,788 and you think Ducat is the leader here?   They are so small that any growth looks good percentage wise.
 
2018-04-22 12:03:53 PM  

Fissile: Zevon's Evil Twin: Used to own a crotch rocket.
After I got side-swiped and ran over by a soccer mom in an SUV, I decided I liked walking better.

Yeah, there are a lot distracted cagers these days.  Now my 'riding' is limited to a Trek in the local park.


She admitted to talking on the phone and fast-forwarding her children's movie when she hit me.
 
2018-04-22 12:09:18 PM  
Interns will also attend Harley-Davidson events and meetings.

Bonus: they can get their taxes done and teeth cleaned along the way!
 
2018-04-22 12:09:19 PM  
Fissile:
Too late for that. H-D has so tightly chained it's brand to the douchebag image, the stink won't come off no matter how much good product they get into the showrooms.


i.ytimg.comView Full Size
 
2018-04-22 12:31:54 PM  

wiseolddude: Oh boy, another "I hate Harley" thread.....this is getting old....


Just like the average age of a Harley Davidson rider....

/I'll see myself out
 
2018-04-22 12:33:20 PM  

wyltoknow: jaytkay: starlost: nothing much to add. this is going to a publicity disaster. i don't ride but i can't imagine at events and meetings bike owners will want to be around college kids on borrowed bikes.

The program is specifically aimed at younger people, and from the brief description the main point will be generating social media content.

They're not going to be wooing the fat old people you see as the REAL "bike owners".

They're gonna be wooing the people who fawn over social media dolls. Those people don't usually buy big expensive bikes. The ones that do, they have better options when it comes to anything one would look for in a bike. It's an interesting move on HD's part, but still pretty dumb. If you want to woo people who wanna ride bikes, you can make a bike that they want to ride orrrr you can pay a bunch of young assholes to whore themselves out on instagram while they happen to ride your bike. Hmmm decisions.


No better way to sell to old people than to make a believable attempt to sell to young people...
 
2018-04-22 12:35:40 PM  
I've been riding motorcycles for over 40 years and I have never once explored "motorcycle culture". I don't even know what that means.
 
2018-04-22 12:51:17 PM  

wiseolddude: Oh boy, another "I hate Harley" thread.....this is getting old....


Time passes, but Harleys are still needlessly, obnoxiously loud.
 
2018-04-22 01:03:18 PM  
I ride a Harley to show my individuality...like everyone else
 
2018-04-22 01:04:32 PM  

Uncontrolled_Jibe: Bologna-based motorcycle manufacturer


This needs to be explored further. Sounds tasty. Maybe it's lunchtime
 
2018-04-22 01:08:56 PM  

Zevon's Evil Twin: Fissile: Zevon's Evil Twin: Used to own a crotch rocket.
After I got side-swiped and ran over by a soccer mom in an SUV, I decided I liked walking better.

Yeah, there are a lot distracted cagers these days.  Now my 'riding' is limited to a Trek in the local park.

She admitted to talking on the phone and fast-forwarding her children's movie when she hit me.


I believe it.  Which is why I went back to bicycle riding.
 
2018-04-22 01:28:15 PM  

Glorious Golden Ass: catusr: My first Harley, a 1949 panhead engine in a 1958 swingarm frame.  You had to have mechanical skills to ride something like this.  Kickstart only, 6 volt electrics, and a manual spark advance operated by the left twist grip.[img.fark.net image 850x666]

What the heck is a manual spark advance and what does having control of it while riding do?

/mid-thirties
//Owned an '03 SV and now a 2010 Bonneville, both the first year either bike was fuel injected


It's altering the timing of the spark event in response to engine operating conditions. Doing it manually makes it harder to keep the engine operating efficiently, or operating at all. Car engines had devices that automatically took care of it mechanically by the time his engine was made. Now it's done with electronics.
 
2018-04-22 01:28:53 PM  

wiseolddude: Oh boy, another "I hate Harley" thread.....this is getting old....


Almost as old as the intended market.
 
2018-04-22 01:31:52 PM  

wiseolddude: Oh boy, another "I hate Harley" thread.....this is getting old....


I don't hate Harley's, I hate the obnoxious owners who remove the baffles from the factory exhaust, or install straight pipes, because they think their right to "sound cool" trumps everyone else's right to piece and quiet. I hate them because they feel the need to sit at a red light and constantly rev their engine to "sound cool", blowing their obnoxiousness straight into my eardrum. I hate them because, like my neighbor, they fire up their Harley's and spends five minutes in their driveway revving the engine to "warm it up", especially when they do it in the middle of the night.

Face it, Harley owners are obnoxious pieces of shiat.
 
2018-04-22 01:38:10 PM  

forgotmydamnusername: Puke. If I were 35 years younger, I might waste a stamp to tell them to go fark themselves.
/Still own an H-D for some inexplicable reason.


Same. Want to sell it. Just collecting dust.
 
2018-04-22 01:44:19 PM  
No, thank you.

This old millenial will never buy a motorcycle.  Yes, I'm Hitlery.
 
2018-04-22 01:50:00 PM  

farkstorm: I've been riding motorcycles for over 40 years and I have never once explored "motorcycle culture". I don't even know what that means.


It's what you add to milk to make "motorcycle cheese", but that's not important right now.
;^D
 
2018-04-22 01:57:50 PM  
Yeah, too many wrecks worked where the cyclist died through no fault of their own. No thanks.

Saddest was the one where a tire blew on the highway.
 
2018-04-22 02:05:01 PM  

wiseolddude: Oh boy, another "I hate Harley" thread.....this is getting old....


img.fark.netView Full Size
 
2018-04-22 02:32:57 PM  

Zevon's Evil Twin: Used to own a crotch rocket.
After I got side-swiped and ran over by a soccer mom in an SUV, I decided I liked walking better.


Walking is fine as long as you don't do something foolish like crossing a street. Soccer moms just love to run you down in a cross walk when you have the right of way.
 
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