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(Jezebel)   "Coachella is a volatile setting where garments run a high risk of ruin by the elements or a rogue splash of hallucinogen- and dehydration-induced vomit." First World fashion problems   ( themuse.jezebel.com) divider line
    More: Spiffy, Nike, Inc., hypebeast, self-respecting streetwear connoisseur, tattered denim shorts, hypebeast worth, Hypebeast culture, street style photogs, Emilia Petrarca questions  
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1212 clicks; posted to Entertainment » on 17 Apr 2018 at 6:03 AM (33 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



18 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2018-04-17 06:04:12 AM  
Music festivals like this seem like hell on earth to me, even if my 17 favorite bands were playing back to back.
 
2018-04-17 06:24:59 AM  
 
2018-04-17 06:39:18 AM  
man, if I could get vomited on by a skinny white broad I'd be, like, reliving my every-ties
 
2018-04-17 06:42:41 AM  
"hypebeast". I learned a new word today, but really wish I hadn't.
 
2018-04-17 06:42:57 AM  
Concert goers wear clothes that look funny to society at large and aren't that practical, film at 11!

Probably could have run this article in 1969, just replacing the types of clothing etc.
 
2018-04-17 06:53:11 AM  
When it comes to concerts, I am a man of letters;

B.O., O.D., BAC, LSD, MDA
 
2018-04-17 07:40:45 AM  

Some Junkie Cosmonaut: Concert goers wear clothes that look funny to society at large and aren't that practical, film at 11!

Probably could have run this article in 1969, just replacing the types of clothing etc.


Coachilla is an exercise in brand advertisment aimed at rich people and what's being sold there is out of the range of most middle class people but, yeah, other than that it's totally 1969.


"Brands become a big part of the festival's attraction: they hire well-known performers for private parties, bankroll satellite events outside of the festival, court clients with nights out in Palm Springs and Joshua Tree, and set up huge experiential events that would be too pricey or logistically complicated to set up in a large city.
Old-school brands such as American Express and HP all have extensive Coachella presences in a quest to attract social media influencer eyeballs (and schmooze with clients). Then there are Instagram-ready events like Marriott International building a pop-up hotel made out of luxury yurts and Dior renting out a motel near Joshua Tree to promote their Sauvage perfume. Rihanna & Puma's Fenty x Puma collaboration is holding a private pool party, Levi's is hosting another of their large Neon Carnival events, and there are dozens of others taking place starting this week and continuing until the festival closes on April 22.
For Marriott, offering a pop-up hotel at Coachella is an easy way to generate buzz (and all important Instagram and Facebook mentions) among a crowd with lots of disposable income for traveling. In order to stay at the Yurts, potential guests need to bid their hotel frequent guest points on the SPG Moments platform. Requiring guests to bid on a chance to stay at the high-end yurts gave Marriott's promotion an extra layer of buzz.
Coachella is a place for businesses to gain an entire season's worth of promotion in a week or two, with near-guaranteed social media exposure along the way."
 
2018-04-17 08:05:55 AM  
I like Bumbershoot better.
 
2018-04-17 09:00:10 AM  
Clicked for a nip slip or two, left disappointed.
 
2018-04-17 09:12:12 AM  
That's fashion? I'm crawling back under my rock.
 
2018-04-17 10:33:09 AM  

Interceptor1: That's fashion? I'm crawling back under my rock.


That's fashion to people who never had any contact with the outside world.
 
2018-04-17 10:33:15 AM  

monoski: Clicked for a nip slip or two, left disappointed.


A Nip Slip on Jezebelle? LOL! No, no nip slips for them, wouldn't want to rile up all those cis-straight males and their evil penii.
 
kab
2018-04-17 10:38:53 AM  

havocmike: Music festivals like this seem like hell on earth to me, even if my 17 favorite bands were playing back to back.


I've been to 2 festivals (Woodstock 94 and some metal something or other).   Sitting through some of the most annoying music ever just to hear a shortened set from a band you prefer, so you can feel part of a $6 bottled water 'event' isn't fun by any stretch of the imagination.

/watching high as fark folks slosh around in port-a-potty mud at Woodstock was kind of entertaining though, I'll say that much.
 
2018-04-17 02:41:33 PM  
"Coachella" sounds like something you might catch if you go to Coachella
 
2018-04-17 02:45:40 PM  
So, every outdoor concert?
 
2018-04-17 02:53:31 PM  

shastacola: Some Junkie Cosmonaut: Concert goers wear clothes that look funny to society at large and aren't that practical, film at 11!

Probably could have run this article in 1969, just replacing the types of clothing etc.

Coachilla is an exercise in brand advertisment aimed at rich people and what's being sold there is out of the range of most middle class people but, yeah, other than that it's totally 1969.


"Brands become a big part of the festival's attraction: they hire well-known performers for private parties, bankroll satellite events outside of the festival, court clients with nights out in Palm Springs and Joshua Tree, and set up huge experiential events that would be too pricey or logistically complicated to set up in a large city.
Old-school brands such as American Express and HP all have extensive Coachella presences in a quest to attract social media influencer eyeballs (and schmooze with clients). Then there are Instagram-ready events like Marriott International building a pop-up hotel made out of luxury yurts and Dior renting out a motel near Joshua Tree to promote their Sauvage perfume. Rihanna & Puma's Fenty x Puma collaboration is holding a private pool party, Levi's is hosting another of their large Neon Carnival events, and there are dozens of others taking place starting this week and continuing until the festival closes on April 22.
For Marriott, offering a pop-up hotel at Coachella is an easy way to generate buzz (and all important Instagram and Facebook mentions) among a crowd with lots of disposable income for traveling. In order to stay at the Yurts, potential guests need to bid their hotel frequent guest points on the SPG Moments platform. Requiring guests to bid on a chance to stay at the high-end yurts gave Marriott's promotion an extra layer of buzz.
Coachella is a place for businesses to gain an entire season's worth of promotion in a week or two, with near-guaranteed social media exposure along the way."


That sounds awful. I miss the smaller concert events where the bands don't require special VIP treatment and just hang out with the fans in between sets or even after the show.

Someone explain to me why I should worship Beyonce? I don't understand what is so remarkable about her. The fact that she told any newsites that publishes photos that they cannot unflattering is some masssive diva quality BS.
 
2018-04-17 05:28:57 PM  
That sounds awful. I miss the smaller concert events where the bands don't require special VIP treatment and just hang out with the fans in between sets or even after the show.

Someone explain to me why I should worship Beyonce? I don't understand what is so remarkable about her. The fact that she told any newsites that publishes photos that they cannot be unflattering is some massive diva quality BS.
 
2018-04-18 02:36:50 AM  
If you hate this because you don't understand it, then it's not for you, grandma.
 
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