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(Adweek)   BREAKING NEWS: MSNBC eliminates ticker, because not every news story is a breaking-news emergency that must roll along the bottom of your screen and compete with the talent   ( adweek.com) divider line
    More: Obvious, news ticker, Fox Broadcasting Company, CNN svpBart, up-to-the-minute breaking news, Fox News Channel, best possible experience, cable news networks, Prime time programs  
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3548 clicks; posted to Main » on 16 Apr 2018 at 5:05 PM (13 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2018-04-16 04:40:15 PM  
Good.

The ridiculously slow pace at which their news creeps along the bottom of the screen hurts my head. I can read faster than a 3 year old and listen to the show at the same time, MSNBC.

img.fark.netView Full Size


The tickers on ESPN are 10 times faster than the news channels, which should speak volumes about their targeted demographics.
 
2018-04-16 04:45:10 PM  
A sensible move? In today's day and age? Well color me surprised. Nicely done, MSNBC.
 
2018-04-16 04:48:59 PM  
It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.
 
2018-04-16 04:59:53 PM  
 So I've noticed that MSNBC recently stopped identifying people who were talking on their screens (no more screen names, titles, etc.), and now they're going do this? And provide EVEN LESS information to me? Booooooooo!
 
2018-04-16 05:00:27 PM  

8 inches: It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.


 OK if they're going to stop making everything 'breaking news' that's good.
 
2018-04-16 05:06:21 PM  
Good. I actually had a conversation the other day about the misuse of "breaking news".
Now if we could only get rid of clickbait.
 
2018-04-16 05:08:13 PM  
Plus it covers up the news ladys tits.
 
2018-04-16 05:08:26 PM  

8 inches: It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.


You mean, you don't think Carrie Underwood revealing her face to the world to be breaking news?  For shame.
 
2018-04-16 05:08:47 PM  

8 inches: It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.


I agree.  It has gotten to the point that nothing short of a MH370 sighting can get me aroused.
 
2018-04-16 05:08:48 PM  
CNN has been "BREAKING NEWS" since 9/11
 
2018-04-16 05:09:41 PM  

8 inches: It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.


I doubt that's why you don't watch CNN
 
2018-04-16 05:10:08 PM  
Of all days they could use it for schadenfreude...
 
2018-04-16 05:10:37 PM  

Miss5280: So I've noticed that MSNBC recently stopped identifying people who were talking on their screens (no more screen names, titles, etc.), and now they're going do this? And provide EVEN LESS information to me? Booooooooo!


They still do it. It's just intermittent.
 
2018-04-16 05:12:14 PM  
img.fark.netView Full Size
 
2018-04-16 05:12:19 PM  
9/11 ticker....never forget.
 
2018-04-16 05:13:12 PM  
Didn't this trend of of scrolls on scrolls and shrinking viewable screen area start with the 'round the clock coverage of 9/11?
It really needs to DIAF.
 
TWX
2018-04-16 05:14:14 PM  

DannyBrandt: Good.

The ridiculously slow pace at which their news creeps along the bottom of the screen hurts my head. I can read faster than a 3 year old and listen to the show at the same time, MSNBC.

[img.fark.net image 245x211]

The tickers on ESPN are 10 times faster than the news channels, which should speak volumes about their targeted demographics.


that ESPN viewers need some movement on the screen otherwise their attention drifts and they forget why they pay for ESPN in the first place?
 
2018-04-16 05:14:27 PM  

Feel_the_velvet: 9/11 ticker....never forget.


asked and answered simulpost.
 
2018-04-16 05:15:28 PM  
I wonder if MSNBC thinks this will increase viewing time as the viewer waits for the next story to be announced?
 
2018-04-16 05:16:44 PM  

TWX: DannyBrandt: Good.

The ridiculously slow pace at which their news creeps along the bottom of the screen hurts my head. I can read faster than a 3 year old and listen to the show at the same time, MSNBC.

[img.fark.net image 245x211]

The tickers on ESPN are 10 times faster than the news channels, which should speak volumes about their targeted demographics.

that ESPN viewers need some movement on the screen otherwise their attention drifts and they forget why they pay for ESPN in the first place?


I'd say the EPSN ticker is good for sports bars where like 11 screens are on at once and only 1, if any, has any audio.
 
2018-04-16 05:16:51 PM  
The ticker is usually more intelligent than the talent.
 
2018-04-16 05:20:56 PM  
Hero tag busy setting up for a remote in a parking lot?
 
2018-04-16 05:21:40 PM  
Though not MSNBC specifically, I like the tickers on news channels. Mostly because the only time I watch them tends to be in airports waiting for flights, where the channels are muted. So the ticker gave me a quick splurge of news info instead of having to hit up my smartphone data.
 
2018-04-16 05:21:44 PM  
Lewis Black sought for comment
 
2018-04-16 05:23:37 PM  
Now if we could only make a federal law that prohibits advertising one show with an animated logo over a different show.
 
2018-04-16 05:25:40 PM  
Next up, remove the hours of editorializing and shouting match shows, and just report the news.
Fill up the freed time reporting on a wider range of international and science news.
Sure, it's going to turn off a big percentage of your audience, but over time, they'll come back, and adjust their tastes to consume facts instead of just absorbing opinions.
 
2018-04-16 05:27:08 PM  
I'm ok with this
 
2018-04-16 05:27:53 PM  

Bondith: The ticker is usually more intelligent than the talent.


Jon Stewart on Crossfire
Youtube aFQFB5YpDZE
 
2018-04-16 05:31:22 PM  
img.fark.netView Full Size
 
2018-04-16 05:34:22 PM  
"Talent"
i.pinimg.comView Full Size
 
2018-04-16 05:35:18 PM  

Bondith: The ticker is usually more intelligent than the talent.


What talent?
 
2018-04-16 05:37:34 PM  

listernine: Lewis Black sought for comment


I'm sure he's thrilled but would have 80 other things to complain about
/Actually heard his bit about cable news on the comedy radio station yesterday :)
 
2018-04-16 05:41:54 PM  

lordjupiter: 8 inches: It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.

I doubt that's why you don't watch CNN


?
 
2018-04-16 05:42:37 PM  
BREAKING NEWS: Coming up after you read some other stuff. Stay with us.
 
2018-04-16 05:47:27 PM  
How, like, edgy!
 
2018-04-16 05:47:29 PM  
Excellent.  Can they also work on ensuring that the "Live!" label they slap on their broadcasts is ONLY displayed when they're actually displaying it live?  It's not terribly helpful if you're watching some video that's several days old.
 
2018-04-16 05:49:05 PM  

Godscrack: [img.fark.net image 446x331]


Sharing what gets you hard? Fark is not your personal erotica site, dude.
 
2018-04-16 05:51:40 PM  
One less fnord.
Fox will still call every little thing an "ALERT!" though.

"I looked back at the paper and still saw the fnords. This was one step beyond Pavlov, I realized. The first conditioned reflex was to experience the panic reaction (the activation syndrome, it's technically called) whenever encountering the word ''fnord.'' The second conditioned reflex was to black out what happened, including the word itself, and just to feel a general low-grade emergency without knowing why. And the third step, of course, was to attribute this anxiety to the news stories, which were bad enough in themselves anyway. Of course, the essence of control is fear. The fnords produced a whole population walking around in chronic low-grade emergency, tormented by ulcers, dizzy spells, nightmares, heart palpitations and all the other symptoms of too much adrenalin."
 
2018-04-16 05:56:08 PM  
Good.
 
2018-04-16 05:56:18 PM  

lordjupiter: 8 inches: It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.

I doubt that's why you don't watch CNN


You know that? All the major cable stations do the breaking news thing. It's to capture attention of people who just tuned in. And that helps sell advertising.
 
2018-04-16 05:57:51 PM  

lordjupiter: CNN has been "BREAKING NEWS" since 9/11


Wrong. It's been breaking news as it was conceived to do since Ted Turner launched it on cable tv.
 
2018-04-16 06:00:01 PM  

lordjupiter: 8 inches: It's about time.  I've actually stopped watching CNN because every second of the day in red letters it says "Breaking News" along the bottom.  No matter what the news is.  I've become desensitized.

I doubt that's why you don't watch CNN


I quit watching CNN because it's aimed at the stupid.  Conservatives claim that it is biases toward Dems.  I really don't think so.  It's just salacious and sensational garbage for the masses.
 
2018-04-16 06:01:25 PM  
To be honest I thought they did awhile ago, and Fox News was the only one still doing that crap. 
CNN was just BREAKING on everything then going to some asshat 'special reporter' with an EXCLUSIVE from the next room over. 

I don't watch cable news. 
But I do follow some Twitter feeds from people that get paid to watch those shows.
 
2018-04-16 06:05:46 PM  
Thanks for the latest news on Fark's sponsorship
 
2018-04-16 06:07:49 PM  

ParallelUniverseParking: A sensible move? In today's day and age? Well color me surprised. Nicely done, MSNBC.


Nest step, actual journalism.

/Well, maybe not the next step
//Walk before you can run, y'know
 
2018-04-16 06:10:03 PM  
I always enjoyed CNN Headline News back when it gave you a rundown of the news, in every category, every 30 minutes. Now its just like daytime TV. Also enjoyed MTV back when they played videos and The Weather Channel when they actually tell you the weather.
 
2018-04-16 06:15:00 PM  
Ronald McDonald seen off camera laughing and saying, "They've only killed one ticker? Ha."
 
2018-04-16 06:15:49 PM  
img.fark.netView Full Size


At least they are not taking the Taiwanese approach.
 
2018-04-16 06:17:38 PM  

lostcat: Next up, remove the hours of editorializing and shouting match shows, and just report the news.
Fill up the freed time reporting on a wider range of international and science news.
Sure, it's going to turn off a big percentage of your audience, but over time, they'll come back, and adjust their tastes to consume facts instead of just absorbing opinions.


I never cease to be amazed that I can learn more about the world and the news beyond the "top stories" in the US in 30 minutes of BBC and NPR news than I can from 6+ hours of American cable "News"

The signal-to-noise ratio on CNN, MSNBC, and FOX News is amazingly bad. . .30 minutes of news turned into 12+ hours of shows.  Vapid talking heads/shouting heads talk shows, the same crap repackaged over and over. . .and if I want anything beyond the most superficial of coverage I need to go to something like NPR or BBC (or other sources).
 
2018-04-16 06:21:10 PM  
I approve. Just leave the chyrons alone.
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img.fark.netView Full Size
 
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