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(CNBC)   The Millennials have spoken: "It's like the Cadillac. It's not your idea of cool." And thus rang the death knell for the once vaunted Harley-Davidson brand   ( cnbc.com) divider line
    More: Sad, Harley-Davidson, Motorcycle, U.S.-based Harley-Davidson riders, bikes, Harley-Davidson CEO Matt, Harley-Davidson motorcycles, market cap, company  
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3032 clicks; posted to Business » on 04 Feb 2018 at 9:54 AM (23 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2018-02-04 09:10:20 AM  
Pretty sure the death knell was the clanking of broken parts falling off as their bikes drove down the road
 
2018-02-04 09:19:08 AM  
It started when I screwed Davidson out of his half.

pluckyoutoo.files.wordpress.comView Full Size
 
2018-02-04 09:20:59 AM  
Wait, Cadillac isn't cool anymore? Really?

A 2018 Caddy... yeah, yeah, I guess that may be kinda boring for the kiddies.

img.fark.netView Full Size


Now, a 1978 Caddy... THAT'S a cool ride in any era.

img.fark.netView Full Size


/ um...wait
// argument fail
/// damn Millennials
 
2018-02-04 09:23:21 AM  

HighlanderRPI: Pretty sure the death knell was the clanking of broken parts falling off as their bikes drove down the road


I thought it was when Harleys decidedly became an obligatory part of a suburban man's mid-life crisis.
 
2018-02-04 09:27:32 AM  

Summoner101: HighlanderRPI: Pretty sure the death knell was the clanking of broken parts falling off as their bikes drove down the road

I thought it was when Harleys decidedly became an obligatory part of a suburban man's mid-life crisis.


Where the meek accountant gets on a new bike wearing a leather Halloween costume and is suddenly transformed into a bad ass?

Always funny.
 
2018-02-04 09:32:49 AM  
No, the noise is all about safety, not being attention whores. Bikers who ride without helmets are very safety-conscious.
 
2018-02-04 09:37:18 AM  
"I could never see myself on a Harley," said Camhi. "They're really loud and super expensive."

The millennial dare facing a life time of school debt and low wages. They are going tot be far more practical.
 
2018-02-04 09:37:58 AM  

Man On A Mission: Wait, Cadillac isn't cool anymore? Really?

A 2018 Caddy... yeah, yeah, I guess that may be kinda boring for the kiddies.

[img.fark.net image 850x566]

Now, a 1978 Caddy... THAT'S a cool ride in any era.

[img.fark.net image 850x589]

/ um...wait
// argument fail
/// damn Millennials


That farking looks like my wife's Camry.
 
2018-02-04 09:51:42 AM  
This doesn't scream "cool" to the young uns?

img.fark.netView Full Size
 
2018-02-04 09:58:56 AM  

edmo: This doesn't scream "cool" to the young uns?

[img.fark.net image 850x645]


that thing has a farking cupholder?? why does a motorcycle need a cupholder?
 
2018-02-04 10:02:47 AM  

Katie98_KT: edmo: This doesn't scream "cool" to the young uns?

[img.fark.net image 850x645]

that thing has a farking cupholder?? why does a motorcycle need a cupholder?


For the morning coffee.
/Not a joke
//asked a guy about his
///
 
kab
2018-02-04 10:09:23 AM  
The usual "whaah loud noises" crowd is here already.
 
2018-02-04 10:09:46 AM  
Not even close to dead here in lovely South Central Texas.

Black leathers customary.  Teeth optional.

/jk.  Lots of my friends ride, true bikers and yuppies.
 
2018-02-04 10:12:32 AM  

Fat Old Broad: Not even close to dead here in lovely South Central Texas.

Black leathers customary.  Teeth optional.

/jk.  Lots of my friends ride, true bikers and yuppies.


I think thats the point though. There are still plenty of boomers who ride, but the younger generations aren't into Harleys. Harley sales are on a downward trajectory and they are a very expensive toy. It will be interesting to see how this all plays out in about a decade.
 
2018-02-04 10:13:25 AM  
There's a business in my town that decorates 'man-caves' for people with no actual personalities of their own.

The 'Harley' themed basement bar seems to be the default, followed by the local college football team (NDSU Sandbaggers), or whatever your favorite pro team may be.

Harley provides a ready-made, packaged identity, so you don't need to be yourself.

Also, why does everyone who rides a Harley have to ride it to the Harley shop and hang out every Saturday? I drive a GMC pickup, but I don't spend my weekends hanging out at the dealership. And collecting t-shirts from Harley dealers in any town you visit...

Pre-packaged personality
 
2018-02-04 10:14:03 AM  

Darth_Lukecash: "I could never see myself on a Harley," said Camhi. "They're really loud and super expensive."

The millennial dare facing a life time of school debt and low wages. They are going tot be far more practical.


vespaportland.comView Full Size
 
2018-02-04 10:14:50 AM  

Big_Doofus: Fat Old Broad: Not even close to dead here in lovely South Central Texas.

Black leathers customary.  Teeth optional.

/jk.  Lots of my friends ride, true bikers and yuppies.

I think thats the point though. There are still plenty of boomers who ride, but the younger generations aren't into Harleys. Harley sales are on a downward trajectory and they are a very expensive toy. It will be interesting to see how this all plays out in about a decade.


I have young friends too, and a boyfriend in Canada.
 
2018-02-04 10:15:16 AM  
I think they're all dead. Every year in the late fall early winter when it is not too hot, but the weather is nice, these late middle aged guys get their Harleys out and ride up and down the country roads in the low hills. Invariably, there's a rescue squad or even helicopter that goes ny to rescue someone who couldn't handle their bike in a turn and laid it down or is even down in a ravine. It's happens at least once a day on the weekends.

/no issue with bikes or bikers
//except Harleys are annoyingly loud
///know your limitations
 
2018-02-04 10:15:57 AM  
I like loud noises and I am a middle aged white guy and have never considered a Harley or a Cadillac.

I am also very cheap and don't like spending money which might be the biggest factor.
 
2018-02-04 10:26:23 AM  
harley hitched their wagon to the boomers, with their money and self-delusion that they were rebel bikers instead of accountants

they've been in trouble for a while.  even gen x has probably ignored them, but that will have been ignored since everyone ignores gen x
 
2018-02-04 10:26:41 AM  
My father in law has one. It's a nice bike. I would consider it except for two reasons: one is that it's super heavy compared to other bikes of similar power. The second reason is the price is about 75% more expensive. So ya,maybe don't complain out the youngins not wanting to get into riding and be more competitive.

Nah, just blame kids, that's easier.
 
2018-02-04 10:29:31 AM  

Fat Old Broad: Big_Doofus: Fat Old Broad: Not even close to dead here in lovely South Central Texas.

Black leathers customary.  Teeth optional.

/jk.  Lots of my friends ride, true bikers and yuppies.

I think thats the point though. There are still plenty of boomers who ride, but the younger generations aren't into Harleys. Harley sales are on a downward trajectory and they are a very expensive toy. It will be interesting to see how this all plays out in about a decade.

I have young friends too, and a boyfriend in Canada.


Is he a model? My Canadian girlfriend is.
 
2018-02-04 10:31:14 AM  

Man On A Mission: Wait, Cadillac isn't cool anymore? Really?

A 2018 Caddy... yeah, yeah, I guess that may be kinda boring for the kiddies.

[img.fark.net image 850x566]

Now, a 1978 Caddy... THAT'S a cool ride in any era.

[img.fark.net image 850x589]

/ um...wait
// argument fail
/// damn Millennials


Cadillac should really embrace their inner cheesiness, IMO. The new ATS and CTS may be objectively better than the competition, but that doesn't matter to somebody who has already decided that they're only going to consider a BMW, Audi, or Mercedes. Cadillac can't beat them at their own game, so they should play by their own rules: being the best god-damn car in the whole US of A. After all, is it a coincidence that the only major sales success Cadillac has had in the last 15 years- the Escalade- is the product that most embodies these MAGA-esque principles?

I don't see Harley-Davidson as having this problem, because their products have never stopped being cheesy totems of 'Murica. Their problem is that they saturated the market. They should have gone for increasing transaction prices for the products, rather than pumping out endless mutations of the exact same product and shoving those off on a rapidly ageing customer base that will soon be unable to use said products. They should have followed the Ferrari model: if you know you can sell 500 of a given product, build 499 and watch the buyers scramble for 'em. Fender and Gibson have the same problem- how many different models of the Stratocaster do you need?
 
kab
2018-02-04 10:31:22 AM  
what an un-boring cadillac might look like

760+RWHP CTSV (Build, Dyno, Street Action) Vengeance Racing
Youtube BS2wLYc3pUc
 
2018-02-04 10:34:21 AM  
Altamont is what ruined Harley's for me.  Could you at least wait until the Stones and Airplane sets are over before you start getting stabby?
 
2018-02-04 10:35:50 AM  
Not a Harley lover myself (more of a Triumph guy who rides a Honda 'cuz he likes reliability), but this might be neat:

img.fark.netView Full Size
 
2018-02-04 10:40:36 AM  
It's normal to respond with resentment toward things you fear, do not understand, and cannot afford.

/Yes, Harleys do suck.
//Great granddad died on one.
///Wearng a leather helmet just before Christmas 1949.
 
2018-02-04 10:41:49 AM  
Bikers South Park
Youtube 9LlA0_Hv3CQ
 
2018-02-04 10:42:38 AM  

Man On A Mission: Wait, Cadillac isn't cool anymore? Really?

A 2018 Caddy... yeah, yeah, I guess that may be kinda boring for the kiddies.

[img.fark.net image 850x566]

Now, a 1978 Caddy... THAT'S a cool ride in any era.

[img.fark.net image 850x589]

/ um...wait
// argument fail
/// damn Millennials


One of those cars has a bench seat and rides like a pillow on a cruise liner.

The other is a bunch of plastic and some shiatty UX inside.
 
2018-02-04 10:42:44 AM  

Big_Doofus: Fat Old Broad: Big_Doofus: Fat Old Broad: Not even close to dead here in lovely South Central Texas.

Black leathers customary.  Teeth optional.

/jk.  Lots of my friends ride, true bikers and yuppies.

I think thats the point though. There are still plenty of boomers who ride, but the younger generations aren't into Harleys. Harley sales are on a downward trajectory and they are a very expensive toy. It will be interesting to see how this all plays out in about a decade.

I have young friends too, and a boyfriend in Canada.

Is he a model? My Canadian girlfriend is.


Duh.  And won the Nobel.
 
2018-02-04 10:45:12 AM  

That Guy What Stole the Bacon: Harley Davidson and the douchebags who ride them cannot die soon enough.


I learned all I need to know about Harley riders when I put my Honda XL250 on the road in 1985:

 -Every biker waves when they pass no matter the style of bike or the brand. Everyone except the Harley riders.
-If you break down you can count on another biker pulling over to offer help, except for the Harley riders who ride on by.
-If you happen to be around them they love to tell you how Japanese and European bikes are ruining riding and you're a terrible person for not liking what they like.

Almost without exception they are douches. I loathe everything about Harley and (most of) the people who ride them: The arrogance, the noise, the attitude, the chrome, the logo and ubiquitous branding. Everything.
 
2018-02-04 10:47:44 AM  

GardenWeasel: Darth_Lukecash: "I could never see myself on a Harley," said Camhi. "They're really loud and super expensive."

The millennial dare facing a life time of school debt and low wages. They are going tot be far more practical.

[vespaportland.com image 370x370]


Or, you know -- used.
 
2018-02-04 10:51:46 AM  

HotIgneous Intruder: It's normal to respond with resentment toward things you fear, do not understand, and cannot afford.

/Yes, Harleys do suck.
//Great granddad died on one.
///Wearng a leather helmet just before Christmas 1949.


I certainly don't fear Harleys or the fatasses who ride them. I think I can grasp the basic concept of how a motorcycle works and even why people want to own them. And yes, I can afford one.

I still don't like them.
 
2018-02-04 10:53:20 AM  
Because, a Yamaha R1 or Kawasaki ZX-13 with exhaust mods isn't loud and annoying AF?

FIRE THROWING Motorcycle Exhaust like F1 Formula car !
Youtube LSPuAYD2ErQ


Every year I see less Harley farknuts and more Sport Bike farknuts.
 
2018-02-04 11:00:41 AM  

sirrerun: GardenWeasel: Darth_Lukecash: "I could never see myself on a Harley," said Camhi. "They're really loud and super expensive."

The millennial dare facing a life time of school debt and low wages. They are going tot be far more practical.

[vespaportland.com image 370x370]

Or, you know -- used.


That Bonneville looks nice. Wow.
 
2018-02-04 11:02:20 AM  
"Old People Blame Young People" again.
 
2018-02-04 11:04:18 AM  

HighlanderRPI: Pretty sure the death knell was the clanking of broken parts falling off as their bikes drove down the road


Oddly enough, they somehow survived the AMF-era and were bought back by more or less original owners (who at least built semi-reliable paleotech motorcycles).

Millenials?   I'm a gen-x type staring 50 in the face and couldn't be less interested in a Harley as a midlife crisis mobile.  If I go with a motorcycle, it would most likely be a UJM (universal japanese motorcycle [unfortunately the last was made by honda about 10 years ago]) or possibly a sportbike style.  If I was going to spend Harley money on a midlife crisis mobile, a Polaris Slingshot looks really, really nice (don't even ask about the lack of coordinated "lifestyle marketing" where Harley makes its money).

If Harley doesn't convince gen-x that riding such a beast won't make them look like boomers (i.e. plenty older) they won't be around when the millenials have their mid-life crisis.
 
2018-02-04 11:17:17 AM  

sirrerun: Not a Harley lover myself (more of a Triumph guy who rides a Honda 'cuz he likes reliability), but this might be neat:

[img.fark.net image 770x440]


Looks like a Ducati. 

/I too ride a Honda cuz reliability
/What's your ride?
///
 
2018-02-04 11:21:42 AM  
Maybe millenials don't want to be organ donors.
 
2018-02-04 11:23:16 AM  

Vaginosilicosis: 15 years ago Cadillac was on the right track but they bloated them all back up again for the 60+ crowd.


The hard reality is that you have to make cars to appeal to people who realistically can buy them.  The vast majority of 20- and 30-somethings just aren't going to throw $50k+ at a luxury vehicle.  50- and 60-somethings will.
 
2018-02-04 11:23:27 AM  

Fat Old Broad: Not even close to dead here in lovely South Central Texas.

Black leathers customary.  Teeth optional.

/jk.  Lots of my friends ride, true bikers and yuppies.


Username checks out.
 
2018-02-04 11:23:55 AM  

AsparagusFTW: Maybe millenials don't want to be organ donors.


Only if the organs are artisanal and fair trade.
 
2018-02-04 11:24:40 AM  

Tyrosine: That Guy What Stole the Bacon: Harley Davidson and the douchebags who ride them cannot die soon enough.

I learned all I need to know about Harley riders when I put my Honda XL250 on the road in 1985:

 -Every biker waves when they pass no matter the style of bike or the brand. Everyone except the Harley riders.
-If you break down you can count on another biker pulling over to offer help, except for the Harley riders who ride on by.
-If you happen to be around them they love to tell you how Japanese and European bikes are ruining riding and you're a terrible person for not liking what they like.

Almost without exception they are douches. I loathe everything about Harley and (most of) the people who ride them: The arrogance, the noise, the attitude, the chrome, the logo and ubiquitous branding. Everything.


The wife and I pulled into a rest stop on day, and a Goldwing pulled in behind us. He got off his ride and immediately began to tell me how much better his Wing was than my Vision.

The douches are everywhere, and ride everything.
 
2018-02-04 11:24:56 AM  

HMS_Blinkin: AsparagusFTW: Maybe millenials don't want to be organ donors.

Only if the organs are artisanal and fair trade.


And comes with free avocados and toast.
 
2018-02-04 11:26:02 AM  

AsparagusFTW: HMS_Blinkin: AsparagusFTW: Maybe millenials don't want to be organ donors.

Only if the organs are artisanal and fair trade.

And comes with free avocados and toast.


If the avocados are free, we can finally afford to buy houses.
 
2018-02-04 11:26:57 AM  
Boomer here.

Cadillac says: contractor, salesman, old guy with cigar or "legitimate businessman" to me.

I'd never even consider owning one.  They're tarted up Chevys for people who want to impress you.
 
2018-02-04 11:36:08 AM  

Truck Fump: Boomer here.

Cadillac says: contractor, salesman, old guy with cigar or "legitimate businessman" to me.

I'd never even consider owning one.  They're tarted up Chevys for people who want to impress you.


But you can buy a 3 year old Cadillac with only 8,000 miles on the odometer for 1/2 the price of a new one.
 
2018-02-04 11:37:43 AM  
Not going to lie.  I would drive a vintage Caddy and laugh at all you skinny jelly youngsters as I cruise by.  ;)
 
2018-02-04 11:43:44 AM  

TravelingFreakshow: Tyrosine: That Guy What Stole the Bacon: Harley Davidson and the douchebags who ride them cannot die soon enough.

I learned all I need to know about Harley riders when I put my Honda XL250 on the road in 1985:

 -Every biker waves when they pass no matter the style of bike or the brand. Everyone except the Harley riders.
-If you break down you can count on another biker pulling over to offer help, except for the Harley riders who ride on by.
-If you happen to be around them they love to tell you how Japanese and European bikes are ruining riding and you're a terrible person for not liking what they like.

Almost without exception they are douches. I loathe everything about Harley and (most of) the people who ride them: The arrogance, the noise, the attitude, the chrome, the logo and ubiquitous branding. Everything.

The wife and I pulled into a rest stop on day, and a Goldwing pulled in behind us. He got off his ride and immediately began to tell me how much better his Wing was than my Vision.

The douches are everywhere, and ride everything.


Goldwing riders are the exception for the most part.  I've had the same experiences with Goldwing riders.  While Harley riders are brand loyal morons, Goldwing guys are model specific douchers.  

Granted, my only bikes are a Kawi Z125 and a Yamaha Vino 125, but I've always been under the impression that a moto is a moto.  You pull up along side another rider, turn and wave, and 9 times out of 10, they turn and wave back.  Goldwings and Harleys wont acknowledge you if you're not on their product of choice.
 
kab
2018-02-04 11:47:38 AM  

Zeb Hesselgresser: Because, a Yamaha R1 or Kawasaki ZX-13 with exhaust mods isn't loud and annoying AF?

[Youtube-video https://www.youtube.com/embed/LSPuAYD2​ErQ]

Every year I see less Harley farknuts and more Sport Bike farknuts.


Sounds good to me.  *shrug*
 
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