If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(The Wrap)   Warner Bros. Entertainment CEO Kevin Tsujihara finally admits what has been painfully obvious the past five years "We can't do what Disney's done"   ( thewrap.com) divider line
    More: Obvious, Superhero, Warner Bros., Justice League, Superman, Warner Bros, DC Comics, Batman, superhero movies  
•       •       •

2042 clicks; posted to Entertainment » on 12 Jan 2018 at 3:35 PM (27 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



64 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest


Oldest | « | 1 | 2 | » | Newest | Show all

 
2018-01-12 01:12:38 PM  
Superman not being part of the marketing campaign for Justice League didn't cause a drop in the box office.

Hell with big movies like that I would lay money that the trailers and posters are the least cost effective part of any ad blitz.

If you're going to see it, you're going to see it.  If not?  Seeing a specific scene or character won't change your mind.  Word of mouth will.
 
2018-01-12 02:09:00 PM  
Take a promising franchise with a dedicated fan base and make a terrible sequel? Don't sell yourself short, WB.
 
2018-01-12 03:42:26 PM  
You COULD HAVE.  You absolutely could have.

You just decided not to, and tried to take shortcuts.
 
2018-01-12 03:50:19 PM  
They could, but they're going to have to put in the work to do it. Wonder Woman was an excellent start. Make a good solo Superman film. Like, a real good one. You farkers had Superman: Birthright as a perfect source for an origin but you farked that up. So skip it and do another. Make it actually hopeful. Make a good nuBat film. Get Batfleck's head in the game or swap him out; your choice. Just get some good solo films going before you attempt a tent-pole film like JLA again. Come the fark on. You've got damn near 100 years of material to work with.
 
2018-01-12 03:55:49 PM  
"He has green light, I have red light..."

Well...
.....
.....
profit?
 
2018-01-12 03:57:21 PM  
Too Many Cooks | Adult Swim
Youtube QrGrOK8oZG8
 
2018-01-12 03:59:24 PM  
How long before Disney buys WB?
 
2018-01-12 04:01:14 PM  
And....They still don't get it.

More marketing of Superman would not have made the movie better. Making the movie better would have made more people see it. Social media and the audience reaction is what killed this movie. They need to test out these ideas better rather than people who are paid to agree with everyone.
 
2018-01-12 04:03:49 PM  
Writey-writey first, boomy-boomy last.
 
2018-01-12 04:07:28 PM  
The key base component is having characters we care about.  We cared Nolan's Batman and Raimi's Spiderman.  The MCU got it right from the start with Iron Man / Stark.  Yes, he's a dick but but we know his story and care about him.  That has continued on with all their heroes.  Civil War added a new twist with Spidey and BP, solid introductions that made us want to see more of them.

DC, not so much.  Man of Steel, nope.  BvS: Superman still nope, Batman nope, Wonder Woman nailed it.  Wonder Woman movie followed up on the introduction and she's now their best character.
Justice League: Superman still nope, Batman a bit, WW yup, Aquaman sorta, Flash and Cyborg got good interest.  Aquaman's movie should have come out be JL, providing a proper introduction and providing some back story.

DC does have something to build on.  Here's hoping this change up and moment of clarity will get them going properly.  None of that will fix their whiny fanboys though.
 
2018-01-12 04:11:31 PM  
Next time have Jared Leto play all the super hero and villain roles.
 
2018-01-12 04:14:03 PM  
And come on, All you have to do for a GL film is Training Day in space. Just show that Sinestro's methods are on some level effective, but make him just enough of an asshole that it doesn't balance out and have your earth lantern (Hal, John, Guy, whoever; it really doesn't need to be Hal) put the giant green cartoon hammer down.
 
2018-01-12 04:16:02 PM  
They need more Ant-Man?
 
2018-01-12 04:20:53 PM  

BizarreMan: Superman not being part of the marketing campaign for Justice League didn't cause a drop in the box office.

Hell with big movies like that I would lay money that the trailers and posters are the least cost effective part of any ad blitz.

If you're going to see it, you're going to see it.  If not?  Seeing a specific scene or character won't change your mind.  Word of mouth will.


terminalx: And....They still don't get it.

More marketing of Superman would not have made the movie better. Making the movie better would have made more people see it. Social media and the audience reaction is what killed this movie. They need to test out these ideas better rather than people who are paid to agree with everyone.


This ^^^

Oh, and...

eagles95: They need more Ant-Man?


Of course, that too.

/WW was good but the rest of DC movies?  Meh.
 
2018-01-12 04:25:40 PM  
While Marvel was hampered by not having all their toys in their toybox, DC broke theirs.
Since Marvel sold off their top tier characters, the had to make do with the 2nd and 3rd.
(dumm ditty dum ditty dumm ditty dum ditty dum dittty dum ditty.....Ragnaraaaaaaaoock)

 DC is now in the same situation Marvel was in and are now unfortunately stuck at 2010 again.
They should really back off from Superman and Bat Man, since they have killed the brand for now.
They have Wonder Woman, the Flash, (maybe Aquaman and Cyborg i dont care really) and other characters.

Not from DC proper mind you, but, from their other publishing imprints.
I still think that they are ashamed of superheroes and are loath to make movies from them, but, still want a share of the Mouse's money. But they have a load of characters that are realistic, and dark, and gritty and dark, edgy, and don't wear spandex, and dark, and they can make an arse load of decent "adult" fare.
In short, do Vertigo, you short sighted assholes, do Transmetropolitan, do The Authority for crissakes.

/
hell you could give those to Snyder, you just have to point out the nuances to him
//"but i only like filming splash pages sans context,
/// they look so cooool"
 
2018-01-12 04:27:55 PM  
You mean buy a bunch of already insanely profitable franchises then churn out a never ending stream of movies?  I don't think anyone BUT Disney could do that
 
2018-01-12 04:28:45 PM  
This mess began with Man of Steel, you can't build a franchise on meh. Next time hire someone who cares about the characters, you know like how Patty Jenkins cared about Wonder Woman. Let's see what that gets you.
 
2018-01-12 04:30:35 PM  
Of course WB can't do what Disney did. There isn't another preassembled successful superhero franchise they can just go purchase and try not to screw up.
 
2018-01-12 04:30:45 PM  
i.stack.imgur.comView Full Size
 
2018-01-12 04:31:03 PM  
Does this mean Zack Snyder is permanently banished to the phantom zone?
 
2018-01-12 04:33:34 PM  
Warner Bros. could potentially salvage Superman in one of two ways, and both are risky.

The first is to use the upcoming Flash film to reset everything (being Flashpoint), allowing for a fresh start on Superman to be told however they want. This of course risks alienating casual viewers who will have trouble accepting a complete cosmic retcon.

The second is to make the next Man of Steel film a midquel between Man of Steel and Batman v. Superman: Dawn of Justice. This will allow to create character development that probably should have occurred prior to Justice League and that was certainly not seen effectively in Batman v. Superman. It would also allow a means of creating a believable romance between Lois and Clark rather than the "welp, they're living together now" jump that the films thus far have done. The risk in this method is in expecting casual viewers to understand the out-of-sequence timeframe.
 
2018-01-12 04:38:26 PM  
They need to come out with a really good "Wonder Twins"movie, similar to what Marvel did with GotG.

/not joking
 
2018-01-12 04:39:31 PM  
Well, they can, but not with Zach Schneider in charge.

If you want your superhero movies to feel like 90's buddy cop films + superpowers, you're going to have to kick Zach Schneider to the curb.

Interestingly, Patty Jenkins managed to hit the humor + superhero action formula on her first try.

Put Joss Whedon in charge of the next couple of Justice League movies right from the start, as action with witty banter has always been his specialty.

He managed to insert some into the last Justice League movie, but you could tell it was tacked on with reshoots and post.
 
2018-01-12 04:45:29 PM  

BullBearMS: Well, they can, but not with Zach Schneider in charge.


cdn1.thr.comView Full Size
 
2018-01-12 04:47:13 PM  
img.fark.netView Full Size
 
2018-01-12 04:55:47 PM  

Thong_of_Zardoz: They need to come out with a really good "Wonder Twins"movie, similar to what Marvel did with GotG.

/not joking

But make them both women.
Hot women.
And not related.

Just...really close.
 
2018-01-12 05:10:27 PM  

KingBiefWhistle: They could, but they're going to have to put in the work to do it. Wonder Woman was an excellent start. Make a good solo Superman film. Like, a real good one. You farkers had Superman: Birthright as a perfect source for an origin but you farked that up. So skip it and do another. Make it actually hopeful. Make a good nuBat film. Get Batfleck's head in the game or swap him out; your choice. Just get some good solo films going before you attempt a tent-pole film like JLA again. Come the fark on. You've got damn near 100 years of material to work with.


A few really good years of animated stuff in the DCAU to use a cheat sheet....
 
2018-01-12 05:19:48 PM  

RyansPrivates: KingBiefWhistle: They could, but they're going to have to put in the work to do it. Wonder Woman was an excellent start. Make a good solo Superman film. Like, a real good one. You farkers had Superman: Birthright as a perfect source for an origin but you farked that up. So skip it and do another. Make it actually hopeful. Make a good nuBat film. Get Batfleck's head in the game or swap him out; your choice. Just get some good solo films going before you attempt a tent-pole film like JLA again. Come the fark on. You've got damn near 100 years of material to work with.

A few really good years of animated stuff in the DCAU to use a cheat sheet....


DC's animated work is vastly superior to Marvel's Disney channel ADHD enabling stuff, but I'm not sure if they could translate the quality and content to the big screen.

However, Sony/Marvel might be making be move in upgrading their animation products:
SPIDER-MAN: INTO THE SPIDER-VERSE - Official Teaser Trailer
Youtube ii3n7hYQOl4
 
2018-01-12 05:28:30 PM  
I just hope next movie they show more Wonder Woman, if you know what I mean, and I think you do.

/Justice league wasn't as bad as many think
//If you're going to do origins, you can't cram it into one film like they did
 
2018-01-12 05:35:07 PM  

soupbone: I just hope next movie they show more Wonder Woman, if you know what I mean, and I think you do.

/Justice league wasn't as bad as many think
//If you're going to do origins, you can't cram it into one film like they did


X-Men: First Class says you can, you just need a director who's up to the challenge. Obviously that's not Snyder, but it shouldn't be Whedon either. Superhero fatigue is already starting to set in, and it's just going to accelerate if every team movie has the same vibe and snarky one-liners, and you end up only being able to tell them apart by the uniforms.
 
2018-01-12 05:49:43 PM  
Moviebob suggests using the upcoming Flashpoint as a means to reboot the entire DCEU.
In Bob We Trust - HOW TO FIX THE DCEU: PART I
Youtube -0pgi5G68y8

/what they really needed to not do is put the cart before the horse
 
2018-01-12 06:03:44 PM  

skyotter: You COULD HAVE.  You absolutely could have.

You just decided not to, and tried to take shortcuts.


I knew it was going to be bad when I heard from comic con (not at the panel when announced because hall H is insane and I'd rather not deal with that) that the movie to follow man of steel was BvS.  Not the time to dmo that movie. Barely knew superman from Man of steel because he wasn't really superman yet till maybe the end of the movie.  Not a huge superman fan and man of steel had flaws but I saw some promise in it that were dashed when bvs was announced.  The more I learned about it the more I realized that Snyder had no one editing him which I knew from sucker punch (I really wanted to love that movie) and from the time I attended the live commentary at comic con of the watchmen with Snyder going off on a huge rant about certain item in the comedian's apartment.  It didn't get better and we left shortly after that.

From that I learned that if he's not being edited or focused by someone else, he has a bad habit of going off some weird thought path that takes away from the project.  He has the potential to do decent stuff but maybe don't have him in charge of the script or filming the character emoti
 
2018-01-12 06:04:41 PM  

suelswalker: skyotter: You COULD HAVE.  You absolutely could have.

You just decided not to, and tried to take shortcuts.

I knew it was going to be bad when I heard from comic con (not at the panel when announced because hall H is insane and I'd rather not deal with that) that the movie to follow man of steel was BvS.  Not the time to dmo that movie. Barely knew superman from Man of steel because he wasn't really superman yet till maybe the end of the movie.  Not a huge superman fan and man of steel had flaws but I saw some promise in it that were dashed when bvs was announced.  The more I learned about it the more I realized that Snyder had no one editing him which I knew from sucker punch (I really wanted to love that movie) and from the time I attended the live commentary at comic con of the watchmen with Snyder going off on a huge rant about certain item in the comedian's apartment.  It didn't get better and we left shortly after that.

From that I learned that if he's not being edited or focused by someone else, he has a bad habit of going off some weird thought path that takes away from the project.  He has the potential to do decent stuff but maybe don't have him in charge of the script or filming the character emoti


Emotional arcs.

Also what was up with the really bad cgi?
 
2018-01-12 06:22:43 PM  

bighairyguy: RyansPrivates: KingBiefWhistle: They could, but they're going to have to put in the work to do it. Wonder Woman was an excellent start. Make a good solo Superman film. Like, a real good one. You farkers had Superman: Birthright as a perfect source for an origin but you farked that up. So skip it and do another. Make it actually hopeful. Make a good nuBat film. Get Batfleck's head in the game or swap him out; your choice. Just get some good solo films going before you attempt a tent-pole film like JLA again. Come the fark on. You've got damn near 100 years of material to work with.

A few really good years of animated stuff in the DCAU to use a cheat sheet....

DC's animated work is vastly superior to Marvel's Disney channel ADHD enabling stuff, but I'm not sure if they could translate the quality and content to the big screen.

However, Sony/Marvel might be making be move in upgrading their animation products:
[Youtube ii3n7hYQOl4 image 480x270][Youtube-video https://www.youtube.com/embed/ii3n7hYQ​Ol4]


whooa, got chills
img.fark.netView Full Size

link to page
 
2018-01-12 06:28:04 PM  
Flashpointing the current universe won't fix things IMHO. For the vast majority of the movie going public all these stars excepting WW are too tainted by this string of failures to continue with them.

It is a real shame too. The casting for these roles is pretty spot on (although I don't personally care for Aquabro). I just don't think enough people are going to be willing to give this iteration another shot to justify the time and money it would require to reboot it. For my little family of three it is a $50 night to go to the movies.

I mean you are talking another $200 million movie and another couple of years of production before you introduce the rebooted versions of these characters. Why would Cavill et al wait around that long?
 
2018-01-12 06:30:01 PM  

suelswalker: what was up with the really bad cgi


img.fark.netView Full Size


Doh!
 
2018-01-12 06:36:19 PM  

Vermithrax Perjorative: Flashpointing the current universe won't fix things IMHO. For the vast majority of the movie going public all these stars excepting WW are too tainted by this string of failures to continue with them.

It is a real shame too. The casting for these roles is pretty spot on (although I don't personally care for Aquabro). I just don't think enough people are going to be willing to give this iteration another shot to justify the time and money it would require to reboot it. For my little family of three it is a $50 night to go to the movies.

I mean you are talking another $200 million movie and another couple of years of production before you introduce the rebooted versions of these characters. Why would Cavill et al wait around that long?


My opinion on the subject is don't reboot, re-direct.  You've got all the grimdark out of the way, now show the heroes being, well heroic.  Have Batman be less jaded, let Superman be the big blue boyscout.  Make it a character arc and chances are you can back this thing up into that pile of money fans are willing to give you.
 
2018-01-12 06:48:29 PM  
DC should have gone in the opposite direction of Marvel.  Instead of a shared universe, do standalone movies or trilogies aka The Dark Knight.  You could still mix things up with Justice League or team-ups, but let each film be stand alone.  Free from continuity constraints, let directors experiment with the characters and format.
 
2018-01-12 07:27:03 PM  

EdgeRunner: Of course WB can't do what Disney did. There isn't another preassembled successful superhero franchise they can just go purchase and try not to screw up.


The 90s and early 2000s is littered with crap super hero movies. You can still make something good if you try.
 
2018-01-12 08:06:53 PM  

Mentat: DC should have gone in the opposite direction of Marvel.  Instead of a shared universe, do standalone movies or trilogies aka The Dark Knight.  You could still mix things up with Justice League or team-ups, but let each film be stand alone.  Free from continuity constraints, let directors experiment with the characters and format.


Exactly that is where Warner/dc dropped the ball. They had a golden opportunity but went all in on the zachverse and now Warner brothers have wile e coyoted itself to never getting remotely close to marvel in the movies.

To be honest I never liked the Superman that does not want to be Superman edgy take that dc Warner brothers have been trying to sell since Superman returns and really went with in man of steel and SvB
 
2018-01-12 08:22:04 PM  
Ok, I'll make WB an offer.

Give me complete control over the DC Franchises.  Pay me $1 million per year to do so.  I'll ensure that at least one movie gets greenlighted per year and I'll keep the budgets in check.

No, I'm not even slightly qualified to do this.  But clearly, neither are the people you've had in charge of this.  I'll be more than happy to tell your coked out "producers" to fark off when they need to fark off, and I'll ensure there are no more casting couch hijinx along the way.  All I ask is for the million a year and for you to look the other way when I occasionally biatchslap someone who desperately needs it.

Oh, and I don't do coke or orgies.  You won't need a separate expense line for me on that account.
 
2018-01-12 08:33:23 PM  

Colour_out_of_Space: Thong_of_Zardoz: They need to come out with a really good "Wonder Twins"movie, similar to what Marvel did with GotG.

/not joking
But make them both women.
Hot women.
And not related.

Just...really close.


Step sisters maybe? I've heard those movies are really popular nowadays.
 
2018-01-12 10:05:09 PM  

Nonrepeating Rotating Binary: Ok, I'll make WB an offer.

Give me complete control over the DC Franchises.  Pay me $1 million per year to do so.  I'll ensure that at least one movie gets greenlighted per year and I'll keep the budgets in check.

No, I'm not even slightly qualified to do this.  But clearly, neither are the people you've had in charge of this.  I'll be more than happy to tell your coked out "producers" to fark off when they need to fark off, and I'll ensure there are no more casting couch hijinx along the way.  All I ask is for the million a year and for you to look the other way when I occasionally biatchslap someone who desperately needs it.

Oh, and I don't do coke or orgies.  You won't need a separate expense line for me on that account.


I'll help. Let me get in on this.
 
2018-01-13 12:31:39 AM  

LarryDan43: Next time have Jared Leto play all the super hero and villain roles.


As much as Suicide Squad sucked, it was not helped by having it come out before any of the big heavies got their own movies.  Maybe after they made Batman and Aquaman, they could have had an established universe to play in.
 
2018-01-13 01:29:54 AM  
mindreels.files.wordpress.comView Full Size
 
2018-01-13 01:44:56 AM  

Fano: [mindreels.files.wordpress.com image 850x566]


and get Robert Redford to play Sun-Baked Skin Man..?

/BRILLIANT..!
 
2018-01-13 02:27:31 AM  
WB and DC lose the grim dark crap from everything save stand alone Batman movies cause it doesn't work for anyone else in the DC verse save perhaps The Question.
 
2018-01-13 03:55:16 AM  

drdole: Robert Redford to play Sun-Baked Skin Man..?


Baz Luhrmann - Everybody's Free To Wear Sunscreen
Youtube sTJ7AzBIJoI
 
2018-01-13 08:40:12 AM  

skyotter: You COULD HAVE.  You absolutely could have.

You just decided not to, and tried to take shortcuts.


This right here; I-I'm sorry but I don't buy Tsujihara's argument.

You have the most recognized, iconic superheros in the world, okay?  You just tell a good story around said heroes and you can print your own money.  You don't necessarily need to tell origin stories, you just tell good stories, period.

If Marvel could take "Iron Man" and make into a billion-dollar franchise; movies centered around Superman, Batman or Wonder Woman should be drops in the bucket.

Yet their lot managed to fark that up; that, ladies and gentlemen, is an achievement.
 
2018-01-13 08:40:28 AM  
As has been pointed out a zillion times by now, the biggest problem was that they saw the pile of money Disney was making with Marvel and decided that was what they wanted. They never sought to replicate that success by behaving like Disney in structure, strategy or execution.

They also never seemed to realize Disney's chief success comes from treating films as marketing vehicles for merchandising and ancillary rights.
 
Displayed 50 of 64 comments


Oldest | « | 1 | 2 | » | Newest | Show all


View Voting Results: Smartest and Funniest

This thread is closed to new comments.

Continue Farking

On Twitter





Top Commented
Javascript is required to view headlines in widget.
  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.

Report