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(Uproxx)   Disney has earned more money from the Star Wars movies than it cost to buy Lucasfilm   ( uproxx.com) divider line
    More: Misc, Star Wars, Force Awakens, Star Wars Episode I: The Phantom Menace, smart financial decision, Disney, box office numbers, North American release, Star Wars Episode V: The Empire Strikes Back  
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1936 clicks; posted to Entertainment » on 29 Dec 2017 at 1:50 PM (29 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2017-12-29 01:39:42 PM  
Well, isn't that kind of the point?  You don't acquire another business to lose money.
 
2017-12-29 01:42:14 PM  
Earned more as in profit, or earned more as in revenue?

It's an important distinction.
 
2017-12-29 01:48:42 PM  

Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.


Revenue.  Then again, Hollywood finances are as fuzzy as the music industry so they've likely make a profit by now.
 
2017-12-29 01:49:36 PM  
I'd have guessed that to be the plan.
 
2017-12-29 01:51:37 PM  
That honestly took longer than I thought it would.
 
2017-12-29 01:51:43 PM  
That was quick. It's all gravy from here on out.
 
2017-12-29 01:55:34 PM  
And they're going to earn more with the new Star Wars Land.

They're already testing some new tech with a VR/Escape through attraction that exists in Disney Springs.
It's like 35 dollar and lasts about an hour.
Disney Springs – The VOID Star Wars: Secrets of the Empire
Youtube 2ynNPykqFfs
 
2017-12-29 01:57:08 PM  

enry: Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.

Revenue.  Then again, Hollywood finances are as fuzzy as the music industry so they've likely make a profit by now.


Box office receipt revenue. You could probably throw in another billion in BB-8, Rae and Kylo Ren merchandise alone. Not to mention the theme park that Disney is building.
 
2017-12-29 01:57:24 PM  

Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.


Exactly. However, you could also figure in some of the stock value increase for a more accurate return on investment formula.
 
2017-12-29 01:58:54 PM  

Beerguy: Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.

Exactly. However, you could also figure in some of the stock value increase for a more accurate return on investment formula.


Half of George's payment was disney stock so he's making money right along with them.
 
2017-12-29 02:02:32 PM  

baorao: enry: Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.

Revenue.  Then again, Hollywood finances are as fuzzy as the music industry so they've likely make a profit by now.

Box office receipt revenue. You could probably throw in another billion in BB-8, Rae and Kylo Ren merchandise alone. Not to mention the theme park that Disney is building.


Some of that box office goes to theaters too.  Maybe .00000000001% of it but still....
 
2017-12-29 02:02:34 PM  

Champion of the Sun: Beerguy: Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.

Exactly. However, you could also figure in some of the stock value increase for a more accurate return on investment formula.

Half of George's payment was disney stock so he's making money right along with them.


Yeah, but what do the Ewoks get?!
 
2017-12-29 02:04:26 PM  

NewportBarGuy: Champion of the Sun: Beerguy: Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.

Exactly. However, you could also figure in some of the stock value increase for a more accurate return on investment formula.

Half of George's payment was disney stock so he's making money right along with them.

Yeah, but what do the Ewoks get?!


All the Universal Executives they care to eat.
 
2017-12-29 02:05:04 PM  

Beerguy: Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.

Exactly. However, you could also figure in some of the stock value increase for a more accurate return on investment formula.


Oh I have no doubt that Disney will make money on the deal, and maybe already have. But I'd say it is in merchandising more than movies. Those movies aren't cheap. And the advertising budgets for them might cost as much again as the movie cost.
 
2017-12-29 02:05:04 PM  

NewportBarGuy: Champion of the Sun: Beerguy: Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.

Exactly. However, you could also figure in some of the stock value increase for a more accurate return on investment formula.

Half of George's payment was disney stock so he's making money right along with them.

Yeah, but what do the Ewoks get?!


pbs.twimg.comView Full Size
 
2017-12-29 02:10:44 PM  
Good for you, Disney. Now shelve the Han Solo movie and focus on stories that might actually interest your audience instead of causing the franchise to lose fans. Claim it as a loss this year, and release it to video later, intercut with a documentary, as a non-Canon fan curiosity.

And stop skipping around the damn timeline. Follow the Marvel Studios model and let the Story films further build and enhance the setting of the "numbered" Episodes. There's a whole galaxy caught under the heel of the First Order... has to be some story potential there.
 
2017-12-29 02:11:11 PM  

Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.


Wrong!  According to the Internet, Disney acquired the Star Wars properties solely for the purpose of introducing "diversity" and "political correctness" to them so that they could be ruined for millions of single white men hardcore fans.
 
2017-12-29 02:17:37 PM  

Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.


I think they got the Indiana Jones franchise too. So they made it back on just one aspect of the purchase, I guess.
 
2017-12-29 02:20:27 PM  
Now they can make Rogue 2.
 
2017-12-29 02:26:22 PM  
And the park isn't even open yet.
 
2017-12-29 02:27:05 PM  
Star Wars is a lot like Metallica.

They both have had glory days of unparalleled greatness, but now they both push mass-appeal pablum.

/twirls mustache
//sips PBR
///writes another article for Pitchfork
 
2017-12-29 02:30:59 PM  

Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.


This.
Why is this a thing that needs reported?
 
2017-12-29 02:33:16 PM  

Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.


Just to argue. You don't always acquire another business to make money off that business. Sometimes you'll do it to poach the staff, sometimes you'll do it and close their product and fold the tech into your own competing product.
 
2017-12-29 02:35:39 PM  
Think of how much more money they could have made if they kept the Extended Universe!

Joruuuuuuus C'Boath T-shirts!
Mara Jade Bratz!
Waru plushies!
 
2017-12-29 02:35:41 PM  
Theaters take about a third of box office gross on these movies, and the ubiquitous, neverending marketing campaign can't be cheap either.
 
2017-12-29 02:35:58 PM  

optikeye: And they're going to earn more with the new Star Wars Land.

They're already testing some new tech with a VR/Escape through attraction that exists in Disney Springs.
It's like 35 dollar and lasts about an hour.
[Youtube 2ynNPykqFfs image 480x270][Youtube-video https://www.youtube.com/embed/2ynNPykq​Ffs]


I thought they shut down disneyquest
 
2017-12-29 02:37:05 PM  

clkeagle: Good for you, Disney. Now shelve the Han Solo movie and focus on stories that might actually interest your audience instead of causing the franchise to lose fans. Claim it as a loss this year, and release it to video later, intercut with a documentary, as a non-Canon fan curiosity.

And stop skipping around the damn timeline. Follow the Marvel Studios model and let the Story films further build and enhance the setting of the "numbered" Episodes. There's a whole galaxy caught under the heel of the First Order... has to be some story potential there.


Yea this timeline thing is confusing the shiat out of my tiny brain.
 
2017-12-29 02:38:19 PM  

Gubbo: Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.

Just to argue. You don't always acquire another business to make money off that business. Sometimes you'll do it to poach the staff, sometimes you'll do it and close their product and fold the tech into your own competing product.


But in the end you make money. One way or another.
 
2017-12-29 02:43:02 PM  

Slow To Return: Gubbo: Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.

Just to argue. You don't always acquire another business to make money off that business. Sometimes you'll do it to poach the staff, sometimes you'll do it and close their product and fold the tech into your own competing product.

But in the end you make money. One way or another.


Or try to.

Or stop losing money quickly. It has happened that some big corp buys out a smaller upstart only to let it languish because that upstart may be a killer competitor in a few years, but might not, depending on the market. So buy it out and let it die.
 
2017-12-29 02:43:08 PM  

Gubbo: Earned more as in profit, or earned more as in revenue?

It's an important distinction.


This analysis is just talking about revenue only regarding the movies.  It's a pretty arbitrary line, considering how much value they derive from the properties outside of the movie releases.

They apparently broke the revenue line just before the release of Rogue One, when you take into account the dozens of other revenue streams and marketing opportunities they bought with Lucas Film - merchandising, previous licensing with older SW and Indiana Jones material, etc.  Now, they're likely beyond two multiples of revenue with TLJ.

Profit?   I wouldn't be surprised if they were already close to or beyond the profit line.  Disney went into high gear the second the ink dried, and have been making money hand over fist since that day.
 
2017-12-29 02:43:35 PM  
Make Boondock Saints Three.
 
2017-12-29 02:52:51 PM  

BalugaJoe: Make Boondock Saints Three.


They haven't made #2 yet.
 
2017-12-29 02:56:19 PM  
media.giphy.comView Full Size

Hold on, lemme find the ledger sheet...
 
2017-12-29 02:59:04 PM  

BalugaJoe: Now they can make Rogue 2.


Heh, maybe drop the number, eh?  Even better, how about a whole lot of Rogues.  A Rogue Squadron, if you will...
 
2017-12-29 02:59:11 PM  

Plant Rights Activist: optikeye: And they're going to earn more with the new Star Wars Land.

They're already testing some new tech with a VR/Escape through attraction that exists in Disney Springs.
It's like 35 dollar and lasts about an hour.
[Youtube 2ynNPykqFfs image 480x270][Youtube-video https://www.youtube.com/embed/2ynNPykq​Ffs]

I thought they shut down disneyquest


Yup and tore it down...this is entirely store front and game system. It's a walkthrough with objects you interact with and stuff to shoot at.
 
2017-12-29 03:05:14 PM  
Consider that part of the purchase of Lucasfilm includes Disney now owning Industrial Light and Magic which does FX for the Marvel movies, and allows them to outsource FX to other studios like Universal (Jurassic World, etc.), Paramount (Ninja Turtles, etc.) and Warner Bros. (Kong: Skull Island, etc.).

Add that to merchandising and theme park attractions, even without Star Wars' movie grosses, I think it's safe to say they've broken even.
 
2017-12-29 03:06:03 PM  
Make Bernie Sanders movie.
 
2017-12-29 03:07:23 PM  

Slow To Return: clkeagle: Good for you, Disney. Now shelve the Han Solo movie and focus on stories that might actually interest your audience instead of causing the franchise to lose fans. Claim it as a loss this year, and release it to video later, intercut with a documentary, as a non-Canon fan curiosity.

And stop skipping around the damn timeline. Follow the Marvel Studios model and let the Story films further build and enhance the setting of the "numbered" Episodes. There's a whole galaxy caught under the heel of the First Order... has to be some story potential there.

Yea this timeline thing is confusing the shiat out of my tiny brain.


For the casual fans? I had two coworkers who initially didn't want to see The Last Jedi because they hadn't seen "the last one." When I told them it was worth seeing to know what was going on with the original characters and to get to know Rey and Finn, they both already knew who I was talking about. After questioning a bit more, I realized they had both seen The Force Awakens, but neither had seen Rogue One.

So yeah. To us it's no big deal, but a lack of chronological order can be confusing to casual fans. And when Disney spends $200 million to make a movie, it sure as hell isn't just for us.
 
2017-12-29 03:11:52 PM  
Use the For$€
 
2017-12-29 03:29:59 PM  

doglover: Use the For$€


Um... wouldn't it be better to say, Use the £or¢€?
 
2017-12-29 03:33:48 PM  

FlashHarry: doglover: Use the For$€

Um... wouldn't it be better to say, Use the £or¢€?


No love for the Yen?
 
2017-12-29 03:43:44 PM  

Zombie DJ: Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.

This.
Why is this a thing that needs reported?


Obviously you guys didn't go to Trump college!
 
2017-12-29 03:46:56 PM  

FlashHarry: doglover: Use the For$€

Um... wouldn't it be better to say, Use the £or¢€?


The Lorkey?
 
2017-12-29 03:54:09 PM  

FlashHarry: doglover: Use the For$€

Um... wouldn't it be better to say, Use the £or¢€?


"£" is a stylised "L". For "libra". Florin would work: "ƒ"
 
2017-12-29 04:01:31 PM  

dericwater: Slow To Return: Gubbo: Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.

Just to argue. You don't always acquire another business to make money off that business. Sometimes you'll do it to poach the staff, sometimes you'll do it and close their product and fold the tech into your own competing product.

But in the end you make money. One way or another.

Or try to.

Or stop losing money quickly. It has happened that some big corp buys out a smaller upstart only to let it languish because that upstart may be a killer competitor in a few years, but might not, depending on the market. So buy it out and let it die.


And make more money on the product you are trying to protect, yes.
 
2017-12-29 04:11:48 PM  
Oh good!  I was worried.
 
2017-12-29 04:13:00 PM  

You Are All Sheep: Zombie DJ: Bovine Diarrhea Virus: Well, isn't that kind of the point?  You don't acquire another business to lose money.

This.
Why is this a thing that needs reported?

Obviously you guys didn't go to Trump college!


Transfer to Brown.
 
2017-12-29 04:13:52 PM  

Rev.K: Star Wars is a lot like Metallica.

They both have had glory days of unparalleled greatness, but now they both push mass-appeal pablum.

/twirls mustache
//sips PBR
///writes another article for Pitchfork


All anyone needs to know about what Metallica has become is the phrase, "Corporate concert for Salesforce headlined by Metallica"
 
2017-12-29 04:15:21 PM  

clkeagle: Good for you, Disney. Now shelve the Han Solo movie and focus on stories that might actually interest your audience instead of causing the franchise to lose fans. Claim it as a loss this year, and release it to video later, intercut with a documentary, as a non-Canon fan curiosity.

And stop skipping around the damn timeline. Follow the Marvel Studios model and let the Story films further build and enhance the setting of the "numbered" Episodes. There's a whole galaxy caught under the heel of the First Order... has to be some story potential there.


There's a feeling that you don't want to follow the Marvel formula too much. People will get tired of it.
 
2017-12-29 04:46:01 PM  
Disney is in it for the long haul. There's no point to counting the money since they will still be cranking out Star Wars movies a hundred years from now.

Dumbo 1941
Dumbo 2019
 
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