I'm sold.

However.  2015?  2014 is just over half over.  It's like seeing Christmas stuff in stores in July.  I'm slightly sick of prolonged waits and media saturation that lasts months and months trying to build hype, quite often being the meme-ish revealing enough bits in each successive trailer that one need not see the movie at all because they've already seen 80% of it.  A couple months previous is best, 6 at the outside for something monumentally huge.  Gets people excited without being over exposed.

Over exposure is problematic in two ways.
1. People become desensitized and lose interest.  Excitement to see NewMovieX fades over time.  This is why people bit-torrent a movie once it hits DVD/BR.  They've lost interest and totally forgotten by the time it actually rolls around, didn't even realize they missed it in the theater completely, it's actually a bit of a shock when they notice it's on disk.  The opportunity is missed, they sigh, and then turn to the internet depressed that they missed it, again...

2. The dedicated fans get over hyped and get burned because their expectations were at an impossible level(or that the movie was utterly stupid rubbish... Just with a really big budget). Whichever the case is, they see the movie and are totally disgusted with it.  They learn to ignore advertising because it just burns them. This loops back to number one.

Eventually, people just stop giving a crap altogether, especially when you factor in that going to the movies can be a hassle, expensive, and the people can suck balls. Two hours of entertainment isn't worth allt he hassle, real life goes on. It WILL be on netflix, HBO, Starz, or one of them, and in 6 more months, it'll be on network cable like FX..  Burned out and desensitized to the whole movie scene.