thesharkman: Yes, they all get the same news service. Interesting though was the variety of newscaster talent displayed in that piece.
TheHighlandHowler: I think it was a paid ad pretending to be news.
SansNeural: thesharkman: Yes, they all get the same news service. Interesting though was the variety of newscaster talent displayed in that piece.OK, so what news service is that? AP? Reuters? Some more specialized service that serves the "local" TV market?It's damn strange to see TV newscasts from competing networks and in disparate locations reading what's obviously the same script. Not unbelievable, but strange.
Any Pie Left: It was lazy stations taking what is called a Video News Release (VNR) sent out by a PR agency on behalf of a client, in this case, the maker of some stupid phone app. The VNR is a pre-made kit of scripts and b-roll video clips meant to make it super-easy for a TV news station to cover a particular story by adding a bit of local footage and customizing the materials. However, only idiots run the script and footage as given, because... well.... THIS happens.
Any Pie Left: Lesser Evil: You might try Fleishman-Hilliard, but it will cost you. Really, any agency can put one together, but the trick is to have a good method of distributing it and getting news directors to bite on it. There is a place online where you can store your VNR for a fee, and then stations go there when they are looking for filler material and download it free. You get a monthly report on how many times it was downloaded and by which stations. I'm trying to remember, there are several of these services out there, one was run by DG and called Pathfire, but DG just got bought up by a larger network. Which may not be bad, because them Pathfire pushes the story to more news desks than before, lowering your CPM.If I can give you some advice, the kind of stuff most likely to get used, offers a wide demographic appeal, and is offered, not as a pre-made VSOT, but as a "construction kit" of clips with several interviews and a ton of b-roll. Offer additional sources for more details, and maybe a chance to skype interview your developers. or book a satellite "tour" for a bit more money. That way, every station can edit the parts in a unique way. real news directors are afraid to use canned pre-edited packages for fear of looking like when tyo women show up to a party in the same dress.
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