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(io9)   The IKEA effect? You mean how they design the store like a maze so you have to see everything three times before you can find your way out?   ( io9.com) divider line
    More: Obvious, IKEA, IKEA effect, adverse effect, labyrinths  
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6241 clicks; posted to Main » on 04 Feb 2014 at 5:28 PM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2014-02-04 05:47:38 PM  
6 votes:
The article presupposes that there is better product out there cheaper pre-assembled. This is laughably untrue. IKEA succeeds because their stuff, on the whole, is incredibly cheap for what you actually get, which is good looking functional modern furniture and accessories. Yes a lot of it is made of cheap/recycled materials. so? cheaper and worse than the chipboard and shiat pine that frames most assembled furniture? not really. Prior to their arrival there WAS no market for cool stuff that wasnt expensive as all hell.

The 'classic' furniture market sells badly made rubbish that is dated, horrible to look at and expensive, and if it is modern and 'designer'  it is brutally overpriced. If they got destroyed by IKEA then they deserved it.
2014-02-04 05:50:19 PM  
4 votes:
The IKEA Effect is what causes their furniture to remain perfectly fine and functional for as long as you keep it in the same home, but the moment you attempt to move it somewhere else, it self destructs.
2014-02-04 06:45:28 PM  
2 votes:
When I moved in my own place most of my furniture was from Ikea. All that stuff was a breeze to assemble. My bed with drawers which did not come from Ikea was a nightmare - took 2 days to assemble, much of which was spent trying to figure out instructions. A non Ikea desk chair my mom bought had to be returned because the assembly was so difficult that some of the screws and holes got damaged. A similar one from Ikea took 10 minutes to build. Took more time to unpack the parts than to screw them together.

Plus there's the style. Every store sells shiatty classical/Victorian era styled furniture with fake elaborate designs. I like Ikea for its black-brown simple, modern design style. Plus they had this "make your own design" computer desk that I absolutely love.

Everything feels sturdy too, everything is aligned. I don't care if someone tells me if it's an illusion, it feels like its great quality.

No, I don't subscribe to the "I made it so I like it more" theory. I like it because it's what I wanted.
2014-02-04 08:33:33 PM  
1 vote:

balki1867: With relation to TFA:
I bet people assume (on some level) that since they are putting it together themselves, the money they're spending went into the materials-- so win win! (I'm not saying this is true, just that people might think that)

with respect to subby's headline:
I took a marketing class a while back about consumer insights where we talked about the layout of Target stores.  The insight was that 30 years ago, they had a good idea what people wanted to buy, so they put those things far apart to make people walk across the store to buy it.  Nowadays, apparently customer behavior has changed to where people generally budget a certain of time in the store (45 minutes, whatever) and plan to 'browse', so they actually put things people go in to buy near each other, to give time back to let people browse with the remaining time.  I think everyone knows the former, but the latter was pretty fascinating.

"Fascinating" ... Really?

.... and I find it hard to believe that ANYONE "budgets" a certain amount of time when they enter a Walmart or a Neiman Marcus?
2014-02-04 06:50:40 PM  
1 vote:

Oreamnos: gaspode: The 'classic' furniture market sells badly made rubbish that is dated, horrible to look at and expensive, and if it is modern and 'designer' it is brutally overpriced. If they got destroyed by IKEA then they deserved it.

I agree with this. Ikea succeeds because it is a viable alternative to hulking and expensive pieces, and often the only way to get clean modern lines at affordable prices.

And for the record, I have never had a piece of Ikea furniture that I thought was badly constructed. I maintain that people gripe about it being flimsy, etc. because they take it apart to move and then reassemble it. I am not at all convinced that repeated disassembly and reassembly is part of the Ikea product design criteria. It's meant to ship flat and be put together one time. If you take it apart again and it's not the same the second time you put it together, that may not be the manufacturer's fault.

/Let the record also show that I did in fact disassemble my Ikea bed frame in order to remove it for carpet installation, and after reassembling it I perceive no difference now compared to before. It's solid and secure.

I dunno, we disassembled our entire flat full of IKEA stuff and sent it from England to New Zealand (cost nothing extra to add it to our container, and you cant buy IKEA here) and every piece is still serving members of the extended family. You just have to disassemble with care and keep the parts.
2014-02-04 05:50:01 PM  
1 vote:
Shortcuts are everywhere and you can always start in the warehouse and walk against the flow of traffic.

I like Ikea furniture because I can generally fit the boxes in my car if I fold the seats down.  Pre-assembled furniture means that I either need to rent a trailer or that I need to pay for delivery.

Also, most American made entry-level furniture is either oak or pine.  I like the clean looks of dark stained veneer over MDF.  And MDF seems to be more stable than oak and pine in low humidity.
2014-02-04 05:44:14 PM  
1 vote:
I like the IKEA stores save for one thing. The couches should be at the very end. If you want people to fall in love with a shiatty couch wait until they've been on their feet all day listening to their SO comment on every curtain on display in the entire warehouse.
2014-02-04 05:39:46 PM  
1 vote:
There are always shortcuts hidden away. You don't have to walk the whole way round. You can go more or less straight to the section you want.

/I've been in the very first IKEA store, the round one near Stockholm.
//End CSB.
2014-02-04 05:39:36 PM  
1 vote:
People do not value putting things together themselves versus it being put together for them, they just don't value things being put together for them at-all. The IKEA effect is that people are willing to pay a little more for good design, which is why IKEA does so well. Up until IKEA, you had to spend an arm-and-a-leg to get any residential furniture that had even an inkling of good design elements to it. Even your Crate-and-Barrel or West Elms are far more expensive in most cases than IKEA.

What surprises me is that IKEA has not branched out into the contract furniture market. Assuming any of their products could meet BIFMA standards, they would control a sizeable market-share in North America because that is the core focus of their business model. Staples had that opportunity, but office supplies is their money maker so they don't really spend a lot of effort in the arena.
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