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(TampaBay.com (St. Petersburg Tim)   State Department of Transportation spends $174,500 sponsoring two cars in the Daytona 500 to remind Floridians to drive safer   ( tampabay.com) divider line
    More: Florida, Daytona International Speedway, State Department, Florida Department of Transportation, Department of Transportation, Stephen McPherson, TV audience  
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1813 clicks; posted to Main » on 22 Feb 2013 at 5:18 PM (5 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2013-02-22 06:10:36 PM  
3 votes:
The real reason for the sponsorship is so that Florida DOT bigwigs can get into nice cushy boxes for the race. What better way to get "free" tickets into the biggest NASCAR event than have work pay for it?
2013-02-22 05:56:16 PM  
2 votes:
NASCAR sponsorship is just advertising.  How many thousands of Floridians are going to see or hear the slogan "Alert today, alive tomorrow: Safety doesn't happen by accident" this weekend?  $174,500 is a reasonable price for the exposure they'll get.  They probably paid more than that to get a marketing firm to come up with that slogan.  And there's nothing like a little controversy to give them free advertising.
2013-02-22 11:12:46 PM  
1 vote:
I am just glad that the world is finally restarting this weekend. They really should run NASCAR year round.  Its the only thing on TV worth watching and the only real American sport.
2013-02-22 05:23:47 PM  
1 vote:
Well, you gotta spend money to make money.
2013-02-22 05:23:33 PM  
1 vote:

Omnivorous: Next: instant Internet Florida meme as the two cars are involved in fiery wrecks.

One fiery wreck that all the other cars manage to avoid.
2013-02-22 05:20:01 PM  
1 vote:
Should put them on Montoya's car.
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