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(Pitchfork)   How much do bands make off services like Spotify and Pandora? Nearly nothing. But hey, it's more profit than Pandora and Spotify is currently making   ( pitchfork.com) divider line
    More: Interesting, Pandora Media Inc., Spotify, satellite radio, Tim Westergren, Damon & Naomi, songwriters  
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1889 clicks; posted to Entertainment » on 17 Nov 2012 at 6:41 AM (5 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2012-11-17 07:50:53 AM  
4 votes:
For Pandora, they received $0.21 for 7800 plays, which equates to $0.002 per play.
On radio, they receive $0.005 per play, and he is biatching about the difference.

Lets think about that. With a traditional radio station, he would have received 20 cents more for the same number of plays. With Pandora, 7800 plays equals access to 7800 listeners. Each radio play is between say 500 and 100,000 listeners. Does it even dawn on him that this may be the difference? Nope. Thick headed. Does he realize no small band is making a living off radio royalties? Does he think the Rolling Stones do concerts because they are bored? Does he realize that Pandora and its ilk are offering promotion of his album with one click access to purchase?

This guy is freaking thick. Here is a business model that is promoting small bands directly to targeted audiences, and paying royalties at 50% of what the broad brush radio stations are paying. Not to mention, online radio is telling people what the song and band names are, lyrics, and giving them the opportunity to purchase the music.

Pandora has opened me up to a lot of new bands, and I have been buying a lot more new music. I hope shortsighted idiots don't screw it up. Or Amazon with their $%#ed up new cloud player downloads that just make it more difficult for me to give them money for something.
2012-11-17 11:29:17 AM  
1 vote:

The Evil That Lies In The Hearts Of Men: Jones_Boy: For Pandora, they received $0.21 for 7800 plays, which equates to $0.002 per play.
On radio, they receive $0.005 per play, and he is biatching about the difference.

Thanks :) I was going to come in to ask what royalties a band could expect if a radio station with 7000 listeners played their song once.

Even still...on Pandora it's being played to a very selective group that want to hear music in a category that the band fits in, radio is more of a crapshoot. Also, trying to get your stupid little band played on a station was FAR more difficult in the old days than the current system where suddenly your nobody band is treated exactly the same as Springsteen if you've got the same "similarities" and catalog of music to offer. Never would have had a chance in the 90s... now it's so simple.

Pretending that Spotify and Pandora are the same is silly... Pandora is radioplay, just far more valuable and targeted. Spotify... that I understand being a problem of competition with sales.
2012-11-17 07:49:58 AM  
1 vote:
i mostly use pandora like you would use internet radio - to discover new music, that i then buy

i also sub, so i can listen without ads, i think it's worth it but if pandora or spotify went out of business i'd try to find another form of internet radio
2012-11-17 07:23:15 AM  
1 vote:
Bit of a propaganda piece that completely glosses over the value of Spotify and Pandora in favor of supporting a physical copy approach....
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