If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Fox News)   Ford Motor Company brings back the minivan, but doesn't call it a minivan. After seeing a picture of it, they could categorize it as a SFV (Supremely Fugly Vehicle), joining the Nissan Cube in the SFV field   ( foxnews.com) divider line
    More: Fail, Ford Motor Company, Nissan Cube, San Fernando Valley, mom jeans, Dearborn, minivans, Los Angeles Auto Show, Dodge Grand Caravan  
•       •       •

5327 clicks; posted to Business » on 15 Nov 2012 at 4:35 PM (5 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

Voting Results (Smartest)
View Voting Results: Smartest and Funniest

2012-11-15 02:34:59 PM  
1 vote:
"It's anything but a minivan," said David Mondragon, Ford's general manager of marketing. "In our mind, it's a people mover. We think of it as more of a utility, or kind of a hybrid sport utility, than a minivan."

Mondragon says the m-word is too polarizing and turns off Ford's target customers: 30- to 42-year-old parents who grew up with minivans and like their utility but don't want to sacrifice style. At one point, Ford even considered calling the wagon a "you-tility," but it turned out another carmaker already had dibs on that one.

Translation: "I'm going to tell you a lie and then explain why the truth is financially inconvenient." Farking marketers.
2012-11-15 01:40:29 PM  
1 vote:
Mock the Cube for style all you want, but after sitting in one wow is it roomy and it has a fantastic field of vision.
Displayed 2 of 2 comments

View Voting Results: Smartest and Funniest

This thread is archived, and closed to new comments.

Continue Farking

On Twitter

Top Commented
Javascript is required to view headlines in widget.
  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.