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(Some Guy)   Jaguar and Land Rover decide to copy Volkswagen's strategy of putting 4 rings on a Golf and charging $10,000 more   ( divider line
    More: Interesting, Land Rovers, Jaguars, golf, Volkswagen  
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3764 clicks; posted to Business » on 06 Nov 2012 at 4:22 AM (5 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2012-11-06 07:08:32 AM  
2 votes:

Flint Ironstag: This is what GM has done for decades. This is also what British Leyland (owner of Jaguar and Land Rover for years) failed to do. At one point in the seventies BL had cars in the mid sized saloon market including the Morris Marina, Austin Allegro, Austin Maxi and Triumph Dolemite, and they all had unique platforms and engines. Ditto the larger saloons by Austin, Rover and Triumph.
Triumph spent lots of money building their own 3.0 V8 for the Stag even though Rover had a fantastic 3.5 V8 already, and the Triumph engines unreliability doomed the Stag...

BL was, IIRC, even worse than that. Not only did they studiously avoid sharing engines and transmissions, whenever they *did* do sharing, they took it to the other extreme of badge-engineering. Growing up I recall my father having a succession of Austin Maxis (Maxii? Maxen?) as company cars, because the other choices were even worse, and there was a Morris that was absolutely identical apart from the badges.

Oh, and who could forget the Austin/Morris/Wolseley Princess?

I saw Tinker, Tailor, Soldier, Spy a couple of weeks ago. Perhaps the most impressive part of the period setting was the number of BL cars that were still moving -- although now that I think about it, it's possible that the crew just gave a Morris Marina a good shove from off-screen and then filmed it as it rolled across the shot...
2012-11-06 10:44:26 AM  
1 vote:

Cinaed: GM and Ford have done it for ages, and done it passably.... Though I will say it's unnerving to see a Cadillac that looks like a Chevy Camaro.

And for fark's sake, at least try to make some of those mid-range lines look a least a 'little' different from the lower-priced lines. I still, cannot, for any reason see the purpose in buying a Mercury over a Ford, or a Buick over a Chevy.

when i got my first car back in school, i got a Neon. After i picked out the options/color i wanted, the dealer asked me "well ok now, do you want the logo to say 'Dodge' or 'Plymouth' " as that was the only difference

/went 'Dodge'
2012-11-06 05:51:56 AM  
1 vote:
I have a new GTI. I was actually in the market for an Audi A3 but was actually convinced by the DEALER to take the GTI instead, informing me of the cross platform thing. There is one major difference between the A3 and the GTI though, the A3 is loaded to the gills with "luxury" items like power seats, air conditioned glove compartments, and the ever popular driver's seat bidet, that are almost guaranteed to need constant repair unlike the VW. That's what an extra 7k gets you.
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