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(Toronto Star)   McDonalds reveals how they make photos of their burgers look absolutely nothing like anything you'd ever find in their restaurants   ( thestar.com) divider line
    More: Obvious, mcdonalds, Mcdonald, McMaster University, Queen's University, stay-at-home dad  
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19408 clicks; posted to Main » on 22 Jun 2012 at 12:23 AM (5 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2012-06-22 12:30:05 AM  
4 votes:
1.bp.blogspot.comView Full Size

It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?
2012-06-22 01:04:57 AM  
3 votes:

95629: Why would mcdonalds publish a video like this?

They're trying to dispel the myth that the food used in their ads isn't actually food.

Some manufacturers do use fake food in their ads. McDonalds is proving that while they pamper the food used in their ads, the food in their ads is sourced from the same inventory used in restaurant bound products. The food in their ads is not plastic, it is real food that is functionally identical to the food sold in the stores.

It's a smart move. It's a little controversial because corporations are rarely this candid. Because of that, it's getting a lot of attention. They're admitting they gloss their products for ads, but they're being honest about how they do it. People respect honesty. Overall, I think this shows the brand in a good light.
2012-06-22 12:34:09 AM  
2 votes:

The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

I think Canada (and the US too) requires the food being photographed to be made entirely of standard ingredients you'd find in the actual product. Of course that doesn't mean they have to use the first ones they come across, in the video you can see a large palette of buns, them hand sorting through a huge jar of pickles, and other such things. It's not because they will be making a lot of burgers to take pictures of, but because they will go through the lot finding the absolute best of each ingredient (as far as looks go).

Same with frozen meals I believe.
2012-06-22 12:33:58 AM  
2 votes:

EnglishChef PolishInventor GermanHumanitarian: ladyfortuna: I don't know if it's just that my local McDs happens to have good assemblers or something, but the first quarter pounder with cheese I'd gotten in years looked pretty damn good sitting in that cardboard box. And it was farking delicious, especially since I'd just come off a week long stomach flu and had hardly eaten anything during that time.

I am now especially grateful that that store is not open all night, or I'd be in trouble. Fortunately it's the only one in town.

I'd hate to see what your arteries look like.

Did you not see the part where I said first in years? Now that I think about it, probably first in a decade. Mostly I cook at home and include vegetables. The highest my blood pressure reading has ever been was 140 over like 85-90, and that was half an hour after a fight with Lordfortuna...
2012-06-22 12:32:12 AM  
2 votes:
i2.ytimg.comView Full Size

"See, first we get our staff wizards to levitate the ingredients. This prevents sogginess."
2012-06-22 06:54:15 AM  
1 vote:

Ed Becker: Is it just me, or is the "food" actually better when you go to a small town McD's?

Odds are you're likely to find someone who may actually care (at least a little bit) in a small town. In a large city, you're likely to find TeShounda, De's'e'a'n, or LaShayshawndra not giving a fark living it up ghetto style in the kitchen

/Boy that sounded racist, but its true
2012-06-22 02:54:17 AM  
1 vote:

The Shatner Incident: I once got a burger from McD's that actually looked like the picture on the menu. I took a picture of it for posterity because I'm pretty sure there is a slim-to-no chance that I will ever eat a burger that looked as advertised ever again. Sure enough, I haven't had one like it since.

I find the only thing that looks the same is the big mac. Maybe it's a taller box or something, or that's it's a stone simple sandwich when you get down to it.

I personally prefer white castle, but they're not in my area... so when I have to have a quick burger, it's BK; where I don't think it's possible to get a whopper that looks like an advert whopper, but who cares, it's a g'damned whopper.
2012-06-22 02:38:15 AM  
1 vote:
They can be as honest as they want, they still come in solidly at last place in fastfood customer satisfaction.


McDonald's rakes in the money hand over fist, but the customer comes last as far as their stores are concerned, Accept for 2009 (they were 2nd to last place)They have ranked in last place since 1995.
2012-06-22 02:34:41 AM  
1 vote:

Skarekrough: A local nutritionist has a Big Mac under a glass cover in the front of her office. It looks pretty tasty until you realize that it was purchased early last year.

Dry any food out. Watch as it doesn't rot! Amazing!
2012-06-22 02:23:03 AM  
1 vote:

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

i947.photobucket.comView Full Size

this looks shopped.
2012-06-22 01:51:11 AM  
1 vote:

TWX: I would like to see truth in advertising- I want the burger pictured in the ads to be made by a normal, 19 year old front line cook.

No you don't. That's why virtually no one does that.
2012-06-22 01:46:55 AM  
1 vote:

95629: Why would mcdonalds publish a video like this?

Because they were just ranked the fast food place with the worst customer service in a recent survey.

This is Canada's polite way of distracting from that.

/She said "oot" alot.
2012-06-22 01:12:15 AM  
1 vote:

Grables'Daughter: /my pictures have never been Photoshopped

And while I understand the commercial viability of "keepin' it real," in some cases, a little shoop may help your whoop.
2012-06-22 12:59:27 AM  
1 vote:

Grables'Daughter: THIS JUST IN: Many of the pictures you see are Photoshopped.

/my pictures have never been Photoshopped

2012-06-22 12:57:51 AM  
1 vote:
What I found most interesting was the brief glimpse of the patty being prepared. It's clearly not been fully cooked. Instead the outer surfaced is cooked just enough to brown it, while the interior is left uncooked. That gives the patty a much fuller appearance in the final photograph.

I actually kind have to commend McDonald's for releasing this video. They know we know that the photos of the food are not the food we get, and this video does a good job of explaining why that is...and also making you realize that you wouldn't actually want to eat the burger in the photograph. Who wants a burger with all the condiments pushed out to the very edge of one side, with an undercooked patty, that has been sitting out for hours?

It's times like these its good to remember that the map is not the territory.
2012-06-22 12:44:55 AM  
1 vote:
Why would mcdonalds publish a video like this?
2012-06-22 12:24:44 AM  
1 vote:

The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

Rather, they are, but it's retooled for visual appeal and it's not something you'd likely willingly put in your mouth even though you technically _can_.
2012-06-22 12:05:24 AM  
1 vote:

The My Little Pony Killer: Protip: They aren't actually photographic food in those ads.

Didn't read the article or watch the video, huh?
2012-06-21 10:58:57 PM  
1 vote:
Protip: They aren't actually photographic food in those ads.
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