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(Wired)   Woman gets threatening stalker calls because A) she has a crazy ex, B) guy has the wrong phone number, or C) Toyota had a "brilliant" idea for an ad campaign   (wired.com) divider line
    More: Dumbass, Toyota, Amanda Duick  
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17969 clicks; posted to Main » and Business » on 13 Sep 2011 at 9:11 AM (8 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



109 Comments     (+0 »)
 


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2011-09-13 8:48:37 AM  
despite the carmaker's argument that she unknowingly agreed to the whole thing.

agileproductdesign.comView Full Size
 
2011-09-13 8:51:27 AM  

impaler: despite the carmaker's argument that she unknowingly agreed to the whole thing.

[www.agileproductdesign.com image 330x282]


Yeah, tricking someone into agreeing to it doesn't count as them agreeing to it. Toyota, kiss a couple million goodbye. I hope everyone involved in this ad campaign lost their jobs. I don't advocate firing people in this economy, but what morons think this is a good idea?
 
2011-09-13 8:53:55 AM  
This is like having Ed Gein promote Tampax products.
 
2011-09-13 9:03:56 AM  
You old farts just don't get how effective edgy advertising can be.

This is like the day I came home to find my parents brutally slaughtered but it was all good because their blood had been used to scrawl "BUY CUT-RITE WAX PAPER" on the living room wall.
 
ZAZ [TotalFark]
2011-09-13 9:08:08 AM  
Toyota, kiss a couple million goodbye.

In a world where lawsuits were not considered a lottery, she wouldn't get that much. It should be a five figure case, not seven.
 
2011-09-13 9:13:36 AM  

ZAZ: Toyota, kiss a couple million goodbye.

In a world where lawsuits were not considered a lottery, she wouldn't get that much. It should be a five figure case, not seven.


I'm guessing there are others.

What a terrible idea for an ad campaign.
 
2011-09-13 9:18:05 AM  
People should stop saying "punked".
 
2011-09-13 9:18:17 AM  
She is an idiot for clicking on a link for a "personality evaluation". The proper response when you get an email like that is to delete the farker.

However, the ad agency and Toyota really screwed up there as well.
 
2011-09-13 9:19:02 AM  
Hi, I'm Ricky Bobby. If you don't chew Big Red, then fark you.
 
2011-09-13 9:19:06 AM  
The campaign was aimed at 20-something males because the company's advertising firm, Saatchi & Saatchi LA, determined that the demographic loves to punk their friends.

looks like the punksters got punked
/why are we calling it a punk instead of a prank?
 
2011-09-13 9:20:19 AM  
Ohhhh!! haha.....I see now. I've been scared for days now thinking some crazy farker is coming to my house. My kids have been sleeping at a friends house, I've been losing sleep myself worrying about it all. haha....boy you sure got me!!! Now let's see about putting me in one of those brand spanking new Matrix's shall we!
 
2011-09-13 9:20:24 AM  
How could Toyota not see this coming? It's like how when Scare Tactics was surprised that staging a crime leads to bystanders beating the shiat out of your actors.
 
ZAZ [TotalFark]
2011-09-13 9:20:41 AM  
I'm guessing there are others.

The target demographic is less likely to sue and less likely to win.
 
2011-09-13 9:21:21 AM  
The court should seize $100M in assets and throw everybody responsible in jail. After a week, let them out, cry "HAHA! JOKE!" and give $90M back ;)
 
2011-09-13 9:21:59 AM  

Plant Rights Activist: The campaign was aimed at 20-something males because the company's advertising firm, Saatchi & Saatchi LA, determined that the demographic loves to punk their friends.

looks like the punksters got punked
/why are we calling it a punk instead of a prank?


Because Ashton Kutcher is an extreme douchebag.
 
2011-09-13 9:22:26 AM  
tigriffith.comView Full Size
 
2011-09-13 9:24:58 AM  
I know if you don't buy your diabetes testing supplies from Liberty Medical, Wilfrid Brimley comes over to your house and kicks your ass.
 
2011-09-13 9:25:54 AM  
I really, really hate frivolous lawsuits.

So, I'm glad this isn't one.

/seriously
//no, really seriously. Who was the ad genius behind this one?
 
2011-09-13 9:25:56 AM  
You want to sell cars? Call this guy:

Ralph Williams Chrysler-Plymouth's best salesman (new window)

/the dog on the hood still makes me laugh
 
2011-09-13 9:25:57 AM  
Hey, it almost feels like I'm reading Fark in October 2009.
 
2011-09-13 9:27:50 AM  
Oh what a feeling!
 
2011-09-13 9:30:03 AM  
So how was this supposed to increase sales?
 
2011-09-13 9:32:26 AM  
The moral of the story, kids?


YOU NEVER, EVER, CLICK THE LINK.

 
2011-09-13 9:33:04 AM  
I'm not entirely sure how this was supposed to sell cars.

/ Or even be a branding moment for Toyota
 
2011-09-13 9:33:53 AM  
I'm glad that to see that are circumstances in which a court will toss out "mandatory arbitration" in a contract. That is one of the biggest screw-the-consumer gimmicks out there.
 
2011-09-13 9:33:57 AM  
This says a lot about how these shills think:

Saatchi creative director Alex Flint said about the campaign in 2008. "I think even the most cynical, anti-advertising guy will appreciate the depth and length to which we've gone."

No Alex, we don't resent you because we think you don't work hard enough at fooling us. We resent you because you do work hard at fooling us.

That's why I've never understood the big appreciation for superbowl ads. It's like, "Wow, look how awesome these lies are!"
 
2011-09-13 9:34:02 AM  

Mr. Coffee Nerves: You old farts just don't get how effective edgy advertising can be.

This is like the day I came home to find my parents brutally slaughtered but it was all good because their blood had been used to scrawl "BUY CUT-RITE WAX PAPER" on the living room wall.


If you had only covered your walls in Cut-Rite Wax Paper, they'd never have been able to write that.
 
2011-09-13 9:34:21 AM  
Your ToS is invalid!
 
2011-09-13 9:34:35 AM  

Russ1642: So how was this supposed to increase sales?


As a crazy stalker myself, I admire Toyota for finally making and marketing a car towards malcontents like me! I'm going down to the nearest shop and buy one today!

As soon as I finish chopping up this coed, drop her body parts off along various highways and clean up the blood that is...
 
2011-09-13 9:34:53 AM  
But...the market research...her demographic loves the punking. It's so in-your-face and virtual and internets.

/yeah, don't understand how "prank" became "punk"
//Time was when "punk" was the weak guy in jail who you forced to satisfy you sexually.
///So I hear.
 
2011-09-13 9:35:27 AM  
"Even when you get several stages in, it's still looking pretty real," Saatchi creative director Alex Flint said about the campaign in 2008. "I think even the most cynical, anti-advertising guy will appreciate the depth and length to which we've gone."

I think this fellow is grossly misunderstanding how a "cynical, anti-advertising guy" would feel about this.
 
2011-09-13 9:35:43 AM  

BizarreMan: She is an idiot for clicking on a link for a "personality evaluation".


I don't know, I took one and got a bunch of coupons for a couple of state run spas. I'm not as lonely as I used to be because those nice people form the state and federal out reach program keep stopping by just to talk, and take my kitchen knives.

/Pro Tip: Try and get that 72 hour evaluation to start on Wednesday so you can role it into a long weekend. Plus Friday is fish stick day, just ask an they will give you a second tartar sauce.
 
2011-09-13 9:36:05 AM  

xsarien: I'm not entirely sure how this was supposed to sell cars.

/ Or even be a branding moment for Toyota


What better way to avoid the crazy stalker coming to your house than by driving away in your new fully-loaded Toyota Matrix.
 
2011-09-13 9:38:05 AM  
Saatchi creative director Alex Flint said about the campaign in 2008. "I think even the most cynical, anti-advertising guy will appreciate the depth and length to which we've gone."

Step 1: Fart
Step 2: Huff

Congratulations, you're now an art director at some stuck up firm like Saatchi & Saatchi.
 
2011-09-13 9:40:00 AM  
osxdaily.comView Full Size

"he didn't read the TOS?"
"I know. It's incievable"

/CUTTLEFIIIISH!
 
2011-09-13 9:41:24 AM  
Somewhere, Bill Hicks is laughing his ass off.
 
2011-09-13 9:42:24 AM  
What do you want to bet that they pay any damages for which they are liable from their advertising budget? Wired and other media will give them millions of dollars worth of free advertising running these stories.
 
2011-09-13 9:44:27 AM  

xsarien: I'm not entirely sure how this was supposed to sell cars.
/ Or even be a branding moment for Toyota


One word:

Edgy.
 
2011-09-13 9:46:59 AM  

Baron Harkonnen: I really, really hate frivolous lawsuits.

So, I'm glad this isn't one.

/seriously
//no, really seriously. Who was the ad genius behind this one?


Get use to it this is the mentality of people and it's getting worse. People are being taught that there is no self responsibility and if something goes wrong someone else is responsible to make it right for you, you do something wrong it's not your fault because of A-B-C, you do something right and make good you have to share credit and or benefits with those who wouldn't lift a finger because otherwise your told "it's not fair". So why bother thinking things out if it goes wrong who cares they will blame the victim after all these days that almost always works.
 
2011-09-13 9:48:17 AM  

Wellon Dowd: Wired and other media will give them millions of dollars worth of free advertising running these stories.


I guess we'll finally find out whether there's such a thing as bad publicity.

The automotive industry realized a few years ago that surprisingly many women hold the purse strings the family needs a new car.

So repeated articles about how Toyota thinks terrorizing women is good sport should go over well.
 
2011-09-13 9:53:48 AM  
Unknown to Duick, someone had signed her up for the campaign at YourOtherYou.com, a web site set up for the prank.

With friends like these..
 
2011-09-13 9:54:21 AM  

noit: This says a lot about how these shills think:

Saatchi creative director Alex Flint said about the campaign in 2008. "I think even the most cynical, anti-advertising guy will appreciate the depth and length to which we've gone."

No Alex, we don't resent you because we think you don't work hard enough at fooling us. We resent you because you do work hard at fooling us.

That's why I've never understood the big appreciation for superbowl ads. It's like, "Wow, look how awesome these lies are!"



I work in advertising and when I think "creative director of Saatchi-LA", I also think "has to be big kiss-ass bubble-minded douchebag" soon afterward. And now his google alert will go off...

According to his LinkedIn, he's been with GS&P since Oct. 08... probably soon after the lawsuit was filed :)
 
2011-09-13 9:57:17 AM  
ZAZ: Toyota, kiss a couple million goodbye. In a world where lawsuits were not considered a lottery, she wouldn't get that much. It should be a five figure case, not seven.

Because charging a billion dollar multinational car manufacturer $99,000 for screwing up somoneone's life with an ad campaign would be like charging you or me $15 for doing the exact same thing. Part of the goal of the fine amount is to render the undesireable act financially unfeasible to the party committing it, and to serve as an example to discourage other dumbasses from doing the same thing.
 
2011-09-13 9:58:33 AM  

Another Government Employee: The moral of the story, kids?

YOU NEVER, EVER, CLICK THE LINK. (new window)

 
2011-09-13 10:00:21 AM  

Barricaded Gunman: Because charging a billion dollar multinational car manufacturer $99,000 for screwing up somoneone's life with an ad campaign would be like charging you or me $15 for doing the exact same thing.


That's 3/4 of a lap-dance. That means something here.
 
2011-09-13 10:00:49 AM  
Why was Toyota trying to market the Matrix to young men anyway? It's explicitly a women's car.
They'd be much better off if this was a marketing campaign for the Scion Phallus.
 
2011-09-13 10:01:12 AM  
I thought it was awesome when Samuel L. Jackson called me on my cell phone to let me know about Snakes on a Plane. Maybe you ad guys should stick with something like that?

I'd love to see the statistics on how many Matrixes were sold as a result of this ad campaign. My guess = 0.
 
2011-09-13 10:02:38 AM  

KimNorth: Baron Harkonnen: I really, really hate frivolous lawsuits.

So, I'm glad this isn't one.

/seriously
//no, really seriously. Who was the ad genius behind this one?

Get use to it this is the mentality of people and it's getting worse. People are being taught that there is no self responsibility and if something goes wrong someone else is responsible to make it right for you, you do something wrong it's not your fault because of A-B-C, you do something right and make good you have to share credit and or benefits with those who wouldn't lift a finger because otherwise your told "it's not fair". So why bother thinking things out if it goes wrong who cares they will blame the victim after all these days that almost always works.

Advertising agencies think no further than how they can get the customer to reveal as much personal information as possible.

This works best by setting some sort of community where the customer has to log in.

What do you mean, additional value? We'll use some edgy design, and we have this visually stunning GUI that is totally against all laws of useability. This is the next big thing, I tell you!

What do you mean, WHY would a new car owner sign up to a community that is devoted to his car?

What extra functionality? Are you nuts? Do you know what it costs to implement a digital vehicle log? And why would the users need that? After all, remember, the design will be really cool and did I mention edgy? Remembering another password and telling us everything including your wife's favorite vibrator is a small price to pay for using a design this edgy.

Is there enough user interest in this sort of thing? Well, go a head and implement it. After it's online, we will review the data, and we will tell you that user interest has surpassed our wildest dreams. How many exactly? Well... six. No, "users", not "million". And NO, it's not a bad idea to let the very agency who came up with the idea also analyze the tracking data. Why? Because... well, it's not. No, really it's not. You only think that because you lack the *vision*, little code monkey.

/sigh
 
2011-09-13 10:05:03 AM  

danny_kay: Well, go a head and implement it.


Go ahead, even.

Sorry, was caught up in the moment...
 
2011-09-13 10:08:28 AM  

dangerdoug: Another Government Employee: The moral of the story, kids?

YOU NEVER, EVER, CLICK THE LINK. (new window)


What's in the link? Tell me what is in the link! I can't stand it, if you don't tell me I'll have to click the link! What's in the LINK!!!!!!

I'm clicking the link..........
 
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