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(Science Daily)   Consumers will pay more for goods they can touch, which would explain MC Hammer's current financial hardship   (sciencedaily.com) divider line
    More: Interesting, MC Hammer, consumer goods, California Institute of Technology, Michigan State University, Second Life, trays, carts, undergraduate students  
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1203 clicks; posted to Business » on 12 Sep 2010 at 10:07 PM (10 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



41 Comments     (+0 »)
 
 
2010-09-12 4:45:44 PM  
On a day of mundane parodies and unimaginative submissions subby has served up a gem of a headline.

My hat goes of to you submitter.
 
2010-09-12 5:12:24 PM  
It took me a few seconds, but I really did laugh out loud. Excellent work, submitter!
 
2010-09-12 6:57:57 PM  
So, what does this say about the cross-elasticity of streetwalkers, brothels, and CraigsList?
 
2010-09-12 7:43:23 PM  
images.cheezburger.comView Full Size


/damnit Subby, I had a good long laugh over that!

/+11ty
 
2010-09-12 7:58:42 PM  
dancininanson.netView Full Size

 
2010-09-12 8:48:16 PM  
Wow, so perfect.
 
2010-09-12 8:58:03 PM  
Subby, you are a gentleman and a scholar. I salute you.
 
2010-09-12 9:14:54 PM  
Golf clap, Subby. Although your theory fails to explain why the Divinyls haven't been more successful.
 
2010-09-12 9:35:57 PM  
Well, duh. Carrying this a bit farther, I'd also pay more for a 'paper' book than an e-book - because it just seems more like actually 'getting' something for the money. In fact, I just don't like e-books, and don't buy them. :p
 
2010-09-12 9:38:03 PM  
I'm a sucker for an mc hammer joke. And this was a well player one.
 
2010-09-12 9:49:22 PM  

amaranthe: Well, duh. Carrying this a bit farther, I'd also pay more for a 'paper' book than an e-book - because it just seems more like actually 'getting' something for the money. In fact, I just don't like e-books, and don't buy them. :p


People's attachment to physical junk is actually kind of annoying, a lot of people just seem to have no concept of digital things at all. Change is always hard for people though.
 
2010-09-12 10:10:35 PM  
adiadrian.files.wordpress.comView Full Size


You can't touch this when you're on the ice ice baby
 
2010-09-12 10:24:25 PM  
I don't get it. Is it because Hammer invested in gold but had trouble liqudiating because O'Reily hadn't come along to create a huge secondary market for used gold?
 
2010-09-12 10:48:29 PM  
Interesting article. I think it glosses over so many of the "soft factors" that drive sales. I wanted a laptop, so I went out to some stores and found a couple I liked at Sam's Club, Wal-Mart, and Staples. Then I found the one I saw at Wal-Mart on Wal-Mart.com for $50 less and it included a free printer, a free laptop case and a free USB flash drive. So I bought online (shipping was $2.99).

I buy movies, music, and books online because those purchases are predictable. I bought both of my HDtvs (42" and 32") at Sam's Club. In part, because my husband was weary of shipping such items and in part because of the impatience regarding getting the item as soon as possible. This doesn't include all electronics as we purchased our Wii online.

Polls and statistics are nice and they can drive businesses, but sometimes they never touch on the soft factors that do drive sales. I say this as someone who recently left a job at an eCommerce company. I think we understood the basic requirements of our online clientele, but I was never sure that we really "got it."
 
2010-09-12 10:57:37 PM  
Oh, snap.
 
2010-09-12 11:21:32 PM  
The same is true about spending cash versus putting it on a card. It doesn't mean as much if you do it on Amazon with a credit card versus plopping down the cash for it in person. It is the physical presence, the weight of it all, that makes the purchase meaningful.
 
2010-09-12 11:52:40 PM  
Oooooh, I got it now, it's cause you can only get Hammer albums from iTunes now, and he only gets a cut from CD sales, thanks to something weird with the whole bankruptcy thing, right? I think I saw that on Behind the Music.
 
2010-09-13 12:20:10 AM  
I love big box stores. They let me try things out before I buy them online.
 
2010-09-13 12:41:30 AM  

gadian: The same is true about spending cash versus putting it on a card. It doesn't mean as much if you do it on Amazon with a credit card versus plopping down the cash for it in person. It is the physical presence, the weight of it all, that makes the purchase meaningful.


"Cash?"

What's that?
 
2010-09-13 12:42:35 AM  

Incontinent_dog_and_monkey_rodeo: I love big box stores. They let me try things out before I buy them online.


Yep.

But I will buy things from stores too - mostly when I think there is a high likelihood of returning the item. Return shipping is a PITA.
 
2010-09-13 12:56:08 AM  
images.kenyonhill.com
 
2010-09-13 1:44:47 AM  
If you can't get 'online' prices from a brick-n-mortar you're not trying hard enough.
 
2010-09-13 2:31:30 AM  

Barakku: amaranthe: Well, duh. Carrying this a bit farther, I'd also pay more for a 'paper' book than an e-book - because it just seems more like actually 'getting' something for the money. In fact, I just don't like e-books, and don't buy them. :p

People's attachment to physical junk is actually kind of annoying, a lot of people just seem to have no concept of digital things at all. Change is always hard for people though.


did you not read the federal appeals court judgment the other day that says that you do not own the software you bought.
Link (new window)
 
2010-09-13 2:33:56 AM  
That's why it's better to just steal everything. Then you know you own it.
 
2010-09-13 9:20:58 AM  

Incontinent_dog_and_monkey_rodeo: That's why it's better to just steal everything. Then you know you own it.


So, the Vanilla Ice method?
 
2010-09-13 9:28:35 AM  
That was beautiful!
 
2010-09-13 9:30:41 AM  

bdub77: Incontinent_dog_and_monkey_rodeo: That's why it's better to just steal everything. Then you know you own it.

So, the Vanilla Ice method?


I prefer to call it the Carlos Mencia plan
 
BC
2010-09-13 10:05:58 AM  
Good lord...I just snorked so loud in my cube 4 co-workers dove under their desks.

Well played, submitter
 
2010-09-13 10:29:58 AM  
This is very old marketing information. When I worked retail, it was stressed that you should encourage the customer to physically handle the clothes/record/electronics as it creates a level of bonding with the item and therefore increases the likelihood of a sale.
 
2010-09-13 10:48:01 AM  
Touch Me (new window)
 
2010-09-13 10:51:04 AM  

bump: This is very old marketing information. When I worked retail, it was stressed that you should encourage the customer to physically handle the clothes/record/electronics as it creates a level of bonding with the item and therefore increases the likelihood of a sale.


Yep. First rule of car sales: get them to take a test drive.
 
2010-09-13 11:30:29 AM  
Yep. I used to sell spray paint and my big thing was sneaking up on the customers and spraying some on them so they would get the whole "touchy/feely" thing. I got fired less than 20 minutes into my first day.
 
2010-09-13 11:53:13 AM  
Well done, Subby.
 
2010-09-13 12:57:44 PM  

Kanemano: Barakku: amaranthe: Well, duh. Carrying this a bit farther, I'd also pay more for a 'paper' book than an e-book - because it just seems more like actually 'getting' something for the money. In fact, I just don't like e-books, and don't buy them. :p

People's attachment to physical junk is actually kind of annoying, a lot of people just seem to have no concept of digital things at all. Change is always hard for people though.

did you not read the federal appeals court judgment the other day that says that you do not own the software you bought.
Link (new window)


Let me preface this by saying that, though I like older technologies (I still use my typewriter regularly and I'm 31), I do not consider myself a luddite and will accept and use modern technology. People should have a strong grasp of the physical because the world itself is physical and you can engage a lot more of your body by interacting with the objects. Ebooks, they're still physical at the moment, but are moving towards a higher intangibility by making it easier to d/l text on the fly are eliminating the distance between object and thought.

Best case scenario we become a civilization of beings through technology are able to create and manipulate at a faster rate than before. Instant access to every bit of information ever written and is being written at the moment.

Worst case scenario, Wall-E where we become transhuman and become part of a digital process, step 5 (meat) on a 7 step system.

I understand that ebooks exist to carry huge libraries on you, like the ipod was meant to carry huge libraries of music, but the makers of these electronic devices need to create physical experiences that rival and in some cases surpass the physical experiences they are replacing.
 
2010-09-13 1:00:59 PM  
i869.photobucket.comView Full Size
 
2010-09-13 1:52:27 PM  
landingaday.files.wordpress.comView Full Size


Who... Is the man... Who would stand. up. for. his... brother man?
 
2010-09-13 10:23:42 PM  
binkis.files.wordpress.comView Full Size



Hammer Man Hammer Hammer Man Hammer!
 
2010-09-13 11:58:45 PM  
Oh yeah subby? Well Explain AMAZON.com
 
2010-09-14 12:33:22 PM  

pvd021: Oh yeah subby? Well Explain AMAZON.com


AMAZON.com is a website on the Internet where money is exchanged for consumer goods.
 
2010-09-14 12:45:16 PM  
Business tab HOY as far as I'm concerned.
 
2010-09-14 1:03:07 PM  

pvd021: Oh yeah subby? Well Explain AMAZON.com


And you do realize people pay LESS for goods on Amazon...
 
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