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(Wall Street Journal)   Super Bowl advertisers and TV networks both discover to their shock that 30 seconds of air time is not worth $3 million   (online.wsj.com) divider line
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    More: Obvious  
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2999 clicks; posted to Sports » and Business » on 11 Nov 2008 at 4:20 PM (14 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



28 Comments     (+0 »)
 
ihatedumbpeople
2008-11-11 4:24:06 PM  
Funny to see GM in there...I don't think the ads helped.
 
Daniels
2008-11-11 4:24:29 PM  
The price had to top out at some point.
 
Fightin' Helmfish
2008-11-11 4:25:37 PM  
yeah, somehow i don't think the "we just blew a million dollars on a monkey jumping up and down on a trashcan lid" commercials will strike people as so amusing this year. Conspicuous consumption might not do the trick as much as seeing a business actually take pride in taking care of its assets.

I've got nothing against the monkeys, by the way. It's those smug trashcan lids that rile me up.
 
lordargent
2008-11-11 4:29:10 PM  
Word of mouth is still one of the best methods of advertising ever.

So, instead of blowing millions on ads, how about actually treating your customers properly so that they will be repeat customers, and not only that, will tell other people about your shop.

/adorama rocks
 
smeag0l
2008-11-11 4:36:38 PM  
lordargent
Word of mouth is still one of the best methods of advertising ever.

So, instead of blowing millions on ads, how about actually treating your customers properly so that they will be repeat customers, and not only that, will tell other people about your shop.

Since the last Superbowl, has there been a single day where an Apple ad has not aired?
 
furiousxgeorge
2008-11-11 4:38:15 PM  
Add into this category stadium naming rights. I can understand if you are a beer or maybe soda company...but why the hell does Lincoln Financial need their name on a football stadium?
 
lordargent
2008-11-11 4:40:47 PM  
meag0l: Since the last Superbowl, has there been a single day where an Apple ad has not aired?

Hell if I know, I have a tivo.

/1 TB
 
puffy999 [TotalFark]
2008-11-11 4:43:18 PM  

smeag0l: Since the last Superbowl, has there been a single day where an Apple ad has not aired?


MUSIC IS MY BOYFRIEND!
 
AuralArgument
2008-11-11 4:46:54 PM  

smeag0l: Since the last Superbowl, has there been a single day where an Apple ad has not aired?


Hell if I know, i only watch animation domination, and sparingly at best now.
 
EwokHunter
2008-11-11 4:49:53 PM  

furiousxgeorge: Add into this category stadium naming rights. I can understand if you are a beer or maybe soda company...but why the hell does Lincoln Financial need their name on a football stadium?


or Lucas Oil stadium, seriously WTF?
 
furiousxgeorge
2008-11-11 4:51:06 PM  

EwokHunter: furiousxgeorge: Add into this category stadium naming rights. I can understand if you are a beer or maybe soda company...but why the hell does Lincoln Financial need their name on a football stadium?

or Lucas Oil stadium, seriously WTF?


Enron Field sure did a great job keeping them out of trouble!
 
kennedy311
2008-11-11 4:51:38 PM  

lordargent: Word of mouth is still one of the best methods of advertising ever.

So, instead of blowing millions on ads, how about actually treating your customers properly so that they will be repeat customers, and not only that, will tell other people about your shop.

/adorama rocks


You have a unique situation here with the Super Bowl, as it creates word of mouth every year. We're almost three months from the game and we've all just sat and read an article with advertisers listed. Those companies are already getting what they paid for.

And the infamous 'best super bowl ad' articles and news pieces the week after. That's on top of all the normal water cooler talk the next couple of days about the commercials, and the (somewhat) newly added element of YouTube for replay value.

3 million dollars is a hell of a lot of money, but you also have to realize that you're getting much more than just 30 seconds on one of the biggest events on television.
 
lordargent
2008-11-11 4:56:32 PM  
kennedy311: we've all just sat and read an article with advertisers listed

What!? you mean these discussion threads have articles.

/nobody reads the articles on fark
 
kennedy311
2008-11-11 4:57:15 PM  

EwokHunter: furiousxgeorge: Add into this category stadium naming rights. I can understand if you are a beer or maybe soda company...but why the hell does Lincoln Financial need their name on a football stadium?

or Lucas Oil stadium, seriously WTF?


It's all about branding really. In an ideal world, you'll see Lucas Oil stadium and think two things:

1) Lucas Oil must be a well-to-do company, dropping money on naming rights

2) My new choice for oil is Lucas Oil!

Now option number two doesn't always play out that way, but those companies (usually) get a box in the stadium which they can use to entertain certain big wig clients, as well as sometimes getting some other advertising within the stadium and on local TV broadcasts.

In Nashville, the stadium is LP Field. I hadn't even heard of LP Lumber until their name went up on the sign here in town...
 
kennedy311
2008-11-11 4:58:01 PM  

lordargent: kennedy311: we've all just sat and read an article with advertisers listed

What!? you mean these discussion threads have articles.

/nobody reads the articles on fark


Touche...
 
dallylamma
2008-11-11 4:59:21 PM  

kennedy311: lordargent: Word of mouth is still one of the best methods of advertising ever.

So, instead of blowing millions on ads, how about actually treating your customers properly so that they will be repeat customers, and not only that, will tell other people about your shop.

/adorama rocks

You have a unique situation here with the Super Bowl, as it creates word of mouth every year. We're almost three months from the game and we've all just sat and read an article with advertisers listed. Those companies are already getting what they paid for.

And the infamous 'best super bowl ad' articles and news pieces the week after. That's on top of all the normal water cooler talk the next couple of days about the commercials, and the (somewhat) newly added element of YouTube for replay value.

3 million dollars is a hell of a lot of money, but you also have to realize that you're getting much more than just 30 seconds on one of the biggest events on television.


So...how long have you been with the NBC ad sales team? What's the dental plan like over there?
 
4NSpy
2008-11-11 5:04:34 PM  
That European beer company will still buy some time.
 
kennedy311
2008-11-11 5:05:33 PM  

dallylamma:
So...how long have you been with the NBC ad sales team? What's the dental plan like over there?


Ha, I'm a marketing/advertising junkie. It's nice to talk about this stuff about work every now and then. The whole Super Bowl advertising thing really fascinates me...
 
sarcastrophe
2008-11-11 5:07:27 PM  

dallylamma: So...how long have you been with the NBC ad sales team? What's the dental plan like over there?


I LOLed.
 
Wizzin
2008-11-11 5:48:24 PM  
Tivo is your friend.

/fark commercials
 
The Divine Ponytail
2008-11-11 6:32:36 PM  
I don't mind the Super Bowl. Once a year is about the right frequency to sit through four hours of mind numbing Kevlar-clad bump and grind and the only reason for that is for the top shelf commercials, half-time show, and dancing girls.
 
4NSpy
2008-11-11 7:28:45 PM  
People Tivo the superbowl?

What's the point? Your wager will be settled and ruin the outcome for you before you see it.
 
T.rex
2008-11-11 7:31:53 PM  
just like 3 years ago, it was only 1 million.
inflation, i guess.
 
SCUBA_Archer
2008-11-11 8:20:17 PM  
I'm thinking AIG should buy some time and remind us how much they appreciate all those tax dollars we keep sending them.
 
plainoleme
2008-11-11 9:26:04 PM  
somone take em over!
 
michaeld5
2008-11-11 9:34:04 PM  
That was another bubble that needed to burst.
Next stop, MLB salaries.

chicagoist.comView Full Size

Bud is another that always has MULTIPLE ads on SB sunday.
Maybe their Belgium owners will cut that right out.
We can hope.

/Bud Bowl XX???
 
lordargent
2008-11-11 10:08:29 PM  
4NSpy: People Tivo the superbowl?

Um, people that have tivo record EVERYTHING.

You don't have to wait until a show is done recording to start watching it.

What that means is that you could be watching a show live. Something interesting happens, and you could rewind it to watch that section again.

Or, pause it to go to the shiatter.

Then, fastforward through boring parts until you're watching it live again.

/for regular 1 hour shows, start watching after the first 25 minutes or so.
 
tombotia
2008-11-12 8:08:48 AM  

smeag0l: lordargent
Word of mouth is still one of the best methods of advertising ever.

So, instead of blowing millions on ads, how about actually treating your customers properly so that they will be repeat customers, and not only that, will tell other people about your shop.

Since the last Superbowl, has there been a single day where an Apple ad has not aired?


And they're doing swimmingly eh? My problem with Apple is they view the world as "there are PC users and there are Mac Users" but in reality, I'd rather buy the cheap non-mac computer and just shove a good Linux distro on it. Screw both of them I say.

As for the ads, american football is not all that entertaining anyways. First off, you guys get 4 downs (3 here), and the field is 100 yards (meters here). Then to top it off you got the annoying half-time show where no-talent "pop sensations" do whatever, and of course the highly anticipated nonsense ads.

Sure football is physical, but so is hockey. And at least in hockey the players aren't 350lbs and touching each others bottoms all the time. :-) Plus anyone moving at 35mph on ice has to be doing something seriously physical ... :-)

Oh and American beer sucks.
 
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