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(Slate)   Slate dares ask the question uppermost in all our minds: When did Chester the Cheetah get so creepy?   (slate.com) divider line
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24861 clicks; posted to Main » and Entertainment » on 19 Mar 2008 at 1:05 AM (15 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



135 Comments     (+0 »)


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aniktwo
2008-03-18 1:58:53 PM  
I don't get why the first woman says anything in the first place.
These ads are creepy and stupid.
 
Nestea Plunge
2008-03-18 2:07:01 PM  
Who the hell eats Cheetos in a laundromat, anyway?
 
Nestea Plunge
2008-03-18 2:20:32 PM  
Those Sour Patch Kids ads piss me off.
 
coma
2008-03-18 2:26:46 PM  
I just thought the Cheetos were just an allegory for meth. Chester obviously reminds you of the stereotypical drug pusher out of an awful movie shown to kids in DARE. And what better way to get back at the biatch in the laundry mat then tossing some crank it with her clothes and calling the cops.

I mean come on they're farking Cheetos. Either an abstract puffy food-like substance covered in powdered cheese sounds good or it doesn't; no need to advertise.

And on the subject of Cheetos, check this out (pops, not a rick roll).
 
Unright
2008-03-18 2:33:11 PM  
I blame Neil Peart.
 
tdyak [OhFark]
2008-03-18 2:38:51 PM  
Who would greenlight that commercial?
 
jimmyego
2008-03-18 2:42:11 PM  
tdyak: Who would greenlight that commercial?

A client trying desperately to make a product more relevant to an older demographic?
 
ThatGuyGreg
2008-03-18 2:42:51 PM  
I liked the commercial - any time a cheesy old commercial logo can have a breakdown and turn into a neurotic, antisocial creep, I'm all for it.
 
anal brazil men
2008-03-18 2:44:07 PM  
Unright: I blame Neil Peart.

You and me both, buddy.
 
serpent_sky
2008-03-18 2:44:57 PM  
Seriously -- i despise those commercials. I could be starving to death and I wouldn't but Cheetos because of them. Why on earth would you have commercials full of people being assholes for absolutely no good reason?

And the laundromat one is the worst of all. The lady wasn't there and is pissed someone [rightfully] removed her shiat from the dryer, which she needed to use. So she puts Cheetos in there? I wish they had a longer version where Cheeto-biatch gets her ass beaten down by the other customer, as that's pretty much the only way that situation would end.

Creepy? No. Massive asshole? Absolutely. Screw them. I still won't get anything at Dunkin' Donuts because they had commercials years ago that celebrated assholes -- the main one being some lady drawing a smile with cream cheese on the back of a guy who was cranky during a crowded commute.

/All commercials ever do is make me not buy things.
 
UberDave [OhFark]
2008-03-18 2:49:12 PM  
Creepy?! He isn't near as creepy as the King and his farking hamburgers!
 
amazing_live_seamonkeys
2008-03-18 2:51:03 PM  
I don't understand how its cool to put Cheetos into the woman's drier after she took out the clothes you left in there while other people are waiting. Stupid.
 
Dead for Tax Reasons
2008-03-18 2:53:35 PM  
at least he isn't chester the molester
 
Zack-Morris
2008-03-18 3:01:45 PM  
The girl in the commercial is pretty smokin' though (in a weird sorta way).
[image from madisonartscouncil.org too old to be available]
 
baorao
2008-03-18 3:06:20 PM  
anal brazil men: Unright: I blame Neil Peart.

You and me both, buddy.

clearly it isn't easy being cheesy.
 
amazing_live_seamonkeys
2008-03-18 3:06:31 PM  
Zack-Morris: The girl in the commercial is pretty smokin' though (in a weird sorta way).

yeah, but f I ever catch her putting shiat in my drier she gets slapped.

/on the ass
 
Cagey B
2008-03-18 3:08:04 PM  
UberDave: Creepy?! He isn't near as creepy as the King and his farking hamburgers!

Any excuse to post this.

i182.photobucket.comView Full Size
 
serpent_sky
2008-03-18 3:13:41 PM  
Dead for Tax Reasons: at least he isn't chester the molester

Nah, I met him a couple of weeks ago when I went to look at his basement apartment. Choice lines:

"You're really cute!"
"You're exactly what I'm looking for!"
"Yep, I want a nice, cute single girl to move in here!"
"I'll knock the rent down $50 for you because I like you."
And finally...
"You're just SO cute..." [and then he poked my nose like people do to kids... and I got the fark out of there.]

As such, I must agree that Chester Cheetah > Chester the Molester.
 
Chuck Wagon
2008-03-18 5:27:23 PM  
Reminds me of this (new window), from way back when they were funny.

Bowing to outcry from consumers and parents groups, the McDonald's Corporation announced Monday that it is discontinuing its new advertising mascot, "The Hammurderer," a mischievous, homicidal imp who kills McDonaldland characters and takes their sandwiches.
 
Saborlas [TotalFark]
2008-03-18 5:28:59 PM  
In Chester Cheetah's defense, he IS a feline. They're utter bastards if you annoy them. Hell, sometimes they're utter bastards just because they can get away with it.

The question that I'd like to have answered is this: were the first woman's clothes DRY when removed by the dryer? Obviously at least one piece of clothing was dropped, so we're not talking someone who takes much care with the belongings of others.
 
Fraggler
2008-03-18 5:52:51 PM  
These ads are Cheetos' poor attempt at capitalizing on the viral marketing angle without coming up with anything remotely clever.
 
BlueMustangGrrrl
2008-03-18 7:46:39 PM  
My boyfriend and I were talking about this the other day. It seems they are attempting to market to creepy farkers.
 
strangeguitar
2008-03-18 8:03:13 PM  
i227.photobucket.comView Full Size
 
Procedural Texture
2008-03-18 10:13:56 PM  
Its ability to stain your clothes is a selling point?

proctex.imagehostadvisory.comView Full Size
 
eqtworld
2008-03-19 1:06:25 AM  
I enjoy both amphetamines and junk food, so I am getting a kick out of these replies.
 
Shaggy_C
2008-03-19 1:08:25 AM  
strangeguitar

i56.photobucket.comView Full Size
 
ActualFarkal
2008-03-19 1:10:45 AM  
I've waited a long time for a snack food advertisement to validate my anti-social behavior. Thank God for Chee-tos©.
 
Gyrfalcon [TotalFark]
2008-03-19 1:11:41 AM  
Chester the Cheetoh is far less creepy than that Burger King king who looks like some kind of burger pedophile...having said that, he's pretty farking creepy himself.

So however is Ronald McDonald and the Grimace.
 
ThunderPelvis [OhFark]
2008-03-19 1:11:51 AM  
Huh....it's interesting how little I care about a f*cking cartoon character designed to market junk food to stupid people.

/really...don't care.
 
johnny_vegas [TotalFark]
2008-03-19 1:15:08 AM  
ThunderPelvis: Huh....it's interesting how little I care about a f*cking cartoon character designed to market junk food to stupid people.

/really...don't care.

and yet, you cared enough to post in a thread that is very obviously about a f*cking cartoon character designed to market junk food to stupid people....well, isn't that special!
 
NeuroticRocker
2008-03-19 1:17:31 AM  
theres another one just as bad

i forget what it is, but this is the type of shiat they encourage, and makes me hate people.

because SOMEONE out there finds that ad amusing, and im probably going to be the schmuck who becomes a victim of this

plus im friendly with the laundrymat owner and he got a vending machine...guess whats in it?

cmon guess...
 
d976
2008-03-19 1:17:40 AM  
Gyrfalcon: Chester the Cheetoh is far less creepy than that Burger King king who looks like some kind of burger pedophile...having said that, he's pretty farking creepy himself.

So however is Ronald McDonald and the Grimace.

Kool Aid Man ranks up there. And Mrs. Butterworth bottles really freaked me out too.
 
justoneznot
2008-03-19 1:19:08 AM  
The short answer to all these questions: Chester is taking aim at a new target demographic. The impetus for the "Orange Underground" campaign was consumer research showing that it's not just kids who eat Cheetos. According to Cheetos brand manager Tyler Reeves, a full 60 percent of all Cheetos consumption is by adults. This apparently came as a surprise even to Cheetos executives.

After years of being business, they're just now finding out who their customers are?
 
Heroic Poser
2008-03-19 1:19:40 AM  
THANK YOU, Slate!

I was hoping I wasn't the only one thinking "Why is Chester making everyone who eats Cheetos into some douchebag?"
I mean, messing up a guys desk? Ruining laundry? WTH? Let people who Skittles do that.
 
NeuroticRocker
2008-03-19 1:19:56 AM  
here is some more douchery:

Link (new window)

Link (new window)
 
Aeonic_Blue
2008-03-19 1:23:15 AM  
God I love those commercials.
 
Heroic Poser
2008-03-19 1:23:37 AM  
FTFA:
I'm certain there have been a few prudish complaints. You pay a price for edgy. I was assured, however, that Chester never advocates such mischief when he's talking to the kiddies

Um....IT'S A FARKING TALKING CAT, GENIUS!!!!
You don't think kids think a low talking cool cat who tells you to do evil stuff isn't cool?
 
Ral
2008-03-19 1:23:55 AM  
sable-pro.netView Full Size
 
ThunderPelvis [OhFark]
2008-03-19 1:24:07 AM  
johnny_vegas:
and yet, you cared enough to post in a thread that is very obviously about a f*cking cartoon character designed to market junk food to stupid people....well, isn't that special!

Wow, you picked up the irony...I am impressed. Well, Mr. Perceptive, if you must know, I'm feeling b*tchy and I have some studying to avoid. Any port in a storm, and all.
 
MadAzza
2008-03-19 1:24:28 AM  
FTA: "I racked my brain ..."


Arrrrgh!

Pet peave.
 
FarkityFarkFark
2008-03-19 1:25:21 AM  
I'm sorry, but the only creepy advertisement rep for me is "The King".

NSFWish Audio? (new window) - not a RR...

/it brings a tear to my eye.
//that's not a tear!
 
Noam Chimpsky
2008-03-19 1:26:25 AM  
I knew Chester the Cheetah when he was the cheesiest cheese in town. The milk went sour and cows went mad.
 
grinningdeamon
2008-03-19 1:26:29 AM  
Zack-Morris: The girl in the commercial is pretty smokin' though (in a weird sorta way).

Is that the same girl from The Guild?
 
MadAzza
2008-03-19 1:27:20 AM  
Gyrfalcon: Chester the Cheetoh is far less creepy than that Burger King king who looks like some kind of burger pedophile...having said that, he's pretty farking creepy himself.

So however is Ronald McDonald and the Grimace.

The Burger King guy scares me.

Who's the Grimace?
 
EdgeRunner [TotalFark] [OhFark]
2008-03-19 1:29:22 AM  
I'll give the ad this: at least it was short. Unlike the article itself, which was one of the longest, dullest pieces of barely disguised product placement I've seen in awhile. (For further reference, see the chapter "Unpaid Placement Masquerading as Actual Article" found on pg 59 of "It's Not News, It's FARK: How Mass Media Tries To Pass Off CRAP as News" by Drew Curtis).

/unpaid placement masquerading as actual post
 
qlenfg
2008-03-19 1:29:43 AM  
I'll stick with Andy Capp's hot fries. I very rarely eat Cheetos, and now that they started putting out retarded commercials, I certainly don't want to be seen consuming them. They should euthanize Chester and bring back the Frito Bandito.
 
binarycow
2008-03-19 1:32:35 AM  
MadAzza: Who's the Grimace?

Really? He's that big purple dude. Looks like a big, purple cone.

/really?
 
Dead_Pool_82
2008-03-19 1:32:37 AM  
A guy walks into the doctors office and says " doctor you have to help me, my dick is orange. "
The doctor askes " well what have you been doing to it? "
The man replies " nothing unusual, I have just been watching porno and eating Cheetos. "
 
Nakito
2008-03-19 1:34:07 AM  
Does anyone else think that modern American munchies are so oversaturated with flavorings that they just don't taste very good anymore?
 
Gangway Fathead
2008-03-19 1:34:29 AM  
Wow, a lot of people seem to think that these silly commercials are endorsing anti-social behavior. If you get your social cues from a commercial for salty snacks, seek help.

Oh, and before I go...


F-R-E-E THAT SPELLS FREE CREDIT REPORT DOT COM, BAYBEEE!11!!!
 
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