I live in the upstate New York town where Norman and Ruth Peale live/lived. Dr. Norm was, without a doubt, the most engaging, warm, inspiring person you could ever meet. He was so concerned with his fellow inhabitant of Earth that he didn't have the time or inclination to market his charisma. That job belonged to Ruth Stafford Peale, who is one of the coldest, most calculating, profit-minded people alive. She built the Peale fortune with her bare hands, teeth, blood ... er, wait. That stuff came from the hundreds of people she used to catapult her husband's innate congeniality to a multi-million non-for-profit (aren't they mutually exclusive?) conglomerate. Woe betide the person who got in Mrs. Peale's way. Knowing the people involved with the planning for this "little party" for Ruth's 100th, I can tell you that no expense was spared, and all sizeable donations required from the star-studded guest list were tax deductible.