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(Detroit News)   Lee Iacocco's Chrysler ads falling down on two fronts: Only a third of young buyers know who he is, and the rest are taking the whole "If you can find a better car, buy one" thing as a statement of fact, not a challenge   (detnews.com) divider line
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14782 clicks; posted to Main » on 24 Jul 2005 at 11:37 AM (13 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



230 Comments     (+0 »)
 


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2005-07-24 02:39:11 AM  
That answers the question of "Who's that guy in the Chrysler ad?"
 
2005-07-24 03:03:12 AM  
would you buy a car from your grandpa?
 
jbc [TotalFark]
2005-07-24 03:36:12 AM  
I work for a small company that among other things inserts local ads on cable networks during the commercial breaks that we're allowed to have. Usually it's from local retailers, but the auto companies and fast food chains will also buy time. One of the college kids that works for me has listed those spots on our internal logs as "Old Man", "Old Man with George", etc. I don't know if I should slap the shiat out of the whippersnapper or just laugh at his youthful ignorance.
 
2005-07-24 06:04:55 AM  
It's kind of pathetic, too, how Costanza is trying to use "yada, yada, yada", nowadays. Did he spend all his money already?
 
2005-07-24 08:57:38 AM  
What's scary is that Iacocca doesn't look to have aged a bit since his 80's heyday. What did they do, deep freeze him for 20 years?
 
2005-07-24 09:35:16 AM  
I prefer classic Iacocca to new Iacocca
 
2005-07-24 09:38:22 AM  
Somewhat unrelated, but I believe the big American 3 should concentrate on building GOOD cars, instead of cheapening the shiatboxes they already have. That's why Nissan and Toyota have handed them their asses.
 
2005-07-24 10:23:04 AM  
doom_stryker:

but I believe the big American 3 should concentrate on building GOOD cars, instead of cheapening the shiatboxes they already have.

That's why me, my sister and my brother all have Honda Civics as our primary or second car (2000, 2002, 2005). Just do the basic maintenance and those suckers will run a long, long time.
 
2005-07-24 11:40:04 AM  
"Iacocco," submitter? Is that the lady that designs "new car smell" perfume?
 
2005-07-24 11:42:14 AM  
Test drive a new Ram van today!
 
GCD
2005-07-24 11:44:10 AM  
Big Merl,

That answers the question of "Who's that guy in the Chrysler ad?"

That makes two of us.

/No frickin' clue who the hell the old guy was
//Could it be because I'm Canadian?
///Drives a Toyota anyway
 
2005-07-24 11:44:58 AM  
You're correct, submitter.
I do not know who Lee "Iacocco" is.
 
2005-07-24 11:45:31 AM  
It's like the commercial fell through a hole in the time-space continuum from the year 1995.
 
2005-07-24 11:46:00 AM  
If Chryslr (et all) is trying to get young people to buy a car they need to try again. Anyone just entering the new car market (18-24) don't have a clue who Iacocco is. Everyone else (25+) knows better and buys a Toyota or Honda.
Either way you slice it, it's a dumb idea.

//I think a PS contest on 80s spokes people is in order.
 
2005-07-24 11:46:08 AM  
GCD:

Big Merl,


That answers the question of "Who's that guy in the Chrysler ad?"

That makes two of us.

/No frickin' clue who the hell the old guy was
//Could it be because I'm Canadian?
///Drives a Toyota anyway


When those commercials the first time, I had no idea who it was... but figured it had to be someone in someway famous because of the way they revealed him from behind the newspaper like "Look! Oh shiat, it's me! Hahaha!" But the whole thing was lost on me.
 
2005-07-24 11:46:25 AM  
Iacocca: I Am Chairman Of Chrysler Corporation (of) America(!)
 
2005-07-24 11:46:56 AM  
I had no idea, and I know who the guy is...
 
2005-07-24 11:47:18 AM  
In the commercial with Jason Alexander, I thought for a split second he was talking with (the real) George Steinbrenner. That would have been a funnier commercial, in my opinion.
 
2005-07-24 11:48:30 AM  
My answer to his "If you can find a better car, buy it" is the same now as it was 20 years ago.

Already bought a better car, Lee, not one of you're american pieces of shiate.
 
2005-07-24 11:48:38 AM  
Fortunately, the people who know who Iacocca is can afford to buy new cars.

\Last Chrysler our family owned was a 1971 Duster totalled in 1976
\\Replaced with a Datsun B210
\\\Never looked back
\\\\Slashes are addictive
\\WTF is this ad doing next to this article?


[image from detnews.com too old to be available]

 
2005-07-24 11:48:50 AM  
I'm cuckoo for Iacocco puffs.
 
2005-07-24 11:50:03 AM  
I don't know who that old guy is either. I figured he was the CEO or something, because usually if someone in a commercial like that is old, unfamiliar, and boring, they're probably the CEO of the company.
 
2005-07-24 11:50:07 AM  
America is still in the car business?
 
2005-07-24 11:50:45 AM  
So, is chrysler bringing back the K-Car?
 
2005-07-24 11:50:48 AM  
Well, the customers are hearing it wrong. They're missing the "if" and just hearing "you can find a better car; buy it".
 
2005-07-24 11:51:03 AM  
I know who Iacocco is, but I didn't recognise him in the commercial. I've been wondering, who the hell is the old guy.

Of course I too drive a toyota.
 
2005-07-24 11:52:25 AM  
monty666

It's kind of pathetic, too, how Costanza is trying to use "yada, yada, yada", nowadays. Did he spend all his money already?

He was on Stern not too long ago, and the answer to your question is yes. He said he lost a ton of money when the stock market went into the sh*tter in 99/2000.
 
2005-07-24 11:52:40 AM  
Want to hear a really sad thing?

I read Iacocca's book (well, one of them - i think he had 2 or 3) when i was 15 or 16. His pic ws on the cover but obviously i don't remember him by face...

I just thought the ads were supposed to be Jason Alexander with a boss on his @$$. Till I saw the second ad with the boss but no George... WTF?!?!?!

/former Chevy owner, now drivs a Toyota.
 
2005-07-24 11:53:04 AM  
Besides getting then name wrong and getting the quote wrong, the submitter is right.
 
2005-07-24 11:53:05 AM  
He was on Stern not too long ago, and the answer to your question is yes. He said he lost a ton of money when the stock market went into the sh*tter in 99/2000.

That's funny and sad.
 
2005-07-24 11:54:08 AM  
My Dad's 2003 Caravan's transmission failed 3 weeks ago at 68,200 miles-- mostly highway miles from Dallas to Houston. Luckily the 7/70,000 caught it. $100 deductible. Chrysler charged themselves $3800 for a new transformer.

So my folks get it back a week later and drive home. That night they learn the interior cluster lights don't work. Already back home (200 miles from where it broke down), they take it to a Dodge dealership thinking they will just fix it because it was obvioulsy screwed up during the transformer replacement. Nope. They got charged $95 to reset the stupid computer. No parts... all labor. Both dealerships refused to think it was part of the transformer work despite the fact that they HAD to unhook the electrical to do the transformer work. Neither dealership would own the problem, and Chrysler extended warranty folks were no help. Any reasonable person would have worked with us on this.

Score card:
02 Caravan:
A/C Problem, Door misalignment, pull out seat problem, failed transformer, Computer reset, 70K miles [F]

02 Ford SportTrac:
Replaced fuel pump, slightly rough idle, 60K [B+]

03 Honda Element:
Replaced front glass (crack), weather seal rip, 55K [A-]

So, long story short... I think we will find a "better car" next time. Even our FORD has been trouble free. Sorry Lee, we will not buy a third Caravan next year.
 
2005-07-24 11:54:49 AM  
[image from iroczone.com too old to be available]

Best Cop Car Ever.

/Yes even better than those Italian Ferrari Cop cars
 
2005-07-24 11:58:38 AM  
I'm so pissed at what they released as the new Charger. What an ugly POS. That car had soo much potential and it looks like a grocery getter with a little of style instead of the redesigned muscle-car it should've been. How could they release such a car when Ford did the Mustang so well?

They should fire whoever designed that car as well as whoever approved the design for production.
 
2005-07-24 11:58:49 AM  
Oh yeah, my 97 Jeep Wrangler (Chrysler Product) sh*t the bed in 2002. 3 mechanics couldn't figure out what was wrong w/ it. All 3 told me they'd have to pull out the engine just to find the problem. Sold it to Carmax and forgot to tell them about the engine.

Never again will I buy something from Chrysler.
 
2005-07-24 11:59:01 AM  
Locoz:

Chrysler charged themselves $3800 for a new transformer.

Wow, that's a lot more than they cost in Brazil!

/of course down there they're non-union.
 
2005-07-24 11:59:15 AM  
The creative director for that ad is a dipshiat. How about at least having Lee identify himsef? How about some old Chrysler footage, featuring him, interspersed with the actual TV spot?
 
2005-07-24 11:59:36 AM  
Somewhat unrelated, but I believe the big American 3 should concentrate on building GOOD cars, instead of cheapening the shiatboxes they already have.

Ohhhh
 
2005-07-24 11:59:43 AM  
Behold the convertible K-Car:
[image from hemmings.com too old to be available]

The styling of a stuffy businessman's car. The sizing of a Japanese compact car. The performance of grandpa's golf cart. The build quality of a Soviet airliner. Thank you Mr. Iacocca. And the people of Japan thank you too.
 
2005-07-24 11:59:53 AM  
I own a 1987 Mustang 5.0, and the only part I've ever HAD to replace were tires and the transmission had to be replaced.

It's a Mustang. What good is it without hotrodding it a bit?

And my 2002 Dodge Ram has yet to give me any trouble besides needing new tires (driving from Virginia to Michigan and back six times a year will do that.)

Keep believing your myths about foriegn cars. If you like them better for style or somthing, that's fine, but give up the ghost about them being better. They are no better or worse quality than anything Honda or Mazda puts out.

My problem comes from the fact that American cars are so... Boring anymore. They are just all vanilla. Nothing stands out in the new modles. A Cavalier looks like a Sunfire that looks like a Grand Am that looks like a Cobalt...

And the few things they do have that stand out are so damn expensive. Take the SSR. Cool little thing, looks nice, but it's $45,000. I might as well go out and buy a Corvette for that much.

/from a ALL GM family
//admits they have making mistakes
///quality isn't one of them
 
2005-07-24 11:59:53 AM  
Thats Jason Alexander????

I thought it was an imitation actor doing Costanza.
 
2005-07-24 12:00:30 PM  
Submitter, the man's name is Lee Iacocca. Not Iacocco.

Thanks for reading so well. And yes, I would like fries with my order.
 
2005-07-24 12:00:32 PM  
I'm so amused by the folks who call American cars pieces of garbage, and they'll only buy imports. Toyotas and Hondas have a slightly better overall average reliability, but unfortunately neither manufacturer makes a single car with any personality. All of them are cookie cutter boring suppository-shaped cars. Yaaaaawn. The Japanese imports that DO have interesting cars, all have reliability records that are worse than GM/Ford/Chrysler.

The only really unreliable car I've ever owned was a Toyota Corolla. Ever since then I've stuck to American cars, and I've never been stranded since. I'm actually looking at a couple of imports as potential candidates for my next car, but both of them (Subaru and Mitsubishi) have pretty abysmal quality and reliability. Oh well, if you want a fun car there is a trade-off...

/So glad I'm not one of the sheep
//If you're one of them, please use the right f'ing lane
///You are not entitled to the left lane just because you pay taxes

 
2005-07-24 12:02:38 PM  
He's the ape that could do sign language and wanted the kitten right?
 
2005-07-24 12:03:47 PM  
From the linked article about car reliability.

I think the problem with cars is that we allow them to build something with 118 problems per 100 and let them off the hook. Thats atrocious.
 
2005-07-24 12:05:50 PM  
Fabian

Are you telling me that POS Camero is 'better' than this:

[image from joi.ito.com too old to be available]

A Camero? What's wrong with you?
 
2005-07-24 12:06:13 PM  
Iacocca?

Yeah, I remember him.

Can't see why I'd buy a car from him, though.

He was the guy who was so fixated on making a particular design come in under a certain cost/weight cutoff (profits, you know. Profits. And safety doesn't sell.), that the result has become synonymous with "disastrous design".

Yes, yes, he's the one that told the engineers designing the Ford Pinto to leave the gas tank exactly the way it was.

Then again, this is the country that would elect and re-elect Ronald Reagan and George Bush (both of em). I guess I really can't expect people to remember WHAT a name is famous for.
 
2005-07-24 12:09:39 PM  
I consider myself to be in the know, but I must admit when I first saw the new Chrysler commercials I found myself thinking , "who is that guy supposed to be?"
 
2005-07-24 12:10:07 PM  
I haven't seen the commercials yet...haven't watched TV in about 2 weeks.

Do they have one with Iacocca dancing? They could call it the Lido Shuffle.
 
2005-07-24 12:10:09 PM  
And yes, on the Pinto link you'll see exactly the equation that Nicholas Cage rattles off in Fight Club.

"Which auto company did you say you worked for again..."
"A major one."
 
2005-07-24 12:11:48 PM  
Mugato comes very close to winning.
 
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