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(Some Guy)   You are where you live -- enter your ZIP code to see what marketers think about you   ( cluster2.claritas.com) divider line
    More: Interesting  
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58240 clicks; posted to Main » on 18 Mar 2002 at 12:06 AM (16 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

132 Comments     (+0 »)

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2002-03-18 01:03:16 AM  
Not that it matters... that was my old house.. this where I now reside and it still doesn't match... no wonder I feel like a fish out of water. I don't do ANY of these things.

2 Winner's Circle
Executive Suburban Families
Age group: 45-64
Professional Household income: 90,700
2.26% of U.S. households belong to this PRIZM Cluster.
This PRIZM Cluster is most likely to...
Have a passport
Shop at Ann Taylor
Have Keogh plan
Watch NYPD Blue
Read epicurean magazines (WTF are epicurean magazines?)

Never had a passport and I don't even know what Ann Taylor or Keogh are. Can't watch NYPD ever since they showed sipowitz's ASS!
2002-03-18 01:05:00 AM  
according to PRIZM, there is a 87% chance i'm black!

please dear lord, let the affirmitive action rain down upon me!
2002-03-18 01:07:23 AM  
thats okay i didn't find a single catagory where a student between 18 and 25 would fit in. I know people like me exist and we buy things too.
2002-03-18 01:14:10 AM  

If you lived in a college town, you'd have no trouble. You'd see the gay canadian:

[image from cluster2.claritas.com too old to be available]

Do yourself a favor, and don't stare too close at his crotch.. I think the photographer gave him a boner before the picture was taken.
2002-03-18 01:14:10 AM  
I am speaking up for the pot smoking, chronic mastaurbater, 30 year old child demo.
2002-03-18 01:17:12 AM  
2 Winner's Circle
3 Executive Suites
4 Pools & Patios
5 Kids & Cul-de-Sacs
18 Young Influentials

The lowest average income for any of those groups listed is $51,700. What the hell am -I- doing here? Sheesh... No wonder all my neighbors hate me. And I thought it was just becuase I was an asshole.
2002-03-18 01:19:17 AM  
In the interest of fairness, here's microvision's results. Apparently, I'm the last white trash person living in this neighborhood!

85254's most common MicroVision Segments are:
Number Name
3 Established Wealth
4 Mid-Life Success
2 Lap Of Luxury
5 Prosperous Metro Mix
1 Upper Crust

I should be 45 and making much less money but contributing to PBS. Too bad I spent it all on shotguns and chewing tobacco.
2002-03-18 01:21:59 AM  
Hey Chernobyl... at least you can walk with your nose in the air...
2002-03-18 01:22:54 AM  
All wrong,

no wonder I feel out of place here.
2002-03-18 01:23:01 AM  
It's nuts.

If it isn't random, it's certainly not demographically accurate.
2002-03-18 01:32:39 AM  
Bigpeeler: That's much better than bouncing a soccer ball with my mouse. But I can't figure out how to save my "Cliche Farker" to a file.
2002-03-18 01:36:45 AM  
It's got my area of Austin (78741) pegged. College students and Hispanics. Of course, anyone who's even driven through here once could tell you that. I tried my parents' ZIP in west-central wisconsin, though, and it was completely wrong.

Also, about 5 out of the 10 PRIZM clusters said that they were likely to "visit Sea World." Is this some sort of corporate tie-in?
2002-03-18 01:40:45 AM  
How about 34449 (Inglis, Florida) :

13 Gray Power
57 Grain Belt
58 Blue Highways
59 Rustic Elders
62 Hard Scrabble
2002-03-18 01:54:31 AM  
Gosh, the one for my area is so right on:

Food eaters.
TV watchers.
Oxygen breathers.
Automobile drivers.

This is sooooo eery.
2002-03-18 01:58:23 AM  
Hey Radish..I live close by.. 78751 lots of college students but not a lot of hispanics, unless you drive up lamar a few miles. Anyway, they don't have Bastrop in there either.
2002-03-18 01:59:17 AM  
Well that shiat was right on the money.
2002-03-18 02:09:19 AM  
lets see yes i am most likely to shop at wal mart, or the dollar store and yes i bowl. but watch qvc and eat grape nuts? ha
2002-03-18 02:11:45 AM  
this is SO me :

1 Blue Blood Estates
4 Pools & Patios
7 Money & Brains
19 New Empty Nests
27 Urban Achievers
2002-03-18 02:12:41 AM  
heh...Wooster Ohio 44691 and Ferndale Michigan 48220...lived in both of them.

Worlds apart. I guess I fit rural (or was that urban?) industria.
2002-03-18 02:19:39 AM  
Hi Mary_Jane, yeah, that's not far away.
I like it here; I'm pretty far east so I'm out of some of the traffic/crazyness, and a lot of my friends live close by too.
2002-03-18 02:22:42 AM  
2002-03-18 02:24:00 AM  
My wife wants us to move from:

Lap Of Luxury
Prosperous Metro Mix
Established Wealth
Home Sweet Home
Great Beginnings


God's Country
Big Fish, Small Pond
Rustic Elders
Back Country Folks
Scrub Pine Flats

That's sufficient grounds for divorce right??
2002-03-18 02:28:24 AM  
Telemarketers are the Great Satan. I say, time to declare a jihad against them.
2002-03-18 02:30:23 AM  
Damn, it was on the money!

50 Family Scramble
Low-Income Hispanic Families
Age group: Under 18, 25-34
Household income: 20,600
2.12% of U.S. households belong to this PRIZM Cluster.

This PRIZM Cluster is most likely to...
Use home hair coloring
Shop at Wards
Use call return
Watch Nightline
Read Parenting

This PRIZM Cluster lives in neighborhoods like...
Modesto, CA
South Tucson, AZ
Brownsville, TX
2002-03-18 03:16:16 AM  
You knew this was coming:

Compton, Los Angeles, California - 90220


Compton 90220's most common PRIZM Clusters are:

4 Pools & Patios
30 Mid-City Mix
31 Latino America
46 Hispanic Mix
47 Inner Cities

Ha. Pools & Patios? Okay buddy. I especially like their description of number 47 - Inner Cities:

47 Inner Cities
Inner-City, Single Parent Families
Age group: Under 18, 18-34
Household income: 16,500
1.86% of U.S. households belong to this PRIZM Cluster.

This PRIZM Cluster is most likely to...

Buy baby food
Buy soul/r&b/black music
Pay bills by phone
Watch pay-per-view sports
Read National Enquirer

This PRIZM Cluster lives in neighborhoods like...

Detroit, MI
Hyde Park, IL
Morningside, NY

I especially like it because my state (NJ) is above average for this. Unfortunately my town isn't.. but the one (New Brunswick) next door is!

As for MicroVision's take on Compton:

90220's most common MicroVision Segments are:
Number Name
24 City Ties
41 Close-Knit Families
46 Difficult Times
10 Home Sweet Home
28 Building A Family

Their description of #46 - Difficult times:

Demographics: Very low income families, age 18-24, with 3 or more children, more than 5 person households

Lifestyle & Retail: Buy video games, dine at fast food chicken restaurants, use non-prescription cough syrup, and use laundries and laundromats

Communications & Technology: Have an unlisted phone number, have voice mail or messaging custom phone service, have call tracing custom calling feature

Financial: Acquired annuity last year, have Allstate property/casualty insurance, and acquired a home equity line of credit

Media: Watch the Oprah Winfrey Show and Family Matters (syndication), read Ebony magazine, and listen to urban contemporary format radio

Geography: Urban areas, especially in Louisiana, Mississippi, Alabama and Georgia


That's right. Eat at fast food chicken restaurants. *cough* .. racist much?
2002-03-18 03:18:38 AM  
Not to mention the hersey of non-prescription cough medicine. Heresy!

Unless it's an allusion to sippin' on sizzurb
2002-03-18 03:20:02 AM  
Pardon my posting diarrhea. My repetion of 'heresy' in both typetard and normal talk looks funny.
2002-03-18 03:20:52 AM  
repetition! god damn you 10 year old keyboard with ps/2 conversion plug because you're so very old!
2002-03-18 03:23:46 AM  
Im sure if they could do my zip it would say

Rockin' Chairs
Dusty porches
Cheaper beer
Chewin' Hay
2002-03-18 03:29:29 AM  
This stupid thing couldn't be more wrong about me. Glad I don't fit into any of their demographics.
2002-03-18 03:47:26 AM  
2 Winner's Circle
Executive Suburban Families
NO--Age group: 45-64
YES-Household income: 90,700
2.26% of U.S. households belong to this PRIZM Cluster.

NO--Have a passport
NO--Shop at Ann Taylor
NO--Have Keogh plan
NO--Watch NYPD Blue
NO--Read epicurean magazines

So the only thing they got right was that I live in a nice neighborhood....
2002-03-18 03:53:16 AM  
41 Big Sky Families
Midscale Couples, Kids & Farmland
Age group: Under 18, 35-64
Household income: 51,600
1.51% of U.S. households belong to this PRIZM Cluster.

Hmm. Close. But my parents don't hold blue-collar jobs. And I'm over 18 (by a year.)

This PRIZM Cluster is most likely to...

Be rodeo fans
Own a cat
Have a pension plan
Watch QVC
Read Soap Opera Digest

Well, Mom likes the rodeo, and we have plenty of cats. I'm not sure about the pension plan, am not sure as to what QVC even is (we don't have cable), and know for a fact that nobody in my household watches soaps.
2002-03-18 04:00:05 AM  
It'd be great if the stupid farking worked. I keep getting these bullshiat ":::::: Unexpected Error :::::::::e.toString(): java.lang.NullPointerException" messages. Crappy coding. This is what happens when your company hires the lowest bidder on a job.

-he who stacks pork
2002-03-18 04:16:31 AM  
Hee-hee! I like 49963's most common PRIZM Clusters.

55 Mines & Mills
59 Rustic Elders
62 Hard Scrabble

Where is South Range, anyway?
2002-03-18 05:17:15 AM  
These things are like horoscopes. They fit everyone, therefore they fit no one. If you think the results are worth something, then the results match. If you think it's all BS, then its exactly that.
2002-03-18 05:37:04 AM  
[image from cluster2.claritas.com too old to be available]

Market segment: Disembodied Hands
2002-03-18 06:17:45 AM  
Haha! Call us a nation of shopkeepers, but it's actually America, let's face it, shall we?
2002-03-18 06:57:02 AM  
Ugh... this disgusts me.
2002-03-18 06:58:54 AM  
According to that thing everyone in my town is an auto racing fan, watches auto racing, has a dog, and drinks diet seven up.

I gotta get out of here, I've never drank diet 7-up in my life when I wasnt trying to throw up!
2002-03-18 07:21:13 AM  
Zip 00820 was not found in our database.

Please try another Zip.
2002-03-18 07:32:32 AM  
Good lord. My good old home town in Indiana is just screwed all to hell. *L*

Shotguns & Pickups
Blue Highways
Rustic Elders
Back Country Folks
Hard Scrabble
2002-03-18 07:53:56 AM  
18-02 03:23:46 AM Carnage
Im sure if they could do my zip it would say

Rockin' Chairs
Dusty porches
Cheaper beer
Chewin' Hay

Carnage I think my above post(ZIP 47390) pretty much mimics that lifestyle. Except their all OLD!
2002-03-18 08:18:14 AM  
Someone's a poor programmer. The PRIZM option doesn't work, and the MicroVision option gives Java null pointer exception errors when the results page comes up.

It's called TESTING, people . . .
2002-03-18 08:20:05 AM  
I am glad that there are marketing resources like this to perpetuate stereotypical myths about the south. Thanks. Now it is time to go hop on the tractor and head off to work. Bye y'all ya hear! Y'all come back now!
2002-03-18 08:36:44 AM  
has a car on blocks in front yard
married his sister
drinks champale
sez "yee-ha!" every 10.4 minutes
2002-03-18 08:37:33 AM  
TheRealOptimusPrime: while yer at it, brew us up a batch of that homemade hooch, will ya?? ;-)
2002-03-18 08:40:23 AM  
UK people

The nearest UK segmentation tool to this is on-line at
upmystreet. Its called Acorn but it doesnt really tell you as much.

Claritas do have Prizm for the UK but I don't think you can search it on-line. Basically this data comes from a variety of sources - the main ones being those little questionnaires you fill in that you find in the boxes of products you buy.
2002-03-18 08:59:04 AM  
I live in West Babylon NY

This PRIZM Cluster is most likely to...

Have a passport
Shop at Ann Taylor
Have Keogh plan
Watch NYPD Blue
Read epicurean magazines

The Truth...
This PRIZM Cluster is most likely to...
Drive an SUV or a camaro
Wears Gold Chains
Works at a Pizzeria or Nail Salon
Listens to crappy dance music or hip-hop
Watches FOX Celebrity Boxing and King of Queens
2002-03-18 09:15:17 AM  
Says I live in a fvcking hick breeding ground. Hell, I didn't need them to tell me that, I could have just taken a trip to Walmart.
2002-03-18 09:31:40 AM  
Sometown, Anywhere

This PRIZM Cluster is most likely to...

Fill out dum surveys so that marketing goons can flood them with little peices of brightly coloured paper
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