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(Some Media Guy)   NBC tweaks peacock logo and font as part of bolder, brighter brand refresh. You'll get over it   (newscaststudio.com) divider line
    More: Obvious, Typography, NBC, MSNBC, Logo, iconic peacock logo, serif font, Sans-serif, network's powerful legacy  
•       •       •

1053 clicks; posted to Business » on 09 Dec 2022 at 5:05 PM (8 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



30 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2022-12-09 3:37:10 PM  
Fark user imageView Full Size
 
2022-12-09 3:48:48 PM  
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2022-12-09 4:03:17 PM  
newscaststudio.comView Full Size

newscaststudio.comView Full Size


Much like most of America, it's fatter.
 
2022-12-09 4:04:50 PM  
Oh and some brand logo consultant probably cleared several million on that..

"Hit the Bold button, K?"

NBC:  Ok here's your enormous check.
 
2022-12-09 4:19:11 PM  
Fark user imageView Full Size


STUNNING DEPARTURE
 
2022-12-09 4:49:43 PM  
It's the same picture
 
2022-12-09 5:09:36 PM  

gameshowhost: [Fark user image image 850x479]

STUNNING DEPARTURE


And some consultant was paid millions for it.
 
2022-12-09 5:09:39 PM  
markie_farkie:

Much like most of America, it's fatter.

and more fabulous!
 
2022-12-09 5:17:12 PM  
Still in living color?
 
2022-12-09 5:23:04 PM  
Argus?
media-amazon.comView Full Size
 
2022-12-09 5:24:46 PM  

ImpendingCynic: gameshowhost: [Fark user image image 850x479]

STUNNING DEPARTURE

And some consultant was paid millions for it.


Probably very close to true.  I worked at an NBC Affiliate and can confirm any of those consultants made bank to come and say things like "she either needs a different haircut or a new color," or "we need this background set to be the center-piece of your show but it needs to be invisible to the audience."

I can't even imagine the ridiculous waste of money at the Network-level.
 
2022-12-09 5:31:56 PM  

markie_farkie: [newscaststudio.com image 850x479] [View Full Size image _x_]
[newscaststudio.com image 850x479] [View Full Size image _x_]

Much like most of America, it's fatter.


gameshowhost: [Fark user image 850x479] [View Full Size image _x_]

STUNNING DEPARTURE


ah goddammit
 
2022-12-09 5:32:36 PM  
I like how the new logo looks on a black background without the border.

Other than that, it's doubtful I would have noticed the difference but for TFA.
 
2022-12-09 5:40:28 PM  

North_Central_Positronics: ImpendingCynic: gameshowhost: [Fark user image image 850x479]

STUNNING DEPARTURE

And some consultant was paid millions for it.

Probably very close to true.  I worked at an NBC Affiliate and can confirm any of those consultants made bank to come and say things like "she either needs a different haircut or a new color," or "we need this background set to be the center-piece of your show but it needs to be invisible to the audience."

I can't even imagine the ridiculous waste of money at the Network-level.


What happens when you stiff the designers:

i2.cdn.cnn.comView Full Size
 
2022-12-09 5:59:39 PM  

gameshowhost: [Fark user image 850x479] [View Full Size image _x_]

STUNNING DEPARTURE


It's actually 80's retro.  The original article is missing the intermediate logos.

If you pop over to Logopedia shows this as the 1986-2011 logo:

Fark user imageView Full Size


In 2011, they went to a more 3D version, and in 2014 added the words NBC back:

Fark user imageView Full Size


If you look at NBC.com, that's what they are still using:

Fark user imageView Full Size


The proposal is to take the 1986 logo and make it look more modern.

Fark user imageView Full Size


It reminds me a bit of Burger King bringing back a their famous logo that looks like a burger:

Fark user imageView Full Size


I suspect it's because Millennials are now 40-ish homeowners with kids and creeping hairlines, and they're trying to ride the wave of 80's nostalgia.

Pepsi should take notice. 
Fark user imageView Full Size


The 1973 logo that I remember as a kid in the 80's reminds me of carefree summer evenings... Dad ALWAYS had a 2 liter of Pepsi in the fridge, and was (well, still is) pretty much the best dad you could ask for.  The new logo reminds me how many calories a cola has:

imgs.search.brave.comView Full Size
 
2022-12-09 6:04:53 PM  
Not a big deal but it's a nice little upgrade.
 
2022-12-09 6:16:16 PM  
I really like the new logo, more saturated colors, more whitespace makes it feel less heavy, cleaner bird. The typeface is drastically better though! Notice the uniform thickness of all places of the letters which matches the kearning thickness. This tickles all my OCD bones haha.
 
2022-12-09 6:25:40 PM  
Aww my fav old school Pepsi logo was the Diet can that I called the "sunset logo" because it reminded me of 1980s beach sunsets. It might've even been before my time but I remember 'em from movies.

i.ebayimg.comView Full Size
 
2022-12-09 6:38:21 PM  

SpectroBoy: [Fark user image 850x850]


I wasn't going to check the comments, but you made it worthwhile.
 
2022-12-09 7:01:26 PM  
"Living Color"  Psh.  Go back to black & white

NBC Xylophone 1954
Youtube _xa8U_4OIVY
 
2022-12-09 7:23:45 PM  

Exile On Beale Street: Argus?[media-amazon.com image 600x400]


AAH LIVING DINOSAUR
 
2022-12-09 7:25:28 PM  
Fark user imageView Full Size


Somehow managed to miss Northrop Grumman changing their logo back in 2020. I guess the MCU's Stark Industries is going to have to copy them again.
 
2022-12-09 7:31:12 PM  

centrifugal bumblepuppy: [Fark user image 850x565]

Somehow managed to miss Northrop Grumman changing their logo back in 2020. I guess the MCU's Stark Industries is going to have to copy them again.


That image is a reference card for how bananas consolidation in the military industrial complex is.
 
2022-12-09 7:33:10 PM  

Izunbacol: gameshowhost: [Fark user image 850x479] [View Full Size image _x_]

STUNNING DEPARTURE

It's actually 80's retro.  The original article is missing the intermediate logos.

If you pop over to Logopedia shows this as the 1986-2011 logo:

[Fark user image 329x333]

In 2011, they went to a more 3D version, and in 2014 added the words NBC back:

[Fark user image 676x615]

If you look at NBC.com, that's what they are still using:

[Fark user image 503x215]

The proposal is to take the 1986 logo and make it look more modern.

[Fark user image 484x466]

It reminds me a bit of Burger King bringing back a their famous logo that looks like a burger:

[Fark user image 593x605]

I suspect it's because Millennials are now 40-ish homeowners with kids and creeping hairlines, and they're trying to ride the wave of 80's nostalgia.

Pepsi should take notice. [Fark user image 810x538]

The 1973 logo that I remember as a kid in the 80's reminds me of carefree summer evenings... Dad ALWAYS had a 2 liter of Pepsi in the fridge, and was (well, still is) pretty much the best dad you could ask for.  The new logo reminds me how many calories a cola has:

[imgs.search.brave.com image 600x600]


that was something else, logo geek
 
2022-12-09 7:40:50 PM  

ImpendingCynic: gameshowhost: [Fark user image image 850x479]

STUNNING DEPARTURE

And some consultant was paid millions for it.


As an employee of a consulting company, I approve

Fark user imageView Full Size
 
2022-12-09 8:28:00 PM  

Earguy: [Fark user image 850x637]


SNL never let them forget that one.

Fark user imageView Full Size
 
2022-12-09 9:14:49 PM  

Izunbacol: North_Central_Positronics: ImpendingCynic: gameshowhost: [Fark user image image 850x479]

STUNNING DEPARTURE

And some consultant was paid millions for it.

Probably very close to true.  I worked at an NBC Affiliate and can confirm any of those consultants made bank to come and say things like "she either needs a different haircut or a new color," or "we need this background set to be the center-piece of your show but it needs to be invisible to the audience."

I can't even imagine the ridiculous waste of money at the Network-level.

What happens when you stiff the designers:

[i2.cdn.cnn.com image 460x259]


The animated version is even better:
Fark user imageView Full Size
 
2022-12-09 9:51:49 PM  
I worked at an NBC affiliate many years ago. It was a terrible place to work even before Sinclair bought it.

They had embroidered logo shirts and jackets made for senior- and mid-level managers. To save money (maybe $00.50 each) they had the peacock logo rendered in black thread.

Let that sink in for a moment.
 
2022-12-09 10:05:08 PM  
Nothing says old, large, lethargic company like hullabaloo over minute changes to a logo.
 
2022-12-09 10:43:34 PM  

gameshowhost: [Fark user image image 850x479]

STUNNING DEPARTURE


Bigger cock, brighter colors
 
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