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(CNBC)   NorthFace considers name change to SouthButt as CEO flees and stock plummets   (cnbc.com) divider line
    More: Fail, The North Face, VF Corporation, second half of its fiscal year, second time, Board of directors, Consumption, Corporation, VF Corp.  
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942 clicks; posted to Business » on 05 Dec 2022 at 3:56 PM (7 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



23 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2022-12-05 1:10:30 PM  
Aren't The North Face jackets insulated by smugness?
 
2022-12-05 1:34:28 PM  
Is the puffer jacket fad ever going to end?
 
2022-12-05 1:59:00 PM  
They had decent products like 10 years ago. But then it seems like they fired every capable designer.
 
2022-12-05 2:51:53 PM  
my North Face backpack (almost 25 years old, profile pic) is still kicking!
 
2022-12-05 2:52:36 PM  
 
2022-12-05 4:08:02 PM  

fragMasterFlash: Is the puffer jacket fad ever going to end?


That "fad" has been going on for decades.  Is there some reason you care about what kind of jackets people wear?  You a popular high school girl or something?
 
2022-12-05 4:11:36 PM  

question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.


They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.
 
2022-12-05 4:13:26 PM  
And Vans, Wrangler, Reef, etc.  They own just a ton of stuff.
 
2022-12-05 4:17:33 PM  

Rapmaster2000: And Vans, Wrangler, Reef, etc.  They own just a ton of stuff.


They're in the business of stamping logos on cheap shiat.  Let them go down with the people who make hydroflasks!
 
2022-12-05 4:17:55 PM  

Rapmaster2000: And Vans, Wrangler, Reef, etc.  They own just a ton of stuff.


Not Wrangler or Lee any more.  And they got rid of the unit that they're named after (Vanity Fair panties) years ago.  They've owned... and divested... a lot of stuff.
 
2022-12-05 4:23:15 PM  

azwethnkweiz: question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.

They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.


I'll have you know that my warm and handsome North Face fleece has survived 17 winters without so much as a button or zipper breaking, and that it was made in... (**cheks tag**)  Bangladesh thank you very much!

Do you just talk out of your ass? After a quick Google search, I learned that North Face sales were up 24% YoY and up 21% since 2020. Not their parent company, but NF by itself. The stock plummeting is evidently not representative of their brand's success.
 
2022-12-05 4:24:14 PM  

rickythepenguin: my North Face backpack (almost 25 years old, profile pic) is still kicking!


Hell yeah, this is closer to my experience. Pricey, but similar to LL Bean in durability.
 
2022-12-05 4:30:41 PM  

Eddie Hazel's E string: azwethnkweiz: question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.

They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.

I'll have you know that my warm and handsome North Face fleece has survived 17 winters without so much as a button or zipper breaking, and that it was made in... (**cheks tag**)  Bangladesh thank you very much!

Do you just talk out of your ass? After a quick Google search, I learned that North Face sales were up 24% YoY and up 21% since 2020. Not their parent company, but NF by itself. The stock plummeting is evidently not representative of their brand's success.


Did they use some special kind of fleece that no other company knows about?  Or is it the exact same thing with the same ykk zippers you can get anywhere?  I pay a premium for outdoors gear if it's superior material (merino wool or something) that's pretty much the only way to add value to those kinds of products. Polyesther, acrylic and cotton are the same no matter who put their logo on it.
 
2022-12-05 4:31:50 PM  

Eddie Hazel's E string: azwethnkweiz: question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.

They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.

I'll have you know that my warm and handsome North Face fleece has survived 17 winters without so much as a button or zipper breaking, and that it was made in... (**cheks tag**)  Bangladesh thank you very much!

Do you just talk out of your ass? After a quick Google search, I learned that North Face sales were up 24% YoY and up 21% since 2020. Not their parent company, but NF by itself. The stock plummeting is evidently not representative of their brand's success.


I have a North Face fleece jacket I've worn almost every day for about 8 years.  I need to replace it though because an errant cinder from a campfire just burned a hole in it.  The actual zippers and such are still tip top though the material in the pockets is getting seriously thin.
 
2022-12-05 4:37:55 PM  

Rapmaster2000: Eddie Hazel's E string: azwethnkweiz: question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.

They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.

I'll have you know that my warm and handsome North Face fleece has survived 17 winters without so much as a button or zipper breaking, and that it was made in... (**cheks tag**)  Bangladesh thank you very much!

Do you just talk out of your ass? After a quick Google search, I learned that North Face sales were up 24% YoY and up 21% since 2020. Not their parent company, but NF by itself. The stock plummeting is evidently not representative of their brand's success.

I have a North Face fleece jacket I've worn almost every day for about 8 years.  I need to replace it though because an errant cinder from a campfire just burned a hole in it.  The actual zippers and such are still tip top though the material in the pockets is getting seriously thin.


That's the story of everything nice I've ever worn camping, Sometimes you have to use whatever wood is around, and it pops all over the place all night .  One of the nastiest things I've ever seen was somebody who just stood near a fire with polyester fleece on and it melted into her skin.  She had to hike 2 days back to civilization as it oozed goop everywhere.
 
2022-12-05 4:48:50 PM  

azwethnkweiz: Rapmaster2000: Eddie Hazel's E string: azwethnkweiz: question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.

They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.

I'll have you know that my warm and handsome North Face fleece has survived 17 winters without so much as a button or zipper breaking, and that it was made in... (**cheks tag**)  Bangladesh thank you very much!

Do you just talk out of your ass? After a quick Google search, I learned that North Face sales were up 24% YoY and up 21% since 2020. Not their parent company, but NF by itself. The stock plummeting is evidently not representative of their brand's success.

I have a North Face fleece jacket I've worn almost every day for about 8 years.  I need to replace it though because an errant cinder from a campfire just burned a hole in it.  The actual zippers and such are still tip top though the material in the pockets is getting seriously thin.

That's the story of everything nice I've ever worn camping, Sometimes you have to use whatever wood is around, and it pops all over the place all night .  One of the nastiest things I've ever seen was somebody who just stood near a fire with polyester fleece on and it melted into her skin.  She had to hike 2 days back to civilization as it oozed goop everywhere.


Isn't fleece just a made up word so people would buy polyester?
 
2022-12-05 5:33:32 PM  

azwethnkweiz: question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.

They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.


No, they moved on to even more expensive stuff with a logo of a brand that claims to be sustainable.
 
2022-12-05 6:04:07 PM  
How do North Face jackets compare to the west coast venture capitalist Patagonia jacket?
 
2022-12-05 6:52:48 PM  

azwethnkweiz: They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed. People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore. You only have to buy a brand like that once to learn the lesson.


Isn't that basically everything now though? Finding actual quality stuff is damn near impossible.... unless you're willing to pay like 10x the price of the normal stuff.
 
2022-12-05 7:33:48 PM  

djfitz: How do North Face jackets compare to the west coast venture capitalist Patagonia jacket?


Patagucci, while having absolutely no fashion sense, is a far better product over all.

The north face use to make a killer full zip windstopper hoodie, but they stopped doing that.
 
2022-12-05 8:14:45 PM  
Their clothing and gear are garbage.

They're a second-rate company.
 
2022-12-06 10:52:08 AM  

azwethnkweiz: Eddie Hazel's E string: azwethnkweiz: question_dj: They had decent products like 10 years ago. But then it seems like they fired every capable designer.

They stamp their logo on the same mass produced Chinese crap as they always have, nothing changed.  People just realized their North Face stuff wasn't any better than the stuff without the logo so they didn't buy it anymore.  You only have to buy a brand like that once to learn the lesson.

I'll have you know that my warm and handsome North Face fleece has survived 17 winters without so much as a button or zipper breaking, and that it was made in... (**cheks tag**)  Bangladesh thank you very much!

Do you just talk out of your ass? After a quick Google search, I learned that North Face sales were up 24% YoY and up 21% since 2020. Not their parent company, but NF by itself. The stock plummeting is evidently not representative of their brand's success.

Did they use some special kind of fleece that no other company knows about?  Or is it the exact same thing with the same ykk zippers you can get anywhere?  I pay a premium for outdoors gear if it's superior material (merino wool or something) that's pretty much the only way to add value to those kinds of products. Polyesther, acrylic and cotton are the same no matter who put their logo on it.


They are made of the sourest grapes you've never had the privilege of tasting.
 
2022-12-06 1:52:25 PM  
I've had my NF ski jacket now for a good 15 years and there's not a thread loose.  That thing has been in the harshest winters I've ever been in (Minsk, Poland, Nebraska!)  It's an awesome jacket.  We just recently went to the NF outlet and got like 4 jackets, fleeces and other stuff all 75% off.  That will last us another 15 years. Not cheaply made IMO.
 
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