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(CNBC)   New Gatorade contains as much caffeine as two 12-ounce cans of Red Bull. NFL players will be drinking it on sidelines during the upcoming season   (cnbc.com) divider line
    More: Scary, PepsiCo, Caffeine, Gatorade, energy drink category, Coca-Cola, Energy drink, Coffee, Gatorade's parent company  
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513 clicks; posted to Sports » on 01 Sep 2022 at 12:38 PM (21 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



Voting Results (Smartest)
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2022-09-01 12:48:37 PM  
6 votes:
Fast Twitch is a horrible name.
 
2022-09-01 1:11:51 PM  
4 votes:

cefm: That sounds like an absolutely terrible idea. Gatorade is supposed to be a hydration tool, and caffeine does the exact opposite.


Especially for college kids that mix alcohol with Gatorade, this will end up being like a homemade version of Four Loko. Might as well throw in some bath salts for the lulz
 
2022-09-01 11:37:24 AM  
2 votes:
Yeah well Red Bull tastes like piss mixed with artificial flavors.
 
2022-09-01 12:44:41 PM  
2 votes:
Do they have defibrillators on the sidelines as well?
 
2022-09-01 1:08:21 PM  
2 votes:
That sounds like an absolutely terrible idea. Gatorade is supposed to be a hydration tool, and caffeine does the exact opposite.
 
2022-09-01 12:43:09 PM  
1 vote:
Nah, NFL players have their Adderall situation on lockdown. Every time you see a trainer on the sidelines with a player-specific water bottle they are dosing them to keep them pumped up for the entire game. It's been like that since at least 2012.
 
2022-09-01 1:09:06 PM  
1 vote:

Karma Chameleon: Fast Twitch is a horrible name.


Sounds like a symptom of a stroke.
Seriously, caffeine plus intense exercise doesn't seem like a good combination.
 
2022-09-01 1:48:59 PM  
1 vote:
So less than a cup of coffee.
 
2022-09-01 1:52:50 PM  
1 vote:

Gonzo317: So less than 2 cups of coffee.


200 mg, scratch that. Probably not the best idea.
 
2022-09-01 2:50:24 PM  
1 vote:

cefm: That sounds like an absolutely terrible idea. Gatorade is supposed to be a hydration tool, and caffeine does the exact opposite.


I mean, if your strategy is to sell more Gatorade, this is brilliant.
 
2022-09-01 4:31:54 PM  
1 vote:

aleister_greynight: Yeah well Red Bull tastes like piss mixed with artificial flavors.


Jolt Cola tasted like ass, but as a kid I could go to the corner store and by a bottle... and play Shinobi the arcade game for hours.
 
2022-09-01 4:44:23 PM  
1 vote:
"Anuj Bhasin, general manager of Gatorade, said roughly 32 million consumers reject the energy drink category for the negative health effects. Fast Twitch aims to attract those consumers, offering plenty of caffeine but no sugar or carbonation."

Its not the fizzy sugar water.  I know plenty of people who have a Pepsi or Coke instead of a cup of coffee in the morning.  Flat, sugar free energy drinks like 5-hour also sell well.  People didn't switch to 4 Loko when it came out because they were looking for a new sugar-free alternative for caffeine.

The negative health effects that makes individuals reject energy drinks is the ridiculous amount of caffeine that makes both your heart and bladder want to explode. Its the dizziness brought on by too much niacin.  Its the ridiculous amount of taurine that literally makes your kidneys ache and you feel like throwing up. Its having so much ginko-biloba that you lose the the benefit of increased blood flow to the brain and get it interfering with multiple cardiovascular drugs.Doubling the dosages you get from a can of Red Bull but saying its healthier is deceptive marketing and they should be ashamed of themselves.
 
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