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(Kotaku)   Middle Earth sells for $770mil to a game maker. Get ready for One Ring in Every Lootbox   (kotaku.com) divider line
    More: Followup, The Lord of the Rings film trilogy, J. R. R. Tolkien, Middle-earth Enterprises, video game publisher, Embracer Group, division of The Saul Zaentz Company, Saul Zaentz, Embracer's purchase price  
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1363 clicks; posted to Fandom » and Business » on 18 Aug 2022 at 10:20 AM (5 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



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2022-08-18 10:09:36 AM  
That's a hot commodity. Is it 2002 already?
 
2022-08-18 10:26:45 AM  
The Embracer Group has raised tons of private equity money to suck up tons of IPs. And then monetize the hell out of them.
 
2022-08-18 10:30:24 AM  
Japanese studio Tatsujin. Their boss is Masahiro Yuge, a co-founder of Toaplan.....

Huh, brought by the All Embracer.

/all your base belong to us indeed.
 
2022-08-18 10:34:02 AM  
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2022-08-18 10:34:04 AM  

Mugato: That's a hot commodity. Is it 2002 already?


Actually, it IS still a hot commodity. There's an anime adaptation of LotR in the works as well as the Prime series coming out. They also apparently bought Asmodee/Fantasy Flight Studios which is also a big producer of LotR games like Journey's into Middle-Earth which has a pretty big following both because of the LotR and the actual game play mechanics.

Is it flooding Wal-Mart aisles with everything LotR? Not at the moment, but I suppose we'll see how Rings of Power actually does (no where near the success of the movies I suspect), but it's far from a dead IP.
 
2022-08-18 10:36:11 AM  
I hope I get The 2 Ring in my lootbox
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2022-08-18 10:37:09 AM  

Extra Virgin Geek Olive Oil: Mugato: That's a hot commodity. Is it 2002 already?

Actually, it IS still a hot commodity.


Yeah, yeah, I know. It was mostly a joke. Mostly.
 
2022-08-18 10:44:01 AM  

Mugato: Extra Virgin Geek Olive Oil: Mugato: That's a hot commodity. Is it 2002 already?

Actually, it IS still a hot commodity.

Yeah, yeah, I know. It was mostly a joke. Mostly.


It's hard to tell with you sometimes because you have some pretty vocal opinions on pop-culture. And while I'm by no means a LotR fanboy (I do love The Hobbit though) I recognize it's importance to not just the circles I run (RPGs and Video Games) but to all of pop-culture.
 
2022-08-18 10:44:07 AM  
"What, Narya *again*?"
 
2022-08-18 10:52:18 AM  
John Fogerty - Vanz Kant Danz
Youtube q3uPS4k8LCA
 
2022-08-18 11:10:12 AM  

Extra Virgin Geek Olive Oil: Mugato: That's a hot commodity. Is it 2002 already?

Actually, it IS still a hot commodity. There's an anime adaptation of LotR in the works as well as the Prime series coming out. They also apparently bought Asmodee/Fantasy Flight Studios which is also a big producer of LotR games like Journey's into Middle-Earth which has a pretty big following both because of the LotR and the actual game play mechanics.

Is it flooding Wal-Mart aisles with everything LotR? Not at the moment, but I suppose we'll see how Rings of Power actually does (no where near the success of the movies I suspect), but it's far from a dead IP.


But it's soon to be totally raped IP.

Wow.
They've ripped off Tolkien so much over the decades the only thing it really had for itself was the purity of not having 500 chefs sticking their dicks in the soup.
 
2022-08-18 11:11:40 AM  
I'm a bit wary of a "publisher" whose most notable in-house IP is a karaoke game for the Wii.
 
2022-08-18 11:14:40 AM  

Boojum2k: "What, Narya *again*?"


Trade you for my Nenya and some warg pelts.

Why are we only getting the worst parts of a cyberpunk dystopia and none of the cool shiat? It's all endless surveillance and monetization and blasting you with content until you can't think straight. Snow Crash promised us all-terrain skateboards and hyperspeed nuclear cyborg dogs dammit.
 
2022-08-18 11:15:20 AM  
The Tolkien rights aren't packaged up well - we saw this as the rights were being passed around a bit for a new LotR MMO that ultimately got reworked.

This won't make Embracer the sole source of Tolkien games.
 
2022-08-18 11:17:00 AM  
Maybe they think they can sue everyone else who uses a party/adventure format.
 
2022-08-18 11:26:47 AM  
Any idea what that does to Lord of the Rings Online?

I never really played it, but I know it has a small but fanatical fanbase.
 
2022-08-18 11:33:47 AM  

Fano: They've ripped off Tolkien so much over the decades the only thing it really had for itself was the purity of not having 500 chefs sticking their dicks in the soup.


If you ran in the TTRPG circles you would know this isn't accurate for that corner of our culture. There have been so many variations of LotR board games and Role-Playing Games over the years it's honestly hard to know WHAT version someone is talking about when they say they played a Lord of the Rings "Game" back in the day. And you don't know if they are talking about the same title but completely different games because one was a game published and released in the US with that name and a completely different game published and released in the UK or Germany with the same title but imported to the US. So it depended on what your local game store carried.

I have a boxed set middle-earth rpg that I THOUGHT was the Roll Master edition but turns out it's a proprietary game but does have some charts similar to the RM system but uses 2d6 for the main dice mechanic.
 
2022-08-18 11:35:59 AM  

Fano: But it's soon to be totally raped IP.

Wow.
They've ripped off Tolkien so much over the decades the only thing it really had for itself was the purity of not having 500 chefs sticking their dicks in the soup.


So starting with this acquisition...

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2022-08-18 11:36:57 AM  
how much for the ring wood goblin?

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2022-08-18 11:40:11 AM  

DeathByGeekSquad: This won't make Embracer the sole source of Tolkien games.


I guess it depends on how you define source in this context. Since the licensing for all of the games were issued by one company and you couldn't release a game WITHOUT their permission, that could be viewed as a single source. Kind of like how Star Wars works. It was owned by Lucas, and while he didn't produce the games himself, a game couldn't be Star Wars without his permission, and now Disney owns those rights and so that right passes onto them. So while Lucas allowed a bunch of different companies to rent the license to call something Star Wars, Disney let EA become the sole producer of games until very recently. Embracer could very well do the same.
 
2022-08-18 11:48:38 AM  

Lord Bear: Any idea what that does to Lord of the Rings Online?

I never really played it, but I know it has a small but fanatical fanbase.


As a player of LOTRO this is a big question that is going around.
 
2022-08-18 11:50:01 AM  
It's just Business.

The bigger things is not to wrap one's self up in someone else's artistic endeavors ( or athletic endeavors ) that moves like this cause you damage.
 
2022-08-18 11:52:04 AM  
The Wonderful Land of Oz (1969) full movie
Youtube Y129sDnD55w

Plus look at what someone did in the land of OZ.

We've only had 1 good OZ movie and it wasn't the wizard.
 
2022-08-18 11:52:12 AM  

Extra Virgin Geek Olive Oil: Fano: They've ripped off Tolkien so much over the decades the only thing it really had for itself was the purity of not having 500 chefs sticking their dicks in the soup.

If you ran in the TTRPG circles you would know this isn't accurate for that corner of our culture. There have been so many variations of LotR board games and Role-Playing Games over the years it's honestly hard to know WHAT version someone is talking about when they say they played a Lord of the Rings "Game" back in the day. And you don't know if they are talking about the same title but completely different games because one was a game published and released in the US with that name and a completely different game published and released in the UK or Germany with the same title but imported to the US. So it depended on what your local game store carried.

I have a boxed set middle-earth rpg that I THOUGHT was the Roll Master edition but turns out it's a proprietary game but does have some charts similar to the RM system but uses 2d6 for the main dice mechanic.


So when do I get a sequel to Konami's Riders of Rohan? Because I have a save file where I managed to muster in full and redeem Saruman.
 
2022-08-18 12:01:57 PM  

Fano: So when do I get a sequel to Konami's Riders of Rohan? Because I have a save file where I managed to muster in full and redeem Saruman.


I'm sure with Embracer at the helm you won't but you will get to relive the experience as a DLC sidequest in the next Borderlands.
 
2022-08-18 12:08:45 PM  
As long as people's POV is "the IP" is what matters, and not The Story, or The Game Play, then they are just that shallow and simpleton and there s nothing anyone of us can do about them. they are there to be milked for easy money, so like any cattle, they are.

And now the "story" is as deep as any 6 year old smashing heir action figures into each other.

casue actual story is hard to do, but just showing you the spectacle of the IP you already know put in moiton on the screen is easy. As long as you eat that up, they ain't gonna put any more effort into it.
 
2022-08-18 12:10:04 PM  
Embracer needs to be broken up. Megacorps are inherently evil and bad for everyone except the people running them.
 
2022-08-18 12:24:44 PM  
Is embracer the guys who buy old properties and bank on peoples nostalgia and always deliver a sub par product?

I think they had something to do with the newer Aquanox? ThQ Nordic or whatever.
 
2022-08-18 12:28:34 PM  

Extra Virgin Geek Olive Oil: DeathByGeekSquad: This won't make Embracer the sole source of Tolkien games.

I guess it depends on how you define source in this context. Since the licensing for all of the games were issued by one company and you couldn't release a game WITHOUT their permission, that could be viewed as a single source. Kind of like how Star Wars works. It was owned by Lucas, and while he didn't produce the games himself, a game couldn't be Star Wars without his permission, and now Disney owns those rights and so that right passes onto them. So while Lucas allowed a bunch of different companies to rent the license to call something Star Wars, Disney let EA become the sole producer of games until very recently. Embracer could very well do the same.


No.  You have to understand the history of what Embracer just purchased, and how it's impacted licensing the universe created by Tolkien for video games.  The Tolkien Estate has literally sued what was just purchased over their claims to exclusive video game licenses.
 
2022-08-18 12:32:10 PM  

Marcos P: Is embracer the guys who buy old properties and bank on peoples nostalgia and always deliver a sub par product?

I think they had something to do with the newer Aquanox? ThQ Nordic or whatever.


Yep! Previously Nordic, then THQ Nordic and now Embracer Group.

It's like vulture capitalists buying up under performing or mid level retail stores then focusing on low costs and high profit before stripping them down and selling the parts and moving on but for mid-level developers.

But you'll be able to get some of those developers previous games for clearance prices later so that's something.
 
2022-08-18 12:35:39 PM  

Extra Virgin Geek Olive Oil: There's an anime adaptation of LotR in the works


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2022-08-18 12:37:40 PM  

Lumbar Puncture: Marcos P: Is embracer the guys who buy old properties and bank on peoples nostalgia and always deliver a sub par product?

I think they had something to do with the newer Aquanox? ThQ Nordic or whatever.

Yep! Previously Nordic, then THQ Nordic and now Embracer Group.

It's like vulture capitalists buying up under performing or mid level retail stores then focusing on low costs and high profit before stripping them down and selling the parts and moving on but for mid-level developers.

But you'll be able to get some of those developers previous games for clearance prices later so that's something.


Man they had me going more than once

"oh wow this game I loved as a kid is coming back Holy sh.... oh its these guys again"

I dont say weaksauce much but that is some watered down gravy.
 
2022-08-18 12:42:24 PM  
Something something Orcs invading Ukraine something something.
 
2022-08-18 12:44:22 PM  

DeathByGeekSquad: The Tolkien Estate has literally sued what was just purchased over their claims to exclusive video game licenses.


Ah I was not aware of that. But if Embracer buys all the companies who make ME video games as "subsidiaries" that gives the appearance of multiple sources right?
 
2022-08-18 12:44:42 PM  
They also picked up Limited Run Games today.
 
2022-08-18 12:48:16 PM  
So I just looked at all the subsidiaries under Embracer and jesus that's way too much. And they even own shiat that has nothing to do with video games like Grimfrost, I mean ok, they are both Swedish companies, but do you HAVE to buy it just because you can?
 
2022-08-18 12:56:22 PM  

DarkLancelot: Lord Bear: Any idea what that does to Lord of the Rings Online?

I never really played it, but I know it has a small but fanatical fanbase.

As a player of LOTRO this is a big question that is going around.


I would assume the contact that Daybreak has will Middle Earth Enterprises is still in effect.  You would have to see a copy of the contract to see if Embracer can break it or if there's a time limit on it.  And if there would be a penalty to Embracer if they can and do break/cancel it early.
 
2022-08-18 1:05:05 PM  

Arkkuss: DarkLancelot: Lord Bear: Any idea what that does to Lord of the Rings Online?

I never really played it, but I know it has a small but fanatical fanbase.

As a player of LOTRO this is a big question that is going around.

I would assume the contact that Daybreak has will Middle Earth Enterprises is still in effect.  You would have to see a copy of the contract to see if Embracer can break it or if there's a time limit on it.  And if there would be a penalty to Embracer if they can and do break/cancel it early.


We are mostly worried since the renewal at least used to come up every 2 years what will happen with the next one.
 
2022-08-18 1:11:17 PM  

Extra Virgin Geek Olive Oil: So I just looked at all the subsidiaries under Embracer and jesus that's way too much. And they even own shiat that has nothing to do with video games like Grimfrost, I mean ok, they are both Swedish companies, but do you HAVE to buy it just because you can?


There is a race amongst the mega publishers to snap up revenue generating studios to harvest talent and consolidate power.  Tencent kicked it off by aggressively acquiring a significant number of studios.  Embracer is capitalizing on the void of true competition within their EU region.

When you're playing chess at the level they are - you're focusing on what IPs can I pick up, and what studios can I farm the work out to that will continuously generate more money.
 
2022-08-18 1:59:51 PM  

Arkkuss: the contact that Daybreak has


In all probability, all that changes is the bank account to which the royalties are deposited.
 
2022-08-18 2:02:57 PM  
Old school, getting a kick.

Fark user imageView Full Size
 
2022-08-18 2:50:10 PM  

Fano: So when do I get a sequel to Konami's Riders of Rohan?


Riders of Lohan

Fark user imageView Full Size


Fark user imageView Full Size
 
2022-08-18 3:20:29 PM  

Extra Virgin Geek Olive Oil: Fano: They've ripped off Tolkien so much over the decades the only thing it really had for itself was the purity of not having 500 chefs sticking their dicks in the soup.

If you ran in the TTRPG circles you would know this isn't accurate for that corner of our culture. There have been so many variations of LotR board games and Role-Playing Games over the years it's honestly hard to know WHAT version someone is talking about when they say they played a Lord of the Rings "Game" back in the day. And you don't know if they are talking about the same title but completely different games because one was a game published and released in the US with that name and a completely different game published and released in the UK or Germany with the same title but imported to the US. So it depended on what your local game store carried.

I have a boxed set middle-earth rpg that I THOUGHT was the Roll Master edition but turns out it's a proprietary game but does have some charts similar to the RM system but uses 2d6 for the main dice mechanic.


Haven't played in about 30 years, but I remember MERP being a pretty good table top RPG. Same guys (ICE) who did Spell Law/Claw Law.
I guess the others were forgettable.
 
2022-08-18 3:41:25 PM  
I loved MERP.  Lost it all with the rest of my RPG stuff in a move.
 
2022-08-18 3:47:37 PM  

Exluddite: Extra Virgin Geek Olive Oil: Fano: They've ripped off Tolkien so much over the decades the only thing it really had for itself was the purity of not having 500 chefs sticking their dicks in the soup.

If you ran in the TTRPG circles you would know this isn't accurate for that corner of our culture. There have been so many variations of LotR board games and Role-Playing Games over the years it's honestly hard to know WHAT version someone is talking about when they say they played a Lord of the Rings "Game" back in the day. And you don't know if they are talking about the same title but completely different games because one was a game published and released in the US with that name and a completely different game published and released in the UK or Germany with the same title but imported to the US. So it depended on what your local game store carried.

I have a boxed set middle-earth rpg that I THOUGHT was the Roll Master edition but turns out it's a proprietary game but does have some charts similar to the RM system but uses 2d6 for the main dice mechanic.

Haven't played in about 30 years, but I remember MERP being a pretty good table top RPG. Same guys (ICE) who did Spell Law/Claw Law.
I guess the others were forgettable.


I loved MERP. The critical hit table was SAVAGE.
 
2022-08-18 4:07:56 PM  
Seems they snatched up Tuxedo Labs via their publisher in this as well.

Best not f*ck with Teardown or there will be angry words written on the internet, I tell you.
 
2022-08-18 4:30:11 PM  

Mugato: That's a hot commodity. Is it 2002 already?


2002?? Thing was written in the 1940s.
 
2022-08-18 4:36:42 PM  

AuralArgument: [YouTube video: The Wonderful Land of Oz (1969) full movie]
Plus look at what someone did in the land of OZ.

We've only had 1 good OZ movie and it wasn't the wizard.


I can honestly say I've never met a fan.

Fark user imageView Full Size


You are unique. But the one you posted turned into a Rifftrax so that's good enough for me
 
2022-08-18 5:16:01 PM  
Seems they're trying to be the Nestlé of gaming and some media.
Buy up everything, control the flow.
 
2022-08-18 5:27:27 PM  
They farking bought Dark Horse Comics two months ago?  What the actual fark?!?  The only possible bright side to these acquisitive dicks is the hope that maybe they'll wind up buying EA and taking it out to the ditch for a quiet execution, for the ultimate of ironies.  Not gonna hold my breath.

I hate this farking timeline the most.
 
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