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(Axios)   AppLovin bids $17.5B to acquire game dev company Unity. In other news some company called AppLovin somehow has $17.5B to bid on Unity   (axios.com) divider line
    More: Weird, Company, Video game, Video game industry, Editor's note, AppLovin's bid, lines, mobile ad tech company, additional details  
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550 clicks; posted to Fandom » and Business » on 10 Aug 2022 at 9:05 AM (7 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



14 Comments     (+0 »)
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2022-08-10 9:11:54 AM  
AppLoving has a total Market Cap or 13.6Billion while Unity has a Market Cap of 15B.  This is a purely stock offer buy, I don't see how Unity could accept this unless they just want to give up control.
 
2022-08-10 9:16:55 AM  

MindStalker: AppLoving has a total Market Cap or 13.6Billion while Unity has a Market Cap of 15B.  This is a purely stock offer buy, I don't see how Unity could accept this unless they just want to give up control.


Given the guy running Unity used to run EA, and is all-in on crypto, I expect him to make what ever the worst decision is.
 
2022-08-10 9:24:55 AM  
You just cockblocked AppLovin!
 
2022-08-10 9:25:51 AM  
nzherald.co.nzView Full Size
 
2022-08-10 9:45:10 AM  

MindStalker: AppLoving has a total Market Cap or 13.6Billion while Unity has a Market Cap of 15B.  This is a purely stock offer buy, I don't see how Unity could accept this unless they just want to give up control.


I don't know how much control would be given up. If their former share holders end up with the majority of shares in AppLoving then it's the other way around. That being said, they are both close enough in value that it's essentially a merger than a buy offer.

It all depends if unity sees value in AppLoving.
 
2022-08-10 9:52:40 AM  

keldaria: MindStalker: AppLoving has a total Market Cap or 13.6Billion while Unity has a Market Cap of 15B.  This is a purely stock offer buy, I don't see how Unity could accept this unless they just want to give up control.

I don't know how much control would be given up. If their former share holders end up with the majority of shares in AppLoving then it's the other way around. That being said, they are both close enough in value that it's essentially a merger than a buy offer.

It all depends if unity sees value in AppLoving.


AppLovin Submits a Compelling Non-Binding Proposal to Combine with Unity | Business Wire
It sounds like a merger request till this bit at the end,
AppLovin shareholders would hold approximately 45% of the outstanding common shares of the combined company, including Class C, with such shares representing approximately 51% of the outstanding voting rights of the combined company. Unity stockholders would receive approximately 55% of the outstanding shares of the combined company, with Class A common shares representing approximately 49% of the outstanding voting rights of the combined company.

So yeah, the voting stock heads of AppLoving want controlling shares of Unity. I doubt that offer will be accepted.
 
2022-08-10 9:54:31 AM  
Unity has lost the game as far as eye-candy to Unreal.  In addition, as mobile devices get more powerful, Unreal will dominate mobile 3d as well due to its greater usability.  Unity's best shot as a business is to have lots of people giving them free labor (making games) that they can then monetize and data mine.
 
2022-08-10 10:17:57 AM  

Pestifer: Unity has lost the game as far as eye-candy to Unreal.  In addition, as mobile devices get more powerful, Unreal will dominate mobile 3d as well due to its greater usability.  Unity's best shot as a business is to have lots of people giving them free labor (making games) that they can then monetize and data mine.


Unity lost to Unreal as far as consoles and desktops as far as eye candy. Unity absolutely owns mobile and VR. Almost all of the top money mobile earners are Unity. Unreal VR support is broken and there isn't any sign it will be fixed soon.

I do agree with your take on their business model but you have to include the revenue from the Asset Store. It's non-trivial.
 
2022-08-10 10:18:31 AM  

Pestifer: Unity has lost the game as far as eye-candy to Unreal.  In addition, as mobile devices get more powerful, Unreal will dominate mobile 3d as well due to its greater usability.  Unity's best shot as a business is to have lots of people giving them free labor (making games) that they can then monetize and data mine.


Unity was never in competition with Unreal for being the best eye candy. Unity always had different goals.
 
2022-08-10 11:16:58 AM  

Pestifer: Unity has lost the game as far as eye-candy to Unreal.  In addition, as mobile devices get more powerful, Unreal will dominate mobile 3d as well due to its greater usability.  Unity's best shot as a business is to have lots of people giving them free labor (making games) that they can then monetize and data mine.


I'd argue that Unity probably has a significant share of the VR market for it's simplicity and the output size of its compiled packages. But agreed, Unreal wins visually by a mile - no contest
 
2022-08-10 11:43:06 AM  

MindStalker: keldaria: MindStalker: AppLoving has a total Market Cap or 13.6Billion while Unity has a Market Cap of 15B.  This is a purely stock offer buy, I don't see how Unity could accept this unless they just want to give up control.

I don't know how much control would be given up. If their former share holders end up with the majority of shares in AppLoving then it's the other way around. That being said, they are both close enough in value that it's essentially a merger than a buy offer.

It all depends if unity sees value in AppLoving.

AppLovin Submits a Compelling Non-Binding Proposal to Combine with Unity | Business Wire
It sounds like a merger request till this bit at the end,
AppLovin shareholders would hold approximately 45% of the outstanding common shares of the combined company, including Class C, with such shares representing approximately 51% of the outstanding voting rights of the combined company. Unity stockholders would receive approximately 55% of the outstanding shares of the combined company, with Class A common shares representing approximately 49% of the outstanding voting rights of the combined company.

So yeah, the voting stock heads of AppLoving want controlling shares of Unity. I doubt that offer will be accepted.


I didn't bother to dig into the details but that makes sense and is largely how I imagined it going down since they are relatively the same market cap.

49% to 51% is a really tight margin to call controlling though unless all the class A stock is owned by one individual or family.
 
2022-08-10 12:07:25 PM  

physt: Unity lost to Unreal as far as consoles and desktops as far as eye candy. Unity absolutely owns mobile and VR. Almost all of the top money mobile earners are Unity. Unreal VR support is broken and there isn't any sign it will be fixed soon.


Unity *also* has lots of inroads into Hollywood and digital studios. There is a bunch of Unity-licensed stuff when it comes to video production on many levels.
 
2022-08-10 4:24:15 PM  
My new favorite game Power Wash Simulator runs on Unity!
/GET OFF MY LAWN!
 
2022-08-11 12:25:47 AM  

CrazedAndBemused: My new favorite game Power Wash Simulator runs on Unity!
/GET OFF MY LAWN!


Speaking of power washing, I decided today to see what it would look like if I power washed every other section of my walkway.
Fark user imageView Full Size

Kinda cool actually, and only half the work.
 
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