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(MSN)   Merchandising mistakes have cost Disney millions in the past. This is more than just a toy story   (msn.com) divider line
    More: Interesting, MSN  
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1373 clicks; posted to Fandom » on 27 Jun 2022 at 11:35 AM (6 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



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2022-06-27 9:56:15 AM  
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2022-06-27 11:01:55 AM  
It sparked memories of Disney's futurist 1982 adventure Tron, which ranks as one of the company's biggest flops.

And yet they made a sequel, video game and a ride at Disney based on it.
 
2022-06-27 11:47:36 AM  
Don't worry, we'll just use all the Rose Tico merch to fire up the ovens at the powerplant. It'll keep the lights on for a while.
 
2022-06-27 12:02:36 PM  

Mugato: It sparked memories of Disney's futurist 1982 adventure Tron, which ranks as one of the company's biggest flops.

And yet they made a sequel, video game and a ride at Disney based on it.


Disney's flops are a mixed bag.

Treasure Planet
Black Hole
Mars Needs Moms
Fantasia
Sorcerer's Apprentice (live action)
Black Cauldron
Home on the Range

They range from stuff I haven't heard of, to outright classics, and some real bombs.

If anything, the fact that Disney can take a bomb and repackage it, and turn it into a franchise or merchandising coup is kind of the point of the article, no? They've learned from some serious trainwrecks.
 
2022-06-27 12:30:13 PM  
How will this massive megacorp survive?
 
2022-06-27 12:30:23 PM  
Aww I sure hope Disney will be okay.

media.giphy.comView Full Size
 
2022-06-27 12:44:48 PM  

DecemberNitro: Aww I sure hope Disney will be okay.

[media.giphy.com image 186x266] [View Full Size image _x_]


They are just like the small mom & pop company next door
 
2022-06-27 1:03:08 PM  

Mugato: It sparked memories of Disney's futurist 1982 adventure Tron, which ranks as one of the company's biggest flops.

And yet they made a sequel, video game and a ride at Disney based on it.


Legacy itself did respectably but not quite Pirates money when they were trying their damnedest to build up a franchise that could rival the then-burgeoning MCU. Then of course they realized they could just farking buy Marvel and skip all the work. I still don't think the director has completely given up but no one's getting any farking younger
 
2022-06-27 1:53:38 PM  
Big (1988) - Josh Doesn't Get It Scene (3/5) | Movieclips
Youtube 3ERuhks3GNk
 
2022-06-27 1:54:12 PM  
Same thing happened with Star Wars. They didn't think it'd be a hit so they didn't make any real merch for it. Cue 'It's a hit' and the scramble to actually make money off of all the people that want to buy Buzz Lightyear/Luke Skywalker figures.
 
2022-06-27 2:01:55 PM  
Will someone think of the shareholders......
 
2022-06-27 2:05:31 PM  
No mention of Baby Yoda missing an entire Christmas season.
 
2022-06-27 2:05:49 PM  
Or maybe they did mention it, I only skimmed.
 
2022-06-27 2:33:06 PM  
a 400% markup -- $100 for a toy with a retail price of $25

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2022-06-27 2:49:55 PM  

skyotter: No mention of Baby Yoda missing an entire Christmas season.


That was a conscious decision to keep the spoiler from leaking so the surprise during the premiere would have more impact and create a lot of buzz on social media, which would help the Disney+ launch. Also, had his existence leaked out in toy form before the premiere, you probably would have a lot of neckbeard thinkpieces trashing him before anyone ever saw the episode, so keeping him secret helped Disney control the narrative about the character better.

So merch sales might have suffered, but Disney+ subs likely went up. Plus it wasn't like they didn't sell a shiatload of Grogu merch later, so it wasn't lost sales so much as delayed sales.

Disney made the right move of getting people to love the character first and THEN selling the toys.
 
2022-06-27 6:51:51 PM  
It was reported that only around 50,000 Buzz Lightyear toys were created while at least 200,000 Woody dolls were produced. The resulting loss was estimated to be around $300 million.

They shouldn't have made any if they were going to lose more than $1000 on each sale.
 
2022-06-27 7:13:31 PM  

Hoopy Frood: It was reported that only around 50,000 Buzz Lightyear toys were created while at least 200,000 Woody dolls were produced. The resulting loss was estimated to be around $300 million.

They shouldn't have made any if they were going to lose more than $1000 on each sale.

We'll make it up in volume!

 
2022-06-27 9:41:46 PM  

Stargazer86: Same thing happened with Star Wars. They didn't think it'd be a hit so they didn't make any real merch for it. Cue 'It's a hit' and the scramble to actually make money off of all the people that want to buy Buzz Lightyear/Luke Skywalker figures.


That was less "didn't think it would be a hit" and more "keep all the details secret as we don't want copycats or the story leaked.
 
2022-06-27 9:59:21 PM  

MinatoArisato013: That was less "didn't think it would be a hit" and more "keep all the details secret as we don't want copycats or the story leaked.


Actually, Lucas wasn't very confident at all. In fact, he bet Spielberg that Close Encounters would do better than Star Wars. He lost.
 
2022-06-27 10:18:03 PM  

Mugato: MinatoArisato013: That was less "didn't think it would be a hit" and more "keep all the details secret as we don't want copycats or the story leaked.

Actually, Lucas wasn't very confident at all. In fact, he bet Spielberg that Close Encounters would do better than Star Wars. He lost.


True, but he waited until the last minute to finally get SOMEONE to contract the toys out with Kenner being the only one willing to take the task with probably the best toy deal any company has gotten on a new property. Like Lucas got a pittance of the profits/sales from the toys until it Hasbro let the license/agreement lapse.
 
2022-06-28 9:38:05 AM  
The only thing I like about Disney anymore is Disney World and, despite still liking it, is not as good as it used to be when I went back in February. I want to make it back there soon when the Tron ride opens.
 
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