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(Axios)   Apple's MLS deal continues its long tradition of offering a meh product in a shiny wrapper at a premium price   (axios.com) divider line
    More: Followup, Major League Soccer, sports fans, Live sports, Apple TV app, The League, traditional TV's last big draws, thought bubble, risky move  
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392 clicks; posted to Sports » on 15 Jun 2022 at 9:55 AM (24 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



26 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2022-06-15 8:50:01 AM  
Apparently things were going too well for MLS.  Maybe the core fans benefit from being able to watch matches without having to hunt for them this will lead to a disaster.  Unless you are already an MLS superfan you never will be thanks to myopic MLS owners
 
2022-06-15 10:08:32 AM  
Here in Denver you can't watch the Nuggets, Avs or Rapids on Xfinity (majority of the market) as Kroenke and the cable provider had some asinine meltdown a few years ago leading to the a RSN not being carried.

Oh well, it's not like these teams are good and looking to capture young fans.
 
2022-06-15 10:15:44 AM  
says this is 10 years, $2.5 billion

NBC just paid $2.7 billion for 6 years of the EPL
 
2022-06-15 10:22:17 AM  

ElwoodCuse: says this is 10 years, $2.5 billion

NBC just paid $2.7 billion for 6 years of the EPL


ESPN paid $2.7 billion per year just for Monday Night Football.
 
2022-06-15 10:47:32 AM  
Is Ted Lasso running the Sports Division at Disney?
 
2022-06-15 11:08:52 AM  
Does this mean no MLS in bars? Because good luck with that.
 
2022-06-15 11:10:15 AM  
I guess I won't be watching MLS games anymore because I am not giving a penny to crApple or their steaming service.

/no steaming is not a error
 
2022-06-15 11:14:47 AM  
Personally, I like this since I no longer have to stream hunt and the subscription is now a part of my season tickets (let's see how much my season ticket price increases however).

I wonder if killing off local TV deals and presumably making it harder for most bars/restaurants to carry matches will hurt local interest and the local gate, which so far has been the high point of MLS business. On the other hand, that's been the approach for years and it hasn't bleed into higher TV ratings. MLS owners might have made the decisions to bet on a streaming audience rather than continue to rely on local deals. Do feel sorry for some local announce teams, who are now seemingly out of a job.
 
2022-06-15 11:18:32 AM  

Daniel Boone's Farm: Apparently things were going too well for MLS.  Maybe the core fans benefit from being able to watch matches without having to hunt for them this will lead to a disaster.  Unless you are already an MLS superfan you never will be thanks to myopic MLS owners


As was discussed in the previous thread, this is somewhat of a bet.

Right now, MLS gets about $90M/yr from their current assorted deals, so this deal nearly triples that. It is, however, as you say.. what damage are they doing to their potential growth by taking this payday now and locking themselves into a single, rather limited platform (you can see my rant about why its so limited in the other thread)?
 
2022-06-15 11:19:04 AM  
Apple dumped off a truckload of cash to the owners (Ponzi scheme...i know) of MLS. MLS got guaranteed amounts in the contract over a long time frame and it can go up from the floor they set. Honestly their rating are at WNBA levels. Apple made them agree to Wed/Sat match windows instead of this random bs they currently do. Am I pissed that as a Union fan I have to get AppleTV and pay an extra fee to watch the team, of course. But if I were a Leeds United fan here in the states, I'd have to buy Peacock since no way in hell NBC/USA/Any other NBC channel is playing my club's matches if they aren't the big 6. It's how the game is played now in sports.
Also if you don't think Apple is going to pay for NFL Sunday ticket and announce a "sports package" to AppleTV you are nuts. They can outbid everyone including Amazon.
 
2022-06-15 12:02:57 PM  
I'll dump all over soccer and soccer fans but it is pretty bullshiat that those who enjoy it will have a more difficult time watching MLS now. As stated above, it is good that it puts money in pockets but it does seem shortsighted in terms of "growing the game" by building interest in the local teams.
 
2022-06-15 12:10:45 PM  

WoodyHayes: I'll dump all over soccer and soccer fans but it is pretty bullshiat that those who enjoy it will have a more difficult time watching MLS now.


I'm a pretty big soccer fan, and it was already basically impossible to watch MLS in any kind of logical fashion between network and timeslot roulette. I'm probably not going to shell out for Apple streaming for MLS unless it looks like DC United have a chance at the championship.

I'll probably stick to watching EPL games since I get Peacock included with my Comcast Xfinity bundle.

But I'll probably still have to follow the match of the One True Team, Oxford United FC through Twitter since English lower division matches ain't getting televised in the US any time soon.
 
2022-06-15 12:24:13 PM  

LucklessWonder: WoodyHayes: I'll dump all over soccer and soccer fans but it is pretty bullshiat that those who enjoy it will have a more difficult time watching MLS now.

I'm a pretty big soccer fan, and it was already basically impossible to watch MLS in any kind of logical fashion between network and timeslot roulette. I'm probably not going to shell out for Apple streaming for MLS unless it looks like DC United have a chance at the championship.

I'll probably stick to watching EPL games since I get Peacock included with my Comcast Xfinity bundle.

But I'll probably still have to follow the match of the One True Team, Oxford United FC through Twitter since English lower division matches ain't getting televised in the US any time soon.



Not for long.
 
2022-06-15 1:03:04 PM  

eagles95: LucklessWonder: WoodyHayes: I'll dump all over soccer and soccer fans but it is pretty bullshiat that those who enjoy it will have a more difficult time watching MLS now.

I'm a pretty big soccer fan, and it was already basically impossible to watch MLS in any kind of logical fashion between network and timeslot roulette. I'm probably not going to shell out for Apple streaming for MLS unless it looks like DC United have a chance at the championship.

I'll probably stick to watching EPL games since I get Peacock included with my Comcast Xfinity bundle.

But I'll probably still have to follow the match of the One True Team, Oxford United FC through Twitter since English lower division matches ain't getting televised in the US any time soon.


Not for long.


Well, shiat. Might have to actually pay to watch WWE "Premium Live Events" soon.
 
2022-06-15 1:32:35 PM  

LucklessWonder: eagles95: LucklessWonder: WoodyHayes: I'll dump all over soccer and soccer fans but it is pretty bullshiat that those who enjoy it will have a more difficult time watching MLS now.

I'm a pretty big soccer fan, and it was already basically impossible to watch MLS in any kind of logical fashion between network and timeslot roulette. I'm probably not going to shell out for Apple streaming for MLS unless it looks like DC United have a chance at the championship.

I'll probably stick to watching EPL games since I get Peacock included with my Comcast Xfinity bundle.

But I'll probably still have to follow the match of the One True Team, Oxford United FC through Twitter since English lower division matches ain't getting televised in the US any time soon.


Not for long.

Well, shiat. Might have to actually pay to watch WWE "Premium Live Events" soon.


Pay for WWE Premium Live Events??? Strange concept
 
2022-06-15 1:49:00 PM  
For example: NESN, home of the Boston Red Sox and Boston Bruins, is prepping a first-of-its-kind standalone streaming platform available without a cable login - but it'll cost a whopping $30/month.
Ahhh yes, why not cause MORE fragmentation in your sport by each team creating their own streaming service. Absolutely farking brilliant move that can't at all backfire. Dipshiats.
 
2022-06-15 2:12:36 PM  
Hey Apple products are great I'm suing one now tohdhnedubdjhcjne damn jendunedinie.
 
2022-06-15 2:19:17 PM  
An exclusive, closed-box, non-competitive system with a thing that purports to be quality but often isn't and also lacks the openness of other alternatives: Am I talking about MLS or Apple?

Soccer is the kind of thing best appreciated in person. Also, I don't necessarily think it has to be of tremendous quality to appreciate it in person. I've been around American college soccer for upwards of 20 years. It's not like the quality of play is all that much to write home about. But it's fun. Do I enjoy watching Chelsea or the World Cup if it's on, I'm home and I have nothing better to do? But not enough to pay for it beyond what I already pay to keep Mrs. Polish happy with cable.
 
2022-06-15 2:19:37 PM  

jayphat: For example: NESN, home of the Boston Red Sox and Boston Bruins, is prepping a first-of-its-kind standalone streaming platform available without a cable login - but it'll cost a whopping $30/month.
Ahhh yes, why not cause MORE fragmentation in your sport by each team creating their own streaming service. Absolutely farking brilliant move that can't at all backfire. Dipshiats.


That's pretty much how it works already with RSNs.  They're just adding an option (albeit an expensive one) to watch without the cable subscription.
 
2022-06-15 3:29:55 PM  
Submitter continues a long iHater tradition of ignoring facts and parroting lame garbage.
 
2022-06-15 3:51:47 PM  
So have to pay for Apple TV+  and another add on?
 
2022-06-15 4:59:31 PM  
I'd like to know what soccer league you Farkers have been following for the last several years because my experience of following MLS has diverged from the common opinion in this thread.

I have NOT found it easy to locate MLS games on TV. To the contrary, if I hadn't downloaded the Sporting KC schedule directly from their website onto my phone's calendar, I'd basically never know a game was coming up because games move around the schedule so much.

I have rarely, if ever, been able to convince sports bar owners that they should turn on the nationally broadcast MLS game; unless I go to one that's known in the community as a soccer bar, I tend to have to explain what the league is and on what channel they might find the game.

I have not heard of local fans complaining about being unable to watch local games because of poor local network options. In fact, the biggest complaint I've heard is the teams short-change their local coverage or put them on expensive networks like the Bally Sports regional networks. If anything, this would make it MORE accessible for people to watch local games by opening up the equivalent of ESPN+ coverage with no market blackouts.
 
2022-06-15 7:11:05 PM  

Serious Black: I'd like to know what soccer league you Farkers have been following for the last several years because my experience of following MLS has diverged from the common opinion in this thread.

I have NOT found it easy to locate MLS games on TV. To the contrary, if I hadn't downloaded the Sporting KC schedule directly from their website onto my phone's calendar, I'd basically never know a game was coming up because games move around the schedule so much.

I have rarely, if ever, been able to convince sports bar owners that they should turn on the nationally broadcast MLS game; unless I go to one that's known in the community as a soccer bar, I tend to have to explain what the league is and on what channel they might find the game.

I have not heard of local fans complaining about being unable to watch local games because of poor local network options. In fact, the biggest complaint I've heard is the teams short-change their local coverage or put them on expensive networks like the Bally Sports regional networks. If anything, this would make it MORE accessible for people to watch local games by opening up the equivalent of ESPN+ coverage with no market blackouts.


I'm with you on this: Bally sports pre-empts matches to their app half the time; ESPN+ can't show local games; unless they're dedicated Crew or soccer bars, local ones don't often have it on. Not to mention that the left-coding of soccer in the US in general leads some bars/restaurants to have some sort of violent reaction if you ever ask them to turn it to the game - they'd rather leave on a tennis match no one is watching.
 
2022-06-15 7:32:34 PM  

bingethinker: Submitter continues a long iHater tradition of ignoring facts and parroting lame garbage.


Appletv the hardware is solid. Have multiple of them. Appletv the service is dogshiat, with the worst interface of any of the streaming platforms
 
2022-06-15 8:13:40 PM  

Sin'sHero: Is Ted Lasso running the Sports Division at Disney?


They are keeping the cable games as well as FOX, the issue is this is a huge blow to the E+ plans. The big key factor was no blackouts. They were trying to get the EPL rights though but lost out, likely they weren't gonna pay for a package that will lose the USMNT/WMNT games (going to Turner)

They might be aiming for NFL Ticket (though people have already said Apple getting those rights) or NBA Pass (talks won't start until next season or around the new deal to avoid a lockout.)
 
2022-06-15 8:56:30 PM  

mjbok: bingethinker: Submitter continues a long iHater tradition of ignoring facts and parroting lame garbage.

Appletv the hardware is solid. Have multiple of them. Appletv the service is dogshiat, with the worst interface of any of the streaming platforms


Honestly, all of the streaming service interfaces are hot garbage. I'd probably put Amazon at the bottom of the list. Apple is also towards the bottom, but if I had to guess, the main reason it's so bad is because they have to pad it out because they don't have nearly the quantity of content that the others do.
 
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