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(The Korea Times)   Citing awkward experience of both fighting and supplying Apple in smartphones, Samsung halts initiative to make its own EVs and compete with similar frenemies   ( divider line
    More: Obvious, Samsung Group, Tesla Motors, Samsung Electronics, Samsung Town, Lee Kun-hee, Tesla Model S, Tesla Roadster, Chaebol  
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281 clicks; posted to Business » on 17 May 2022 at 1:20 AM (19 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook

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2022-05-17 3:58:36 AM  
1 vote:
I think this might be article in question.

/not subby
2022-05-17 8:27:49 AM  
1 vote:

2fardownthread: It is not surprising at all. It is a harbinger however, so it is worth looking at a little.

First of all.... ooooh yeah. It is going to get worse. I remember when everyone was announcing that they were going in whole hog on battery cars. Peugeot, VW, GM, Ford, BMW and others. Why bother on any other vehicles anyway? Tell all your lobbyists to crank up the bans on ICE vehicles, cancel all the product lines, except for your big trucks, if you are Ford and GM, and just "hit the gas" er "depress the accelerator" and leave the dinosaurs behind.

And here we are with all of them designing the same car for the same market, producing them poorly, getting slammed with delays and recalls, and facing extreme difficulty getting parts and supplies and particularly batteries enough to make these vehicles. They keep increasing the prices and pushing out delivery dates and they don't even have markets. Earnings warnings are flashing red on Ford and GM. The former can't produce its E-trucks; the latter can't keep its products on the road. The European companies are walking wounded. After emasculating themselves and taking the big risks, the rug has been pulled out from under them. Peugeot lost 10% of its entire market volume in Russia, and it is already a wholly owned subsidiary of Macron Inc. VW and BMW should start making tanks, I guess. They gave up doing what they used to do and can't do what they planned to do. Limbo.

Second? Samsung is a SUPPLIER for heaven's sake. If any company could come in and compete, wouldn't it be a company that makes batteries, the most expensive and valuable, essential part of an EV? No? If not, then why not? Probably because supply is going to be so strained for so long that Samsung stands to make a lot more money squeezing manufacturers than competing with them.

EVs were supposed to be so easy and cheap to produce. Customers would snap them up. Fewer moving parts. Just outsource everything to China. Do what Tesla did. It's easy. Even Sony and Samsung and Apple are getting into it.

The truth is different. It is going to be a slog competing against desperate competitors with high costs but willing to sell below costs. Tesla in particular will have free capital and can keep it up longer than the others. The companies that never entered the market will give up first. The wholly committed ones, Peugeot and VW, are going to disappear if they do not make this work. Ford and GM will be limping.

Maybe Samsung will come in someday and prop them up.

At some point long ago, I was thinking that all of these monster companies would just beat the heck out of each other for the same market niche. I was wrong. They are executing so poorly that it is a lame slap fight, and the companies that are still making money are doing it with proven products and reliable technology.

What in the farkshiat is this. There's misinformation and then there's disinformation. This is absolutely, positively the latter.

You even contradict yourself at a few points. Do you just slam a bunch of OneCups and fart out angry Fark posts?
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