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(Kotaku)   Ubisoft executives: "Are we really so out of touch about NFTs? No, it's the gamers who are wrong"   (kotaku.com) divider line
    More: Dumbass, Video game publisher, WANT, Need, Ubisoft's official foray, Gamer, Video game developer, Lebanon, Tennessee, Gaming  
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1255 clicks; posted to Fandom » on 28 Jan 2022 at 12:20 PM (16 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



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2022-01-28 12:28:11 PM  
No one is forcing anyone to buy these games.
 
2022-01-28 12:36:15 PM  
No the blame is entirely on what ever Ubisoft employee  proposed the idea and every last exec who green lighted it to fruition.    They all misread the potential market and reaction to this NFT bullshiat.
 
2022-01-28 12:41:51 PM  
I know this gets said in every one of these threads, but what is wrong with these guys who think the average gamer would want to buy NFTs. It's pretty clear that the majority are against it. Most of us just want to play a game.

I get they want to make more money. We all do. I want to people to buy all the stupid ideas I have in my head too, but I'm not moronic enough to believe that anyone would.
 
2022-01-28 12:43:15 PM  

Mr_Vimes: No one is forcing anyone to buy these games.


But it would be annoying if a game you otherwise would want had NFTs spoiling it for you. It might even be frustrating. Some people would feel like expressing those feelings on the internet in the hopes game publishers don't do it again.

It kind of reminds me of when Deus Ex: Mankind Divided had about 1/3 of its campaign eliminated during development so they could work on the microtransaction-driven Breach mode. The game faced criticism for being too short, ending awkwardly, and having a bullshiat Breach mode. It didn't sell as well as other Deus Ex games and ended up killing the franchise.

Boneheaded management decisions can kill things we enjoy. It's okay to have feelings about that.
 
2022-01-28 12:51:23 PM  

Anim: I know this gets said in every one of these threads, but what is wrong with these guys who think the average gamer would want to buy NFTs. It's pretty clear that the majority are against it. Most of us just want to play a game.

I get they want to make more money. We all do. I want to people to buy all the stupid ideas I have in my head too, but I'm not moronic enough to believe that anyone would.


Same thing with microtransactions.  Microtransactions aren't about the majority of players.  It is a few percent who make up the overwhelming income from microtransactions.  But the amount of money earned is more than is lost from people quitting the game.  So, you keep making the game harder and less fun without using microtransactions until those two numbers are approximately equal.  And people sometimes drop a little money on microtransactions to get by, adding a soupcon to your addict money stream.  You're still earning a profit, you have less people to appease, and the addicts will keep shoveling you money, so you get by.

I think the biggest difference is that NFTs have a lower ceiling.  Microtransactions only require you to send the company your paycheck.  But NFTs are always piggybacking on a cryptocurrency blockchain.  So, now Joe Rando has to but Twatcoin or whatever on a separate site to then turn around and pay the company to get the new skin.  That's not something that is really practical for the average semi-casual player.  You're really banking on the addicts running all the economy for you.
 
2022-01-28 12:52:27 PM  
I suppose the view from the top of the pyramid scheme must be pretty good
 
2022-01-28 12:52:41 PM  
Typically, I roll my eyes at the absurd hyperbole spewed by gaming community. It's often a whiney, entitled bunch of knuckleheads just looking for the next insignificant outrage to pile onto. Few communities are better at making mountains out of molehills than the wider video game community. It sucks.

But this is an area where the outrage has been well-aimed and the criticism well-founded. Letting game publishers know up front and in no uncertain terms that they can ball up their NFTs and shove them elbow deep up their own asses is a good thing.

Not that the tone deaf idiots at major publishers will listen when are dollar signs in their eyes. I fully expect this crap to be forced on people, and since big AAA games sell to millions of people who don't follow gaming or industry news, it will likely be normalized.

For the moment, though, the wider gaming community finally has a cause WORTH fighting. So fight on, bitter and angry gamers. Fight on.
 
2022-01-28 12:54:21 PM  
The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.


If that's really what Ubisoft wanted, they could do that now without NFTs. If they're going to make up lies, they need to get a lot better at it.
 
2022-01-28 1:09:42 PM  

basscomm: The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.


If that's really what Ubisoft wanted, they could do that now without NFTs. If they're going to make up lies, they need to get a lot better at it.


Yep. It's entirely possible with non-NFT technology. Their reasoning is pure bullshiat.

Folding Ideas recently did a fantastic takedown of the NFT scam. It's absurdly long at over two hours, so I ended up watching it in "installments," but he does a good job of breaking down not just why it's all so idiotic, but why they're being pushed hard.

The tl:dnw is, "because much like MLM schemes, well-moneyed interests stand to make tons MORE money on the system if they can get more people involved, all while leaving everyone else holding their dicks."
 
2022-01-28 1:20:05 PM  
How many users do they really expect there to be reselling digital items?

I just don't see the market even if we set aside all the crypto speculation bullshiat. If I buy a custom sword in Game X, unless I resell it at stupid low value or its artificially limited and has some sort of social status attached to it in a multiayer platform, why wouldn't they just buy it from the developer?

Trying to build infrastructure to develop a secondary market just to cannibalize your primary sales channel, or wring a tiny bit of cash out of a later resale, feels like a really poor strategic investment.
 
2022-01-28 1:20:52 PM  

shoegaze99: basscomm: The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.


If that's really what Ubisoft wanted, they could do that now without NFTs. If they're going to make up lies, they need to get a lot better at it.

Yep. It's entirely possible with non-NFT technology. Their reasoning is pure bullshiat.

Folding Ideas recently did a fantastic takedown of the NFT scam. It's absurdly long at over two hours, so I ended up watching it in "installments," but he does a good job of breaking down not just why it's all so idiotic, but why they're being pushed hard.

The tl:dnw is, "because much like MLM schemes, well-moneyed interests stand to make tons MORE money on the system if they can get more people involved, all while leaving everyone else holding their dicks."


The most enlightening thing was learning how easy it was to drop malicious code into anyones' wallets.  I wish I was a scammer.
 
2022-01-28 1:24:04 PM  

Glorious Golden Ass: I wish I was a scammer.


And you never will be with that kind of attitude.
 
2022-01-28 1:26:14 PM  

Glorious Golden Ass: The most enlightening thing was learning how easy it was to drop malicious code into anyones' wallets.  I wish I was a scammer.


Yeah, that kind of blew my mind. The idea that you can give someone a token and if they try to delete it, it can activate code that takes over your wallet -- that's nuts.

It's made even WORSE by the cult-like community that scolds people who complain about such things. That harshly enforced positivity and refusal to confront anything negative should be a huge red flag to sane people.
 
2022-01-28 1:27:03 PM  

shoegaze99: basscomm: The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.


If that's really what Ubisoft wanted, they could do that now without NFTs. If they're going to make up lies, they need to get a lot better at it.

Yep. It's entirely possible with non-NFT technology. Their reasoning is pure bullshiat.

Folding Ideas recently did a fantastic takedown of the NFT scam. It's absurdly long at over two hours, so I ended up watching it in "installments," but he does a good job of breaking down not just why it's all so idiotic, but why they're being pushed hard.

The tl:dnw is, "because much like MLM schemes, well-moneyed interests stand to make tons MORE money on the system if they can get more people involved, all while leaving everyone else holding their dicks."


Fark user imageView Full Size


"Right here in the middle, do you know what this is? People who eat at Denny's Applebees Max who are interested in NFTs - THAT'S YOUR TARGET AUDIENCE BABY!"
 
2022-01-28 1:30:51 PM  
This really feels like a crappier version of the whole toys-to-life fad, which as a parent of an elementary school aged student at the time, drove me up a farking wall.

At least with those game you got toys to play with, should the studio stop supporting them because they missed the boat (*cough, cough*...Starlink: Battle for Atlas...way to go Ubisoft) and timed the whole thing wrong. With NFTs, you've got nothing at the end of the day.

Just make a game I can sit down and play with my kid, or, on my own when I've got a free moment.
 
2022-01-28 1:34:45 PM  

zbtop: How many users do they really expect there to be reselling digital items?



People have been buying and selling game items in black market fashion for decades. Blizzard tried to control it with the RMAH in Diablo 3 before it failed. It's going to happen one way or the other. Ubisoft is just trying to do what Blizzard couldn't do, which is to control that market and bring that money in-house.
 
2022-01-28 1:46:36 PM  

phalamir: Anim: I know this gets said in every one of these threads, but what is wrong with these guys who think the average gamer would want to buy NFTs. It's pretty clear that the majority are against it. Most of us just want to play a game.

I get they want to make more money. We all do. I want to people to buy all the stupid ideas I have in my head too, but I'm not moronic enough to believe that anyone would.

Same thing with microtransactions.  Microtransactions aren't about the majority of players.  It is a few percent who make up the overwhelming income from microtransactions.  But the amount of money earned is more than is lost from people quitting the game.  So, you keep making the game harder and less fun without using microtransactions until those two numbers are approximately equal.  And people sometimes drop a little money on microtransactions to get by, adding a soupcon to your addict money stream.  You're still earning a profit, you have less people to appease, and the addicts will keep shoveling you money, so you get by.

I think the biggest difference is that NFTs have a lower ceiling.  Microtransactions only require you to send the company your paycheck.  But NFTs are always piggybacking on a cryptocurrency blockchain.  So, now Joe Rando has to but Twatcoin or whatever on a separate site to then turn around and pay the company to get the new skin.  That's not something that is really practical for the average semi-casual player.  You're really banking on the addicts running all the economy for you.


Pretty much the story of most games that have caved to the maniacs in their base and let them run the show.  That's a story about as old as games
 
2022-01-28 1:49:41 PM  

Tr0mBoNe: Glorious Golden Ass: I wish I was a scammer.

And you never will be with that kind of attitude.


Well, ya see, my car broke down while I was on my way to cash this winning Lottery Apes NTF worth 10,000,000 FJBcoins.  I don't have a data plan.  I'd use the Starbucks wifi, but it's a company phone and because I have super-secret-security clearance level 66 Ninjastars, I can't connect to public networks.  A helicopter is coming to pick me up in 10 minutes.  I'm old and probably don't need the money anyway.  You seem nice.  How much do you have in your wallet? $50?  Tell you what.  For that $50 and half your mocha latte, I'll let you take a picture of the Lottery Apes NTF, which you understand means you will own it - because you are smart.  We have to hurry, because if the helicopter gets here and sees us, we'll both be in trouble.

*helicopter noises followed by an awkward moment of silence*

Well not that helicopter.  A different one.
 
2022-01-28 1:50:24 PM  
"I think gamers don't get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it's first destroying the planet, and second just a tool for speculation."

So ... turns out the gamers have NFTs pegged 100% correctly.
 
2022-01-28 1:52:26 PM  

Veloram: zbtop: How many users do they really expect there to be reselling digital items?


People have been buying and selling game items in black market fashion for decades. Blizzard tried to control it with the RMAH in Diablo 3 before it failed. It's going to happen one way or the other. Ubisoft is just trying to do what Blizzard couldn't do, which is to control that market and bring that money in-house.


Steam has managed it using the Steam Marketplace without having to incorporate the toxic cesspit that is NFTs.
 
2022-01-28 1:56:07 PM  

urethra_franklin: This really feels like a crappier version of the whole toys-to-life fad, which as a parent of an elementary school aged student at the time, drove me up a farking wall.


Is it weird that the first thing I thought of was 1987's  Captain Power and the Soldiers of the Future?

/Yes? Okay, I'll go be old over there, then.
 
2022-01-28 2:15:32 PM  
They've still got the most distilled summary of the situation:
Fark user imageView Full Size
 
2022-01-28 2:25:23 PM  

Mr_Vimes: No one is forcing anyone to buy these games.


That's right, hack your PS4 like I did and start stealing
 
2022-01-28 2:25:39 PM  
Gamers have been selling one another gold and equipment for decades.

I have to give the executives this much: creating an actual ownership token for such items isn't a completely crazy idea.

Also, gamers have farking hated the farming and bot culture that eats away at a game.

So we'll see how this works out for them. I'll be off to the side playing something else.
 
2022-01-28 2:32:04 PM  

shoegaze99: Glorious Golden Ass: The most enlightening thing was learning how easy it was to drop malicious code into anyones' wallets.  I wish I was a scammer.

Yeah, that kind of blew my mind. The idea that you can give someone a token and if they try to delete it, it can activate code that takes over your wallet -- that's nuts.

It's made even WORSE by the cult-like community that scolds people who complain about such things. That harshly enforced positivity and refusal to confront anything negative should be a huge red flag to sane people.


Trying to convince crypto bros that they aren't and never will be millionaires is like giving a 14 year old boy a years worth of Velvet magazine and telling him not to fap.  Ten million in Bitcoin is exactly zero in hard currency unless someone else buys it.
 
2022-01-28 2:37:04 PM  

moothemagiccow: Mr_Vimes: No one is forcing anyone to buy these games.

That's right, hack your PS4 like I did and start stealing


Or just not buy or steal it.
 
2022-01-28 2:53:08 PM  
It's like even shiattier DLC.
 
2022-01-28 3:07:08 PM  

phalamir: Anim: I know this gets said in every one of these threads, but what is wrong with these guys who think the average gamer would want to buy NFTs. It's pretty clear that the majority are against it. Most of us just want to play a game.

I get they want to make more money. We all do. I want to people to buy all the stupid ideas I have in my head too, but I'm not moronic enough to believe that anyone would.

Same thing with microtransactions.  Microtransactions aren't about the majority of players.  It is a few percent who make up the overwhelming income from microtransactions.  But the amount of money earned is more than is lost from people quitting the game.  So, you keep making the game harder and less fun without using microtransactions until those two numbers are approximately equal.  And people sometimes drop a little money on microtransactions to get by, adding a soupcon to your addict money stream.  You're still earning a profit, you have less people to appease, and the addicts will keep shoveling you money, so you get by.

I think the biggest difference is that NFTs have a lower ceiling.  Microtransactions only require you to send the company your paycheck.  But NFTs are always piggybacking on a cryptocurrency blockchain.  So, now Joe Rando has to but Twatcoin or whatever on a separate site to then turn around and pay the company to get the new skin.  That's not something that is really practical for the average semi-casual player.  You're really banking on the addicts running all the economy for you.


The microtransactions are ridiculous. Now excuse me while I go pay for the fark swear jar.
 
2022-01-28 3:09:02 PM  

Glorious Golden Ass: Tr0mBoNe: Glorious Golden Ass: I wish I was a scammer.

And you never will be with that kind of attitude.

Well, ya see, my car broke down while I was on my way to cash this winning Lottery Apes NTF worth 10,000,000 FJBcoins.  I don't have a data plan.  I'd use the Starbucks wifi, but it's a company phone and because I have super-secret-security clearance level 66 Ninjastars, I can't connect to public networks.  A helicopter is coming to pick me up in 10 minutes.  I'm old and probably don't need the money anyway.  You seem nice.  How much do you have in your wallet? $50?  Tell you what.  For that $50 and half your mocha latte, I'll let you take a picture of the Lottery Apes NTF, which you understand means you will own it - because you are smart.  We have to hurry, because if the helicopter gets here and sees us, we'll both be in trouble.

*helicopter noises followed by an awkward moment of silence*

Well not that helicopter.  A different one.


Dear lord Drew I wish we could submit NYTimes articles.  This was a great read about the Trump Coin scam.  Now, I'm seriously considering scamming as a career.  ReallyScarletJohansson sent me a DM on Twitter and said she could get me started for $500!

https://www.nytimes.com/2022/01/28/technology/trump-coins.html
 
2022-01-28 3:14:12 PM  
Fark user imageView Full Size
 
2022-01-28 4:12:50 PM  
What problem will NFTs solve that don't already have more efficient solutions? The majority of the gaming population is too transient to make buying a unique skin or weapon worth the cost of one of these things, and in-game markets already exist for the players who want to sink some dough into it. I've heard talk of item portability between games. The programmer in me has a thing or two to say about that but I don't think we have the time to go into exactly how and why that's completely ridiculous.

If I buy an Assassy Creedy NFT....WwwwwwwwwwhatDaFahk am I getting? What is it? What will it do? How will it differ from any other in-game asset?
 
2022-01-28 4:43:23 PM  

xalres: What problem will NFTs solve that don't already have more efficient solutions?


Crowbarring NFTs into video games is an attempt solve the problem of gamers still somehow having money in their wallets after buying the latest games, DLCs, expansions, skins, and microtransactions
 
2022-01-28 4:54:00 PM  

Smackledorfer: Gamers have been selling one another gold and equipment for decades.

I have to give the executives this much: creating an actual ownership token for such items isn't a completely crazy idea.


Which is possible without using NFTs. Like people did for years.

NFTs are an inferior solution looking to replace superior solutions to the same problem.
 
2022-01-28 5:03:39 PM  

BlackPete: Smackledorfer: Gamers have been selling one another gold and equipment for decades.

I have to give the executives this much: creating an actual ownership token for such items isn't a completely crazy idea.

Which is possible without using NFTs. Like people did for years.

NFTs are an inferior solution looking to replace superior solutions to the same problem.


NFT's are a scheme for the company (and others cashing in before the crash) to give you nothing, let you think they gave you something, and collect your money in return.
 
2022-01-28 5:33:56 PM  

Mr_Vimes: No one is forcing anyone to buy these games.


Wait'll your plutocratic gods decide that it's time to monetize oxygen.
 
2022-01-28 5:35:22 PM  
Fark user imageView Full Size
 
2022-01-28 5:44:40 PM  
I'm fairly well educated but I still don't have the slightest clue what NFT's actually are, how they work, or why anyone with any sense would buy them.  And no, don't explain it to me.
 
2022-01-28 6:03:05 PM  

xalres: What problem will NFTs solve that don't already have more efficient solutions? The majority of the gaming population is too transient to make buying a unique skin or weapon worth the cost of one of these things, and in-game markets already exist for the players who want to sink some dough into it. I've heard talk of item portability between games. The programmer in me has a thing or two to say about that but I don't think we have the time to go into exactly how and why that's completely ridiculous.

If I buy an Assassy Creedy NFT....WwwwwwwwwwhatDaFahk am I getting? What is it? What will it do? How will it differ from any other in-game asset?


The possibility exists we get a Snow Crash multiverse type deal, and your NFT follows you from 'platform' to 'platform', because there's ultimately only one platform underlying the whole thing.

That's not happening soon, if ever, and probably not ever. On the other hand, my kid and wife can play Fortnite together, one on the PS4, the other on the Switch. So maybe the future cyberscape is Fortnite based.
 
2022-01-28 6:07:31 PM  
I am sure this is going to backfire on Ubisoft in a spectacular way. Because once you can trade BoA/BoE gear, there's going to be third-party groups/websites (in China) that will act as auction houses, bypassing the whole NFT system and arrange trades/selling using the in-game currency, rather than the NFT currency, thus eliminating Ubisoft's 'cut'.
 
2022-01-28 7:01:35 PM  

Smackledorfer: Gamers have been selling one another gold and equipment for decades.

I have to give the executives this much: creating an actual ownership token for such items isn't a completely crazy idea.


How about this for an ownership token:  You give each object a unique ID, and then you give each character a unique ID, and for each character you have a list of object ids called an inventory, like some sort of wallet, and if you own an object, then its unique ID will be inside that character's list of inventory object IDs?  So if you have it, you own it.  And if you trade it somehow, it will disappear from your list and end up in the other person's inventory list.

Oh wait, that's how it already always worked.
 
2022-01-28 7:25:52 PM  

Mr_Vimes: No one is forcing anyone to buy these games.


Just want to be on the record that say that people that say shiat like this never get the farking point. Suddenly every game has NFTs or Disney owns every farking property and options otherwise simply farking disappear.
 
2022-01-28 7:28:04 PM  

Mentat: I'm fairly well educated but I still don't have the slightest clue what NFT's actually are, how they work, or why anyone with any sense would buy them.  And no, don't explain it to me.


The same morons buying skins in games and meme-coins because they saw some TikTok story of some rando douchebro saying they make millions of dollars, have 4 lambos, and a yacht. It is an enormous pyramid scheme. There is nothing else you need to understand. Anyone promising you easy money is doing so to take your money.

You want to get rich? Pay yourself first, save early, save often, and use safe investments to slowly gain capital and let compound interest do its thing. Unless you are really lucky or already have money, getting rich takes time - there isn't a shortcut.

That is the trick! Everyone wants to be millionaires in their 20s or 30s. Focus on your 40s and 50s (which is already a lofty goal). That is more attainable. You can still have a good QoL with this strategy. If you are fortunate enough to make a wise housing choice and afford a home, that will significantly help you also. Rent is money you are never getting back.
 
2022-01-28 7:28:42 PM  

LrdPhoenix: Smackledorfer: Gamers have been selling one another gold and equipment for decades.

I have to give the executives this much: creating an actual ownership token for such items isn't a completely crazy idea.

How about this for an ownership token:  You give each object a unique ID, and then you give each character a unique ID, and for each character you have a list of object ids called an inventory, like some sort of wallet, and if you own an object, then its unique ID will be inside that character's list of inventory object IDs?  So if you have it, you own it.  And if you trade it somehow, it will disappear from your list and end up in the other person's inventory list.

Oh wait, that's how it already always worked.


But the word "blockchain" is nowhere to be found in that solution! That's intolerable!
 
2022-01-28 7:51:23 PM  

MusicMakeMyHeadPound: urethra_franklin: This really feels like a crappier version of the whole toys-to-life fad, which as a parent of an elementary school aged student at the time, drove me up a farking wall.

Is it weird that the first thing I thought of was 1987's  Captain Power and the Soldiers of the Future?

/Yes? Okay, I'll go be old over there, then.


Oh, holy hell!

I used to watch that religiously when I was a kid. Haven't thought about that show in forever. I cannot imagine that show held up at all.

The ships were fun to play with, but yeah, it was a total cash grab.
 
2022-01-28 8:03:27 PM  

BlackPete: Smackledorfer: Gamers have been selling one another gold and equipment for decades.

I have to give the executives this much: creating an actual ownership token for such items isn't a completely crazy idea.

Which is possible without using NFTs. Like people did for years.

NFTs are an inferior solution looking to replace superior solutions to the same problem.


Perhaps I'm using a less crypto-based definition of NFT?

I didn't think "non fungible token" required anything block chain.
 
2022-01-28 8:06:57 PM  

LrdPhoenix: Smackledorfer: Gamers have been selling one another gold and equipment for decades.

I have to give the executives this much: creating an actual ownership token for such items isn't a completely crazy idea.

How about this for an ownership token:  You give each object a unique ID, and then you give each character a unique ID, and for each character you have a list of object ids called an inventory, like some sort of wallet, and if you own an object, then its unique ID will be inside that character's list of inventory object IDs?  So if you have it, you own it.  And if you trade it somehow, it will disappear from your list and end up in the other person's inventory list.

Oh wait, that's how it already always worked.


A non-fungible token would exist outside of individual saves, accounts, play servers, or perhaps even games. It could easily do plenty of things a trade-able item in WoW couldn't.

I'm don't with such games and already stated I was anti gold farmer bullshiat.

/Shrug
 
2022-01-28 8:07:45 PM  

Scorpitron is reduced to a thin red paste: Mr_Vimes: No one is forcing anyone to buy these games.

Just want to be on the record that say that people that say shiat like this never get the farking point. Suddenly every game has NFTs or Disney owns every farking property and options otherwise simply farking disappear.


And yet I still play zero games with microtransactions. And folks like you were positive all games would have those too.
 
2022-01-28 8:10:15 PM  
Or, at the least, if they do require a "block chain" for verification they certainly don't require anything like Bitcoin crypto stuff, correct?

Or do they, and I'm some silly geezer gamer who just used the words in N F and T to define an NFT?

That would be silly of me I guess.
 
2022-01-28 9:38:21 PM  
And people said I was lame for quitting videogames altogether and just spending my free time walking dogs, drawing, reading books, and watching movies.  Enjoy your dystopian digital rat race, incels!  I don't know what the blockchain is but I hope you can fark it.  Does your VR headset let you use bitcoin to buy a new hat for your doppel?  Aha ha ha h ha you lose
 
2022-01-28 9:58:48 PM  
It doesn't what they do, and they know it. Nothing has or will stop the moiuthbreathers from coming up with an excuse for why it's okay to play the next entry in the corporate IP they've welded their identity to.
 
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