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(Axios)   Companies say there there, it's OK you're ugly, you can still give us money   (axios.com) divider line
    More: Creepy, English-language films, Evidence, Advertising, growing number of retailers, Anecdotal evidence, Broadway theatre, media companies, economic recovery  
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1536 clicks; posted to Business » on 24 Jan 2022 at 12:05 PM (16 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



14 Comments     (+0 »)
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2022-01-24 11:10:50 AM  
"The big picture:When brands do this, they appear empathetic, says Susan Dobscha, a marketing professor at Bentley University.

'The new buzzword now is sincerity,' she says. 'Does a business appear sincere?'"


Yep. They basically think that the buzz they get for letting people opt of Valentines day is worth more than the advertising to some people in their email list on Valentines day.

"The most important thing in business is sincerity; Once you can fake that, you've got it made."
 
2022-01-24 12:13:21 PM  
Businesses are sincere about one thing, and one thing only -- wanting your money.
 
2022-01-24 12:17:04 PM  

The Weekend Baker: Businesses are sincere about one thing, and one thing only -- wanting your money.


Which is why opting-out of specific ads is one more datum they can learn about you.
 
2022-01-24 1:15:12 PM  

Creepy Lurker Guy: The Weekend Baker: Businesses are sincere about one thing, and one thing only -- wanting your money.

Which is why opting-out of specific ads is one more datum they can learn about you.


Gathering info

Happy VD!
 
2022-01-24 2:25:06 PM  

Martian_Astronomer: "The big picture:When brands do this, they appear empathetic, says Susan Dobscha, a marketing professor at Bentley University.


I read that as "Susan Douchebag, a marketing professor", and thought 'What a stunningly appropriate name.'
 
2022-01-24 3:09:38 PM  
I haven't like VD since 2017. Coincidentally my wife died in 2017. I just hit delete when I see those ads in my inbox. (I suppose if I happen to be in a relationship someone on VD I might change my mind but my last relationship ended in the fall and I'm not really looking at the moment.)
 
2022-01-24 3:46:16 PM  
Advertisements and promotions around holidays - particularly ones that celebrate relationships - can cause anxiety and depression.

Yeah, literally everything can cause anxiety for people, JFC. People need to farking relax. I used to hate the holidays when I was single, having no family and no spouse or significant other, but it never sent me into waves of depression, I just offered to cover shifts for people that did have families. It didn't require companies to try and figure out how to make my fee fees better.
 
2022-01-24 4:05:11 PM  

damageddude: I haven't like VD since 2017.


I have avoided it since health class
 
2022-01-24 4:19:56 PM  
That you have to opt-out of marketing on a company-by-company basis for companies that you've never done business with is one of the things I really dislike about the US.

Back in the early '00s, I worked a job that had me away from home for up to a week at a time.  I'd come home to find my snail-mailbox stuffed with junk.  So I tried to opt-out from the ads I received the most, mostly supermarket ads and coupon packs.

A couple places allowed me to opt-out over the phone after talking to a rep, but most required me to write in.  The majority then sent back a form that I had to complete and send back via mail.  It was a total PITA.  Worse, the opt-outs were only good for a couple years before you had to do it all again.

/companies shouldn't have a "right to speech" equivalent in strength to persons
//Canadian Charter of Rights was smart not to extend those freedom to companies
 
2022-01-24 4:29:01 PM  
There is a whole lot of what the fark in this statement FTA, Offering consumers the option to opt-out also builds trust, says Dobscha. "Consumers feel more in control."

What does that mean? Control of what? Whom is in control of what and who? Feel? What does "feel" mean?
 
2022-01-24 4:55:44 PM  
Heck, I'm ugly and I'm KEEPING my money!
 
2022-01-25 12:46:17 AM  

Mikey1969: Advertisements and promotions around holidays - particularly ones that celebrate relationships - can cause anxiety and depression.

Yeah, literally everything can cause anxiety for people, JFC. People need to farking relax. I used to hate the holidays when I was single, having no family and no spouse or significant other, but it never sent me into waves of depression, I just offered to cover shifts for people that did have families. It didn't require companies to try and figure out how to make my fee fees better.


That's capitalism, baby.

Like the infomercials of old, and late night T.V. ads, it isn't about you, it's about the 1 million out of 350 million people who are drawn into the money pit.

I often wonder what a blighted hellscape is coming in 40 years, or what it would be like today if the internet was around back in the 70s. Ads are cheaper than ever before. Imagine what garbage would be on T.V. and newspapers if you could just throw $10k at 100 million eyeballs, instead of the multimillion dollar ad spots. It would be glorious and terrible.
 
2022-01-25 12:49:35 AM  
My Valentine's Day plans:
1) Comfy lunch
2) Chocolate
3) Movie
4) Dinner for two
5) Stomachache from eating two dinners
 
2022-01-25 12:55:38 AM  

Cthushi: My Valentine's Day plans:
1) Comfy lunch
2) Chocolate
3) Movie
4) Dinner for two
5) Stomachache from eating two dinners


They say a pizza feeds 4. Only half a pizza?

/my chest hurts
//must be from loniness, and not that I can use my blood as brick mortar
 
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