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(NBC 10 Boston)   Boston Beer Company claims there's such a thing as too much booze   (nbcboston.com) divider line
    More: Unlikely, Alcoholic beverage, Boston Beer Chairman Jim Koch, Grupo Modelo, Stock market, hard seltzer, Boston Beer, lot of product, company's third-quarter earnings miss  
•       •       •

379 clicks; posted to Food » on 27 Oct 2021 at 8:18 AM (4 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



27 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-10-27 3:43:23 AM  
Drink too much booze? That'll be a wicked pissah.
 
2021-10-27 6:08:28 AM  
No hero tag?

DNRTFA
 
2021-10-27 6:37:06 AM  
There is just a certain archetype for hard selzer drinkers, crossfitters and vegans, which is why if I see a group of any of them, I walk the other way.
 
2021-10-27 8:25:49 AM  
They're trying so hard to be the next Zima, when nobody wanted the first one
 
2021-10-27 8:28:25 AM  
At eighteen bucks a twelve pack no matter whose seltzer it is, ive found cheaper ways to have my end of the day drink or two. Maybe thats why the seltzer market is slowing down, oversaturation and overpricing. Bring it down to twelve or fifteen bucks and i might start buying it again...
 
2021-10-27 8:28:59 AM  
Who could have forseen demand for a trendy item would eventually taper off?

/Every one I've tried tasted like carbonated cough syrup. Never understood the appeal.
 
2021-10-27 8:31:06 AM  

Sorelian's Ghost: There is just a certain archetype for hard selzer drinkers, crossfitters and vegans, which is why if I see a group of any of them, I walk the other way.


Hard Siltzers are basically : vodak, sugar and carbonated water.

Beer is more natural than these concoctions.

Michelob is targeting the "gym rats" with their Ultra product. Sugar isn't the issue with beer; it's the alcohol. It does not look like they are falling for it.
 
2021-10-27 8:32:05 AM  
A/ me of last Saturday disagrees with you.  Friday was fun tho'.
2) I guess that means I missed the most recent alco-pop fad.  Fingers crossed.
 
2021-10-27 8:32:53 AM  

TuckFrump: They're trying so hard to be the next Zima, when nobody wanted the first one


Some people did.

Fark user imageView Full Size
 
2021-10-27 8:37:57 AM  
I don't buy beer from Trump humping vermin.  I don't buy beer from alcoholics who push pseudo-science.  Fark this guy and his beer company.

Destroying product rather than discounting it, makes sense from a business point of view.  When you're selling an average product at high prices based on the name recognition of the pretty label, you can't let that pretty label be associated with the bargain bin.
 
2021-10-27 9:09:58 AM  
Seltzer sucks.
 
2021-10-27 10:14:15 AM  

TuckFrump: They're trying so hard to be the next Zima, when nobody wanted the first one


In reading TFA I too thought of Zima, and wondered if there is a landfill somewhere with cases of unopened bottles of the stuff.

Anyone remember Zima Gold? In the mid-90s when Zima was actually popular they launched a version that was more cola-like and WOW it tasted like earwax-infused Zima. https://the-avocado.org/2020/02/​24/the-zima-gold-day-thread/
 
2021-10-27 10:14:48 AM  

Mantour: Sorelian's Ghost: There is just a certain archetype for hard selzer drinkers, crossfitters and vegans, which is why if I see a group of any of them, I walk the other way.

Hard Siltzers are basically : vodak, sugar and carbonated water.

Beer is more natural than these concoctions.

Michelob is targeting the "gym rats" with their Ultra product. Sugar isn't the issue with beer; it's the alcohol. It does not look like they are falling for it.


I met the founder/owner of Big Sky brewing this summer. We were discussing his foray into the seltzer market when he said "It's a killer. It's nothing but water, HFCS, yeast, and flavoring".
 
2021-10-27 10:16:32 AM  
"It's cheaper to crush the stock than it is to pay people to drink it."
 
2021-10-27 10:40:22 AM  
Boston Beer Chairman Jim Koch told CNBC on Friday the company decided to throw away excess supply of Truly hard seltzer, instead of discounting it, in response to a categorywide sales slowdown.
"We were very aggressive about adding capacity, adding inventory, buying raw materials, like cans and flavors, and, frankly, we overbought," Koch, who also founded the Samuel Adams parent, said in an interview on "Closing Bell." "And when the growth stopped, we had more of all those things than we were going to be able to use, because there is a shelf life."


I usually hate it when inventory is destroyed rather than lower prices (like when thousands of gallons of milk is just poured down the drain) but Truly is truly not good and the only thing wasted here was the aluminum. Here's How To Drink's tasting notes on Truly's line of products:

Black Cherry: cherry cardboard, bad kid's medicine
Raspberry lime: not good, flavor filtered through wet cardboard
Wildberry: terrible; a strawberry that farted into a wet paper bag
Blueberry acai: it's bad, seltzer and citric acid; none of these are good

Which Hard Seltzer isn't Garbage? | How to Drink
Youtube -Ioa7lFguRE


Seems like maybe the market is just responding to your shiat product, Jim. However, seeing as we're now in pumpkin spice season, Koch and the other alcohol capitalists should take a few notes from the PSL industry, namely that seasonality can be a good thing. Is there a percentage of the population who wants to have twelve different hard seltzers available at the local grocery store year round? Perhaps, but those people will really only drink two brands anyway and most people just want to slam hard seltzers when it's warm out and when they're at the beach. I know it's anathema to modern capitalism but perhaps consider ramping down your production going into the off season (colder months) and then picking back up going into spring?
 
2021-10-27 11:01:13 AM  
I like fruity shiat, but even I couldn't do the hard seltzers. A wheat beer w/ fruit is superior in every way except profit margin. I'm still annoyed everyone kind of gave up on the coconut wheat beers; those were exceptional w/ grilled chile peppers.
 
2021-10-27 11:19:57 AM  

Trocadero: I like fruity shiat, but even I couldn't do the hard seltzers. A wheat beer w/ fruit is superior in every way except profit margin. I'm still annoyed everyone kind of gave up on the coconut wheat beers; those were exceptional w/ grilled chile peppers.


Why make something unique when there are IPAs to be made?
 
2021-10-27 12:41:16 PM  

Ker_Thwap: I don't buy beer from Trump humping vermin.  I don't buy beer from alcoholics who push pseudo-science.  Fark this guy and his beer company.

Destroying product rather than discounting it, makes sense from a business point of view.  When you're selling an average product at high prices based on the name recognition of the pretty label, you can't let that pretty label be associated with the bargain bin.


This is the first i'm hearing that Sam Adams supports Trump.  Oh well, that sucks I guess, but I like their Octoberfest a lot, so i'll drink it while continuing not to care.
 
2021-10-27 2:09:53 PM  

Tad_Waxpole: Ker_Thwap: I don't buy beer from Trump humping vermin.  I don't buy beer from alcoholics who push pseudo-science.  Fark this guy and his beer company.

Destroying product rather than discounting it, makes sense from a business point of view.  When you're selling an average product at high prices based on the name recognition of the pretty label, you can't let that pretty label be associated with the bargain bin.

This is the first i'm hearing that Sam Adams supports Trump.  Oh well, that sucks I guess, but I like their Octoberfest a lot, so i'll drink it while continuing not to care.


You sure this isn't mistaken identity?

"One of America's wealthiest beermakers is in hot water after voicing support for Donald Trump. Dick Yuengling, the fifth-generation owner of America's oldest brewery, gave Eric Trump a personal tour of his..."
 
2021-10-27 2:24:19 PM  

NINEv2: Mantour: Sorelian's Ghost: There is just a certain archetype for hard selzer drinkers, crossfitters and vegans, which is why if I see a group of any of them, I walk the other way.

Hard Siltzers are basically : vodak, sugar and carbonated water.

Beer is more natural than these concoctions.

Michelob is targeting the "gym rats" with their Ultra product. Sugar isn't the issue with beer; it's the alcohol. It does not look like they are falling for it.

I met the founder/owner of Big Sky brewing this summer. We were discussing his foray into the seltzer market when he said "It's a killer. It's nothing but water, HFCS, yeast, and flavoring".


Their huckleberry seltzer was actually pretty decent.

But still has nothing on Ivan the Terrible
 
2021-10-27 2:29:10 PM  

Trocadero: I like fruity shiat, but even I couldn't do the hard seltzers. A wheat beer w/ fruit is superior in every way except profit margin. I'm still annoyed everyone kind of gave up on the coconut wheat beers; those were exceptional w/ grilled chile peppers.


Because wheat beers have double the calories, in most cases.  And if they don't, their taste is pretty indistinguishable from Hard Seltzer.  The only low-cal non-IPA that tastes any good is Ruby Redbird.
 
2021-10-27 3:58:40 PM  

fasahd: Tad_Waxpole: Ker_Thwap: I don't buy beer from Trump humping vermin.  I don't buy beer from alcoholics who push pseudo-science.  Fark this guy and his beer company.

Destroying product rather than discounting it, makes sense from a business point of view.  When you're selling an average product at high prices based on the name recognition of the pretty label, you can't let that pretty label be associated with the bargain bin.

This is the first i'm hearing that Sam Adams supports Trump.  Oh well, that sucks I guess, but I like their Octoberfest a lot, so i'll drink it while continuing not to care.

You sure this isn't mistaken identity?

"One of America's wealthiest beermakers is in hot water after voicing support for Donald Trump. Dick Yuengling, the fifth-generation owner of America's oldest brewery, gave Eric Trump a personal tour of his..."


Isn't that the family where one member basically just noped the f*ck out of the business and everything because of how sh*tty the rest of her family was? Or am I thinking of yet another brewery family?
 
2021-10-27 6:19:27 PM  
Where's my Old Fezziweg you bastard?
 
2021-10-27 6:51:16 PM  

fasahd: Tad_Waxpole: Ker_Thwap: I don't buy beer from Trump humping vermin.  I don't buy beer from alcoholics who push pseudo-science.  Fark this guy and his beer company.

Destroying product rather than discounting it, makes sense from a business point of view.  When you're selling an average product at high prices based on the name recognition of the pretty label, you can't let that pretty label be associated with the bargain bin.

This is the first i'm hearing that Sam Adams supports Trump.  Oh well, that sucks I guess, but I like their Octoberfest a lot, so i'll drink it while continuing not to care.

You sure this isn't mistaken identity?

"One of America's wealthiest beermakers is in hot water after voicing support for Donald Trump. Dick Yuengling, the fifth-generation owner of America's oldest brewery, gave Eric Trump a personal tour of his..."


No, Koch seemed to endorse his big business friendly policies. But he wasn't a full on sycophant like Yuengling.
 
2021-10-27 6:52:44 PM  

Mantour: Sorelian's Ghost: There is just a certain archetype for hard selzer drinkers, crossfitters and vegans, which is why if I see a group of any of them, I walk the other way.

Hard Siltzers are basically : vodak, sugar and carbonated water.

Beer is more natural than these concoctions.

Michelob is targeting the "gym rats" with their Ultra product. Sugar isn't the issue with beer; it's the alcohol. It does not look like they are falling for it.


I believe most hard seltzers don't use Vodka or other neutral spirit. They're fermented beverages.
 
2021-10-28 12:26:31 PM  

Sorelian's Ghost: There is just a certain archetype for hard selzer drinkers, crossfitters and vegans, which is why if I see a group of any of them, I walk the other way.


Is that why they are so farking expensive? JFC
 
2021-10-28 12:28:57 PM  

skiinstructor: At eighteen bucks a twelve pack no matter whose seltzer it is, ive found cheaper ways to have my end of the day drink or two. Maybe thats why the seltzer market is slowing down, oversaturation and overpricing. Bring it down to twelve or fifteen bucks and i might start buying it again...


This.
Also.
Some of them suck.
Bang remix and Turley are better ones.
I was let down with Topo Chico.
Also. I think slow down is because people realized some of them are too caloric.
 
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