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(Yahoo)   Growing from $5000 to $1.2bil, Spanx can barely contain itself   ( divider line
    More: Spiffy, Reese Witherspoon, Kim Kardashian, Saving, Blackstone Inc., American film actors, Spanx, Blackstone's investment, important moment  
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323 clicks; posted to Business » on 21 Oct 2021 at 9:03 AM (29 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook

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2021-10-21 9:26:44 AM  
3 votes:
Blakely often recounts her bold marketing tactics during the company's early days, including modeling her own undergarments in pitch meetings to convince retailers to carry the products.

Yeah, I imagine with her looks she had their rapt attention:

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2021-10-21 9:13:41 AM  
2 votes:
I was in grad school 15 years ago with a young woman who worked for Spanx (I guess I was young then too).  She adored Sarah Blakely.  Every other sentence would start with "Sarah said".  I guess she's right though.

Spanx strikes me as one of those inventions/business where you don't need some fantastical futuristic idea to be profitable.  You just recognize a thing that will always be true like "women want to look attractive" and figure out a product or service to fulfill that need.
2021-10-21 2:27:45 PM  
1 vote:
She invented a product that helped make chubby women look relatively fit.

I'm surprised she made so little in America
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