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(Guardian)   Nike, Amazon openly advertising on Covid conspiracy websites   (theguardian.com) divider line
    More: Asinine, Advertising, AdSense, Online advertising, independent ad fraud researcher, digital advertising market, computer manufacturer Lenovo, tech companies, ads  
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910 clicks; posted to Business » on 19 Sep 2021 at 5:35 AM (11 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



21 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-09-19 1:29:16 AM  
Nike shoe culture, from my perception, appears to be this,:
Jens new shoes
Youtube SO4MzTfM9XQ
but targeted at male presenting humans.

You know what?
Fine.

Sell qanon idiots shoes, less money for them to donate to Trump.
 
2021-09-19 2:08:00 AM  
*Yawn*

Article is about online advertising.
 
2021-09-19 5:48:44 AM  

Lsherm: *Yawn*

Article is about online advertising.


Yup, someone doesn't know how websites have linking to every damn advertising server in the world.
 
2021-09-19 7:24:35 AM  
Not shocked. Their ads pop up on pirate sites.
 
2021-09-19 8:06:00 AM  
Well, Nike has always been the first choice of suicidal cults, so if the shoe fits...

Fark user imageView Full Size
 
2021-09-19 8:29:46 AM  

Merltech: Lsherm: *Yawn*

Article is about online advertising.

Yup, someone doesn't know how websites have linking to every damn advertising server in the world.


That said, you'd think by now there would be an advertiser-side equivalent to ad blocker lists.  If not, that seems like an opportunity for someone.
 
2021-09-19 8:38:20 AM  

Manfred J. Hattan: Merltech: Lsherm: *Yawn*

Article is about online advertising.

Yup, someone doesn't know how websites have linking to every damn advertising server in the world.

That said, you'd think by now there would be an advertiser-side equivalent to ad blocker lists.  If not, that seems like an opportunity for someone.


Wouldn't make a difference. Crazy people buy shoes too, and potential sales are all that matter to corporations.
 
2021-09-19 10:16:37 AM  
So sites that get eyeballs get ad-buys?
 
2021-09-19 10:32:07 AM  
I'm not surprised or outraged by this, this is likely simply automated targeted ads. The real test here will be if the companies request these ads are pulled from these sites.
 
2021-09-19 10:54:14 AM  

Manfred J. Hattan: Merltech: Lsherm: *Yawn*

Article is about online advertising.

Yup, someone doesn't know how websites have linking to every damn advertising server in the world.

That said, you'd think by now there would be an advertiser-side equivalent to ad blocker lists.  If not, that seems like an opportunity for someone.


They keep trying but a lot of agencies just want to blow through their client's budgets.

Having participated in a couple of ad campaign audits I can say the number of bad publishers or even non-human impressions are a real eye opener to the main client and agencies are often complicit or negligent in assuring some semblance of quality traffic.
 
2021-09-19 11:02:43 AM  
Fark user imageView Full Size
 
2021-09-19 11:04:42 AM  
I see the Nike swoosh on Rape State football helmets. All I need to know
 
2021-09-19 11:30:24 AM  

HighlanderRPI: Well, Nike has always been the first choice of suicidal cults, so if the shoe fits...

[Fark user image image 620x435]


Because the ad of america in mass media is very different than the reality of murca in real life.
 
2021-09-19 12:52:55 PM  
Push horse butt paste and bleach injections to them
 
2021-09-19 2:40:03 PM  
That's why I paid the extra five for BareCovid.
 
2021-09-19 3:17:32 PM  

Tyrone Slothrop: Manfred J. Hattan: Merltech: Lsherm: *Yawn*

Article is about online advertising.

Yup, someone doesn't know how websites have linking to every damn advertising server in the world.

That said, you'd think by now there would be an advertiser-side equivalent to ad blocker lists.  If not, that seems like an opportunity for someone.

Wouldn't make a difference. Crazy people buy shoes too, and potential sales are all that matter to corporations.


'Would you rather win with the nazi vote or lose without it?' Is a question whose answer depends on who your opponent is.
 
2021-09-19 3:28:09 PM  

HighlanderRPI: Well, Nike has always been the first choice of suicidal cults, so if the shoe fits...

[Fark user image image 620x435]


Fark user imageView Full Size
 
2021-09-19 5:17:04 PM  
I would think companies like Nike and Amazon are so big that they don't even pay attention to which sites they advertise on. Not very closely anyway. Besides, a lot of advertising is based on cookies from websites you visit anyway, so if you happen to visit a conspiracy dipshiat website with the cookies that would advertise for Nike, of course you're going to get Nike ads. So this is basically a non-story.
 
2021-09-19 6:44:24 PM  
Guardian - biggest spreader of lies and information in the world, scruffles in the dirt pile and decides to call out site using normal third-party advertising aggregators ... as if there is something nefarious there.

Guardian readers, clowns that they are, eat it right up and say "Please pass the Ben And Jerry's".
 
2021-09-19 10:25:17 PM  

Merltech: Lsherm: *Yawn*

Article is about online advertising.

Yup, someone doesn't know how websites have linking to every damn advertising server in the world.


Thank you.  I was expecting a bunch of Fark's special brand of Faux Outrage instead.
It's probably just a big Google Adsense buy, and these brands had no idea these sites even existed until now.  But now they'll at least have the option to call their agencies and have them blacklisted from their Google Ad Manager account.
 
2021-09-19 10:47:21 PM  

Manfred J. Hattan: That said, you'd think by now there would be an advertiser-side equivalent to ad blocker lists.  If not, that seems like an opportunity for someone.


Every ad server system already has this, but the issue is that there are simply tens of millions millions of websites out there (and growing hourly) and it's impossible for any agency or campaign manager to know about all of them.

And getting these ads to appear on your own site, where you can earn some money from them is simple.  Create a website with some content, sign up for Google Adsense, put their ad scripts onto your pages, and boom, ads will show up on your site and money wills start showing up in your account.  Of course you need decent traffic to make anything substantial but it's simple to do.

I could start a blog about whatever wacky-ass thing I wanted to in an hour, and see ads showing up on there tomorrow.   And just because Nike happens to be one of the automatic ads on my page doesn't mean Nike is specifically supporting the Flat Earth and Bigfoot blog I created.

Most campaign managers aren't even going to usually look at the report of every site their ads reached either, because it's usually going to be impractically huge, and they're most concerned about hitting their target demos.  But if it's called to their attention, they can go into their ad server settings and blacklist anybody they want.  Most of the more well known controversial sites are are already blacklisted by most advertisers.  Places like Breitbart, Newsmax, Infowars, etc, don't really have many ad network ads being pushed there because they've all been blacklisted already by most.

/works in online advertising and market research.
 
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