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(Jalopnik)   Sony has no idea why it made an electric car   (jalopnik.com) divider line
    More: Awkward, Automobile, Japan, Consumer Electronics Show, Automotive industry, Izumi Kawanishi, Sony, Volkswagen Group, Vision-S  
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1008 clicks; posted to STEM » on 14 Sep 2021 at 2:20 PM (5 days ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



17 Comments     (+0 »)
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5 days ago  
Tax write-off.
 
5 days ago  

whidbey: Tax write-off.


Root kits in your car.
 
5 days ago  
Because everyone else was doing it.
 
5 days ago  
It's an electro-mechanical device, which is sort of the background of Sony. Probably simpler than devising Betamax from the basic idea of putting signals on magnetic tape. And it's also the last major electro-mechanical device, seeing as the only mechanical parts to modern technology are the fans that keep things cool.
 
5 days ago  
But will they catch fire while charging?
 
5 days ago  

Enigmamf: Because everyone else was doing it.


Or at least talking about doing it. There was a thread the other day about how Apple quietly scrapped their ridiculous plans to do one.
 
5 days ago  

Fireproof: Enigmamf: Because everyone else was doing it.

Or at least talking about doing it. There was a thread the other day about how Apple quietly scrapped their ridiculous plans to do one.


I kind of wonder if Apple or any other companies are using it as a Star Wars project - make it look like a real enough project to trick the competitors into spending from their more limited budgets into something so impossibly complex that it can never succeed, so that they can't compete on potentially more successful projects.
 
5 days ago  
P-U-B-L-I-C-I-T-Y.
 
5 days ago  
How much of a selling point is the e-tainment center in a car vs. everything else?  Sony and Apple still have a chance to break into the car business.

Who Apple would get to build the cars for them would be an open question (probably same with Sony, but not so extreme), but the point would be to have a giant bank (car companies have huge debt, and also make much of their money on car loans) to put all their profits.
 
5 days ago  
Also not sure how Steve Guttenberg became a star.
 
5 days ago  
Sony hasn't known what it was doing for the last 25 years. I used to love going to their showroom on Madison Avenue at the Chippendale Building.
 
5 days ago  
Super expensive PS5 bundle?
 
5 days ago  
Looks like maybe to show off to other automakers "We can build your nav system or stereo system or butt massager".
 
5 days ago  

Enigmamf: Fireproof: Enigmamf: Because everyone else was doing it.

Or at least talking about doing it. There was a thread the other day about how Apple quietly scrapped their ridiculous plans to do one.

I kind of wonder if Apple or any other companies are using it as a Star Wars project - make it look like a real enough project to trick the competitors into spending from their more limited budgets into something so impossibly complex that it can never succeed, so that they can't compete on potentially more successful projects.


Well, Google was already doing it.

And Samsung are actually an industrial machinery company, and make all of the components for everything ever, so they could probably knock one out overnight. Hell, Samsung make container ships in their spare time.

What other competitors would even consider it?

Sony is barely an Apple competitor anymore. Do they still make phones or computers? I haven't seen an Xperia or Vaio in a long time.
 
5 days ago  

dyhchong: Enigmamf: Fireproof: Enigmamf: Because everyone else was doing it.

Or at least talking about doing it. There was a thread the other day about how Apple quietly scrapped their ridiculous plans to do one.

I kind of wonder if Apple or any other companies are using it as a Star Wars project - make it look like a real enough project to trick the competitors into spending from their more limited budgets into something so impossibly complex that it can never succeed, so that they can't compete on potentially more successful projects.

Well, Google was already doing it.

And Samsung are actually an industrial machinery company, and make all of the components for everything ever, so they could probably knock one out overnight. Hell, Samsung make container ships in their spare time.

What other competitors would even consider it?

Sony is barely an Apple competitor anymore. Do they still make phones or computers? I haven't seen an Xperia or Vaio in a long time.


Samsung owned an automaker at one point in time.  It was not exactly a success.

https://en.wikipedia.org/wiki/Renault​_​Samsung_Motors
 
5 days ago  
EV proponents walk a fine line between saying "It is super easy to make EVs... they have so few parts." and "Producing an EV is so difficult that only one company can possibly do it right, and they are a decade ahead of everyone else." We have heard both of these a thousand times and they can't both be true.

Apple was doing it because they have a zero cost of capital. They have run out of ideas to waste money on. I mean... watches... glasses.... they just need to find some gizmo that rich people want to buy and came up with cars at a Friday afternoon sales meeting.

So then Google did it too.

And here is Sony, overcome by its FOMO, but too cautious to FAFO. They built it. Now they drive around a prototype, but now they are at that Goldblum moment of wondering WHY. Now that actual car companies, some of which are run by actual people who know what they are doing, are making EVs, can SONY compete? Should they compete? Probably not.

What niche is not being served by someone who can do it better?
 
5 days ago  
I know why. A group of people at the company wanted to attend all the trade shows to show it off. And the boss that could authorize it wanted to go too. I got some nice paid-for world travel that way. We had no real reason to be there except that the boss wanted the paid-for travel. Then I took vacation time afterwards and did touring on my own dime.
 
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