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(Vogue Business)   The next generation of influencers is here: "genuinfluencers" who are extraordinarily excited about giving advice and discussing their passions than about shilling for dubious products   ( divider line
    More: Unlikely, Brand, Procter & Gamble, Brand management, Advertising, Branding, popular fashion influencers, Sociology, key value of the brand  
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453 clicks; posted to Business » on 20 Aug 2021 at 10:12 PM (44 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook

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2021-08-20 6:27:40 PM  
13 votes:
And for 99.9% of Farkers, these people will mean exactly squat and will influence little.
2021-08-20 10:53:57 PM  
4 votes:
"They tend to be noticed for their high-quality content rather than their follower count, says Cassandra Napoli, senior strategist at WGSN Insight."

Jeezus, for the sake of the gene pool, kill yourself now.
2021-08-20 11:30:36 PM  
4 votes:
Christ, this sh*t is why I hate being a marketer.

Is it impossible to just use human language? "Hey, we've discovered that people f*cking hate being sold to. So what we want to do is sell to them in places they don't expect to be sold to, like where they go to learn things. That way we can ruin THAT for them, too. But that makes us sound like assholes, so we're going to talk about the short-term positive: People creating good content can get paid more money now and it's not just about popularity."

What I like to do is say "Are you using our product? Do you like it? Consider letting other people know you like it, because that would be nice of you, both for us to appreciate our good work and for other business owners who may want to use our products, as they will know someone else has had a good experience. Thank you. (If you are not enjoying it, let us know privately so we can fix whatever the problem is, kthx.)

I like to think I'm Ron Swanson as a marketer. But honestly, I'm not that cool.
2021-08-20 6:08:43 PM  
2 votes:
c.tenor.comView Full Size
2021-08-20 10:18:05 PM  
2 votes:
I applaud and welcome them to the increasingly long and serpentine line of people that can KISS MY ASS
2021-08-20 10:38:33 PM  
2 votes:
Buy low, sell high.  Don't take out large student loans to a fancy sounding college, go to a state or community college instead.  Buy a reliable car, avoid luxury and sports cars.  Unload firearms before cleaning or other maintenance.  Unplug appliances prior to attempting repairs.  It isn't over until you and your partner(s) orgasm.  Did I miss anything?

/Brought to you from G Fuel.  Like and subscribe.
2021-08-20 11:31:13 PM  
1 vote:
I guess that means the "influencer" brand is dead. Some of them may actually do what they mean for a bit, but i give it about 2 months after(IF) it picks up for it to be inundated by the same crap.
2021-08-21 1:47:25 AM  
1 vote:

no1curr: And for 99.9% of Farkers, these people will mean exactly squat and will influence little.

It doesn't matter. How did this become normalized? Why do all these little farks think this is worthy way to spend their lives? Because they do. They're proud of it.
And this is completely spontaneous and natural and kids being kids and these entrepreneurial geniuses are the future of this country.

You know what the future of this country is? Complete irrelevance. That we pay for.

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2021-08-21 7:01:47 AM  
1 vote:
So, the next generation of influencers is people better at playing pretend?
2021-08-21 12:19:36 PM  
1 vote:
I think the one thing Gen-X despises the most about the current generation is this. What absolute corporate whore sell-outs they have become.
2021-08-21 6:26:11 PM  
1 vote:
It's one thing if you have an obvious paid promotion that's labeled as such in a long, interesting Youtube video... it's not like an ad during a TV show is a new concept, and it's not like Youtube doesn't have ads anyway.

When your career title is "influencer", however, you are not an entertainer, or informer, or journalist, or maker, or ya know... anything people actually want to watch. You're a glorified sales minion, and the world doesn't need more of those.
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