Skip to content
Do you have adblock enabled?
 
If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Salon)   The Black Rifle Coffee Company was only too happy to market its products to MAGAts but then it discovered they really are a basket of deplorables. "I hate racist, Proud Boy-ish people. Like, I'll pay them to leave my customer base"   (salon.com) divider line
    More: Dumbass, Right-wing politics, Conservatism, coffee company, Black Rifle Coffee, Political spectrum, Centre-right, French Revolution, company's founders  
•       •       •

5028 clicks; posted to Politics » on 18 Jul 2021 at 6:35 AM (6 days ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



233 Comments     (+0 »)
View Voting Results: Smartest and Funniest


Oldest | « | 1 | 2 | 3 | 4 | 5 | » | Newest | Show all

 
6 days ago  
They knew and they made their money. Time to squirt a cloud of black ink and shoot off like a squid.
 
6 days ago  
You want to draw a line between maga idiots and the even further right?  I think that line was already drawn.  In chalk, and many people have been walking all over it.
 
6 days ago  
MAGAts aren't going to be able to drink any coffee soon. They were already boycotting Starbucks.

/spoiler: they still go there
 
6 days ago  
"How do you build a cool, kind of irreverent, pro-Second Amendment, pro-America brand in the MAGA era without doubling down on the MAGA movement and also not being called a [expletive] RINO by the MAGA guys?"

Using MAGA buzzwords at every opportunity seems like a good way to fail miserably at that.
 
6 days ago  
I wish more American companies, took such a brave stance against neoNazism.
 
6 days ago  

Lambskincoat: I wish more American companies, took such a brave stance against neoNazism.


I wish less companies positioned to profit off the more acceptable forms of what they would later have to disavow
 
6 days ago  
Their base was/is gun humping Walter Mitty idiots. The moron labe only too happy to advertise their gun fondling fear of the gov'mt and joy of blowing up brown people. They were only too happy to take their money but now want to cry about it when the shiat starts to get on their shoes.

That said. Good for them. It's good that they said unequivocally that this is not what they stand for and are willing to cast out the racist treasonous POS in their sphere. Grunt Style should do the same but probably won't.
 
6 days ago  
Death by a thousand cuts
 
6 days ago  
Denouncements of racism and extremism are taken as anti-conservative by conservatives. What a surprise.
 
433 [TotalFark]
6 days ago  
I don't want much in my coffee.  Guns and politics definitely don't belong.  Maybe just a little milk.

Black Rifle Coffee never seemed to be more to me than a tactic to fleece the rubes, and they are reaping what was sown.  And also, money.
 
6 days ago  

433: I don't want much in my coffee.  Guns and politics definitely don't belong.  Maybe just a little milk.

Black Rifle Coffee never seemed to be more to me than a tactic to fleece the rubes, and they are reaping what was sown.  And also, money.


I think fair trade coffee is a political statement, and a statement I agree with.

So I do want some politics with my coffee
 
6 days ago  
FTFA-"How to destroy your company in one easy step: give an interview to the New York Times trashing your customers," Raheem Kassam, editor in chief at the right-wing outlet...

There is something very pitiable about MAGA minorities.  Your comrades only pretend to accept you.  The minute you turn your back all manner of slurs are directed at you.
 
6 days ago  

433: I don't want much in my coffee.  Guns and politics definitely don't belong.  Maybe just a little milk.

Black Rifle Coffee never seemed to be more to me than a tactic to fleece the rubes, and they are reaping what was sown.  And also, money.


This (except 1/2 & 1/2).

It's freaking coffee.   I like coffee, good strong coffee.   They made it political, fark them.
 
6 days ago  
Hmmm, seems like Black Rifle Coffee should have brushed up on the story of Daedalus and Icarus before venturing into the cesspool of right wing America. They would have known there's no way to fly within that alternate reality without having to be associated with racism and white supremacy. Guess they'll be trying to rehab their image now.
 
6 days ago  
The searching New York Times piece also introduced a new dilemma for right-wingers who found themselves at a crossroads: what coffee company would promote their worldview unflinchingly, implications be damned?

Freedumb Coffee, grown in the backyard of a Klansman in Georgia, packaged in canisters made from recycled shotgun shells, and promoted by token minorities on Faux News who refuse to be vaccinated against COVID-19.
 
6 days ago  

LordBeavis: FTFA-"How to destroy your company in one easy step: give an interview to the New York Times trashing your customers," Raheem Kassam, editor in chief at the right-wing outlet...

There is something very pitiable about MAGA minorities.  Your comrades only pretend to accept you.  The minute you turn your back all manner of slurs are directed at you.


I did not see many Republican tears for Herman Cain, when he died of the COVID, shortly after attending a Trump rally.
 
6 days ago  
The nice thing about a company is that all it is a name for a group of people. New name, new company. Black Rifle went out of business, this is Black Rights.
 
6 days ago  

Lambskincoat: I wish more American companies, took such a brave stance against neoNazism.


Fark user imageView Full Size
 
6 days ago  
Yeah fark The Black Ridle Coffee Company, racists farkers.
 
6 days ago  

433: I don't want much in my coffee.  Guns and politics definitely don't belong.  Maybe just a little milk.

Black Rifle Coffee never seemed to be more to me than a tactic to fleece the rubes, and they are reaping what was sown.  And also, money.


When I first heard of them it was obvious they are built ground up to pander to right wing gun humpers. It goes without saying a significant portion of that base is white supremacist trash.

Seriously, everyone who believes their little "oh we didn't realize" stunt should check their website. "Thin Blue Line Roast" complete with desecrated Us flag. "Coffee Or Die Roast" complete with the Gadsden flag snake. And their most offensive "Murdered Out Dark Roast".

Seriously, fark these white supremacist shiatbags.
 
6 days ago  
Racist coffee is funny, because coffee plantations are pretty much only in nations of brown people..
 
6 days ago  
I should trademark "Racist Coffee"...
 
6 days ago  
'And Stocking Mill Coffee, which forces you to select "no" to the question "Are you for common sense gun laws?" to enter its website, spent much of Saturday hyping its brews to conservatives with statements like, "We're not just pro-2A, we're pro-Saint Michael."'

I love how Stocking Mill Co let's you know right up front how freedumb they are.
 
6 days ago  
I wonder if "Raheem J. Kassam" understands that he isn't invited to the party?
 
6 days ago  
This was a theme among conservatives denouncing the company, many of whom think that Black Rifle's spurning of the Christian iconography amounted to "wokeness" or "political correctness."

Damn! Another wokeness. That is bad. You get the label; you get the horn of boycott and hate.

And the others who want to fill the void? You guys are really slow learners. Once their logos start showing up they too will "woke" up as they see their business decline.

Bummer but hey! That's how the free market works.
 
6 days ago  
I'm an old man, I'm in my mid 40's but in many ways I'm really in the 'get off my lawn' part of my life. I do remember a youth when brand names were important. But I got over it. If a pair of jeans is comfortable and look okay who cares what brand they are? Cheap sunglasses are great because you can buy many more pairs and have weird looks for every day of the week rather than just the same attempt at cool. Back in the days I enjoyed an occasional durry, the brand of cigarettes was a fashion statement, the Australian government brought in plain packaging for all brands over a decade ago and smoking rates fell instantly, it was a smart move.

Does it matter what brand of coffee you're drinking if you like it? I get that some brands are hipper than others due to environmental and human rights considerations but I never would have guessed that went the other way and there was pro-gun coffee. It's just fleecing idiots at that point. Which is fine if that's how you want to make a buck, perhaps designer jeans are in exactly the same category, but it seems weird to me. But I'm an old man.
 
6 days ago  
Their coffee sucks.

Right wingers are major shiatbags.   If they want to eat their own, so be it.   Maybe who'll humping their guns they'll have an unfortunate accident.


Its 0650.  I need some coffee.  I like Gevalia French roast.   Fight me.   I wouldn't recommend it.  At least until I get some coffee.
 
6 days ago  
Who could have guessed that a nationalistic, 'patriotic', jingoistic, assault rifle loving company would draw magats?  And that magats are shiatty, shiatty customers?

"I would never want my brand to be represented in that way, shape or form," Hafer added, "because that's not me."

Hahaha.  It may not be you, but it sure is shiat is the company that you built.  It's the people you 'targeted' for customers.  When you go to bed with ugly, you don't get to act surprised when you wake up with ugly.

The racism [expletive] really pisses me off," Hafer said. "I hate racist, Proud Boy-ish people. Like, I'll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out."
...
"How to destroy your company in one easy step: give an interview to the New York Times trashing your customers," Raheem Kassam, editor in chief at the right-wing outlet, The National Pulse


Well, Raheem....you've correctly connected the dots between being against racism and offending conservatives.Now, the next problem for you--and your conservative audience--is to tell us why you support racism.  Why your vision for America is guns, racism and religion all while telling us how the rest of us are being divisive.

/Last week I saw an old Ford Ranger with a bumper sticker in the rear window: Make Racists Afraid Again.  It made me unreasonably happy.
 
6 days ago  
 
6 days ago  
Y'know, I think that my response to a White-supremacist adjacent coffee company would be "not one drop"
 
6 days ago  
Why do you think Dump said there were good people on both sides? Did you really think the Proud Boys, Boogaloo idiots, Klansmen, neo-Nazis, and other racist, authoritarian trash were Democrats or "Independents?"

Yikes, guys. Open your farking eyes.
 
6 days ago  
Maybe WHEN humping their guns

/coffee maker broke
 
433 [TotalFark]
6 days ago  
You know, I could really go for some second amendment supporting pork skins.
 
6 days ago  
If you're selling a product that isn't specifically firearms related, and feel so compelled to interject with your faux-phallus delusions, don't be surprised that I'd sooner go without than buy your product. You can shove your coffee, and your rifle both up your own ass.
 
6 days ago  

Aussie_As: ..... Does it matter what brand of coffee you're drinking if you like it? .....


As long as I'm not supporting something abhorrent by purchasing it, then it's all just about enjoying a yummy brew.
 
6 days ago  
"We were proud to lay down with dogs, but we never wanted to get fleas!"
 
6 days ago  
You decided to try and use the right wing culture war for marketing purposes.

You pays your money and you takes your chances.
 
6 days ago  
then the accidentally led into my coffee

/SFN
 
6 days ago  
You could be pro American with courting the Red Hats. You choose to go all in.
 
6 days ago  
Rats deserting a sinking ship... are sad that they aren't being welcomed elsewhere.  Womp whomp.
 
6 days ago  

Lambskincoat: I wish more American companies, took such a brave stance against neoNazism.


The people who make Tiki torches were faster, and more forceful, to denounce nazis than black rifle coffee has ever been, while BR coffee were all too happy to revel in the attention until they realized their supporters were, in fact, terrorists.
 
6 days ago  
So they meant to support conservative causes, but they don't support racist ones. And they're frustrated that's somehow impossible.

*sips tea* Tell me more.
 
6 days ago  
Weirdly, my Throbbing Dick Gay Gun Company has been doing gangbusters after we abandoned the LGBTQ community and leaned into becoming a more moderate organization.
 
6 days ago  

Nurglitch: I should trademark "Racist Coffee"...


KKKovfefe
 
6 days ago  

Dewey Fidalgo: 433: I don't want much in my coffee.  Guns and politics definitely don't belong.  Maybe just a little milk.

Black Rifle Coffee never seemed to be more to me than a tactic to fleece the rubes, and they are reaping what was sown.  And also, money.

This (except 1/2 & 1/2).

It's freaking coffee.   I like coffee, good strong coffee from the hiiiiiills  ... of COLUMBIA!   They made it political, fark them.

 
6 days ago  

Aetre: So they meant to support conservative causes, but they don't support racist ones. And they're frustrated that's somehow impossible.

*sips tea* Tell me more.


I used to be a coffee guy, strong black unsweetened. Now I'm all about tea, barely touch coffee. But I'm not about teabags, gotta be from a pot, even if it's just the cheap brand. I bought some Chinese pu ehr tea, it was okay but a bit earthy, so I'm blending that with oolong tea to get through it rather than throw it away and that's amazing. I can happily drink a cup an hour without getting the coffee jitters, just a sense of wellbeing. I'll keep buying both and blending them myself.

Yeah I can't explain why liking guns and disliking the government means being white supremacist either but the overlap is huge. It's probably about mistaking 'individualism' for 'hating people not like me' but that's a guess.
 
6 days ago  

Lorelle: The searching New York Times piece also introduced a new dilemma for right-wingers who found themselves at a crossroads: what coffee company would promote their worldview unflinchingly, implications be damned?

Freedumb Coffee, grown in the backyard of a Klansman in Georgia, packaged in canisters made from recycled shotgun shells, and promoted by token minorities on Faux News who refuse to be vaccinated against COVID-19.


Is that not already a thing? That should definitely be a thing.
 
6 days ago  
Fark user imageView Full Size
 
6 days ago  

433: You know, I could really go for some second amendment supporting pork skins.


The right of the people to barbecue and season it just right shall not be infringed!
 
6 days ago  
How the fark does a company who wraps itself in patriotic trappings think it can call itself "irreverent"?
 
Displayed 50 of 233 comments


Oldest | « | 1 | 2 | 3 | 4 | 5 | » | Newest | Show all


View Voting Results: Smartest and Funniest

This thread is closed to new comments.

Continue Farking




On Twitter


  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.