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(The Drum)   Euro 2020's two biggest lessons for marketers: Social media is overrated, and generations do not actually exist. Sports tab tells Business tab to kill itself   (thedrum.com) divider line
    More: Interesting, Marketing, Sociology, Keeping Up with the Kardashians, Social class, Mass media, social media, lobbyist group, Cristiano Ronaldo  
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600 clicks; posted to Business » on 12 Jul 2021 at 5:50 PM (28 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



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2021-07-12 6:30:37 PM  
4 votes:
For TFA's author:

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2021-07-12 7:41:20 PM  
4 votes:
The best takeaway from that article is thus:

Social platforms are basically a bunch of people commenting on what they see and read in other media. What happens on social media tends to stay on social media.

Although news agencies like to post tweets as news, for the most part social media has no self-contained ethos. It just exists to feed off of and amplify other media. But it is not particularly useful media itself (I mean, it can be ie: people livestreaming from war zones n such, but the vast majority of it is not used that way).
 
2021-07-12 3:53:06 PM  
2 votes:
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2021-07-12 10:07:40 PM  
2 votes:

mjjt: [Fark user image image 720x844]


I'm too distracted by how far off the two shades of blue are and how it has they key on their twice.
 
2021-07-12 5:52:49 PM  
1 vote:
Those seem like rather sweeping lessons to glean from a sporting event.
 
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