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(CNBC)   Ferrari's new CEO comes from chip-making and hasn't previously worked for a car company or a luxury brand. No word on if he even has a patente di guida   (cnbc.com) divider line
    More: Interesting, Internal combustion engine, Electric vehicle, Italian sportscar maker, electronics pioneer Benedetto Vigna, 52-year-old Italian, John Elkann, part of a sustainability push, Vehicle  
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184 clicks; posted to Business » on 09 Jun 2021 at 9:50 AM (11 days ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



10 Comments     (+0 »)
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2021-06-09 8:52:32 AM  
This is not that unusual in large business (eg Alan Mulally going from Boeing to Ford) but it seems pretty suspicious for a niche/lux company like Ferrari. I guess going public will do that to you.
 
2021-06-09 8:58:37 AM  
He's not going to be in charge of designing or engineering or anything, right?
 
2021-06-09 9:33:32 AM  
Bet he is not in charge of the racing side of things
 
2021-06-09 10:10:14 AM  
If STG needs a replacement I certainly wouldn't mind hanging out in Grenoble for a decade or so.
 
2021-06-09 10:21:56 AM  

Gubbo: He's not going to be in charge of designing or engineering or anything, right?


He's the CEO, he's not really in charge of doing anything except taking credit for everyone else's work.
 
2021-06-09 10:24:44 AM  

Gubbo: He's not going to be in charge of designing or engineering or anything, right?


No but he might keep them from saying the windscreen wipers are lasers and there are invisible unicorns not merely horsepower.
 
2021-06-09 10:39:06 AM  

SMB2811: Gubbo: He's not going to be in charge of designing or engineering or anything, right?

He's the CEO, he's not really in charge of doing anything except taking credit for everyone else's work.


And going to meetings. Lets not forget the value added by going to meetings.
 
2021-06-09 12:06:36 PM  
The unit that Vigna currently heads has similar revenues to Ferrari as a whole and was the company's most profitable operating division last year

STMicro can't print chips fast enough to satisfy anyone's demand.  Maybe Ferrari thinks they'll get an inside edge on microcontrollers.  Some people would kill for a million STM32F303's.
 
kab
2021-06-09 3:09:22 PM  

Gubbo: He's not going to be in charge of designing or engineering or anything, right?


If he fires whoever designed the Roma, he's off to a good start.
 
2021-06-09 4:27:21 PM  

Marcus Aurelius: The unit that Vigna currently heads has similar revenues to Ferrari as a whole and was the company's most profitable operating division last year

STMicro can't print chips fast enough to satisfy anyone's demand.  Maybe Ferrari thinks they'll get an inside edge on microcontrollers.  Some people would kill for a million STM32F303's.


I was going to say what does Ferrari need with a million chips, they put out <8500 cars a year.  But then I figured I wouldn't be surprised if *everything* in a car had it's own controller.

/Driver window? You get a controller!
//Rear left blinker bulb? You get a controller!
///The hidden camera that records you smacking your head every time you get in a Ferrari so the designers can laugh at you? You get a controller!
 
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