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(C|Net)   Upset because all the new pickups are too big, too expensive, and use too much gas? Ford wants to talk to you, Goose   (cnet.com) divider line
    More: Spiffy, Pickup truck, Ford Maverick compact pickup, low ride height, own look, Ford Ranger, fuel efficiency, brand-new, side-view mirrors  
•       •       •

1263 clicks; posted to Business » on 08 Jun 2021 at 12:50 PM (7 days ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



95 Comments     (+0 »)
View Voting Results: Smartest and Funniest


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2021-06-08 10:34:59 AM  
Sign me up.
 
2021-06-08 10:46:37 AM  
I have to say, even without hybrid/electrification, it's phenomenal that both Ram and Chevy have 6-cylinder diesels that get over 30mpg highway (some people report 35+ in a steady cruise).

Plus they can carry 1800+ in the bed AND they can tow 10-12k lbs (not at the same time, obvs).

I still look forward to owning an EV eventually, but that's still just mind-boggling, even if you're not in the market for a pickup.
 
2021-06-08 10:48:25 AM  
1970 Ford Maverick, my first car:

Fark user imageView Full Size
 
2021-06-08 10:49:00 AM  
Is it available with a manual transmission?

No?


PASS!


Toyota Tacoma for this guy.
 
2021-06-08 11:37:57 AM  

Rev.K: Is it available with a manual transmission?

No?


PASS!


Toyota Tacoma for this guy.


You are a man's man.
 
2021-06-08 11:43:00 AM  

The Googles Do Nothing: You are a man's man.


I like manual transmissions way better.
 
Juc
2021-06-08 1:02:08 PM  
That, is a very small bed for a truck.
probably a hell of a lot easier to park due to that though.
wonder if it's got enough space to get the jerbs done.

ultimately It's wise for them to have small trucks, gotta be people who need them and otherwise end up with suvs that don't quite fit the bill.
 
2021-06-08 1:02:19 PM  
Bring back the El Camino.

Fark user imageView Full Size
 
2021-06-08 1:02:32 PM  
At this price point I think they have a winner!
 
2021-06-08 1:05:35 PM  

Juc: That, is a very small bed for a truck.
probably a hell of a lot easier to park due to that though.
wonder if it's got enough space to get the jerbs done.

ultimately It's wise for them to have small trucks, gotta be people who need them and otherwise end up with suvs that don't quite fit the bill.


It has what I think is a pretty cool design: the tailgate folds halfway down so a 4x8 sheet of plywood can sit level on the tailgate and wheel wells. With 1500lb payload capacity they say it can haul 15 sheets of 3/4" plywood.

It may not be functional as a full time work truck but it seems to fit the Bill for most weekend warriors.
 
2021-06-08 1:11:01 PM  

max_pooper: Juc: That, is a very small bed for a truck.
probably a hell of a lot easier to park due to that though.
wonder if it's got enough space to get the jerbs done.

ultimately It's wise for them to have small trucks, gotta be people who need them and otherwise end up with suvs that don't quite fit the bill.

It has what I think is a pretty cool design: the tailgate folds halfway down so a 4x8 sheet of plywood can sit level on the tailgate and wheel wells. With 1500lb payload capacity they say it can haul 15 sheets of 3/4" plywood.

It may not be functional as a full time work truck but it seems to fit the Bill for most weekend warriors.


Not sure... I have a 5 1/2 foot bed and even that's a bit small sometimes for usual homeowner stuff.  It's doable because it's not an everyday thing, but I don't think I'd want to go smaller.

Now if they had a 2-door version with a longer bed... that would be an extremely interesting vehicle for a lot of people I think.
 
2021-06-08 1:12:03 PM  

hubiestubert: Bring back the El Camino.

[Fark user image 425x283]


Chevy kinda did...with the SSR:

cdn1.mecum.comView Full Size
 
2021-06-08 1:12:43 PM  

max_pooper: Juc: That, is a very small bed for a truck.
probably a hell of a lot easier to park due to that though.
wonder if it's got enough space to get the jerbs done.

ultimately It's wise for them to have small trucks, gotta be people who need them and otherwise end up with suvs that don't quite fit the bill.

It has what I think is a pretty cool design: the tailgate folds halfway down so a 4x8 sheet of plywood can sit level on the tailgate and wheel wells. With 1500lb payload capacity they say it can haul 15 sheets of 3/4" plywood.

It may not be functional as a full time work truck but it seems to fit the Bill for most weekend warriors.


That's what I'm thinking - it's more for Joe and Jill Average who just want to make the occasional Home Depot run than a contractor.

Along that same thread, I'm assuming it's intentional that they don't list the prices for the higher trim lines.  The same types that won't want a full size truck probably don't want the barbones work truck trim, and that's where Ford will make their $$$ - especially if it's cutting into their precious crossover sales.
 
2021-06-08 1:13:45 PM  
If i wanted a 4.5' bed i would get a full size.
 
2021-06-08 1:14:59 PM  

Rev.K: The Googles Do Nothing: You are a man's man.

I like manual transmissions way better.


In 2001, one my my coworker looked like the typical suburban wife. She drove a manual pickup truck. She chose it on purpose so that no one would ask to borrow it.
 
2021-06-08 1:15:29 PM  
Lmk when it's available without the blue oval of death on it.
 
2021-06-08 1:16:38 PM  

hubiestubert: Bring back the El Camino.

[Fark user image 425x283]


If we hadn't had the chicken tax, GM very well could have imported the Holden Ute. I'm not sure how big a market there would be. but it would have been interesting.
 
2021-06-08 1:19:04 PM  

hubiestubert: Bring back the El Camino.

[Fark user image 425x283]


Wrong continent for that
https://www.ford.com.au/about-ford/Hi​s​tory/falcon-ute/
 
2021-06-08 1:19:40 PM  

padraig: Rev.K: The Googles Do Nothing: You are a man's man.

I like manual transmissions way better.

In 2001, one my my coworker looked like the typical suburban wife. She drove a manual pickup truck. She chose it on purpose so that no one would ask to borrow it.


I have the problem where i am the only one in my circle that has a truck but the only one that can drive a manual so i end up doing all the hauling for everyone.
 
2021-06-08 1:21:58 PM  

Kurohone: max_pooper: Juc: That, is a very small bed for a truck.
probably a hell of a lot easier to park due to that though.
wonder if it's got enough space to get the jerbs done.

ultimately It's wise for them to have small trucks, gotta be people who need them and otherwise end up with suvs that don't quite fit the bill.

It has what I think is a pretty cool design: the tailgate folds halfway down so a 4x8 sheet of plywood can sit level on the tailgate and wheel wells. With 1500lb payload capacity they say it can haul 15 sheets of 3/4" plywood.

It may not be functional as a full time work truck but it seems to fit the Bill for most weekend warriors.

Not sure... I have a 5 1/2 foot bed and even that's a bit small sometimes for usual homeowner stuff.  It's doable because it's not an everyday thing, but I don't think I'd want to go smaller.

Now if they had a 2-door version with a longer bed... that would be an extremely interesting vehicle for a lot of people I think.


Exactly my thoughts. I also think the styling of this one is comical, but I wouldn't buy a truck for the looks and this is at least priced and sized right.
 
2021-06-08 1:27:48 PM  
I have a 2015 Nissan Frontier extended cab (not crew) which at the time of purchase was the smallest pickup you could get in the US.  It's a 4x4 manual with the V6.  Couldn't get the 4 cyl with my options.  On its best day of highway driving, I can get it upwards of 22 mpg.  I've done better than the EPA estimates with my driving style.  Thing is, the 2wd 4 cyl isn't much better per the EPA.

I don't need a lot of truck.  Carrying bicycles, stuff over to the recycling center, some larger or oddly shaped items from Costco or Ikea that don't fit right in a trunk or through the hatch of an SUV or wagon (not like you can find many wagons these days either).   This Maverick is basically the truck for my use case and I am interested.  But based on the growing pains I've heard for the Bronco Sport and other recent Ford model releases, I'm going to hold off until the 2nd model year here for them to sort out the bugs.
 
2021-06-08 1:30:41 PM  

Rev.K: The Googles Do Nothing: You are a man's man.

I like manual transmissions way better.


So do I, but after a tear in my left knee that left me essentially stranded (before Uber), I decided that it is better to go with automatic.  I still keep my old manual Jeep around for fun and hauling but the daily driver is now more compatible with my messed-up knees. I miss the feeling of control though.
 
2021-06-08 1:35:17 PM  
suv with open air trunk
see: ridgeline
 
2021-06-08 1:36:36 PM  

Kurohone: max_pooper: Juc: That, is a very small bed for a truck.
probably a hell of a lot easier to park due to that though.
wonder if it's got enough space to get the jerbs done.

ultimately It's wise for them to have small trucks, gotta be people who need them and otherwise end up with suvs that don't quite fit the bill.

It has what I think is a pretty cool design: the tailgate folds halfway down so a 4x8 sheet of plywood can sit level on the tailgate and wheel wells. With 1500lb payload capacity they say it can haul 15 sheets of 3/4" plywood.

It may not be functional as a full time work truck but it seems to fit the Bill for most weekend warriors.

Not sure... I have a 5 1/2 foot bed and even that's a bit small sometimes for usual homeowner stuff.  It's doable because it's not an everyday thing, but I don't think I'd want to go smaller.

Now if they had a 2-door version with a longer bed... that would be an extremely interesting vehicle for a lot of people I think.


TFA had the explanation : "With a crossover-derived unibody structure". So it is a crossover cosplaying as a truck which explains the price tag. They don't want to spend the money on a small truck frame so the cab must be huge.

That being said, I'm actually relatively pleased to see them bringing this out.
 
2021-06-08 1:37:20 PM  
I'm not going to be in the market for a new vehicle anytime soon, but if I were, I would strongly consider this. I'm impressed that they managed to hit this price point and that kind of gas mileage, all without making it look goofy.
 
2021-06-08 1:41:58 PM  
Bring back the Hilux.

/manual please
 
2021-06-08 1:45:29 PM  
This is actually pretty close to a Ford Flex with the back roof cut off:

Maverick: 199.7 inches long, 68.7 inches high, 72.4 inches wide
Flex: 202 inches long, 68 inches high, 76 inches wide


But still, on paper this is a pretty good contender to replace my old Ranger (which is also about the same size).  I don't need a "real truck" - towing a lightweight trailer and loading dirty/wet/stinky stuff in the bed is about as extreme as I get. I don't need "real 4x4" - yeah, having all wheels driven is a big help to get going in the winter, but a typical FWD-based awd system is adequate for my use. If I can put a rear ladder rack on plus a roof rack crossbar, it would handle my canoe/kayaks just fine.

I'm sure I'd find times when I miss the extra 1.5 feet of bed length, but my kids would much prefer the bigger interior.  Looks like the built-in bed pockets and tailgate adjustment would accommodate the occasional plywood need (plus, if this really is priced this low, I might be able to afford a sheet or two of plywood!).  Wish they could steal the old Chevy Avalanche midgate design though - that was pretty sweet.

Fuel economy looks fantastic for small pickup, but they haven't mentioned what it is with the awd setup - apparently no hybrid option with that.
 
2021-06-08 1:46:03 PM  

NikolaiFarkoff: I have to say, even without hybrid/electrification, it's phenomenal that both Ram and Chevy have 6-cylinder diesels that get over 30mpg highway (some people report 35+ in a steady cruise).

Plus they can carry 1800+ in the bed AND they can tow 10-12k lbs (not at the same time, obvs).

I still look forward to owning an EV eventually, but that's still just mind-boggling, even if you're not in the market for a pickup.


I'm so old I can remember just fifteen years ago when people said it was impossible! Now you have trucks getting better milage than old hatchbacks!
 
2021-06-08 1:47:32 PM  
I walk past a car dealership on a regular basis, and the pick-ups are usually parked right out front along the sidewalk.

It's absurd how large these damn things have gotten. They're aggressively, obnoxiously huge. It's almost as though the people who want to drive them are trying to compensate for something.

I remember when pick-ups were a reasonable size and still had beds large enough for hauling stuff.
 
2021-06-08 1:47:33 PM  

Rev.K: Is it available with a manual transmission?

No?


PASS!


Toyota Tacoma for this guy.


Fark user imageView Full Size
 
2021-06-08 1:57:52 PM  

hubiestubert: Bring back the El Camino.

[Fark user image 425x283]


Ford?  Ranchero
 
2021-06-08 2:00:06 PM  

Rev.K: Is it available with a manual transmission?

No?


PASS!


Toyota Tacoma for this guy.


If mileage is one of the selling points, why would they offer a manual transmission?
 
2021-06-08 2:03:34 PM  
Pickups should not have more that two doors or back seats,
 
2021-06-08 2:08:05 PM  

Current Resident: Pickups should not have more that two doors or back seats,


Why can't a truck be designed for hauling people as well as cargo?
 
2021-06-08 2:17:12 PM  
so, it's a Ford pantyline

/pantyline is my nickname for Honda's pickup
 
2021-06-08 2:21:11 PM  
I have a hard time picturing some of the newer luxury pick ups at a job site. Apparently their owners do too, because there's not a dent, scratch, or speck of dirt on them.
 
2021-06-08 2:29:05 PM  

HotWingConspiracy: I have a hard time picturing some of the newer luxury pick ups at a job site. Apparently their owners do too, because there's not a dent, scratch, or speck of dirt on them.


For a tradesman that works out of his truck, I completely get the fancier interiors and features in the cab.  It's essentially your office and there's a sense to it.  But that's not who's buying them.  At least not new off the lot.

On a related note, I once saw a Lincoln MKC SUV with a bike rack on the back, a roof full of what looked like camping supplies and headed for the mountains west of Denver.  I was shocked.  I know they weren't going to overland with that setup, but definitely planned to escape pavement.
 
2021-06-08 2:30:09 PM  

max_pooper: Why can't a truck be designed for hauling people as well as cargo?


It can - 2 (or 3 skinny) people.
 
2021-06-08 2:35:30 PM  

Andy Andy: max_pooper: Why can't a truck be designed for hauling people as well as cargo?

It can - 2 (or 3 skinny) people.


So don't be the fat farks that buy them hooked on junk food and be the skinny guy hooked on meth that buys them.
 
2021-06-08 2:36:20 PM  

SMB2811: Rev.K: Is it available with a manual transmission?

No?


PASS!


Toyota Tacoma for this guy.

If mileage is one of the selling points, why would they offer a manual transmission?


Lotta boomers think manuals get better mileage - which was once true, decades ago.
 
2021-06-08 2:36:56 PM  

Rev.K: Is it available with a manual transmission?

No?


PASS!


Toyota Tacoma for this guy.


Hybrid manuals are pretty rare.
Electrification will probably be the end of the manual transmission.
 
2021-06-08 2:37:25 PM  

freakdiablo: max_pooper: Juc: That, is a very small bed for a truck.
probably a hell of a lot easier to park due to that though.
wonder if it's got enough space to get the jerbs done.

ultimately It's wise for them to have small trucks, gotta be people who need them and otherwise end up with suvs that don't quite fit the bill.

It has what I think is a pretty cool design: the tailgate folds halfway down so a 4x8 sheet of plywood can sit level on the tailgate and wheel wells. With 1500lb payload capacity they say it can haul 15 sheets of 3/4" plywood.

It may not be functional as a full time work truck but it seems to fit the Bill for most weekend warriors.

That's what I'm thinking - it's more for Joe and Jill Average who just want to make the occasional Home Depot run than a contractor.

Along that same thread, I'm assuming it's intentional that they don't list the prices for the higher trim lines.  The same types that won't want a full size truck probably don't want the barbones work truck trim, and that's where Ford will make their $$$ - especially if it's cutting into their precious crossover sales.


There's a configuration tool on their site where you can built out the different options. The better trims are in the $30k to $35k depending on if you want Ecoboost and AWD.
 
2021-06-08 2:41:50 PM  

NikolaiFarkoff: it's phenomenal that both Ram and Chevy have 6-cylinder diesels


Ram will even sell you the engine in the lowest trim 1500 pickup.

Chevy makes you step up to the LT trim to get that.

Ford offers their 3.0 PowerStroke engine in F-150 Lariat and King Ranch trims, but if you are a fleet customer you can get it in XL and XLT trims. Maybe if you have a dealership with a fleet customer order number, they could get you the XL and XLT trim with that engine.
 
2021-06-08 2:45:03 PM  

Keyser_Soze_Death: Bring back the Hilux.

/manual please


THAT!!


I own a 3rd generation Toyota 4Runner and I am CONVINCED that is the single greatest, most reliable line of vehicles ever made. Period.
 
2021-06-08 2:47:32 PM  

jso2897: Lotta boomers think manuals get better mileage - which was once true, decades ago.


Are you calling me a Boomer?

Manual transmissions are more fun to drive and give much better control in winter.

I've only owned 2 automatic transmission vehicles in my life.

I will always choose a manual model if it's possible.
 
2021-06-08 2:48:09 PM  

Another Government Employee: If we hadn't had the chicken tax, GM very well could have imported the Holden Ute.


It was coming to the USA in 2009 as the Pontiac G8 ST. The chicken tax did not apply because it was a passenger vehicle. GM killed it because they were quickly trimming product lines after the bankruptcy, and soon after that all of Pontiac was killed.
 
2021-06-08 2:52:35 PM  

jso2897: Lotta boomers think manuals get better mileage - which was once true, decades ago.


My 2018 Chevy Cruze is rated 5 mpg better for highway driving with the manual transmission. The automatic was a $1,600 option that reduces fuel economy.
 
2021-06-08 3:09:34 PM  

Badmoodman: hubiestubert: Bring back the El Camino.

[Fark user image 425x283]

Chevy kinda did...with the SSR:

[cdn1.mecum.com image 450x253]


Oh the SSR? Buddy you're going to need a SSRI to deal with the depression and self loathing that comes with owning something that ugly.  It looks like a Volkswagen Beetle had a one night stand with a Silverado and we ended up with this redheaded stepchild.  Send it up north to live with Nona and Pop Pop and pray to god the neighbors don't find out.
 
2021-06-08 3:15:40 PM  

Autoerotic Defenestration: Rev.K: Is it available with a manual transmission?

No?


PASS!


Toyota Tacoma for this guy.

[Fark user image 500x1043]


I'm not trying to be some edgelord.

I want a manual transmission.
 
2021-06-08 3:19:07 PM  

Badmoodman: 1970 Ford Maverick, my first car:

[Fark user image 593x393]



back when this nation could build cars.
 
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