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(MSN)   Remember that inspiring story of the janitor who invented Flaming Hot Cheetos? The one who has been making $10k-$50k an appearance on the speaking circuit, authored two memoirs, and who is the subject of an upcoming movie?   (msn.com) divider line
    More: Awkward, Frito-Lay, Cheetos, PepsiCo, Frito-Lay janitor, Richard Montaez, LA Times Richard Montaez, Flamin' Hot Cheetos, Frito-Lay's Rancho Cucamonga plant  
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2292 clicks; posted to Food » and Business » on 16 May 2021 at 3:14 PM (4 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



36 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-05-16 3:17:03 PM  
No I don't, but I have a feeling about where this story is going.

*checks story*

Yup.
 
2021-05-16 3:23:30 PM  
A self promotor profiting off of a woman's accomplishments?  In the business world?  I'm shocked.
 
2021-05-16 3:24:05 PM  
So...it's Good Will Hunting, but with processed snack foods.
 
2021-05-16 3:31:09 PM  
Remember what your mom drilled into your head. "If it looks too good to be true, it probably is!" Mom was right about ninety-nine percent of the time.
 
2021-05-16 3:41:26 PM  
So another "bootstrappy genius makes it big without any help" story turns out to be false? The reason anyone made a big deal is because it's exceedingly rare to find an American Dream success story.
 
2021-05-16 3:50:12 PM  
I always assumed they were just re-branded Andy Capp's, since an alcoholic third-tier comic-strip character's demographic appeal was somewhat limited.
 
2021-05-16 3:50:53 PM  
IDGAF about human interest stories or MSNBCExxonWalmart links, but it did blow my mind that the crunchies are baked (gigglesnort) and the poofs are fried.

Which, if you doubt me (as you should) came from a person at the Cheeto plant.
 
2021-05-16 4:01:37 PM  

Fonaibung: So another "bootstrappy genius makes it big without any help" story turns out to be false? The reason anyone made a big deal is because it's exceedingly rare to find an American Dream success story.


It's actually very easy to find examples.

But this guy (who did in fact make it big, starting from the absolute bottom) seemed to feel the need to lie about the details, because he made it big as a marketing guy after all.
 
2021-05-16 4:01:41 PM  
A biopic based on his life, to be directed by Eva Longoria and produced by Christian super-producer DeVon Franklin for Searchlight Pictures, is set to begin filming this summer.

Professional grifter producing a movie about a professional grifter. It's grifters all the way down.
 
2021-05-16 4:04:59 PM  
So MIcrosoft is using MSN to push people towards the Edge browser? Didn't they lose a multi-billion dollar lawsuit to stop them from using market position in one market to push their web browser on other people?
 
2021-05-16 4:11:11 PM  
"That doesn't mean we don't celebrate Richard," the statement continued, "but the facts do not support the urban legend."

"Other than his being a liar and a fraud, we love him."
 
2021-05-16 4:11:59 PM  
It's all a Flamin' lie.
 
2021-05-16 4:13:00 PM  

jjorsett: "That doesn't mean we don't celebrate Richard," the statement continued, "but the facts do not support the urban legend."

"Other than his being a liar and a fraud, we love him."


Republicans in a nutshell.
 
2021-05-16 4:18:39 PM  
Feh, this story is obviously just another example of Big Potato Chip trying to keep another poor, motivated, innovative worker down. The poor guy's back is absolutely covered in Cheeto-dust shoe-prints.
 
2021-05-16 4:24:54 PM  
This story perfectly encapsulates the zeitgeist of the early 20's.
 
2021-05-16 4:38:32 PM  
Fark user imageView Full Size
 
2021-05-16 4:38:55 PM  
Jusst heard this story yesterday on Planet Money podcast. The guy embellished the story but he didn't seem bitter about anything. I'm looking forward to the movie, even if it none of its true I'm sure he thinks it is
 
2021-05-16 4:47:47 PM  

Nonpo: This story perfectly encapsulates the zeitgeist of the early 20's.


You mean now?  We're in the early 20's
 
2021-05-16 5:05:17 PM  

Colour_out_of_Space: [Fark user image 502x282] [View Full Size image _x_]


That man actually died last week
https://people.com/human-interest/inv​e​ntor-spencer-silver-who-created-post-i​t-note-adhesive-dies-at-80/
 
2021-05-16 5:07:10 PM  
> [Lynne] Greenfeld was shocked to see someone taking credit for a product that she had worked on.

Why is Wolf Blitzer's wife trying to claim she invented a snack food?

https://www.the-sun.com/news/1711970/​c​nn-anchor-wolf-blitzer-wife-lynn-green​field/
TOGETHER FOREVER
Who is CNN anchor Wolf Blitzer's wife Lynn Greenfield?


Fark user imageView Full Size

Greenfield keeps a low profile but she attends events with Blitzer and travels with him for work
 
2021-05-16 5:36:27 PM  

HairBolus: > [Lynne] Greenfeld was shocked to see someone taking credit for a product that she had worked on.

Why is Wolf Blitzer's wife trying to claim she invented a snack food?

https://www.the-sun.com/news/1711970/c​nn-anchor-wolf-blitzer-wife-lynn-green​field/
TOGETHER FOREVER
Who is CNN anchor Wolf Blitzer's wife Lynn Greenfield?

[Fark user image image 339x251]
Greenfield keeps a low profile but she attends events with Blitzer and travels with him for work


Forget Blitzer's wife, wtf is that horribly dressed cadaver on the right?
 
2021-05-16 5:49:49 PM  
The moral of the story used to be that you could succeed from the bottom with a good enough idea.

Now it appears the moral of the story is that if you don't get caught lying, you can make a bunch of money by selling the first first moral of the story as if it was the truth.
 
2021-05-16 6:14:59 PM  
I remember hearing about this back in college a decade ago.  I remember saying how ridiculous that was and there was no way it was true.  This is about as surprising as water being wet.

The surprising thing is that Frito-Lay never really cared that he was banking off the lie.  Why did they not come out sooner?  Why haven't they stopped him from profiting off a lie?

PR reasons?
 
2021-05-16 6:50:12 PM  

HairBolus: > [Lynne] Greenfeld was shocked to see someone taking credit for a product that she had worked on.

Why is Wolf Blitzer's wife trying to claim she invented a snack food?

https://www.the-sun.com/news/1711970/c​nn-anchor-wolf-blitzer-wife-lynn-green​field/
TOGETHER FOREVER
Who is CNN anchor Wolf Blitzer's wife Lynn Greenfield?

[Fark user image image 339x251]
Greenfield keeps a low profile but she attends events with Blitzer and travels with him for work


Why is Smokey Robinson involved?
 
2021-05-16 7:02:51 PM  
So Frito-Lay kept quiet for two decades while Montanez took credit for a popular product. Now we hear that it's all a lie, according to ... Frito-Lay.

The American Dream has been reduced from creating a product consumers actually want, to parroting the official corporate line. Money is our religion.
 
2021-05-16 7:11:12 PM  
No way on God's green earth was Flamin' Hot invented without Guy Fieri being involved in some aspect.
 
2021-05-16 7:20:22 PM  

Russell_Secord: So Frito-Lay kept quiet for two decades while Montanez took credit for a popular product. Now we hear that it's all a lie, according to ... Frito-Lay.
The American Dream has been reduced from creating a product consumers actually want, to parroting the official corporate line. Money is our religion.


These people are professionals. They're not just parroting shiat. They've devoted their lives to it.

Fark user imageView Full Size
 
2021-05-16 8:03:04 PM  

torridon: Jusst heard this story yesterday on Planet Money podcast. The guy embellished the story but he didn't seem bitter about anything. I'm looking forward to the movie, even if it none of its true I'm sure he thinks it is


Why would he be bitter? He's making 10 to 50 grand per speech.
 
2021-05-16 8:10:29 PM  

Fonaibung: So another "bootstrappy genius makes it big without any help" story turns out to be false? The reason anyone made a big deal is because it's exceedingly rare to find an American Dream success story.


The thing is by all accounts it is a great story. The guy did go from shop floor machinist to top executive. That's a hell of a story by itself. Why does he feel the need to lie and make up a detail that is false?

It might be he just went a bit too far in bigging up his accomplishments and this one stuck and so he's had to stick with it.
 
2021-05-16 8:14:17 PM  

Carter Pewterschmidt: Fonaibung: So another "bootstrappy genius makes it big without any help" story turns out to be false? The reason anyone made a big deal is because it's exceedingly rare to find an American Dream success story.

The thing is by all accounts it is a great story. The guy did go from shop floor machinist to top executive. That's a hell of a story by itself. Why does he feel the need to lie and make up a detail that is false?

It might be he just went a bit too far in bigging up his accomplishments and this one stuck and so he's had to stick with it.


George O'Leary nods in agreement.
 
2021-05-16 8:41:42 PM  
The producers of his biopic, despite being informed of problems by Frito-Lay in 2019, announced a cast for the movie in early May.

Why would they? The most they'll do is put an 'Inspired by a true story' disclaimer at the beginning, and if anyone asks, they'll point to the actual true parts and say that the rest is "artistic license".
 
2021-05-16 8:58:09 PM  
His second memoir, "Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive,"

His first memoir is about his rise up to janitor?
 
zez [recently expired TotalFark]
2021-05-16 9:02:06 PM  
These are the best spicy snacks

bloximages.newyork1.vip.townnews.comView Full Size
 
2021-05-16 9:38:25 PM  

zez: These are the best spicy snacks

[bloximages.newyork1.vip.townnews.com image 391x554]


Silly person. Here is a kindly neighbourhood police officer delivering the best spicy snack:

Fark user imageView Full Size
 
2021-05-16 10:44:29 PM  
The loudmouth is almost never the impressive one, it's always the quiet ones.
 
2021-05-17 12:56:59 AM  

tdyak: The loudmouth is almost never the impressive one, it's always the quiet ones.


Isn't that the truth!
 
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