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(Some Guy)   Old Navy fails trying to sell Juneteenth t-shirts. Like in an EPIC way   (fashionunited.com) divider line
    More: Fail, Brand, Black people, influencer agency Mavrck, Juneteenth campaign, Racism, Black History Month, Black experience, Old Navy  
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2216 clicks; posted to Business » on 09 May 2021 at 9:30 AM (5 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



37 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-05-09 7:34:40 AM  
Massa say by the shirt.

Massa pay you in "exposure"
 
2021-05-09 8:40:04 AM  
I expected the backlash to be around the commercialization of the day but it seems they were fine selling out they just wanted more money.
 
2021-05-09 8:54:00 AM  

vudukungfu: Massa say by the shirt.

Massa pay you in "exposure"


Fark user imageView Full Size
 
2021-05-09 9:38:17 AM  
The fact that a company felt they needed "influencers" may explain why nature thought we needed a plague.
 
2021-05-09 9:39:20 AM  
Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.
 
2021-05-09 9:46:08 AM  

some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.


Giant meteor?
 
2021-05-09 9:51:11 AM  

jso2897: some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.

Giant meteor?


I refuse to be involved in this
 
2021-05-09 10:01:01 AM  
Why do reputable companies want to work with influencers anyways?
 
2021-05-09 10:17:06 AM  
 
2021-05-09 10:20:30 AM  

Russ1642: Why do reputable companies want to work with influencers anyways?


Same reason they do most everything else. It's cheaper than the alternative.
 
2021-05-09 11:05:03 AM  
Maybe the design just sucked.
 
2021-05-09 11:12:44 AM  
"We are disappointed that this campaign outreach, conducted by an outside agency, did not reflect our provided direction, brand spirit or best practices," a spokesperson said. "Old Navy is inclusive by design and committed to amplifying voices that have been historically underrepresented. We are pausing this campaign to ensure that we - and any agency that represents us - are working with influencers in a way that reflects our brand values."

And that's why you contract out for PR campai--


In a later statement, he said Mavrck's clients "ultimately approve all aspects of campaigns."

Old Navy, your scapegoat talks too much.
 
2021-05-09 11:15:37 AM  

Russ1642: Why do reputable companies want to work with influencers anyways?


Because that's how things work now. If you haven't been paying attention, people don't watch broadcast TV or read magazines anymore. Standard internet ads are no longer effective, they're either blocked or simply ignored.  If you want to reach an audience with your brand or product you have to go where they spend their time, which is You Tube, Twitter, Instagram, Twitch, and other popular sites and apps.
 
2021-05-09 11:17:29 AM  

ReapTheChaos: Russ1642: Why do reputable companies want to work with influencers anyways?

Because that's how things work now. If you haven't been paying attention, people don't watch broadcast TV or read magazines anymore. Standard internet ads are no longer effective, they're either blocked or simply ignored.  If you want to reach an audience with your brand or product you have to go where they spend their time, which is You Tube, Twitter, Instagram, Twitch, and other popular sites and apps.


Can't you just buy ads on those sites though?
 
2021-05-09 11:51:11 AM  

some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.


It's hard to be more entitled than "Give me free stuff, I'm an Influencer!" but Old Navy managed it with "Buy our stuff so you can work for our marketing campaign for free, I'm a multi bilion dollar corporation!"

/ As for who to root for...  Why_Not_Neither.jpg
 
2021-05-09 11:54:53 AM  

Russ1642: ReapTheChaos: Russ1642: Why do reputable companies want to work with influencers anyways?

Because that's how things work now. If you haven't been paying attention, people don't watch broadcast TV or read magazines anymore. Standard internet ads are no longer effective, they're either blocked or simply ignored.  If you want to reach an audience with your brand or product you have to go where they spend their time, which is You Tube, Twitter, Instagram, Twitch, and other popular sites and apps.

Can't you just buy ads on those sites though?


Sure but do to the way human nature works people often form parasocial relationships with various influencers which makes them think of the person as a friend and not some random stranger. Thus direct recommendations by the influencers has more weight than a simple commercial.
 
2021-05-09 12:17:40 PM  

Russ1642: Why do reputable companies want to work with influencers anyways?


They can be valuable in a few select verticals such as fashion and cosmetics, but that's usually it.

But's so much trouble because you have to verify that their followers and "likes" and comments are not all fake and that it's a genuine person with a real following instead a collection of paid, bot activity.

The more that advertising is blocked, the more that advertisers will have to find alternatives.

/ yes, marketing
// no, I won't kill myself
/// three
 
2021-05-09 12:17:46 PM  

some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.


Old Navy. It wasn't just that weren't "given free shiat," it's because Old Navy thought that exploiting the recent progress the Black community has made, just to sell T-shirts, and thought to do so by making influencers buy into a campaign that didn't bother to farking pay them a fair rate, was almost comically tone-deaf.

"Hey, can we whip up some sales by getting you all together on the same boat, then making you work off the shirt we gave you, just so we can pay you less than three-fifths what you're worth? What? I can't believe you'd balk at that - you people are so ungrateful!"

That's what that campaign sounds like, IMHO. Fark that.
 
2021-05-09 12:20:03 PM  

some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.


If you Google the headline, you'll see real website with the article (and a paywall). This website just plagarized it.
 
2021-05-09 12:20:24 PM  

SMB2811: Russ1642: Why do reputable companies want to work with influencers anyways?

Same reason they do most everything else. It's cheaper than the alternative.


Yep. The gig economy, but for marketing.
 
2021-05-09 12:22:02 PM  

bostonguy: some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.

If you Google the headline, you'll see real website with the article (and a paywall). This website just plagarized it.


Yep, but I get tired biatching about it. This is how sites get traffic, these days - by stealing content.

The funny part? They copied the link text from the other article, too, but didn't copy the links themselves, so they're stuck in an oddly-formatted "Related Articles" at the end of the plagiarized content.
 
2021-05-09 12:25:08 PM  

Russ1642: ReapTheChaos: Russ1642: Why do reputable companies want to work with influencers anyways?

Because that's how things work now. If you haven't been paying attention, people don't watch broadcast TV or read magazines anymore. Standard internet ads are no longer effective, they're either blocked or simply ignored.  If you want to reach an audience with your brand or product you have to go where they spend their time, which is You Tube, Twitter, Instagram, Twitch, and other popular sites and apps.

Can't you just buy ads on those sites though?


The vast majority of display ad impressions ("views"), in my opinion, are seen by bots and not human beings. There is also a ton of click fraud. You can pay "view farms" in China to have hundreds of mobile devices watch your YouTube videos over and over again. (Which is why "1 trillion YouTube views!" means nothing to me.) I could write a thousand-word comment going into the details.

But I'll summarize that there is a TON of fake crap online --- including many, if not most, Amazon reviews -- and marketers are only beginning to learn how to combat it. I think most ad tech is a complete waste of money.
 
2021-05-09 12:25:47 PM  

Russ1642: ReapTheChaos: Russ1642: Why do reputable companies want to work with influencers anyways?

Because that's how things work now. If you haven't been paying attention, people don't watch broadcast TV or read magazines anymore. Standard internet ads are no longer effective, they're either blocked or simply ignored.  If you want to reach an audience with your brand or product you have to go where they spend their time, which is You Tube, Twitter, Instagram, Twitch, and other popular sites and apps.

Can't you just buy ads on those sites though?


Ask any business owner, word of mouth is the best advertisement you can get. You've been on Fark for 13 years now, what do you think is more likely to influence other Farkers, Drew mentioning his favorite brand of whiskey in a post, or some ad over in the sidebar?
 
2021-05-09 12:42:55 PM  

RTOGUY: I expected the backlash to be around the commercialization of the day but it seems they were fine selling out they just wanted more money.


Good, get that money...
 
2021-05-09 1:05:05 PM  

some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.


The idea that marketing shills would be willing to pay to be marketing shills boggles the mind.  Even more stupid than the idea of using internet influencers.

/ok, they pay a lot to be marketing shills
//but not so much to overtly stupid marketing campaigns
///they can do overtly stupid marketing campaigns pushing their "own brand"
 
2021-05-09 2:20:50 PM  
How much is an adult Old Navy t-shirt? 15 bucks? A 15 dollar deposit on 425 buck take sounds like a decent deal to me. I mean, I dress like garbage but I still try to not fark with bottom of the barrel cheap shiat like Old Navy and Wal-Mart, it's not fancy stuff.
 
2021-05-09 4:08:42 PM  

IHadMeAVision: How much is an adult Old Navy t-shirt? 15 bucks? A 15 dollar deposit on 425 buck take sounds like a decent deal to me. I mean, I dress like garbage but I still try to not fark with bottom of the barrel cheap shiat like Old Navy and Wal-Mart, it's not fancy stuff.


To be fair, Old Navy is so convenient and casual, you don't have to get all dressed up like...

...wait, what?
 
2021-05-09 5:28:36 PM  

Darth_Saltine: Cafe Threads: [exposure bucks!]

[Fark user image image 800x800]

Source: https://theoatmeal.com/comics/​exposure


My last few workplaces wanted to exploit my creativity and art skills until I made it clear that I would only work on those projects if I was given work time to do it.

The last workplace did well, giving me a day (and the conference room) to work on t-shirts for a charity event at the last minute.
...then the boss decided to rip me off on another project. All he got was a crappy thumbnail that could not be used for anything besides a letterhead. When they needed "a bigger one" for t-shirts and things, I offered to finish the artwork and provide the larger, high-res files if I would be compensated, but the boss doubled down and refused, so I dropped all of it and refused all additional requests.

/only a couple people in my current workplace know, and I intend to keep it that way.
 
2021-05-09 5:34:03 PM  
I hate everyone involved in this story.
 
2021-05-09 9:00:29 PM  

FormlessOne: some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

Also that website sucks. An entire article in italics.

Old Navy. It wasn't just that weren't "given free shiat," it's because Old Navy thought that exploiting the recent progress the Black community has made, just to sell T-shirts, and thought to do so by making influencers buy into a campaign that didn't bother to farking pay them a fair rate, was almost comically tone-deaf.

"Hey, can we whip up some sales by getting you all together on the same boat, then making you work off the shirt we gave you, just so we can pay you less than three-fifths what you're worth? What? I can't believe you'd balk at that - you people are so ungrateful!"

That's what that campaign sounds like, IMHO. Fark that.



Nice hyperbole, but silly. A corporate marketing dumbass offered to pay a bunch of trifling marketing shills to wear a shirt. The shills biatched about this not because they aren't on board with crass corporate exploitation, but because their sellout price wasn't met in this particular offer. Everyone in this story sucks donkey balls.

/paying "influencers" what they're worth would involve bankrupting them
 
2021-05-09 9:17:39 PM  
As someone who uses an Old Navy Visa to pay for groceries, pays the card off every month therefore paying no interest, and cashes in on the hundreds of dollars of rewards I get therefore never paying for clothes, either, I'm getting a kick out of these replied.

Old Navy is literally paying me in free clothes to use their card and all they know about me is that I buy two pounds of sharp cheddar every week.
 
2021-05-10 12:38:14 AM  

Anenu: Russ1642: ReapTheChaos: Russ1642: Why do reputable companies want to work with influencers anyways?

Because that's how things work now. If you haven't been paying attention, people don't watch broadcast TV or read magazines anymore. Standard internet ads are no longer effective, they're either blocked or simply ignored.  If you want to reach an audience with your brand or product you have to go where they spend their time, which is You Tube, Twitter, Instagram, Twitch, and other popular sites and apps.

Can't you just buy ads on those sites though?

Sure but do to the way human nature works people often form parasocial relationships with various influencers which makes them think of the person as a friend and not some random stranger. Thus direct recommendations by the influencers has more weight than a simple commercial.


I'm ad company adjacent and this is what the future of advertising is going to be.
Also with any of the companies we've worked with nothing, literally nothing goes out without a couple of levels of approval.
 
2021-05-10 2:45:02 AM  

1000Monkeys: some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

It's hard to be more entitled than "Give me free stuff, I'm an Influencer!" but Old Navy managed it with "Buy our stuff so you can work for our marketing campaign for free, I'm a multi bilion dollar corporation!"

/ As for who to root for...  Why_Not_Neither.jpg


Very true, they did exactly that. Except for the bit where none of it is true. Old Navy would reimburse them for the purchase and they were offered money.

From tfa the only fark up seems to be that they included the bigger influencers in the mailing for the ones with smaller audiences.
 
2021-05-10 8:03:43 AM  

Russ1642: Why do reputable companies want to work with influencers anyways?


For all the hate influencers get...this has been going on since forever. Humans are stupidly social and all of our accepted societal norms are just us chasing our desire to fit in.

There are billions of dollars on the line. The difference between a pair of shoes being $100 or $25 is all about which brand is popular. Which logo goes on the side.

This has been going on since forever really. At least as early as the 1700s, and certainty long long before. We see it in all types of social circle, from Royalty to street gangs. One popular kid in second grade shows up with X and the next day everyone else needs to have X too.

Companies would be foolish to ignore reality.
 
2021-05-10 2:22:24 PM  

DerAppie: 1000Monkeys: some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

It's hard to be more entitled than "Give me free stuff, I'm an Influencer!" but Old Navy managed it with "Buy our stuff so you can work for our marketing campaign for free, I'm a multi bilion dollar corporation!"

/ As for who to root for...  Why_Not_Neither.jpg

Very true, they did exactly that. Except for the bit where none of it is true. Old Navy would reimburse them for the purchase and they were offered money.

From tfa the only fark up seems to be that they included the bigger influencers in the mailing for the ones with smaller audiences.


This. Sounds like they pissed off a couple of actually-influential personalities. Otherwise, $425 and reimbursed costs to make some Instagram posts is a far cry from paying with exposure.
 
2021-05-10 6:46:46 PM  

Invincible: DerAppie: 1000Monkeys: some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

It's hard to be more entitled than "Give me free stuff, I'm an Influencer!" but Old Navy managed it with "Buy our stuff so you can work for our marketing campaign for free, I'm a multi bilion dollar corporation!"

/ As for who to root for...  Why_Not_Neither.jpg

Very true, they did exactly that. Except for the bit where none of it is true. Old Navy would reimburse them for the purchase and they were offered money.

From tfa the only fark up seems to be that they included the bigger influencers in the mailing for the ones with smaller audiences.

This. Sounds like they pissed off a couple of actually-influential personalities. Otherwise, $425 and reimbursed costs to make some Instagram posts is a far cry from paying with exposure.


Yup. And rather than replying "my rates are higher", they decided to burn a potential revenue stream in public. Like the complete morons they are.

It is both a storm in a tea cup, and an insight into how not to run a "media company".
 
2021-05-10 7:08:09 PM  

DerAppie: Invincible: DerAppie: 1000Monkeys: some dumb mentat: Not sure who to root for here - colossally dumb Old Navy or the Micro/Macro Influencers who are upset they weren't  given free shiat.

It's hard to be more entitled than "Give me free stuff, I'm an Influencer!" but Old Navy managed it with "Buy our stuff so you can work for our marketing campaign for free, I'm a multi bilion dollar corporation!"

/ As for who to root for...  Why_Not_Neither.jpg

Very true, they did exactly that. Except for the bit where none of it is true. Old Navy would reimburse them for the purchase and they were offered money.

From tfa the only fark up seems to be that they included the bigger influencers in the mailing for the ones with smaller audiences.

This. Sounds like they pissed off a couple of actually-influential personalities. Otherwise, $425 and reimbursed costs to make some Instagram posts is a far cry from paying with exposure.

Yup. And rather than replying "my rates are higher", they decided to burn a potential revenue stream in public. Like the complete morons they are.

It is both a storm in a tea cup, and an insight into how not to run a "media company".


I think the calculation was made that the attention/stature to be gained by throwing a tantrum was worth more than the revenue to be gained by negotiating. Particularly considering the company will just be asking for Round 2 if it cuts them out of future campaigns, so they probably aren't really burning any bridges.

/it farks the little guys who would've liked that $450 and can be quietly dropped, but hey it's a rat-eat-rat business
 
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