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(Some Guy)   Marketing food based on gender is really stupid because we end up with brogurt and lots and lots of donkamole sauce   (bitchmedia.org) divider line
    More: Obvious, Gender, Gender role, Food Media, Masculinity, Nutrition, Diet food, way men, Dude food  
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482 clicks; posted to Food » on 23 Apr 2021 at 8:18 PM (32 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



36 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-04-23 9:03:14 PM  
I got bored teying to read this.  Did anyone make it to the end?
 
2021-04-23 9:03:30 PM  
TRYING.  Sheesh.
 
2021-04-23 9:12:06 PM  
You can market food based on gender.  As far as I can tell Activia yoghurt exists for the sole reason of helping women poop.
 
2021-04-23 9:16:34 PM  
i actually thought that was a very smart article, i've never really perceived ANY food as "gendered" and i'm female. i guess it's something to think about.

HOWEVER every single time she said "the dude" as in "some macho branding exercise in big, sloppy, high-cal, meat eating" i just kinda sighed and looked wistfully around for my white russian.....

Fark user imageView Full Size
 
2021-04-23 9:20:01 PM  
Marketing food based on gender is really stupid because we end up with brogurt and lots and lots of donkamole sauce

So many wasted words. At some point we will run out, and you will regret it!
 
2021-04-23 9:42:08 PM  
the author finished her undergrad in 2007, let's assume she was 22. maybe 21.

https://emilycontois.com/cv/

the big lebowski came out in 1998, she would have been 12 or 13? i guess she simply missed the entire idea of "the dude" in that particular film......and that's too bad.

i bet her take on gender studies (and "manly" ways to drink alcohol) would have a few things to say about that movie.....
 
2021-04-23 9:57:10 PM  

luna1580: i actually thought that was a very smart article, i've never really perceived ANY food as "gendered" and i'm female. i guess it's something to think about.

HOWEVER every single time she said "the dude" as in "some macho branding exercise in big, sloppy, high-cal, meat eating" i just kinda sighed and looked wistfully around for my white russian.....

[Fark user image image 524x356]


Really ties the article together.
 
2021-04-23 10:40:03 PM  
I bet Demi Lovato has book this on her must read list
 
2021-04-23 11:20:36 PM  

rosekolodny: I got bored teying to read this.  Did anyone make it to the end?


I didnt... the article had alot of good points but then it started connecting it all to racism and white privilege. I kinda stopped there.

Food marketing can be awful. But trying to connect it to some sort of overarching story of colonialism seems like a stretch.

I've always hated the 'manly' marketing angle. I remember being 15 at a restaurant and wanting the loaded nachos. But they were called 'macho-nachos' I just wanted nachos but the whole act of having to say 'I want the macho-nachos' felt awkward as hell and not at all manly. Same for all that junk that has really aggressive identity stuff mixed into the marketing. As a man it doesnt feel like an embrace of my masculinity. It feels like someone either thinks I'm a stupid meat head, or terrified of looking gay, or both.

If I want to eat a strawberry nutella crepe I dont need to call it a 'Mancake wrap'. If I want to eat a salad I dont need to add bacon to it so I dont feel like a pussy. I put bacon on it because its tasty. You know who farking loves bacon? My wife.

I'm not convinced this is so much about some white patriarchy exerting its control over stereotypes as I am wondering how much it has to do with coked up ad writers with condescending views of consumers trying to expand a product's consumer base.
 
2021-04-23 11:40:23 PM  
external-content.duckduckgo.comView Full Size
 
2021-04-23 11:50:11 PM  
Donkamole Saus is the name of my punk-fusion Indigo Girls cover band
 
2021-04-24 12:25:17 AM  
Imagine being so obsessed with projecting a certain image about your gender that you let it dictate which foods you eat.
 
2021-04-24 12:56:49 AM  

luna1580: i actually thought that was a very smart article, i've never really perceived ANY food as "gendered" and i'm female. i guess it's something to think about.

HOWEVER every single time she said "the dude" as in "some macho branding exercise in big, sloppy, high-cal, meat eating" i just kinda sighed and looked wistfully around for my white russian.....

[Fark user image 524x356]



Ah, I was confused. The only consumable I remember the Big Lebowski consuming was those sugary, milky, White Russians.  (maybe girly to a social science parser?) Did he also eat a lot of meat? Or? I think I may have fallen asleep/passed out during the picture.* Movie marathon-only for the cinewarriors.

*may have passed out during the article, too.
 
2021-04-24 1:08:36 AM  
Cripes. I'll comment tomorrow morning.
 
2021-04-24 1:17:44 AM  
Television advertising has had me convinced that women only eat chocolate and yogurt, and that chocolatiers are unreasonably handsome romance novel cover models and women need help to poop.

This is a problem.
 
2021-04-24 1:45:16 AM  

zimbach: Television advertising has had me convinced that women only eat chocolate and yogurt, and that chocolatiers are unreasonably handsome romance novel cover models and women need help to poop.

This is a problem.


They also eat salads while laughing.
 
2021-04-24 1:47:14 AM  
upload.wikimedia.orgView Full Size

What gendered food might look like.
 
2021-04-24 2:37:42 AM  
There's, "Bringing to attention all the little ways the world perpetuates sexism".

There's also, "Seeking out irrelevant bullshjt just to have something to be pissed off about".

This article is much closer to the latter.
 
2021-04-24 2:51:51 AM  

luna1580: i actually thought that was a very smart article, i've never really perceived ANY food as "gendered" and i'm female. i guess it's something to think about.


They may not typically flat out say that something is targeted at for men/women, but there is a lot of subconscious signaling happening. Just look at yoghurt commercials: I almost guarantee that it will show women eating it, almost never men. Same for most other health foods.
 
2021-04-24 3:19:23 AM  

zimbach: Television advertising has had me convinced that women only eat chocolate and yogurt, and that chocolatiers are unreasonably handsome romance novel cover models and women need help to poop.

This is a problem.


This is an erotic drug store romance novel that has yet to be written...
 
2021-04-24 3:31:44 AM  
Fark user imageView Full Size
 
2021-04-24 3:35:10 AM  

Psychopompous: [upload.wikimedia.org image 220x326]
What gendered food might look like.


That movie was fuxking hysterical
 
2021-04-24 4:02:15 AM  
I read all the way through. Leaving the jargon aside the points made a lot of sense. There's a lot of cultural baggage in how we think about food. "Real men don't eat quiche" from an earlier generation. "Taco trucks on every corner". Hipsters and their 🥑 toast. And like everything else sex and gender are part of it.

There are all sorts of expectations about who eats and drinks what. Single malt scotch is a Manly Man's drink. Cosmopolitans are girly.

Yogurt, quiche, and chicken divan aren't anything a heterosexual bro would put in his mouth. And while maybe a woman could cook meat it's not like a real Pitmaster doing meat low-and-slow. Salads are iffy. "Salad is what my food eats."  And that's why marketers come up with weird shiat to get the "wrong" sex to buy different foods or to encourage loyalty to the "right" ones.
 
2021-04-24 5:03:02 AM  

Brandi Morgan: You can market food based on gender.  As far as I can tell Activia yoghurt exists for the sole reason of helping women poop.


The "Real" "Real''Jamie Lee Curtis ACTIVIA commercial
Youtube HLDHK_RiXFc
 
2021-04-24 5:55:04 AM  

Brandi Morgan: You can market food based on gender.  As far as I can tell Activia yoghurt exists for the sole reason of helping women poop.


So what you're saying is women are full of sh*t?

/it's a joke
//it's probably only my wife that's full of sh*t
 
2021-04-24 5:57:39 AM  

I Swear I'll Jump: luna1580: i actually thought that was a very smart article, i've never really perceived ANY food as "gendered" and i'm female. i guess it's something to think about.

HOWEVER every single time she said "the dude" as in "some macho branding exercise in big, sloppy, high-cal, meat eating" i just kinda sighed and looked wistfully around for my white russian.....

[Fark user image 524x356]


Ah, I was confused. The only consumable I remember the Big Lebowski consuming was those sugary, milky, White Russians.  (maybe girly to a social science parser?) Did he also eat a lot of meat? Or? I think I may have fallen asleep/passed out during the picture.* Movie marathon-only for the cinewarriors.

*may have passed out during the article, too.


The dude and gang went to the In & Out Burger after the corvette fiasco.
 
2021-04-24 6:00:20 AM  

luna1580: i actually thought that was a very smart article, i've never really perceived ANY food as "gendered" and i'm female. i guess it's something to think about.

HOWEVER every single time she said "the dude" as in "some macho branding exercise in big, sloppy, high-cal, meat eating" i just kinda sighed and looked wistfully around for my white russian.....

[Fark user image image 524x356]


Dude, "dude" is gender neutral.

\duuude
 
2021-04-24 6:06:11 AM  

luna1580: the author finished her undergrad in 2007, let's assume she was 22. maybe 21.

https://emilycontois.com/cv/

the big lebowski came out in 1998, she would have been 12 or 13? i guess she simply missed the entire idea of "the dude" in that particular film......and that's too bad.

i bet her take on gender studies (and "manly" ways to drink alcohol) would have a few things to say about that movie.....


"Are you studying feminism at uni?" *pat pat pat*
Tim Minchin - If I Didn't Have You - Full Uncut Version
Youtube Zn6gV2sdl38
 
2021-04-24 6:40:27 AM  
"Men who say "I'm full" get ragged on."

I've been a dude for almost 40 years, and in my day have ragged on others and been ragged on about many a subject, but being full would be a new one to me.
 
2021-04-24 7:10:58 AM  
"women's appetites and bodies as physical manifestations of [the expectation to] not take up space, have voice, or have power. That's quite similar to some of these aspects of toxic masculinity that we see [promoted] through patriarchy, expecting men to not care for their bodies, to eat spicy food until it hurts, and to eat lots of food until it hurts."

Huh I've farked up all my life by staying fit as a male.

Time to let it go.
 
2021-04-24 9:10:33 AM  
I'll make a deal with Fark. I'll never eat brogurt or mancakes, and never use dude wipes if you never greenlight another "Art of Manliness" article.
 
2021-04-24 9:14:42 AM  

NINEv2: Psychopompous: [upload.wikimedia.org image 220x326]
What gendered food might look like.

That movie was fuxking hysterical


It was far better than I was expecting, certainly.
 
2021-04-24 9:17:47 AM  
I like pink bic pens for women that cost twice as much, and dude wipes for men that cost twice as much as baby wipes.

I loved the day I bought coconut oil at target and the cashier saw the price, asked me if I thought it was the same she buys for cosmetic usage, and was furious.

Marketing is real, and I think tfa makes some good points.
 
2021-04-24 12:00:33 PM  
it took Heinz 57 tries to make a shiatty tomato paste
 
2021-04-24 12:50:54 PM  

Excelsior: luna1580: i actually thought that was a very smart article, i've never really perceived ANY food as "gendered" and i'm female. i guess it's something to think about.

They may not typically flat out say that something is targeted at for men/women, but there is a lot of subconscious signaling happening. Just look at yoghurt commercials: I almost guarantee that it will show women eating it, almost never men. Same for most other health foods.


Michael disapproves

Fark user imageView Full Size
 
2021-04-24 2:41:25 PM  

The Reverend Sam Hill: [external-content.duckduckgo.com image 300x300]


[Real Men don't eat Quiche]

Oddly enough, about the same time that book was popular there was a restaurant my parents liked that had a quiche of the day.  And to contrast to that the chili was thermonuclear (not for wimps*.  And I doubt it had much of a warning in the 1980s).  Also had what has to be my favorite [cold] sandwich combination (turkey, roast beef, [ham?  maybe some other meat], swiss, and thousand island dressing on rye).  Not that I often bother buying all the ingredients at the same time.

/* this was way before Dave created his insanity sauce
// so obviously a non-issue for people who take hot sauce straight.  But still, it was a relatively hot chili in a place not known for hot foods.
/// not many years later I would unknowingly eat at the place Insanity Sauce was born (Burrito Madness on Rt 1).
 
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