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(CNBC)   Jim Beam plans to spend $1 billion making sure that we don't get drunk. I think I must be drunk and read that wrong   (cnbc.com) divider line
    More: Strange, Fortune Brands, Alcohol company Beam Suntory, Greenhouse gas, Carbon dioxide, Beam Suntory CEO Albert Baladi, Bourbon whiskey, Rum, producer of the Jim Beam  
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441 clicks; posted to Business » on 21 Apr 2021 at 1:39 PM (3 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



11 Comments     (+0 »)
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2021-04-21 1:08:10 PM  
They want you to drink a bit less so you drink a couple decades longer.  Makes sense.
 
2021-04-21 1:22:31 PM  
Based on the 10-12 times I've had Beam, I feel this was their strategy all along.
 
2021-04-21 1:52:14 PM  
In other words, a 1 billion dollar tax write-off.
 
2021-04-21 1:57:42 PM  
Responsible drinking is when you use a glass.
 
2021-04-21 1:58:37 PM  
When distilling whiskey, how do you reduce your water use by half? You are using what you need to make the mash, cook the mash, and then what you need to dilute the whiskey to bottle proof when you take it out of the barrels.

Even so, both of those companies are in locations where water usage isn't a problem. Maker's Mark owns their own spring-fed lakes and they aren't draining any reservoirs to critical levels. Reducing water usage in locations where there is no shortage is not anything necessary.
 
2021-04-21 2:00:34 PM  

NikolaiFarkoff: Based on the 10-12 times I've had Beam, I feel this was their strategy all along.


Their basic product (white label) is so-so. It definitely has that yeasty, mealy-type "Beam flavor" that is noticeable.

Once you spend about $2 more to get their black label, it's a good product. Their single barrel bottles are also good given that they are probably 1-2% of all barrels made, so you're getting a few picks where the tasting panel says "This one is really good/distinctive" and it's bottled instead of spilled into blending a huge batch.
 
2021-04-21 2:03:45 PM  
Drink responsibly but drink often
 
2021-04-21 2:20:35 PM  

mrmopar5287: When distilling whiskey, how do you reduce your water use by half? You are using what you need to make the mash, cook the mash, and then what you need to dilute the whiskey to bottle proof when you take it out of the barrels.

Even so, both of those companies are in locations where water usage isn't a problem. Maker's Mark owns their own spring-fed lakes and they aren't draining any reservoirs to critical levels. Reducing water usage in locations where there is no shortage is not anything necessary.


Cleaning and cooling, mostly. I don't know the figures for the distilled spirits business but in beer, a world-class operation had a 3:1 water:product ratio just a few years ago.
 
2021-04-21 2:37:56 PM  
Beam Suntory, which also is behind the Effen vodka



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*Hic* F'in Vodka!
 
2021-04-21 3:36:19 PM  

Manfred J. Hattan: mrmopar5287: When distilling whiskey, how do you reduce your water use by half? You are using what you need to make the mash, cook the mash, and then what you need to dilute the whiskey to bottle proof when you take it out of the barrels.

Even so, both of those companies are in locations where water usage isn't a problem. Maker's Mark owns their own spring-fed lakes and they aren't draining any reservoirs to critical levels. Reducing water usage in locations where there is no shortage is not anything necessary.

Cleaning and cooling, mostly. I don't know the figures for the distilled spirits business but in beer, a world-class operation had a 3:1 water:product ratio just a few years ago.


Is the cooling water discharged downstream? Seems like they should circulate it through some heat exchangers to reuse it.
 
2021-04-21 6:47:49 PM  
Diverse, responsible drinkers don't drink Beam.

Trust me. And lots of other Farkers too.
 
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