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(Radio Insight)   NPR study finds 63% of adult Americans listen to AM/FM radio daily, puts them into six categories: Rhythm Rockers, Infomaniacs, Connection Seekers, Laidback Listeners, Habitualists, and Radio Heads (the creepiest)   (radioinsight.com) divider line
    More: Obvious, Advertising, segments of radio listeners, Edison Research today, findings of their first-ever study of its kind, Broadcasting, majority of radio listeners, Edison Research VP Megan Lazovick, FM radio  
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541 clicks; posted to Entertainment » on 20 Apr 2021 at 7:54 AM (2 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



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2021-04-20 1:10:30 AM  
How the study was conducted
Radio: Live On Air and Everywhere from NPR and Edison Research is based on a national online survey of 1,500 U.S. adults age 18 and older, conducted January 13-21, 2021. All respondents reported listening to AM/FM radio (traditional or streamed) in the last week. Data was weighted to match the sex, age, and ethnicity of AM/FM radio weekly listeners from The Infinite Dial from Edison Research and Triton Digital.


Rather weak "Study", NPR...


Aside from that?
NPR is awesome!
A1, BBC News Hour, The World, Terry Gross, Science Friday.
But the best listening is the weekend programming.
Snap Judgement, Its Been a Minute, This American Life, Radio Lab, The Moth, and "Wait, Wait Don't Tell Me!"
 
2021-04-20 1:32:01 AM  
Styx - Too Much Time On My Hands
Youtube 5XcKBmdfpWs
 
2021-04-20 1:38:44 AM  
I'm not sure whether I fall under Rhythm Rockers or Habitualists.

I listen during my 15 minute drive to and from work, since it's easier than pulling out my phone and picking an album for such a short trip.  But if all the stations I listen to are on ads or talking DJs at once, I just turn it off.
 
2021-04-20 1:44:33 AM  
Creep - Vintage Postmodern Jukebox Radiohead Cover ft. Haley Reinhart
Youtube m3lF2qEA2cw
 
2021-04-20 3:53:00 AM  
 I wonder what Freddie Mercury thinks about this. Oh, wait.
 
2021-04-20 4:16:05 AM  
I have a shower radio and the "wacky" morning show on the top 40 station makes sure I don't spend any more time in there than needed.
 
2021-04-20 4:36:13 AM  
A bit surprised it's that high, figured most people would have moved onto itunes and/or podcasts and such by now, same as they have already cut the cable and moved onto streaming.

I listen to AM/FM radio roughly three times a year.  If I'm bored while driving I'll turn on NPR and listen for a few minutes, find it too depressing, and turn it off for another few months.  Makes me sad to think that in 2013ish I could listen to NPR for a week or two in a row before I got too depressed.
 
2021-04-20 5:34:47 AM  
I am an infomaniac and rhythm rocker. My alarm clock is set on a news station, and my radio/cassette player is set on a classic rock station
 
2021-04-20 6:02:09 AM  
I'm steaming my local NPR station right now, so I am getting a kick. I used to listen to AM news radio (when it was actually news, not blithering talk radio hosts). I got tired of talk radio but wanted traffic reports when I was commuting. The nail in the coffin for talk radio for me was crowd-sourced traffic on Google Maps.
 
2021-04-20 6:10:37 AM  
It's not that surprising.

College-educated, upper-middle class people are those using Spotify, Netflix, and whatnot. People like that live in a bubble among similar people and have little knowledge of the rest of society.

Blue collar, working class people still listen to the radio. A lot. Here's Nielsen's survey of average media use among all US adults (18+).

Fark user imageView Full Size


/ work in marketing
// kill myself
/// three
 
2021-04-20 7:35:24 AM  
I drive an older car. It is becoming harder and harder to acquire music in a format compatible with my car's sound system. Therefore, I mostly listen to radio when driving.

encrypted-tbn0.gstatic.comView Full Size
 
2021-04-20 7:57:30 AM  
We play classic rock fm at work because I won't let them play country.
 
2021-04-20 8:00:03 AM  

namegoeshere: I drive an older car. It is becoming harder and harder to acquire music in a format compatible with my car's sound system. Therefore, I mostly listen to radio when driving.

[encrypted-tbn0.gstatic.com image 196x196]


No worries I got you bro
Fark user imageView Full Size
 
2021-04-20 8:00:23 AM  
What is this thing called radio? Does it play music or something? Do people talk on this never heard of before radio? Is this something the old timey people use like paper money and mailing letters?

seriously, I am shocked to see that percentage. I would have thought even lower percentage as most people would listen to radio in the car, and most cars these days have means of connecting iphone/android to listen to Mp3s or music streaming services.
 
2021-04-20 8:01:31 AM  
90% of my trips in the car are less than 10 minutes.  I just turn it on and whatever.  As long as it's not pop music or right-wing ranting, it should be fine.
 
2021-04-20 8:02:36 AM  

Marcos P: namegoeshere: I drive an older car. It is becoming harder and harder to acquire music in a format compatible with my car's sound system. Therefore, I mostly listen to radio when driving.

[encrypted-tbn0.gstatic.com image 196x196]

No worries I got you bro
[Fark user image 425x407]


Excellent!
 
2021-04-20 8:05:04 AM  

Noctusxx: [iFrame https://www.youtube.com/embed/m3lF2qEA​2cw?autoplay=1&widget_referrer=https%3​A%2F%2Fwww.fark.com&start=0&enablejsap​i=1&origin=https%3A%2F%2Fwww.fark.com&​widgetid=1]


Haley Reinhart is a tragically unknown treasure.

/just saying'
 
2021-04-20 8:10:28 AM  
I've gone with silence in the car lately. Much better for the mental health.
 
2021-04-20 8:11:39 AM  
I just arrived in silence. Even if I'm on a 4 hour trip, just nothing.
 
2021-04-20 8:14:44 AM  
Talking Heads - Radio Head
Youtube wAPAdb8o-MA
 
2021-04-20 8:16:22 AM  
I forgot my phone one day a while back, so I was forced to listen to the radio in my car.  It was appalling.
 
2021-04-20 8:16:27 AM  
I really only listen to radio when the Bluetooth connection on my phone is on the fritz, otherwise I stick to Pandora.
 
2021-04-20 8:19:43 AM  
My wife (Japanese) lived with me in the US for 4 years, and upon our moving back to Japan she lamented about how bad Japanese radio is. They almost never play music, and when they do the announcer starts talking about halfway through the song. It's a farking annoying cacophony of jibber-jabber. Her parent's car (that we borrow from time to time) has no bluetooth or AUX connectors that I can find, so radio is our only choice. She drives and I spent most of my time flipping stations on her request looking for music (and we invariably end up on Air Force Radio, even with its crappy signal strength). You don't know what you've got 'til it's gone, indeed.
 
2021-04-20 8:20:59 AM  
50% of german radio stations are American 80s rock.  I'm ok with this.
 
2021-04-20 8:29:25 AM  
I live in a valley so deep there has never been any reception for TV, FM, or AM.
Occasionally, a crackly AM show comes in and it is either RUSH or JESUSISCOMINGANDYOUWON'TBESAVEDONLYTHE​REIGHTIOUSSHALLBESAVEDANDYOUARENOTWORT​HYOFHISLOVEANDWILLBURNINHELLWITHDEMONS
So, take you pick, but you can imagine how farked in the head area folks are with only those two choices for generations.
The current generation of kids can google this town and find only two persons of note. A feminist and cartoonist, and they never. ever. came back.
And they want to be someone other than a bitter old hillbilly so they GTFO as soon as they can.
Result? Lots of estate auctions, and easy pickings on junk jewelry, coin collections, guns, more guns, mostly old shotguns, but pre 64 Winchesters, too, and quilts. Like old ones. I picked a nice, heavy one from the 1800s for $40 last summer.
But there is no radio. I used a drone to hoist an antennae wire up in a hemlock so I could pull in something, but my library of 33s, 45s, 78s, cassettes, 8-Tracs, 1/4" reel to reels, and a music studio loaded with instruments will have to serve as entertainment for now.

Always a hoot when I pull out a mandolin, and yokels kick off the shoes, then I start in with cole porter, or count basie.
"What kind of music is that?"
 
2021-04-20 8:29:58 AM  

State_College_Arsonist: I really only listen to radio when the Bluetooth connection on my phone is on the fritz, otherwise I stick to Pandora.


Since I got a car with Android Auto last fall I have probably listened to the radio 3 times. OK, I did get a free month of SiriusXM and used that up. Ever since then I just leave the car tuned to SiriusXM channel 0 and plug my phone in when I sit down (Channel 0 just displays the Sirius receiver ID, no sound). Android Auto plays a shuffled mix of MP3s stored on my phone through the Musicolet app. So I don't even have to pay for a streaming app or listen to commercials.
 
2021-04-20 8:31:20 AM  
I only listen to the radio if I want a traffic report.  Any other time Im streaming my own tunes, or YouTube.   I get bored too quickly with the music on radio.
 
2021-04-20 8:32:09 AM  

vudukungfu: I live in a valley so deep there has never been any reception for TV, FM, or AM.
Occasionally, a crackly AM show comes in and it is either RUSH or JESUSISCOMINGANDYOUWON'TBESAVEDONLYTHE​REIGHTIOUSSHALLBESAVEDANDYOUARENOTWORT​HYOFHISLOVEANDWILLBURNINHELLWITHDEMONS
So, take you pick, but you can imagine how farked in the head area folks are with only those two choices for generations.
The current generation of kids can google this town and find only two persons of note. A feminist and cartoonist, and they never. ever. came back.
And they want to be someone other than a bitter old hillbilly so they GTFO as soon as they can.
Result? Lots of estate auctions, and easy pickings on junk jewelry, coin collections, guns, more guns, mostly old shotguns, but pre 64 Winchesters, too, and quilts. Like old ones. I picked a nice, heavy one from the 1800s for $40 last summer.
But there is no radio. I used a drone to hoist an antennae wire up in a hemlock so I could pull in something, but my library of 33s, 45s, 78s, cassettes, 8-Tracs, 1/4" reel to reels, and a music studio loaded with instruments will have to serve as entertainment for now.

Always a hoot when I pull out a mandolin, and yokels kick off the shoes, then I start in with cole porter, or count basie.
"What kind of music is that?"


Dad?
 
2021-04-20 8:32:50 AM  
And has anyone else never, ever found morning radio shows to be interesting or funny at all?

They were all very annoying -- and I never understood why people supposedly wanted to listen to that in the mornings rather than just to music.
 
2021-04-20 8:33:34 AM  

vudukungfu: RUSH... So, take you pick, but you can imagine how farked in the head area folks are with only those two choices for generations.



Begin the day
With a friendly voice
A companion, unobtrusive
Plays the song that's so elusive
And the magic music makes your morning mood

Off on your way
Hit the open road
There is magic at your fingers
For the Spirit ever lingers
Undemanding contact
In your happy solitude.

Invisible airwaves
Crackle with life
Bright antennae bristle
With the energy
Emotional feedback
On a timeless wavelength
Bearing a gift beyond price -
Almost free...

All this machinery
Making modern music
Can still be open-hearted
Not so coldly charted
It's really just a question
Of your honesty

One likes to believe
In the freedom of music
But glittering prizes
And endless compromises
Shatter the illusion
Of integrity


Sure, Geddy's voice ain't for everyone, but is it really THAT bad?
 
2021-04-20 8:36:29 AM  

bostonguy: And has anyone else never, ever found morning radio shows to be interesting or funny at all?

They were all very annoying -- and I never understood why people supposedly wanted to listen to that in the mornings rather than just to music.


The local rock station does a 'Lone Classic' just after 7 am, as I'm leaving work.  95% of the time, it's something I've not heard before, usually something from the 1970's.  Though I heard a Yardbirds song from 1964 about a month ago.  Then the DJ's check social media for ratings of 1-10 on that day's Classic.
 
2021-04-20 8:37:15 AM  
Almost half of all AM/FM radio listeners (46%) say they have considered a new company, product, or service after hearing an ad on the radio.

I'm the exact opposite of that.  The station that's usually on in the background is part of that huge national conglomerate that, like the Borg, has assimilated deeply into most markets.  Many of the ads that are run are obviously part of a national ad campaign (& others are obviously local, such as ones for a local casino).  The thing though is that a lot of the national ads are for relatively inexpensive products/services.  Ok, that raises the question in my mind of 'just how much money are you making per unit if you can run a national ad campaign on a $20 dohickie?'.  Obviously it's making money for them as I keep hearing the ads.  But if they're willing to spend that much on marketing a $20 item, then there probably are options out there that are just as good in the $10-15 range, just not marketed as thoroughly.  Same with assorted services "We'll solve 'x' problem for you cheaply..." Ok, again, how much are you spending on a national ad campaign & how much of my 'cheap fees' would be going to fund such a thing?  Usually there's a local guy who can solve 'x' just as well without spending huge amounts of money on advertising.

Better yet are the assorted media companies who seem to be focusing their commercials on 'we're free to watch...' Uh huh, and just what agenda are you trying to push if it makes economic sense (it doesn't once you factor out their propaganda agenda & people willing to pay to push that) to run national commercials on pretty much every half hour break?

So I tend to actively avoid anyone who advertises on big stations who don't logically have a reason to advertise on such a scale (such as car manufacturers, big breweries, etc).
 
2021-04-20 8:40:03 AM  
FM sucks around here but our AM has a comedy station that plays random standup 95% of the time and there's another one that does Coast to Coast AM at night, so its not all bad.
 
2021-04-20 8:51:27 AM  
NPR is overrated pablum for people who think they're way more intelligent than they really are.
 
2021-04-20 8:53:13 AM  
I usually have our local NPR affiliate on at home or in the car.  At my current job there is a radio that brings in exactly ONE radio station - the local AM station, which by some miracle is the only AM station in the world that has not converted its format to hate radio.  (It plays ABC News, local news and '70s & '80s top 40.)  It passes the time during the often uneventful second shift.
 
2021-04-20 8:58:20 AM  

Biledriver: FM sucks around here but our AM has a comedy station that plays random standup 95% of the time and there's another one that does Coast to Coast AM at night, so its not all bad.


The classic rock station in Boston had a Sunday Morning Blues show that was awesome.
 
2021-04-20 8:59:46 AM  

bostonguy: And has anyone else never, ever found morning radio shows to be interesting or funny at all?

They were all very annoying -- and I never understood why people supposedly wanted to listen to that in the mornings rather than just to music.


I think the answer is that talk radio is cheaper than paying royalties on a top 40 format. And you can get enough of an audience to get commercial sponsors and make money. Remember, you're not the customer, you're the product.
 
2021-04-20 9:00:32 AM  
If/when I do listen to the radio i skip and skip stations until a song i like is a playing. Can't stand ads and most talk is annoying so skip skip skip.

Sultans of Swing is played every single day. It really is a bunch of old songs just over and over. But sometimes they sound good.

My aux port broke and burning new cds is old school and done at my work office which is rare currently. Sometimes all just miss so i listen to 4:33
 
2021-04-20 9:07:29 AM  
I usually listen to the local classical/jazz station, NPR (we have 2 around here) and I can also get CBC Radio 2 so I listen to Julie Nasrallah in the morning.

Fark user imageView Full Size
 
2021-04-20 9:08:54 AM  
Ah yes 4'33

/Rhythm rocker
 
2021-04-20 9:14:45 AM  

kyuzokai: but is it really THAT bad?



Overheard locally:

"you can't buy bullets, because Biden and Camel-ah are coming for your guns, if the china virus don't kill us all, but they put poison in the shots, don't you know. so make your own guns and bullets and you won't get caught, but don't get a shot or they get ya. That's how they get ya. Then yer chinee. "
 
2021-04-20 9:16:21 AM  

stoli n coke: NPR is overrated pablum for people who think they're way more intelligent than they really are.


Wrong.  It's underrated pablum.  The rating is far too low.  Have you seen the rating?  I looked at that rating and it far exceeds the rating.
 
2021-04-20 9:28:43 AM  

stoli n coke: NPR is overrated pablum for people who think they're way more intelligent than they really are.


The fact that you think that makes me wonder if you  understand NPR's programming.  NPR is like a book store. There are some topics you might be interested in, but others you've read already. You don't have to knock those books because you already know the content.  There's nothing wrong with changing the station when it's a topic you have no interest in.

Chill out, relax and don't tell yourself you have to argue with radio.
 
2021-04-20 9:29:32 AM  

ssa5: What is this thing called radio? Does it play music or something? Do people talk on this never heard of before radio? Is this something the old timey people use like paper money and mailing letters?

seriously, I am shocked to see that percentage. I would have thought even lower percentage as most people would listen to radio in the car, and most cars these days have means of connecting iphone/android to listen to Mp3s or music streaming services.


You are missing the "why bother" part of life.  I have a radio in the car, in my shop, in my garage, in my basement, in my convertible, in my camper.  Not worth the time or the hassle to set up MP3 or streaming when I can just turn on the radio, and listen to it free without needing cable, wires, wifi, or some player.  I have all that with the main entertainment center.  Sometimes I walk out into the shop, turn the radio on, and the local station has a baseball game.  What the heck, I will listen to baseball for the hour this project is going to take.
 
2021-04-20 9:29:55 AM  
I would enjoy regular radio far more if it wasn't 30 minutes of ads with songs peppered in.

/at least it is on my commute...
 
2021-04-20 9:30:27 AM  

huntercr: stoli n coke: NPR is overrated pablum for people who think they're way more intelligent than they really are.

The fact that you think that makes me wonder if you  understand NPR's programming.  NPR is like a book store. There are some topics you might be interested in, but others you've read already. You don't have to knock those books because you already know the content.  There's nothing wrong with changing the station when it's a topic you have no interest in.

Chill out, relax and don't tell yourself you have to argue with radio.


I know. They scour their talent from the furthest most diverse corners of Berkeley.
 
2021-04-20 9:31:12 AM  
My work truck is 17 years old, has no AUX, and a both a busted CD player and a busted cassette player. Radio or silence is my only option. But that's okay most of the time, because I usually enjoy listening to our local Pacifica station. Except during their pledge drives. I got hooked on progressive talk radio during W's administration when I used to listen to Air America.
 
2021-04-20 9:32:22 AM  
NPR show  I love the most is "Wait wait, don't tell me". Just listening for a few minutes puts a smile on my face.

/Also there have been some insanely great tiny desk concerts
 
2021-04-20 9:38:33 AM  

stoli n coke: NPR is overrated pablum for people who think they're way more intelligent than they really are.


Bismuth.jpg
 
2021-04-20 9:44:57 AM  
Ever since I setup the home office I did get the am/fm receiver going just because i was bored and figured why not. So i have had the local rock n roll station on as background noise

At the moment im pumping volumio through a raspberry pi USB DAC. But I put the radio on when i dont feel like picking tunes

the radio is good for local goings on like new restaurant ads and stuff like that i might miss on the interwebs but mostly just background noise

in the car i shuffle my own tunes generally as well
 
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