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(Variety)   In coronavirus times, when people are staying home more than ever yet ratings keep plummeting, TV execs have found the culprit: Nielsen, for letting its audience measurement system deteriorate, missing millions of fans of great TV and great ads   (variety.com) divider line
    More: Unlikely, Mass media, Broadcasting, Nielsen's chief data, Television, TV networks, Nielsen Media Research, media industry, TV companies  
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754 clicks; posted to Entertainment » on 11 Apr 2021 at 2:25 AM (4 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



33 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-04-11 3:10:12 AM  
great ads

If I wanted to see CGI characters dancing for no reason, I'd pull up the end of a DreamWorks movie.
 
2021-04-11 3:30:54 AM  
TV executives are are grieving the loss of their gravy train and currently in the state of denial.
 
2021-04-11 4:36:39 AM  
I know a Nielsen family.  The head of the household likes to watch Disney made for pre-teens shows.  He had a cat that seemed to like the show so that was on while he was at work.  His household consists of him and a bunch of cats.

Nielsen's ratings were called into question back in the years just before color TV when westerns were the most popular shows and other people were blaming Nielsen for over counting rural areas and undercounting urban areas.

Even with that, Nielsen's stats were far better back when they only had to measure 3 stations in a few markets.
 
2021-04-11 5:12:33 AM  
Nielsen measures television the way the Dow Jones measures the economy.
 
2021-04-11 5:14:53 AM  

DON.MAC: I know a Nielsen family.  The head of the household likes to watch Disney made for pre-teens shows.  He had a cat that seemed to like the show so that was on while he was at work.  His household consists of him and a bunch of cats.


You know Matt Gaetz?
 
2021-04-11 5:21:22 AM  
I was a survey point very recently.  I got a mailer with $2 in it, saying if I would fill out the questionnaire and return it, they would send me $5.  So, I did and they did.  It took about 10 minutes, because I had to actually look up a few things on my TV search.

I watch stuff outside of the mainstream, so I'm sure my responses are included in the mice type disclaimer at the end of every thing.  Nothing to excite any network, except maybe a tiny access channel.
 
2021-04-11 5:27:49 AM  
I signed up for doing Nielson stuff once. The only options on the form were stuff I didn't watch, and everything I DID watch I had to write in.

I was 31 at the time. I wasn't watching Queer Eye or Desperate Housewives or Dog the Bounty Hunter or 20/20 or Faux 'News'. I was watching NOVA, Sci-Fi (before they became sifee), Comedy Central coontil my daughter [that loved pulling herself up & dancing] started talking. Ex put a kibosh on South Park & we didn't want a toddler calling someone a farking Jew randomly in the store), Discovery Channel, & History Channel

Not one. Single. Show. Was available on the Nielson form. It was all HIMYM or TBBT or whatever was popular. It's a flawed system.

Streaming and apps now allow broadcasters to monitor views. Nielson is a post-extinction-event dinosaur unless they update to an online reporting system. I got a few paper checks from them, but had to drive 30 minutes to a BofA ATM to deposit them en mass because BofA didn't support mobile check deposits then.

Fark, I'm old.
 
2021-04-11 5:30:00 AM  

Robinfro: I signed up for doing Nielson stuff once. The only options on the form were stuff I didn't watch, and everything I DID watch I had to write in.

I was 31 at the time. I wasn't watching Queer Eye or Desperate Housewives or Dog the Bounty Hunter or 20/20 or Faux 'News'. I was watching NOVA, Sci-Fi (before they became sifee), Comedy Central coontil my daughter [that loved pulling herself up & dancing] started talking. Ex put a kibosh on South Park & we didn't want a toddler calling someone a farking Jew randomly in the store), Discovery Channel, & History Channel

Not one. Single. Show. Was available on the Nielson form. It was all HIMYM or TBBT or whatever was popular. It's a flawed system.

Streaming and apps now allow broadcasters to monitor views. Nielson is a post-extinction-event dinosaur unless they update to an online reporting system. I got a few paper checks from them, but had to drive 30 minutes to a BofA ATM to deposit them en mass because BofA didn't support mobile check deposits then.

Fark, I'm old.


*damn filters. UNTIL. WITHIN A PARENTHESIS. Y'ALL ARE FARKING UP PROPER GRAMMAR USAGE.
 
2021-04-11 6:50:33 AM  
Robinfro:

Not one. Single. Show. Was available on the Nielson form. It was all HIMYM or TBBT or whatever was popular. It's a flawed system.


Or it's probably working exactly as intended.
 
2021-04-11 7:09:09 AM  

Bslim: Robinfro:

Not one. Single. Show. Was available on the Nielson form. It was all HIMYM or TBBT or whatever was popular. It's a flawed system.


Or it's probably working exactly as intended.


So Nielson is why Firefly died?

CRY HAVOK! AND LET LOOSE THE DOGS OF WAR!
 
2021-04-11 8:33:01 AM  

Robinfro: I signed up for doing Nielson stuff once. The only options on the form were stuff I didn't watch, and everything I DID watch I had to write in.

I was 31 at the time. I wasn't watching Queer Eye or Desperate Housewives or Dog the Bounty Hunter or 20/20 or Faux 'News'. I was watching NOVA, Sci-Fi (before they became sifee), Comedy Central coontil my daughter [that loved pulling herself up & dancing] started talking. Ex put a kibosh on South Park & we didn't want a toddler calling someone a farking Jew randomly in the store), Discovery Channel, & History Channel

Not one. Single. Show. Was available on the Nielson form. It was all HIMYM or TBBT or whatever was popular. It's a flawed system.

Streaming and apps now allow broadcasters to monitor views. Nielson is a post-extinction-event dinosaur unless they update to an online reporting system. I got a few paper checks from them, but had to drive 30 minutes to a BofA ATM to deposit them en mass because BofA didn't support mobile check deposits then.

Fark, I'm old.


So we were in a book store picking out a present for my kids to give my dad for his birthday and all of a sudden, my 10/11 year old calls out How about this book?" and he holds up A History of the Jews and then drops, "Because he's a jew!" from across the store.
 
2021-04-11 8:56:27 AM  
I signed up for the radio one. It was supposed to be in March and I have yet to get my paperwork.
 
2021-04-11 9:10:00 AM  
I'm getting a kick out this because when my company brought in a new CIO, I googled him and learned the first thing he was going to do was ship the programming work to India using Tata Consultancy.  That's what he did at his former company.  Threw our entire IT department into disarray.  He only lasted 1-2 years then went to Nielson.  First thing he did was send the programming work to India using Tata Consultancy.

We detected a pattern and figured the guy was getting kickbacks.
 
2021-04-11 9:28:29 AM  
The company has also noticed explosive growth for ad-free streaming outlets like Netflix and Disney Plus, as well as a 39% increase in streaming audio consumption between May 2020 and January 2021 - even without people using commutes to work to listen to podcasts.

Does the industry need Nielsen to tell them this? Doesn't Netflix and Disney have their own analysts for tracking traffic? Or the cable companies for that matter.
 
2021-04-11 10:08:49 AM  
Everyone is still watching, it's just streaming and internet videos.

I did the paper diary for Nielsen in February 2012.  They sent like 30 or 40 bucks cash in the mail.  I put all the TV Shows I liked but weren't airing in the notes section at the end, like Bob's Burgers which didn't start it's second season until March 2012.
 
amb
2021-04-11 10:25:04 AM  
We got the Nielsen survey for my family once when I was a kid. The annoying thing was you couldn't say I was watching something then dad came home and put on the news. IIRC everything had to be in 1/2 hour increments. I think we had some little league or soccer games that week, and my brother and I wanted to put in shows we liked even though we didn't watch them. Mom wouldn't let us.
 
2021-04-11 11:12:28 AM  
I got picked as a Nielsen family a few years ago. As the lady on the phone was explaining the process, I mentioned that I only watch SNL and a little bit of sports. She flat hung up on me and I never heard a peep from them again. So I figure the Nielsen numbers are inflated.
 
2021-04-11 11:42:15 AM  
Unless you are watching sports or news, there really isn't much left worth watching on linear TV (the indursty's weird name for live TV). At this point my wife and I are wondering what we're even paying for anymore. Even the video quality sucks ass, with cable shows still stuck at 720p and 1080i, while all the good stuff on streaming is generally 4K HDR now.
 
2021-04-11 12:41:26 PM  
"...when people survivors are staying home more than ever..."

/ftfy stubby
 
2021-04-11 12:43:05 PM  
Fark user imageView Full Size
 
2021-04-11 12:55:35 PM  

Mad_Radhu: Unless you are watching sports or news, there really isn't much left worth watching on linear TV (the indursty's weird name for live TV). At this point my wife and I are wondering what we're even paying for anymore. Even the video quality sucks ass, with cable shows still stuck at 720p and 1080i, while all the good stuff on streaming is generally 4K HDR now.


It's sports that are mostly still broadcast in 720p or 1080i. The rest of cable (if your provider has the equipment) does 1080p. And while streaming is generally better in this regard, the quality there can be all over the place due to the compression and reliance of your internet provider (usually one in the same as cable).

But I agree with your overall point. Linear tv really only has live event stuff going for it anymore.
 
2021-04-11 1:16:03 PM  

Joey Jo Jo Jr Shabadu: Mad_Radhu: Unless you are watching sports or news, there really isn't much left worth watching on linear TV (the indursty's weird name for live TV). At this point my wife and I are wondering what we're even paying for anymore. Even the video quality sucks ass, with cable shows still stuck at 720p and 1080i, while all the good stuff on streaming is generally 4K HDR now.

It's sports that are mostly still broadcast in 720p or 1080i. The rest of cable (if your provider has the equipment) does 1080p. And while streaming is generally better in this regard, the quality there can be all over the place due to the compression and reliance of your internet provider (usually one in the same as cable).

But I agree with your overall point. Linear tv really only has live event stuff going for it anymore.


I've never seen a cable channel available in 1080p through cable. This is the current list for channels and formats:

https://hd-report.com/hd-channels/

Even HBO is 1080i on cable:

Fark user imageView Full Size


Cable TV is just garbage in terms of picture quality, while Godzilla vs. Kong looked great on my AppleTV through HBO Max since it was 4K and in HDR. There weren't any noticeable compression artifacts, especially compare to the macroblocking I've seen in overcompressed cable feeds.
 
2021-04-11 2:24:11 PM  
Eh, family has been Nielsen shoppers for years. Tablet I am using now was a points prize.

A few years ago they sent me a form to fill out what printed media and on-line papers I read. I used to be a journalist, and a hockey sportswriter for a while. So not only did I read the local stuff, but Canadian media as well. And Fark probably threw in WaPo and Brit stuff. But hey, $30.
 
2021-04-11 2:27:17 PM  
A lot of people found that there wasn't anything interesting to watch on most channels. They eventually ran out of interesting things on streaming, and eventually decided that picking up a new hobby, or reviving an old neglected hobby, gave their brains something to do.
The remainders watch reality TV and Faux.
 
2021-04-11 2:46:32 PM  

Mad_Radhu: Joey Jo Jo Jr Shabadu: Mad_Radhu: Unless you are watching sports or news, there really isn't much left worth watching on linear TV (the indursty's weird name for live TV). At this point my wife and I are wondering what we're even paying for anymore. Even the video quality sucks ass, with cable shows still stuck at 720p and 1080i, while all the good stuff on streaming is generally 4K HDR now.

It's sports that are mostly still broadcast in 720p or 1080i. The rest of cable (if your provider has the equipment) does 1080p. And while streaming is generally better in this regard, the quality there can be all over the place due to the compression and reliance of your internet provider (usually one in the same as cable).

But I agree with your overall point. Linear tv really only has live event stuff going for it anymore.

I've never seen a cable channel available in 1080p through cable. This is the current list for channels and formats:

https://hd-report.com/hd-channels/

Even HBO is 1080i on cable:

[Fark user image image 425x552]

Cable TV is just garbage in terms of picture quality, while Godzilla vs. Kong looked great on my AppleTV through HBO Max since it was 4K and in HDR. There weren't any noticeable compression artifacts, especially compare to the macroblocking I've seen in overcompressed cable feeds.


Huh, thought most had transitioned by now.

That said, the quality is nothing special but I wouldn't call it garbage. I imagine 9 out of 10 people would still have trouble noticing a difference between 720p, 1080i, and 1080p.
 
2021-04-11 3:19:31 PM  

Joey Jo Jo Jr Shabadu: Mad_Radhu: Joey Jo Jo Jr Shabadu: Mad_Radhu: Unless you are watching sports or news, there really isn't much left worth watching on linear TV (the indursty's weird name for live TV). At this point my wife and I are wondering what we're even paying for anymore. Even the video quality sucks ass, with cable shows still stuck at 720p and 1080i, while all the good stuff on streaming is generally 4K HDR now.

It's sports that are mostly still broadcast in 720p or 1080i. The rest of cable (if your provider has the equipment) does 1080p. And while streaming is generally better in this regard, the quality there can be all over the place due to the compression and reliance of your internet provider (usually one in the same as cable).

But I agree with your overall point. Linear tv really only has live event stuff going for it anymore.

I've never seen a cable channel available in 1080p through cable. This is the current list for channels and formats:

https://hd-report.com/hd-channels/

Even HBO is 1080i on cable:

[Fark user image image 425x552]

Cable TV is just garbage in terms of picture quality, while Godzilla vs. Kong looked great on my AppleTV through HBO Max since it was 4K and in HDR. There weren't any noticeable compression artifacts, especially compare to the macroblocking I've seen in overcompressed cable feeds.

Huh, thought most had transitioned by now.

That said, the quality is nothing special but I wouldn't call it garbage. I imagine 9 out of 10 people would still have trouble noticing a difference between 720p, 1080i, and 1080p.


Most people don't care, but if I'm choosing to watching something on my 65" 4K television, I'm going to ad-free Netflix, Disney+, or HBO Max as my first choice. Even the network stuff can be watched in Hulu and Peacock now. Pretty soon we may just pull the plug on cable TV and go streaming only. It just seems a waste these days.
 
2021-04-11 3:45:44 PM  

cherryl taggart: I was a survey point very recently.  I got a mailer with $2 in it, saying if I would fill out the questionnaire and return it, they would send me $5.  So, I did and they did.  It took about 10 minutes, because I had to actually look up a few things on my TV search.

I watch stuff outside of the mainstream, so I'm sure my responses are included in the mice type disclaimer at the end of every thing.  Nothing to excite any network, except maybe a tiny access channel.


Ditto here, about 20 years ago.  I was mostly watching local news and Mexican league soccer (no hablo Espanol) with the sound off.  Which inevitably would lead into Spanish language news and game-shows.  What can I say, I liked the way the hostesses dressed on Telemundo and Univision.
 
2021-04-11 3:52:25 PM  

Mad_Radhu: Pretty soon we may just pull the plug on cable TV and go streaming only. It just seems a waste these days.


Pretty much. If I wasn't getting dirt cheap rates, I probably would have cut the cord a while ago.
 
2021-04-11 3:53:52 PM  

valkyrie40205: TV executives are are grieving the loss of their gravy train and currently in the state of denial.


Honestly the past year should have been a huge clue-hammer for them. The vast majority of the nation was a captive audience and yet still fewer people were watching their mediocre programming. And now they're trying to work the ref when the game's already over and the fans have left the stands. Very much like the music industry when they were initially faced with Napster and what have you.
 
2021-04-11 8:49:13 PM  
Shocking, really.

Same thing happened to broadcast tv.
Keep shrinking the ratio of content to ads, and people started paying for ad-free cable.
Then cable companies started double dipping.
And people bailed for streaming companies. Now the streaming companies are not only numerous, with exclusive content, they're starting to sneak some ads in.

It's never enough.
 
2021-04-11 8:54:26 PM  
They offered to make me a Nielson Family in my 20s.

I declined and never regreted it once.
 
2021-04-12 2:56:45 AM  
I got the package a few weeks ago, gave the two crisp dollar bills to my kid, and went back to watching Sopranos murder compilations on YouTube.
Like everyone else.
 
2021-04-12 2:11:46 PM  
Nielsen is obsolete. Now that cable providers have gone almost entirely digital, they know exact what you're watching (and when). They know when you are watching live, or on-demand, and when you are skipping commercials. They can feed that data directly to the the networks ($$) who in turn feed it to the advertisers ($$$$).
 
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