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(Twitter)   Burger King doubles down royally   (twitter.com) divider line
    More: Followup, shot  
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1485 clicks; posted to Business » on 08 Mar 2021 at 12:50 PM (6 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



30 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-03-08 12:24:30 PM  
Original Tweet:

 
2021-03-08 12:55:53 PM  
The original tweet:
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2021-03-08 12:59:17 PM  
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2021-03-08 1:00:39 PM  
Troll to get the outrage RTs, then add the payoff to catch the wave and ride it home.  Not exactly ethical, but seems pretty normal for this day and age.

The KFC bit is pretty funny though.
 
2021-03-08 1:03:28 PM  
It is a decent sentiment, but they wording is absolutely horrible. And then their response isn't any better. They could have written a MUCH better post and actually encouraged women to join their workforce. Instead, they just play farkabout...
 
2021-03-08 1:15:19 PM  
I can't wait to see what Wendy's is cooking up in response  after BK gets served by the social media account of a gaming console with a chicken heater in it
 
2021-03-08 1:35:21 PM  
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/ Obligatory
 
2021-03-08 1:40:27 PM  

Kuroshin: Troll to get the outrage RTs, then add the payoff to catch the wave and ride it home.  Not exactly ethical, but seems pretty normal for this day and age.

The KFC bit is pretty funny though.


This. It's how media works, man. Say something dumb to get attention, and everyone gives you the attention you want.

This is why damn near everyone on TV is trolling all the time; disingenuous BS works and no one's interested in honesty or goodness.
 
2021-03-08 1:44:06 PM  

NeoCortex42: The original tweet:
[Fark user image image 591x247]


The problem is that a lot of people will just see the first tweet with the blatantly sexist comment and not necessarily check for replies.

If they had combined those into one tweet or otherwise added some comment to the tweet, then it wouldn't be an issue.

But I am sure BKs marketing department knew exactly what they were doing. And determined that the attention was worth it to post such an awful tweet.
 
2021-03-08 1:48:13 PM  
Anyone remember the BK "delete 10 friends for a free burger" promo?  It was pretty masterful and had 2 distinct waves.   This 2 distinct waves is similar.  I wonder if it's the same firm behind it.

This is pretty clear manufactured outrage.  I echo the "not  exactly ethical" sentiment.  But it's marketing, so that's pretty much by design.

This is no worse than a "Started a dialog", "Useful conversation", "social experiment" class of actions people throw around.
 
2021-03-08 1:57:55 PM  
"This is personal. I want to be rude, I'm hoping to cause offence! I have a life long abhorrence to violence inflicted on women, but I am giving urgent consideration to an exception in your case." - Gareth Blackstock

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Note, only 20% female staff.
 
2021-03-08 2:15:56 PM  

dywed88: NeoCortex42: The original tweet:
[Fark user image image 591x247]

The problem is that a lot of people will just see the first tweet with the blatantly sexist comment and not necessarily check for replies.

If they had combined those into one tweet or otherwise added some comment to the tweet, then it wouldn't be an issue.

But I am sure BKs marketing department knew exactly what they were doing. And determined that the attention was worth it to post such an awful tweet.


Considering how the original tweet was linked up with a followup....

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/and BK caught more than Peter, James, and John did off the side of the boat
 
2021-03-08 2:20:02 PM  
I.... well, I'm not gonna lie, the more I think about it, the more I can't help but admit that tweet worked.

The outraged people are being challenged on their "don't say that!" rhetoric by asking well how ELSE should it be said? What else would've caught attention as much as this one did?

The same message has been repeated in a benign way millions of times by thousands of entities (charities, corporations, whatever), and it largely goes ignored and the problem still exists. But then ONE distasteful tweet started an uproar which forces the conversation.

I mean, it's crass and distasteful, but it worked.

Yet... I sincerely hope that this isn't how every agenda begins in the future, otherwise online will be an even more toxic place than it already is.
 
2021-03-08 2:31:21 PM  
Ok, we get the intent.
It was still a tone-deaf way to draw attention to it.

But, it worked. So.. Congrats!/?
 
2021-03-08 2:44:18 PM  

Original: Original Tweet:

BurgerKingUK: @kfcgaming Why would we delete a tweet that's drawing attention to a huge lack of female representation in our industry, we thought you'd be on board with this as well? We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career.


I call bullshiat

I go to BK and all i see are women employees
 
2021-03-08 2:45:35 PM  

IAmRight: Kuroshin: Troll to get the outrage RTs, then add the payoff to catch the wave and ride it home.  Not exactly ethical, but seems pretty normal for this day and age.

The KFC bit is pretty funny though.

This. It's how media works, man. Say something dumb to get attention, and everyone gives you the attention you want.

This is why damn near everyone on TV is trolling all the time; disingenuous BS works and no one's interested in honesty or goodness.


Journalism is dead in murca
 
2021-03-08 2:49:12 PM  
They should have a spin-off franchise, Burger Queen, where the franchisee and manager must be female.
 
2021-03-08 3:49:25 PM  
Here in Australia, Burger King is mostly called Hungry Jack's because of an early franchise agreement (it's complicated). Anyway, Hungry Jack's have been trolling MacDonald's for around six months by advertising a burger called the Big Jack, which is pretty much exactly what you'd expect. Cheeky, no? Obviously lawsuits ensued, but the thing is still on the menu.
 
2021-03-08 3:55:47 PM  

Jesus McSordid: Here in Australia, Burger King is mostly called Hungry Jack's because of an early franchise agreement (it's complicated). Anyway, Hungry Jack's have been trolling MacDonald's for around six months by advertising a burger called the Big Jack, which is pretty much exactly what you'd expect. Cheeky, no? Obviously lawsuits ensued, but the thing is still on the menu.


Whoever from McDonald's that complains over that is an effing asshole. I am sure Big Boy had a laugh over it.
 
2021-03-08 4:39:25 PM  
I get what the tweet was supposed to do... its a play on the successful black guy meme, which is one of comedy's most well-worn tactics of misdirection. It's a one-liner staple.

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Unfortunately woke culture has no sarcasm detector nor a sense of humor and therefore it gets to decide what the tweet really means, not BK.
 
2021-03-08 5:43:47 PM  

BlackPete: I.... well, I'm not gonna lie, the more I think about it, the more I can't help but admit that tweet worked.

The outraged people are being challenged on their "don't say that!" rhetoric by asking well how ELSE should it be said? What else would've caught attention as much as this one did?

The same message has been repeated in a benign way millions of times by thousands of entities (charities, corporations, whatever), and it largely goes ignored and the problem still exists. But then ONE distasteful tweet started an uproar which forces the conversation.

I mean, it's crass and distasteful, but it worked.

Yet... I sincerely hope that this isn't how every agenda begins in the future, otherwise online will be an even more toxic place than it already is.


Insightful analysis from...*checks username* ...BlackPete
Fark user imageView Full Size
 
2021-03-08 6:49:59 PM  

Ishkur: I get what the tweet was supposed to do... its a play on the successful black guy meme, which is one of comedy's most well-worn tactics of misdirection. It's a one-liner staple.

[Fark user image 500x1063]

Unfortunately woke culture has no sarcasm detector nor a sense of humor and therefore it gets to decide what the tweet really means, not BK.


Yeah I'm sure the Burger Kings are all in imminent danger of closing/being burned to the ground/whatever your fear is
 
2021-03-08 7:22:37 PM  
Gee, and I thought the follow up tweet would be "Go make me a sammich!"
 
2021-03-08 8:01:05 PM  
Whoever made this knew exactly what they were doing, they were baiting for a reaction. This is the type of shiat my friends in high school would have pulled but they had the decency of being young and stupid. I think on any other day I would have found it a little distasteful but not been bothered... But to do it on international women's day specifically takes away from some of that messaging. the follow up about a not apologizing is the equivalent of just shouting it was a prank bro
 
2021-03-08 9:10:09 PM  

TheQuest35: Whoever made this knew exactly what they were doing, they were baiting for a reaction. This is the type of shiat my friends in high school would have pulled but they had the decency of being young and stupid. I think on any other day I would have found it a little distasteful but not been bothered... But to do it on international women's day specifically takes away from some of that messaging. the follow up about a not apologizing is the equivalent of just shouting it was a prank bro


Honestly though, who, other than Deadpool, knew it was international women's day?  It's not exactly Christmas or even Cinco De Mayo for that matter.

/Of course BK knew exactly what they were doing.
 
2021-03-08 9:23:44 PM  

electricjebus: TheQuest35: Whoever made this knew exactly what they were doing, they were baiting for a reaction. This is the type of shiat my friends in high school would have pulled but they had the decency of being young and stupid. I think on any other day I would have found it a little distasteful but not been bothered... But to do it on international women's day specifically takes away from some of that messaging. the follow up about a not apologizing is the equivalent of just shouting it was a prank bro

Honestly though, who, other than Deadpool, knew it was international women's day?  It's not exactly Christmas or even Cinco De Mayo for that matter.

/Of course BK knew exactly what they were doing.


I did because there are a lot of companies advertising it. Most without such an awful baiting as BK used.

Again, you want some shock value but not look like a complete ass? Just put that comment and in the same tweet, after a few blank lines add an explanation. Not another tweet that most people will never click to see.
 
2021-03-09 8:22:33 AM  
...aaand the tweet is gone.
 
2021-03-09 2:20:33 PM  
Extremely tangentally relevant.  Or maybe not at all (Like most manufactured outrage).

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2021-03-09 5:42:08 PM  
did they take it down? after all that? 
or is it just me?
 
2021-03-09 6:46:21 PM  

sargecarrot: did they take it down? after all that? 
or is it just me?


Not surprising. They did their trolling, got their attention, and don't want that in their feed.
 
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