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(Eurogamer)   Take-Two CEO reckons his bonus targets are ready for $70 video games   (eurogamer.net) divider line
    More: Obvious, Price, Marketing, Pricing, array of extraordinary experiences, video games, Morgan Stanley, price of NBA, great restaurant  
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646 clicks; posted to Fandom » on 07 Mar 2021 at 7:05 PM (5 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



50 Comments     (+0 »)
View Voting Results: Smartest and Funniest
 
2021-03-07 4:08:14 PM  
Go for it, we all know they eventually show up with all the DLC as a GOTY version for $20 any ways.
 
2021-03-07 4:19:09 PM  
Hell yeah, gimme that $70 game plus a $20 season pass that I need to renew every few months. We can totally afford it, especially with a large amount of the country still needing a raise.
 
2021-03-07 4:21:58 PM  
When's the steamsale?
 
2021-03-07 5:16:07 PM  
Start by making a game worthy of buying.
 
2021-03-07 5:41:39 PM  

BumpInTheNight: Go for it, we all know they eventually show up with all the DLC as a GOTY version for $20 any ways.


I buy (almost) all my games at a year's delay. All the bugs are worked out, the DLC's included, the price is right.

That said, I will occasionally buy a game at full price for a dev or game that I want to support.
 
2021-03-07 5:57:34 PM  
Xbox game pass continuing to pay for itself
 
2021-03-07 6:27:23 PM  
Try Humble Bundle
 
2021-03-07 7:09:14 PM  
He's talking about NBA 2K21.  These are people who pay $60 for the same game every year.  Why not take a chance on $70?
 
2021-03-07 7:14:39 PM  
I had a delightful time a few weeks ago playing through Doom64.  It's reminded me how much I enjoy the 2.5D games like it, such as Dark Forces, Duke Nukem 3D, and the sort.  I don't mind parting with money for old nostalgia games for a while.
 
2021-03-07 7:18:11 PM  

Olympic Trolling Judge: He's talking about NBA 2K21.  These are people who pay $60 for the same game every year.  Why not take a chance on $70?


I've bought 4 of the last 6. If they included the DLC shiat, I'd definitely spend $70 on it. Prolly gonna skip it this year since I barely turned on the PS4 in 2020.
 
2021-03-07 7:22:20 PM  
I buy very few new games but  if it's a game i really want I will buy it new and  if it is good enough and Bug free enough ( not asking for perfection just properly playable with out the need for a day one patch)  then i'd gladly pay $70
 
2021-03-07 7:31:50 PM  
20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.
 
2021-03-07 7:37:51 PM  
Fark user imageView Full Size
 
2021-03-07 7:41:37 PM  
Triple A games seem.to be going for 100 bucks these days. And the NBA games.and the like seem pretty intense. I donno, does t sounds so bad to me. But I don't care, I ain't buying them. I keep cheating out and buying $20  games.

Worked out for factorio. Wow.
 
2021-03-07 7:44:14 PM  
Sports games have always been for morons that are willing to shell out for a buggy repaint and updated 'roster' every season.

You can charge them $200. They'll pay it.
These are the same jagoffs that collect sneakers well into their adult years.

If their pet human child doesn't get his diapers for a couple weeks;
they'll just have to scream "STFU!" at it a few extra times. NBD.
 
2021-03-07 7:49:30 PM  
With the economic uncertainty surrounding the pandemic I'm not sure now is the best time to be pushing that particular price point, however the price point itself isn't really outrageous.  Back in the NES days the big name titles were 50 to 60 bucks.  Account for inflation and they were more expensive than they are today.

Now, whether this particular game will be worth $70 is another matter entirely.
 
2021-03-07 8:03:20 PM  

Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.


20 years ago there wasn't nearly as much DLC or micro-transactions. Also, at launch, the games were functional.
 
2021-03-07 8:10:30 PM  
Fark user imageView Full Size
 
2021-03-07 8:12:45 PM  
I'll just leave this here.

The $70 Price Tag Is Actually Indefensible (The Jimquisition)
Youtube N7kaK2-725w
 
2021-03-07 8:14:08 PM  

sorceror: BumpInTheNight: Go for it, we all know they eventually show up with all the DLC as a GOTY version for $20 any ways.

I buy (almost) all my games at a year's delay. All the bugs are worked out, the DLC's included, the price is right.

That said, I will occasionally buy a game at full price for a dev or game that I want to support.


You know its funny I very very rarely buy AAA games at release, due to many issues including bugginess or some other ugly ecosystem lock-in attempts.  But I'll happily plop down cash for some indie-created early-access game that peaks my interest, knowing full well there will be bugs, incomplete content and variable risk of abandonment before its complete.

Hands down the indie devs have gotten a lot more money out of me then the too-big-for-their-own-good major publishers and development houses.
 
2021-03-07 8:17:36 PM  
Make a game that returns entertainment value for the price and you're great.  I'm just not sure nba2k1 is that game.  But maybe it is for some.  Who am I to judge.  Breath of the wild was worth $60 to me.  Also play a lot of $3-5 indie games on switch and mobile.  A few suck, most were worth it.  Thing is, when you get a sucky one, you're out $5 instead of $70.
 
2021-03-07 8:26:37 PM  

Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.


Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.
 
2021-03-07 8:27:25 PM  

Autoerotic Defenestration: [Fark user image image 500x517]


That
 
2021-03-07 8:32:18 PM  
Works for stupid tennis shoe makers.
 
2021-03-07 8:36:48 PM  

kyleaugustus: I had a delightful time a few weeks ago playing through Doom64.  It's reminded me how much I enjoy the 2.5D games like it, such as Dark Forces, Duke Nukem 3D, and the sort.  I don't mind parting with money for old nostalgia games for a while.


My HS friends and I play works Armageddon online. Still works.
 
2021-03-07 8:42:20 PM  
Here's a thought: price your games however you like. Grow a pair and find out what the market will support the hard way. Good luck.
 
2021-03-07 8:42:27 PM  

cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.


Sometimes, go check out the total cost of The Sims 4 + all its DLC for an eye-watering extreme response to that.

Or fark it, check this out:
Fark user imageView Full Size
 
2021-03-07 8:43:52 PM  

cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.


Not just inflation, production costs have gotten much higher too.  Those "AAA" games that retail for $60 aren't made by five-man teams anymore.  The market's gotten much bigger over the years, so economics of scale have allowed the price to coast unchanged for a long while, but I kind of respect if we've hit a point where that's not making up the difference anymore.  Not to say every game should cost that much, and definitely not to say every game is necessarily worth that much, but on the whole, this shift was probably a long time coming.
 
2021-03-07 8:48:45 PM  

cretinbob: Autoerotic Defenestration: [Fark user image image 500x517]

That


It was also one of 3 games released that year.

Nobody wants for lack of good, affordable games in 2021
 
2021-03-07 8:51:28 PM  

Autoerotic Defenestration: [Fark user image image 500x517]


Warcraft 2 cost $85 (adjusted for inflation) in 1995
 
2021-03-07 9:12:00 PM  
Most of the people willing to slap down $60 for a game on release day instead of waiting 6/12 months to buy it on sale will pay the extra $10. Many already do, and more, for digital pixel accessories. With store shelves and physical sticker shock becoming almost nonexistant, $70 AAA titles wont be shocking. They've been $60 for 15-20 years now mostly, I remember Return to Castle Wolfenstein being $60 at release in high school in the early 2000's, so $70 is not spectacularly put of place at this point.
 
2021-03-07 9:40:23 PM  

redmid17: Olympic Trolling Judge: He's talking about NBA 2K21.  These are people who pay $60 for the same game every year.  Why not take a chance on $70?

I've bought 4 of the last 6. If they included the DLC shiat, I'd definitely spend $70 on it. Prolly gonna skip it this year since I barely turned on the PS4 in 2020.


Did they release a Disney Bubble DLC for 2K20?
 
2021-03-07 9:44:21 PM  

cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.


They've largely been able to do that because even though the game production costs have gone up dramatically (Adventure was programmed by one guy), the market has also expanded by a huge amount over the years so they could get by charging the same $60 price for 15 years or so.
 
2021-03-07 9:45:31 PM  

baron von doodle: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

20 years ago there wasn't nearly as much DLC or micro-transactions. Also, at launch, the games were functional.


Excellent points. Like others in this thread have mentioned, if you can resist paying the Release Day cost to act as a volunteer beta tester, you can wait several months and buy the game cheap, complete, and functional all at once. I can't imagine doing it any other way at this point.
 
2021-03-07 9:58:26 PM  

Mad_Radhu: cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.

They've largely been able to do that because even though the game production costs have gone up dramatically (Adventure was programmed by one guy), the market has also expanded by a huge amount over the years so they could get by charging the same $60 price for 15 years or so.


Get by? Check out the profits over the last 25 years. They aren't aren't still squeaking by with the same meager profit margin, the profit margin gets bigger year over year despite the production cost increase. The marketing cost for most AAA games is still over 50% of budget as well, so production cost isn't actually raising as much as they claim.

EA Quarterly profits... Notice specifically how in the last 3 years, not only is the profit going up, but there are no loss quarters as used to occur.

The story is the same publisher by publisher and developer by developer. And if you look at breakdowns, the majority of their profit isn't from initial sale... It's from DLC, micro transactions, monthly fees, etc.

There's literally no cost argument that overcomes the increasing market and new ways of monetizing. AAA studios should be charging about $30 to $40 for initial cost, and would still be making more productive for less cost. They could, in fact, basically slash their marketing budgets and charge half cost without touching development cost at all.

Instead, they slash QA, rush development, add DLC, Season Passes, Loot Boxes, Monthly Services, their own launchers to harvest your data, and then charge you more upfront as a special bend over and take it.
 
2021-03-07 10:47:18 PM  
I distinctly remember the price tag of SNES Final Fantasy II at my local Toys R Us being $70 in the early 90s.
 
2021-03-07 10:48:50 PM  

Dr. Nick Riviera: I distinctly remember the price tag of SNES Final Fantasy II at my local Toys R Us being $70 in the early 90s.


Although I feel I should add it was probably a much better game than whatever roster update this guy is peddling.
 
2021-03-07 10:57:43 PM  

BumpInTheNight: cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.

Sometimes, go check out the total cost of The Sims 4 + all its DLC for an eye-watering extreme response to that.

Or fark it, check this out:
[Fark user image image 665x1093]


Oh hell yeah once you start throwing in DLCs it's a different...game.
 
2021-03-07 11:17:24 PM  

BumpInTheNight: cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.

Sometimes, go check out the total cost of The Sims 4 + all its DLC for an eye-watering extreme response to that.

Or fark it, check this out:
[Fark user image image 665x1093]


SWIM was the distributor for a lot of pirated copies of Sims1 and a few EPs.

But you shouldn't do that, because EA needs all the money they can get.
 
2021-03-08 12:15:01 AM  

Dr. Nick Riviera: I distinctly remember the price tag of SNES Final Fantasy II at my local Toys R Us being $70 in the early 90s.


My mom worked at Toys R Us and paid $80 for Super Mario 3.
 
2021-03-08 2:02:17 AM  
Look, I'll pay 70 bucks for a game, but only if you have day one DLC that was obviously originally part of the game that I can buy (and is already on the disc) and tons of micro transactions and resource packs I can pay for to skip hours of grinding.
I have standards after all.
 
2021-03-08 3:05:48 AM  

sorceror: BumpInTheNight: Go for it, we all know they eventually show up with all the DLC as a GOTY version for $20 any ways.

I buy (almost) all my games at a year's delay. All the bugs are worked out, the DLC's included, the price is right.

That said, I will occasionally buy a game at full price for a dev or game that I want to support.


This.
I buy great older games for cheap and have the added benefit that they run well on older hardware, seeing how it's quite a challenge to upgrade a video card right now.
 
2021-03-08 3:55:23 AM  
wtf is it gonna cost in canada
 
2021-03-08 6:32:15 AM  
Meanwhile everyone is playing Valheim for 20$..
 
2021-03-08 6:39:34 AM  
Want me to pay $70 for a game? Start making games worth $70.

Saints Row, Elder Scrolls, games that even these days I'll dump several hundred hours into?  I'll consider it.  But can't really name anything from Take Two that I can say that about.
 
2021-03-08 8:06:28 AM  
$100 with a free 200GB SSD
 
2021-03-08 8:23:00 AM  

mrparks: BumpInTheNight: cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.

Sometimes, go check out the total cost of The Sims 4 + all its DLC for an eye-watering extreme response to that.

Or fark it, check this out:
[Fark user image image 665x1093]

SWIM was the distributor for a lot of pirated copies of Sims1 and a few EPs.

But you shouldn't do that, because EA needs all the money they can get.


Or you can just not buy all of its DLC.   Or wait for a sale if you do and really want to stomach paying even half those prices for those things.  No need to resort to the ethically bankrupt position of a pirate.
 
2021-03-08 12:14:23 PM  

BumpInTheNight: cretinbob: Barricaded Gunman: 20 years ago, I'm pretty sure I was paying about $60 for Hitman and Tomb Raider II on PC, so this doesn't seem too crazy.

Video games cost that much in 1982.
It's one of the few commodities that has largely been untouched by inflation.

Sometimes, go check out the total cost of The Sims 4 + all its DLC for an eye-watering extreme response to that.

Or fark it, check this out:
[Fark user image 665x1093]


Amateurs.

Fark user imageView Full Size
 
2021-03-08 1:13:42 PM  
If a game is being played competitively, the market will almost certainly support a higher price-point.

Normal gamers can wait a year to play Sportsball2022.  Someone who is trying to make money from playing games, probably won't.
 
2021-03-08 2:24:29 PM  
They can price it whatever they want and people who want it can pay whatever they want.  Like most people in this thread it seems I just wait.   I don't need it right now I just put it on my wishlist and wait for it to go on sale for a price I'm willing to pay.
 
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