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(Guardian)   Rolling Stone seeks "thought leaders" willing to pay them $2000 to write for them, because Jann's helipad in the Hamptons isn't going to pave itself, people   (theguardian.com) divider line
    More: Unlikely, Rolling Stone, Hunter S. Thompson, Jann Wenner, person pieces, Culture Council, Stone magazine, Patti Smith, part of the scheme  
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699 clicks; posted to Business » on 23 Jan 2021 at 1:50 PM (5 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook



23 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2021-01-23 11:06:52 AM  
They'll get some mugs. They always do.
 
2021-01-23 11:38:23 AM  
They're hoping to lower their energy costs by harnessing the power of Hunter Thompson spinning in his grave.
 
2021-01-23 12:17:45 PM  
Is that what they're calling interns these days?
 
2021-01-23 12:21:48 PM  
this really isn't different than what many local TV and radio stations do. if you turn on your local news or listen to the morning DJ when they have the segment where they bring in a lawyer to answer viewer questions on the law or an investment advisor giving money advice - those "experts" are paying the station to be on there (usually as part of a larger commercial buy). it's good advertising - present yourself as an expert on a subject by buying the commercial time to get others will hire you, and the stations make revenue on those segments. looks like RS is just taking that model to their website

CSB - one radio station I used to work for took this to the next level. when the morning DJ team was on vacation, the sales team would offer the chance (for a healthy commercial buy of course) to certain clients to fill in for them for a morning. the usual producer was there to coach them along and show them what to do, but if you paid enough money and could halfway entertain an audience for a morning you got to play radio for a day. I was working there one morning filling in on news and the host that morning was former pro wrestler Bam Bam Bigelow and his friend. they opened a restaurant somewhere in the area and bought advertising, so they were doing the morning show. their show was pretty painful to listen to, but my paycheck cleared so I didn't care
 
2021-01-23 12:47:14 PM  
I noticed the other day that Rolling Stone is still going, and I was a little surprised, but now I see -- they've just gone full-grift.  A popular option, but not very original.
 
2021-01-23 12:56:34 PM  
When I was still a journalism student in college in 2001, The Boston Globe hired me to do a 2,500-word freelance feature story on a local political issue. I think I got like $700 or something.

A decade later, everyone's website wanted people to give them free blog posts in return for "exposure."

Now, I guess the next step is to get people to pay you to publish something of theirs.
 
2021-01-23 12:59:21 PM  

RandomAxe: I noticed the other day that Rolling Stone is still going, and I was a little surprised, but now I see -- they've just gone full-grift.  A popular option, but not very original.


And even their name begins with a capital "R"!!!

[Thismeanssomething.jpg]
 
2021-01-23 1:27:28 PM  
And why not, it worked last time
upload.wikimedia.orgView Full Size
 
2021-01-23 2:12:27 PM  

edmo: Is that what they're calling interns these days?


"Storytellers" is so passe.
 
2021-01-23 2:36:44 PM  
New members to recently celebrate passing its vetting process include a fund manager and a Las Vegas real estate broker who also has a business selling alcohol-infused cupcakes.

I think that tells us all we need to know.
 
2021-01-23 2:38:31 PM  
They can pay me $10,000 and they can paint my house. Think of it as a residential canvas.
 
2021-01-23 2:53:33 PM  

edmo: Is that what they're calling interns these days?


Technically externship. The Pharmaceutical industry still makes prospectives pay them to work for them. Easily the most entrenched grift I've ever seen.

/Others too, I suspect.
 
2021-01-23 2:54:55 PM  
There was a time when Rolling Stone was relevant, and that time was the 1970's.
 
2021-01-23 3:21:20 PM  
A publication willing to pay for content? Gosh!
 
2021-01-23 3:32:06 PM  

Dear Jerk: A publication willing to pay for content? Gosh!


I thought that's what it was saying too (It's early). but no. they want YOU to pay THEM for publishing your work in their magazine.

Hint: If you have to pay to get it published, you aren't a "thought leader".
 
2021-01-23 4:01:14 PM  

NotARocketScientist: Dear Jerk: A publication willing to pay for content? Gosh!

I thought that's what it was saying too (It's early). but no. they want YOU to pay THEM for publishing your work in their magazine.


Strike that. Reverse it.
 
2021-01-23 4:17:14 PM  
I had initially interpreted this as "Sweet - Rolling Stone's going to pay $2K an article for new, forward-thinking writers!", then read the article and realized "FFS - Rolling Stone's charging $1.5K a year + $500 the first year just so douchebags can claim to be 'published by Rolling Stone'? What in the hell happened?!"

PMC bought the rest of the company in 2019.

Ah. That's what happened. Penske Media's whoring out the brand for dough. They're hoping for, what, a 5-year glut before the Rolling Stone brand is so utterly destroyed that they can't wring any more cash out of it?

This is like selling a prized, well-tended bonsai tree to a CEO who really wanted some "artisan firewood" to toss into his hearth for a party - everyone gets to brag about how luxurious the fire was & how impressed they were by the host's utter abandon, at least until the fire goes out or the party's over, and a priceless treasure is destroyed by simpletons & sycophants.

I farking hate this timeline.
 
2021-01-23 6:22:25 PM  

FormlessOne: I had initially interpreted this as "Sweet - Rolling Stone's going to pay $2K an article for new, forward-thinking writers!", then read the article and realized "FFS - Rolling Stone's charging $1.5K a year + $500 the first year just so douchebags can claim to be 'published by Rolling Stone'? What in the hell happened?!"

PMC bought the rest of the company in 2019.

Ah. That's what happened. Penske Media's whoring out the brand for dough. They're hoping for, what, a 5-year glut before the Rolling Stone brand is so utterly destroyed that they can't wring any more cash out of it?

This is like selling a prized, well-tended bonsai tree to a CEO who really wanted some "artisan firewood" to toss into his hearth for a party - everyone gets to brag about how luxurious the fire was & how impressed they were by the host's utter abandon, at least until the fire goes out or the party's over, and a priceless treasure is destroyed by simpletons & sycophants.

I farking hate this timeline.



That seems like a bit of an overreaction to a magazine selling ad space.

"Whoring out the brand for dough" is the raison d'être of a publication like RS. The only difference with this scheme--to use spam and weasel words to entice schmucks into ad buys--is that RS looks like a somewhat lower-class whore than usual.
 
2021-01-23 8:33:23 PM  
Pay for play - it's what we used to call advertorials.
 
2021-01-23 9:16:10 PM  

NotARocketScientist: I thought that's what it was saying too (It's early). but no. they want YOU to pay THEM for publishing your work in their magazine.

Hint: If you have to pay to get it published, you aren't a "thought leader".


I fully realize you are not a rocket scientist, but this is exactly how scientific journals work, and many of the scientists publishing are "thought leaders".

The scientist pays the journal (often in the 2k range) to have the article published. Then the journal sells copies of the journal. Digital distribution has started to break down this model a bit, but it still exists and I still find the model absolutely insane.
 
2021-01-23 11:58:29 PM  
Paying a newspaper to run a story that you've written is a long held tradition. As long as the story is clearly labeled as paid content, there is nothing unethical about it.

The problem arises when you can't tell when something is an advertisement masquerading as news.

// I worked in the news industry for over a decade
/// No, I don't work for fake-news outlets like Fox, CNN, or MSNBC. I only write real news, though it is industry specific so only computer programmers care about it.
//// Here's how you can tell if you're listening to fake news. When the reporter gives equal time to an expert and an ranting lunatic with no credentials, it's no longer news. It's just clickbait to either outrage you (MSNBC) or confirm your idiotic beliefs (Fox).
 
2021-01-24 3:56:35 AM  
Bill Gazzarri would be proud.
 
2021-01-24 6:50:22 AM  
Vanity Press
 
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