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(Manchester Evening News)   Things are looking up in Britain, as Mars Wrigley announces comeback of the Marathon bar   ( divider line
    More: Spiffy, Mars, Incorporated, Mars Delight, Cadbury's Taz bars, Mars Wrigley, David Manzini, popular bar, General Manager, United Kingdom  
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401 clicks; posted to Food » on 12 Aug 2020 at 5:48 AM (10 weeks ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook

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2020-08-12 7:19:39 AM  
2 votes:
But the Marathon bar was just the local UK name for Snickers. It never went away, they just renamed it to the globally recognised name. Same with Opal Fruits becoming Starburst, mainland Europe Raider becoming Twix, and from the non-food realm, Jif cream cleaner becoming Cif and cosmetics brand Oil of Ulay becoming Oil of Olay.

Brands do launch under different names in different countries for various reasons, and sometimes the company responsible decides to harmonise the brand across markets.

Regarding why Snickers was launched as Marathon in the UK, I've heard that was because they thought Snickers was too close to Knickers.
2020-08-12 5:55:40 PM  
1 vote:
In the US
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2020-08-12 7:15:17 AM  
1 vote:
It's a Snickers bar, which they have in the U.S. and U.K. in a different package.  The same exact candy bar.  It's a marketing ploy, BUY THREE!
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